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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many customers appreciate the quality of the products, describing them as well-made, luxurious, and comfortable, with flattering cuts. Several people also highlight the excellent customer service they received, noting quick resolutions to queries and a helpful, communicative team. The delivery service is often praised for its speed and efficiency, with some orders arriving very quickly. However, some people were dissatisfied with various aspects. There are reports of products arriving with quality issues like loose seams, cheap-looking fabric, or manufacturing errors. Some customers experienced significant delays in receiving their orders, with a lack of clear communication regarding shipping times and tracking updates. Additionally, a minority of reviewers found the customer service to be unresponsive or unhelpful, particularly when dealing with lost packages or order discrepancies.

What people talk about most

Product

Users describe ambiguous interactions with product quality. Many reviewers praise the amazing smell,... See more

Order

Clients share ambiguous opinions on order experiences. Many customers express satisfaction, praising the... See more

Delivery service

Consumers find delivery service to be ambiguous. While some customers experienced super speedy delivery, with... See more

Quality

Reviewers highlight ambiguous aspects of quality. Many customers praise the amazing quality, describing items... See more

Customer service

Reviewers mention ambiguous feedback about customer service. While some customers praise the outstanding,... See more

Based on these reviews

Rated 3 out of 5 stars

I really love my dress and feel it’s great quality. It was sent quickly, packaged well and feels well made. However, the returns process seems lengthy. I ordered more than one style and though the... See more

Company replied

Rated 3 out of 5 stars

The dress arrived around one week so that was fine. The dress is nice, but not the quality I would expect from a 130€+ dress. Some seams also don’t look very Well made. We‘ll see how long it will last... See more

Rated 4 out of 5 stars

I really like the few dresses I got from there and get compliments often. The cut is very flattering and works well on real, non-model bodies, everything is fairly stretchy and adjustable. The fabric... See more

Company replied

Rated 4 out of 5 stars

I bought the Juni Maxi Dress in Wine Red and received lots of compliments on it! However, be aware of the long waiting time if you need a dress for a specific event. I ordered the dress on Apr... See more


Company details

  1. #243 of 258 best companies in Ladies' clothes shop

Written by the company

AYM Studio designs and hand makes women's clothing in the UK. We are a fashion brand who are committed to finding harmony between supply and demand within an industry that so often over-produces clothing. We are incredibly grateful for the continued support.


Contact info

3.3

Average

TrustScore 3.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 80% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Don’t think twice!

I’ve been wanting to buy from this company for a while now and I finally did it. The service was amazing, they were very helpful and attentive. The delivery was quick and overall I would give it a 5 star.

17 November 2023
AYM logo

Reply from AYM

Hi Samantha,

Thank you so much for choosing us! We're thrilled to hear that your experience was positive, from the service to the quick delivery. Your 5-star rating means a lot to us.

If there's anything more we can do for you or if you have any feedback to share, please feel free to reach out. We look forward to serving you again in the future!

Kind regards,
The team at AYM x

Rated 5 out of 5 stars

Worth every penny!

I feel so pretty in these dresses, I saw these on tiktok and fell in love with the style, I have been dying for an elevated dress and these knocked it out of the park. I got size S for all and they fit me perfectly!

The shipping came quickly and these dresses are perfect for the holiday season. I cannot get over how high quality these dresses are. I HIGHLY recommend these dresses!

I got:
- Ava Reversible Midi Dress (Black)
- Viva Dress (Wine Red)
- Rene Reversible Mini Dress

17 November 2023
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Reply from AYM

Hi Tatianna,

Thank you so much for your fantastic review! We're thrilled to hear that you feel pretty in our dresses and that they've met your expectations. It's delightful to know you found us through TikTok and that our styles resonated with you.

We're delighted that the sizing worked perfectly for you, and you're enjoying the dresses for the holiday season. Your recommendation means the world to us! If you ever need assistance or have more feedback to share, feel free to reach out.

Wishing you wonderful moments in your dresses!

Kind regards,
The team at AYM x

Rated 3 out of 5 stars

Customer service is good

Customer service is good. Items were extremely late. One dress came with a chemical smell and despite how many times I wash it won’t go away. When I did hand wash the dye of the dress was non stop running off.

