Aura Insurance Reviews 

218
•
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Considering 97 reviews, reviewers had a great experience with this company. Customers frequently praise the support team for being exceptionally helpful, friendly, and understanding when addressing daily policy questions. People note that dedicated advisors handle issues quickly and make the overall customer journey smooth and stress-free. Some reviewers were not happy with sudden policy cancellations, administrative fees, and unexpected financial charges. Consumers also mentioned ongoing difficulties with faulty telematics devices and unhelpful support interactions when trying to resolve problems. A few individuals felt that communication could be significantly improved regarding payment terms and contract renewals. Visitors frequently emphasize that getting prompt assistance makes all interactions much more pleasant.

What people talk about most

Customer service

Customers consistently note positive experiences with customer service, highlighting quick response times and... See more

Staff

Reviewers mention positive feedback about staff, consistently highlighting helpful, friendly, and attentive... See more

Cancellation

Customers had negative experiences with cancellation, expressing deep frustration over unexpected policy... See more

Service

Clients share ambiguous opinions on service, with some expressing deep frustration over payment issues,... See more

Payment

Users describe ambiguous interactions with payment, as experiences vary significantly. While some reviewers... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Big thank you to Shazia your customer advisor for sorting out a very stressful situation. She listened to my issue which I was having with my son’s insurance. She reassured me that she would help and... See more

Company replied

Rated 4 out of 5 stars

Excellent customer service, very helpful and friendly service that takes no longer than needed. Would be good to have some sense of wait time when being left on hold.

Company replied

Rated 5 out of 5 stars

despite various reviews have been with them for a year on black box, everything has been fine and team has been helpful even though my car broke down with the right communication and their support, e... See more

Company replied

Rated 5 out of 5 stars

i unplugged my telematics as ive needed to try and fix a DPF issue on my car and clear the error message. I hadn't communicated this to Aura, but they listened and didnt cancel my insurance for it.... See more

Company replied


Company details

  1. Insurance agency
  2. Car and Motor Insurance Agency
  3. Insurance broker
  4. Insurance company

Written by the company

Aura is a motor insurance provider that offers a range of innovative and competitive telematics insurance products. We are part of the Premium Choice group, which was founded in 1999 and is one of the UK’s leading independent insurance brokers. As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.


Contact info

3.8

Great

TrustScore 4 out of 5

218 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 33% of negative reviews

Typically replies within 2 weeks

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3.8

All reviews

(218)

96 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

AVOID

Absolutely, horrifically, completely disgusting company! I wish I had seen just one of the reviews on here (reviews on their website seem to be fabricated). Avoid this company at all costs. Completely impossible to get in touch with, disgusting approach to customer service and they will scam you out of every penny they can! Agree with other reviews that they should have zero stars. I have no idea how this company has not been shut down/taken to court. AVOID AVOID AVOID.

14 November 2023
Unprompted review
Rated 1 out of 5 stars

Just appalling

They try and get every last penny out of you! Scam artist that really don't care about customer services (Hence the shocking reviews on here that go unanswered)

9 November 2023
Unprompted review
Rated 1 out of 5 stars

Avoid Avoid Avoid at all costs!

Avoid Avoid Avoid at all costs!
Cancel policies for no apparent reason other than their faulty equipment.
Now struggling to find reasonable insurance anywhere because there is a cancellation on my name! Please avoid at all costs

3 November 2023
Unprompted review
Rated 1 out of 5 stars

The most disgusting company I have ever…

The most disgusting company I have ever dealt with took a policy out for daughter It transpired there was 3 weeks to go on her existing policy so I could not produce no claims They told me they would need to stop policy with no refund of £200 paid and to take another policy out as soon as no claims proof was available we then done this premium £200 more £257 deposit They then get in touch and say we had defaulted payment I explained we had just taken insurance out couple of days earlier They checked and had not stopped first policy Their fault as we had the no claims proof said would it be easier to bring first policy up to date Their mistake but happy to continue my reward they stopped both policies And kept the money £457 It is theft and I have filed a small claim at court and will drag them up to Edinburgh They want cost me I will cost them Do not deal with them I believe they create issues to cancel you out and keep your money Go compare should remove them from their system crooks

