Aura Insurance Reviews 

216
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 97 reviews, reviewers had a great experience with this company. Customers frequently praise the support team for being exceptionally helpful, friendly, and understanding when addressing daily policy questions. People note that dedicated advisors handle issues quickly and make the overall customer journey smooth and stress-free. Some reviewers were not happy with sudden policy cancellations, administrative fees, and unexpected financial charges. Consumers also mentioned ongoing difficulties with faulty telematics devices and unhelpful support interactions when trying to resolve problems. A few individuals felt that communication could be significantly improved regarding payment terms and contract renewals. Visitors frequently emphasize that getting prompt assistance makes all interactions much more pleasant.

What people talk about most

Customer service

Customers consistently note positive experiences with customer service, highlighting quick response times and... See more

Staff

Reviewers mention positive feedback about staff, consistently highlighting helpful, friendly, and attentive... See more

Cancellation

Customers had negative experiences with cancellation, expressing deep frustration over unexpected policy... See more

Service

Clients share ambiguous opinions on service, with some expressing deep frustration over payment issues,... See more

Payment

Users describe ambiguous interactions with payment, as experiences vary significantly. While some reviewers... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Big thank you to Shazia your customer advisor for sorting out a very stressful situation. She listened to my issue which I was having with my son’s insurance. She reassured me that she would help and... See more

Company replied

Rated 4 out of 5 stars

Excellent customer service, very helpful and friendly service that takes no longer than needed. Would be good to have some sense of wait time when being left on hold.

Company replied

Rated 5 out of 5 stars

despite various reviews have been with them for a year on black box, everything has been fine and team has been helpful even though my car broke down with the right communication and their support, e... See more

Company replied

Rated 5 out of 5 stars

i unplugged my telematics as ive needed to try and fix a DPF issue on my car and clear the error message. I hadn't communicated this to Aura, but they listened and didnt cancel my insurance for it.... See more

Company replied


Company details

  1. Insurance agency
  2. Car and Motor Insurance Agency
  3. Insurance broker
  4. Insurance company

Written by the company

Aura is a motor insurance provider that offers a range of innovative and competitive telematics insurance products. We are part of the Premium Choice group, which was founded in 1999 and is one of the UK’s leading independent insurance brokers. As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.


Contact info

3.9

Great

TrustScore 4 out of 5

216 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 33% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.9

All reviews

(216)

96 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Very easy company to work with

Very easy company to work with, very helpful when needed and would definitely recommend to others

4 March 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Danielle,
Thank you for your kind words and 5-star rating!
Regards,
Aura

Rated 5 out of 5 stars

Lorraine was great help and really nice…

Lorraine was great help and really nice and friendly made the experience much better

19 February 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Alfie
Thank you for taking the time to leave us a review. Much appreciated!
We have passed your comments onto Lorraine.
Regards,
Aura

Rated 4 out of 5 stars

Excellent customer service

Excellent customer service, very helpful and friendly service that takes no longer than needed. Would be good to have some sense of wait time when being left on hold.

19 February 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Henry,
Thank you for your 4-star review. We appreciate the feedback.
Regards,
Aura

Rated 5 out of 5 stars

Tracker device concern

The rep answered all my questions and was very helpful thank you Shazia

17 February 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Tracy,
We're grateful for your review. It means a lot to our team. We have passed your comments onto Shazia.
Regards,
Aura

Rated 4 out of 5 stars

Big thank you to Shazia your customer…

Big thank you to Shazia your customer advisor for sorting out a very stressful situation. She listened to my issue which I was having with my son’s insurance. She reassured me that she would help and get it sorted kept me on the phone till it was. Great customer service !!

9 February 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi,
Thank you for your 4-star review. We appreciate the feedback. We have passed your comments onto Shazia,
Regards,
Aura

Rated 5 out of 5 stars

Good Experience

Naomi provided a very informative customer service

6 February 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Anthonie,
Thanks so much for sharing your experience with us. We have passed your comments onto Naomi.
Regards,
Aura

Rated 2 out of 5 stars

I cancelled my insurance with them

I cancelled my insurance with them, they issued a certificate of cancellation but ended up not telling the finance provider who ended up charging me two extra months. They say it will be refunded and it’s a error on their end but they’ve been clueless

3 February 2026
Unprompted review
Rated 5 out of 5 stars

Very easy and professional

Very easy and professional

27 January 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Joanne,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
Aura

Rated 5 out of 5 stars

Very helpful staff

26 January 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Zak,
We're grateful for your review. It means a lot to our team. We have passed your comments onto our agents.
Regards,
Aura

Rated 5 out of 5 stars

I’m really sorry can’t remember the…

I’m really sorry can’t remember the ladies name but she was polite and was amazing with giving the information I was needing and explaining things when I wasn’t fully understanding them.