17 November 2023
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Reply from AYM

Hi Emilia,

Thank you for sharing your feedback, and I'm sorry to hear about the issues you've encountered with your order. I apologise for the delay and the quality concerns you've experienced. This is not the standard we aim to uphold.

To address the chemical smell and dye running off, we'd like to investigate this matter further. Please contact our customer service team with your order details so that we can assist you in resolving these issues promptly.

We appreciate your understanding and the opportunity to make things right.

Kind regards,
The team at AYM x

Rated 3 out of 5 stars

Red Viva dress review.

I have purchased a dark red Viva dress in size M as I am FR size 38/IT 40 and 173 cm. tall.
It fits me well, the fabric is heavy and not transparent or wrinkly.
The package arrived from the UK on time.
However, for 150$ you would expect a natural dabric instead of polyester, or at least good stitching.
Unfortunately, that is not the case. The hems are done with an uneven overcasting stitches. There are loose threads here and there. It really put me off considering the branding of AYM as a detail-focused company.
So, my final verdict: Good product, but overpriced.

26 November 2023
Unprompted review
AYM logo

Reply from AYM

Hi there,

Thank you for taking the time to share your feedback on the Viva dress you purchased. We appreciate your detailed review and are pleased to hear that the sizing, delivery, and overall fit met your expectations.

We're sorry to learn that the choice of fabric and the stitching quality did not meet your standards. We take customer feedback seriously, and we apologise for any disappointment caused by the uneven stitches and loose threads, this is not the quality we work hard for.

Your insights are valuable to us as we constantly strive to enhance the quality of our products. We will share your comments with our production team to address the issues you raised and improve our processes. Additionally, we appreciate your honesty in highlighting both the positive aspects and the areas where we can do better.

If you have any further concerns or if there's anything we can do to make it right, please don't hesitate to reach out to our customer service team. We're committed to providing a positive experience for our customers, and your feedback helps us in that pursuit.

Thank you again for choosing AYM, and we hope to have the opportunity to serve you better in the future.

Kind regards,
The team at AYM x

Rated 5 out of 5 stars

10/10, I’ll be buying again!

I’m always nervous about the quality of online clothing companies, but I was blown away by the quality of AYM. I’m already planning my next purchase. The fabric is so thick and buttery soft. The pieces fit amazing and are so insanely flattering. I’m a 32F and didn’t need to wear a bra, I felt supported and looked great! I feel so confident in these pieces. I will be adding more to my wardrobe for work and play. Also the shipping was extremely fast from UK to US!!

18 October 2023
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Reply from AYM

Hi there,

Wow, thank you so much for your incredible review! We're absolutely thrilled to hear that you had such a positive experience with AYM. Your kind words about the quality, fit, and fabric mean the world to us.

We're overjoyed to have contributed to your confidence and comfort. It's fantastic to know that our pieces are becoming a staple in your wardrobe, both for work and play. And we're delighted that the shipping from the UK to the US was speedy for you!

Thank you for choosing AYM, and we can't wait to have you back for your next purchase. If you ever need assistance or have any questions, feel free to reach out. Here's to more fabulous additions to your collection!

Kind regards,
The team at AYM x

Rated 5 out of 5 stars
AYM logo

Reply from AYM

Hi Kunde,

Thank you for your review! We're delighted to hear that you found the product to be of great quality, and we're pleased that the shipping was fast. Your satisfaction is important to us, and we're here to provide you with the best products and service possible.

If you have any more thoughts to share or need assistance in the future, please don't hesitate to reach out. We're here to make your shopping experience exceptional. Enjoy your purchase!

Kind regards,
The team at AYM x

Rated 5 out of 5 stars

Quality is great and very flattering

Quality is great and very flattering. I wanted this dress so be on the short side so I ordered a small. I'm usually a size medium but i'm so glad I chose the small. I'm curvy, weigh 140 pounds and i'm 5'4. I've had nothing but positive experiences with AYM.

18 October 2023
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Reply from AYM

Hi Abbey,

Thank you for your review! We're thrilled to hear that you found the quality great and the dress very flattering. Your specific details about sizing and your body measurements will be extremely helpful for other shoppers, especially those who may have a similar body type.

We appreciate your positive feedback and are delighted to have contributed to your positive experiences with AYM. If you ever have more to share or need assistance in the future, please don't hesitate to reach out. We're here to make your shopping experiences enjoyable. Thank you for your support!