29 September 2023
Unprompted review
Rated 1 out of 5 stars

Absolute take on

Avoid at all cost any excuse to cancel your insurance and they will cancel it, wouldn't let me leave my car to the mechanic to be fixed as he had to unplug the tracker for ten minutes to use a computer to diagnose an electrical fault and if you go over your estimated millage its an automatic £429 charge which they inform you with three weeks left of your policy and you must pay or they cancel on you and you've lost your no claims bonus absolute joke of a company

10 October 2023
Unprompted review
Rated 1 out of 5 stars

Avoid at all costs

Avoid at all costs, you will spend hours on hold trying to get through to extremely unhelpful customer ‘service’ agents who sound more like robots. To get set up was beyond painful, no mention of a black box being fitted to my car until it arrives in the post, if I don’t attach it I lose my cover AND £250 deposit?! They’ve threatened me with cancellation of policy for exceeding my annual Miles by 45 Miles!!! - ok fair enough but it’s 10 days before my renewal is due and have added a £93 admin fee, £50 cancellation fee, zero refund from the insurer despite my policy being cut short. I’m speechless, ‘Kay’ in customer service has been completely useless repeating the same sentence, eventually admitted any refund will be eaten up with ‘admin’ fees. I’m actually relieved to be free of them. AVOID!!!

9 October 2023
Unprompted review
Rated 1 out of 5 stars

Awful company - avoid at all costs

Awful company.

I wish we had landed on this review page before purchasing two policies with this so called insurance company.

We too got lured in by cheaper insurance prices for our son - what a mistake. They have cancelled two insurance policies with no prior warning and no reason.

And now they have made a demand for final payment of over £400 for a policy they unfairly cancelled. I called them and they were particularly unhelpful.

AVOID AVOID AVOID.

Seriously, pay a few pounds extra and get a good company to insure your car!

3 October 2023
Unprompted review
Rated 1 out of 5 stars

**IMPORTANT**

Been insured since January stayed over at my girlfriends house quite a lot since then and took till now for them to send me an email saying call them. Waited an hour on hold to be told they were closing in 5 minutes and couldn’t do anything and said I need to add it as an oversight address (which is no problem) called over and over either with no answer or on hold for ages left multiple voicemails.

They sent the first email Thursday saying I had 7 days by the Monday morning (calls shut on Sunday aswell) I got a email saying my insurance was cancelled so instead of 7days I had 4 and they were open only 3 of those.

We phoned up and threatened legal action now they have said I can have my insurance back but can’t stay anywhere but my house during the policy!

2 October 2023
Unprompted review
Rated 1 out of 5 stars

Absolutely awful company

Absolutely awful company. Stated to be the cheapest. WRONG.

You pay the deposit then they demand payments of extras then threaten to cancel the policy. They owe me over £500 still waiting!!!!!!!!

25 August 2023
Unprompted review
Rated 1 out of 5 stars

DO NOT USE UNDER ANY CIRCUMSTANCE

The company is run by glorified scam artists. Had my policy cancelled twice with no attempt to communicate or resolve the misunderstanding. Once I threatened to report them to the Financial Ombudsman Service, they backtracked and offered to un-cancel my policy, and remove the excessive cancellation fees they placed on me.

Now, three days after that, the adjustment team told me that they cannot allow me to change my address. Even though the car will continue to be parked in a secured driveway, as it was before, I am not allowed to bring my car with me, and unsurprisingly have to pay upwards of £150 in cancellation fees.

Every single time you call you will wait at LEAST half an hour. They have a new excuse every time. "It's busy because of bank holiday last week", "we weren't expecting a high volume of calls". I've had to wait over an hour at times. Even getting transferred between departments incurs the wait time. I just spent over two hours on the phone to tell them I wanted to change address, and then to cancel.

Under literally NO circumstance should you use this company. They WILL be the cheapest option on the market, and that's because they make their money ripping off young adults who need a telematics device to get a reasonable insurance price. You WILL regret using aura.

22 September 2023
Unprompted review
Rated 1 out of 5 stars

awful insurance avoid

awful insurance avoid. they have a worker their call phill - if you get on to him . cancel the call the guys a bellend - waitied 30minites to get on phone absoulte pathetic insurance disgusting company

18 September 2023
Unprompted review
Rated 1 out of 5 stars

Aura doesn’t even deserve one star

Aura doesn’t even deserve one star. They have been absolutely awful to be with. It started off when they cancelled my insurance because I was “speeding” which I was not and then they later worked out I was not speeding and it was their error. They have now told me that I have exceeded annual mileage which I have tried to pay for but can never get through to them on the phone so instead of replying to my emails they have cancelled my insurance.