26 January 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Nel,
Thanks for taking the time to leave us a review. We appreciate it. We have passed your comments onto Julia.
Regards,
Aura

Rated 1 out of 5 stars

Poor Customer service

Poor Customer service, 30 mins on hold at least everytime, hidden charges for backing out, and complicated features to insurance compared to others.

19 January 2026
Unprompted review
Rated 1 out of 5 stars

Scammers? Insurance company to mess you around.

I wasn’t going to write a review but I feel like it’s necessary for people who are considering this insurance company. I feel like I’ve been messed around by this company and robbed of my money. I’ve cancelled the payment and insurance has been cancelled and I’m currently waiting to send back the device. I had to send them documents which I updated them weekly by email, they don’t check their emails. So what would happen was I would get a 7 day cancellation notice then they would take out the insurance payment and cancel the insurance. After sending a snotty email they then reinstated the insurance but they then did this AGAIN! I work very awkward hours and never have the chance to call, so I asked my mum to call on my behalf which she was told I need to authorise her to speak on my behalf. She was told someone would “personally respond to the email” which they did not. As she called back and then was told I would need to give certain details, why couldn’t this have been said all in the first phone call I don’t know waste of time. I then wasn’t able to contact because of the Christmas period and didn’t get another email until later by then I had decided I’m not going to get messed around by this company anymore. I feel like I have been scammed and robbed. The positive reviews seem fake and it looks like a lot of other people are having the same issue as I am. Avoid this company don’t let a cheap price for insurance fool you!

23 December 2025
Unprompted review
Rated 5 out of 5 stars

Good customer service

Really helpful and great customer service

7 January 2026
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Oscar,
Thank you for taking the time to leave us a review. Much appreciated! We have passed your comments onto our agent.
Regards
Aura

Rated 1 out of 5 stars

AVOID AT ALL COSTS

AURA - ABSOLUTELY USELESS INSURANCE COMPANY. If I could give zero stars i would.
I have insured all of my 3 kids cars on black box policies.
This is the worst Insurer i have ever used. 3 strikes and your out, 2 of which i proved that my wife or i was driving.
Speak to customer service in South Africa (the computer says no) look at the T&C's that states anyone driving the car adhers to the black box, who honestly look at terms and conditions of a policy. You honestly do forget that there is a black box in the car the very few occasions you drive the car.
A word of advice to anyone considering the company Aura (owned by Premium Choice), DON'T! pay extra and use another company!

15 December 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Mr Bartlett

Thank you for speaking with me about your daughter's policy.

Our telematics policies monitor driving behaviours, including speed, braking, cornering, and use time.

Speed: Measures the driving compared to the stated speed limits for the road. If there are 3 or more speed-related incidents, the policy will be canceled.

Speed related thresholds are as follows:
over 43 miles per hour in a 30 miles per hour zone
over 55 miles per hour in a 40 miles per hour zone
over 65 miles per hour in a 50 miles per hour zone
over 85 miles per hour in a 70 miles per hour zone

We encourage our customers to drive within the speed limits to promote safety for themselves and other road users.

Thank you

Kate

Rated 5 out of 5 stars

Great customer service

Great customer service 5*

12 December 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Anca,
We're grateful for your review. It means a lot to our team.
Regards,
Aura

Rated 4 out of 5 stars

After having issues with young driver…

After having issues with young driver insurance we spoke / dealt with a lady Sarah Baker who listened to our issues ,was patient &understanding ,finally helping us get everything sorted with compassion and understanding

3 December 2025
Unprompted review
Aura Insurance logo

Reply from Aura Insurance

Hi Tracey,
Thank you for your 4-star review. We appreciate the feedback. We have passed your comments onto Sara.
Regards,
Aura

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