Kind regards,
The team at AYM x

Rated 5 out of 5 stars

Fit great

Fit great! Definitely recommend sizing down from your usual size!

18 October 2023
AYM logo

Reply from AYM

Hi there,

Thank you for your review! It's great to hear that the item fit you well. Your recommendation to size down from your usual size is valuable advice for other shoppers. We appreciate your feedback, and if you have any more thoughts to share or need assistance in the future, please don't hesitate to reach out. Enjoy your well-fitting purchase!

Kind regards,
The team at AYM x

Rated 5 out of 5 stars

Braless AND supported

Really happy with the dress I ordered. I'm a petite frame (4,11) and largely stacked on top and this is the first time I went outside braless AND supported!!! Will be purchasing all of their dresses! Thanks Aym!

17 September 2023
AYM logo

Reply from AYM

Hi there,

Thank you for sharing your wonderful experience with us! We're delighted to hear that you are really happy with the dress you ordered and that it provides the comfort and support you were looking for.

It's great to know that you feel confident and comfortable while going braless, and we appreciate your enthusiasm for our dresses. We look forward to serving you again, and we're here to assist you with any future purchases.

Thank you for choosing AYM, and we can't wait to provide you with more fantastic dresses in the future!

Kind regards,
The team at AYM x

Rated 5 out of 5 stars

Simple and packaged well

Simple and packaged well, much faster shipping than expected.

18 September 2023
AYM logo

Reply from AYM

Hi Molly,

Thank you so much for your review, we are so happy to hear that your order arrived with you much quicker than you expected and that it was packaged well.

Please do not hesitate to get in contact with us if you have an queries.

Kind regards,
The team at AYM x

Rated 5 out of 5 stars

Great customer service

The dress I ordered is a great quality and lovely fabric but the customer service was the highlight - when I exchanged but needed the dress before a deadline, CS immediately shipped my replacement to ensure I had it. Communication was very quick and everything was great

19 August 2023
AYM logo

Reply from AYM

Hi Jen,

Thank you so much for your wonderful review! We're thrilled to hear that you're satisfied with the quality of the dress and the fabric. Our customer service team takes great pride in providing excellent support, and we're delighted that you had a positive experience with them.

Ensuring that you received your replacement dress before your deadline was a top priority for us, and we're pleased that we could meet your expectations in terms of communication and service.

Your feedback is greatly appreciated, and we look forward to serving you with more exceptional products and support in the future. If you ever have any questions or need assistance, please don't hesitate to reach out to us.

Thank you for choosing our brand!

Warm regards,
The team at AYM x

Rated 5 out of 5 stars

Amazing product and fast delivery

Amazing product and fast delivery, I love both of the dresses that I have bought 😁

17 August 2023
AYM logo

Reply from AYM

Hi Eleanor,

Thank you so much for your positive review! We're thrilled to hear that you love the dresses you've purchased from us and that you're pleased with the fast delivery. Your satisfaction is our priority, and we look forward to providing you with more amazing products in the future. If you ever have any questions or need assistance, please feel free to reach out. Enjoy your dresses!

Kind regards,
The team at AYM x

Rated 5 out of 5 stars

Delivery great, dress fits!

Delivery was more than on time and dress fit great on my 4'9" height. Thought it may be too long or short. However, fit just right on the knee.

18 August 2023
AYM logo

Reply from AYM

Hi Gee,

Thank you for taking the time to leave a review! We're delighted to hear that your dress arrived promptly and that it fits perfectly for your height. It's wonderful to know that the length worked out just right for you, hitting at the knee. Your feedback is greatly appreciated, and we're here to assist you with any future fashion needs you may have. Enjoy wearing your dress!

Kind regards,
The team at AYM x

Rated 5 out of 5 stars

amazing amazing AMAZING

I love how honest the brand is with each dress being handmade it truly makes my dress feel so much more special!! getting the updates on where they’re at during the process of making it just made me so much more excited. the quality of the dress is PHENOMENAL and easily is my new favorite dress:) it’s so comfortable and fits perfectly with the adjustable back! i love it so much

19 July 2023
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Reply from AYM

Hi Hailey,

Thank you for your wonderful review! We're thrilled to hear that you appreciate the transparency of our handmade process, which adds that extra special touch to your dress. We understand how exciting it can be to receive updates on the progress of your order, and we're delighted that it added to your excitement.