13 September 2023
Unprompted review
Rated 1 out of 5 stars

DO NOT USE

DO NOT USE - didn’t want to even give them one star. Daughter paid a deposit to then cancel within the terms due to her car being returned to dealer as deemed faulty. They claimed (despite email trail) that she had cancelled outside the cancellation window but they did not acknowledge any emails until days later. (Outside the cancellation window) Now wanting an additional £200 and struggling to get any money back or acknowledgement. Please do not use this shocking company. We are taking it further.

13 September 2023
Unprompted review
Rated 1 out of 5 stars

I'd give 0 stars if I could!!!

I'd give 0 stars if I could!!!! Needed to cancel within the cooling off period due to my new car having to be returned due to faults. 3 attempts of a phone call before closing time however met with an automated voicemail explaining lines were closed??? 2 emails to attempt to cancel and they decide to only speak to me when the cooling off period expired. I should be owed £242 back however they are trying to charge me £200 because 'i contacted after 14 days' which is false, they purposely do not answer so they can charge?! TRAIN YOUR STAFF, PICK UP YOUR PHONES. How is this company still running???????

13 September 2023
Unprompted review
Rated 1 out of 5 stars

Oh dear! Not acceptable conduct!!

Oh dear. If only I had read these reviews before arranging my sons insurance with them. Advertised on their website it clearly states “no curfew”. However: after one email scoring my son low according to their wholly subjective view, it transpires that driving at night (to and from his girlfriends house) results in a 7 day notice of cancellation. The telematics Terms of Business’ makes no mention that driving at night is prohibited or will result in cancellation. This company has provided me with their FCA registration number and in the event that they fail to fully reimburse the premium for the entire period less period of cover, then the matter will be referred to the Ombudsman. Similarly: no administrative charges will be acceptable and I will also require compensation for the sheer inconvenience meted out. I hope to report further that Aura do the ‘decent’ thing and realise that intentionally misleading customers is not the way business should be conducted and negatively impacts upon one’s reputation.

8 September 2023
Unprompted review
Rated 1 out of 5 stars

COWBOYS & SCAM ARTISTS

Cancelled my daughters insurance without any prior warning even though zero issues the complete previous year with another insurance company. waited over 30 mins to get speaking to a foreign lady who then cut me off. WILL NOT respond to any emails whatsoever. a complete shower, avoid like the plague.

4 September 2023
Unprompted review
Rated 1 out of 5 stars

Avoid, avoid, avoid!!!

Please do not use this company. If I could score a 0, I would!!
My son took out a policy with Aura when he passed his test. He has worked hard to buy his own car and take the policy out in his own name.
There has been nothing but hassle since then. He paid the initial premium, and kept an eye on his driving score. He would get emails saying his policy would be cancelled despite his driving scores being fine. Last week he received an email to say he had exceeded his annual mileage (he had only put 6000 miles which to be fair was our fault) they now estimated his mileage to be over 17000 per year and wanted an additional premium of over £2800 to be paid or the policy would be cancelled.
After numerous attempts at phoning to speak to someone, he was given no explanation for how they had reached the estimated amount of miles, nor an explanation for how they reached the additional premium price. My son asked if he could reduce the mileage, or if he would get a refund on any mileage not used by the end of the year but they said no. He was then told that someone would call him back the following day and of course they did not. This resulted in another 90 minutes waiting in a queue to speak to someone. Admin staff very unhelpful when you eventually do get to speak to them.
My son has now cancelled his policy with Aura as it was a ridiculous amount of money as an additional on his original policy and he was afraid that a few months down the line they would demand another payment for something else.
This has caused my son a lot of stress and anxiety, especially as no one would answer the phone or respond to any emails.
My advice would be to avoid at all costs, only wish we had checked reviews before taking out the policy!!

4 September 2023
Unprompted review
Rated 1 out of 5 stars

Avoid by all means

Avoid by all means. The company is nothing but a scam! They don’t ever attend to calls or email, they will cancel your policy and pass your details to debt recovery with chances of having CCJ.

26 June 2023
Unprompted review

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