It's fantastic to know that the quality of the dress exceeded your expectations and that it's now your new favourite. Our adjustable back feature is designed for comfort and a perfect fit, and we're glad to hear that it worked well for you.

Your feedback means the world to us. If you ever have any questions or need assistance, please don't hesitate to reach out. Enjoy your beautiful dress!

Kind regards,
The team at AYM x

Rated 1 out of 5 stars

Order #AYM103691

My sister ordered my dress on pre-order over a month ago to arrive on the 17th August. She specifically ordered it to arrive on the 17th to allow for sufficient time to make sure that the dress fit as it is for my birthday abroad on the 22nd.

Instead, we received no communication that there would be delays regarding shipment and had to reach out ourselves the following day on the 18th. She received no response until the 21st August. Today, when she received the response, there was no consideration from the person she was in contact with that I needed the dress by the 22nd and was sent a generic email informing me it would be shipped by the 23rd.

Despite the lack of effort on AYM’s part to resolve this issue, we tried to continue working with AYM and even drove to AYM’s warehouse to try and pick up the parcel, thereby solving the problem ourselves.

However, even the staff at the warehouse did not feel the need to communicate with us at all. We left our details and although they said they would contact AYM and let us know whether we could pick up the parcel, we sat outside their office for 3 hours before they spoke to us only when they realised that we had actually waited outside their office.

At this point, we were told rather rudely that we would be unable to pick up the parcel. However, no explanation to this was given at all, and there was no effort to rectify the situation.

I completely understand that as a small business, delays and other events happen, but the clear lack of communication and effort to rectify this situation from either AYM or the warehouse has been really appalling. My sister is disappointed by this, but more than that, I am disappointed as I have been left with no dress for my 18th birthday.

21 August 2023
Unprompted review
AYM logo

Reply from AYM

Hi Urszula,

I'm truly sorry for the frustration and disappointment you've experienced regarding your order. Your feedback is invaluable to us, and we deeply regret the series of miscommunications and inconveniences you encountered. This situation does not reflect the level of service we aim to provide.

We sincerely apologise for the lack of communication about the shipment delay and the subsequent unresponsiveness you faced when reaching out for assistance. We understand how important receiving your dress in time for your 18th birthday was, and it's disheartening that we were unable to meet your expectations.

We also apologise for the inconvenience you encountered at our warehouse. The lack of clear communication and the way the situation was handled fall short of the standards we set for ourselves.

We're committed to addressing this issue and learning from it to ensure that such situations do not happen again in the future. We truly value your feedback and would like to offer our sincere apologies for the impact this has had on your special occasion. If there's anything we can do to make it right or if you have further concerns, please don't hesitate to reach out to us directly. Your satisfaction and experience are of utmost importance to us, and we appreciate your understanding as we work to improve our processes and service.

Kind regards,
The team at AYM x

Rated 4 out of 5 stars

Nice dress and company,Brexit

I have ordered the Freya mini dress and I am happy with it. I think the costumer support is also nice and fast as I needed some help to track my order . My only problem is that I had to pay VAT because of Brexit. I hope AYM finds a way to solve this as I would order again for sure if I wouldn’t have to pay VAT.

16 August 2023
Unprompted review
AYM logo

Reply from AYM

Hi Alexa,

Thank you for taking the time to share your feedback with us. We're thrilled to hear that you're happy with your Freya mini dress and that you found our customer support helpful and responsive throughout the process.

We understand your concern regarding the VAT charges due to Brexit, and we sincerely apologise for any inconvenience this has caused. We're actively working to explore solutions to streamline this aspect of the purchasing process for our valued customers like you.

Your support means a lot to us, and we're committed to finding ways to enhance your shopping experience with us. We truly appreciate your feedback and hope to have the opportunity to serve you again in the future, with a smoother and more seamless shopping process. If you have any further questions or suggestions, please don't hesitate to reach out. Thank you for choosing us, and we look forward to providing you with an even better experience next time.

Kind regards,
The team at AYM x

Rated 5 out of 5 stars

Feels like great quality!

Feels like it's great quality on the fabric and its a very comfortable dress!

17 July 2023
AYM logo

Reply from AYM

Hi there,
We're delighted to hear that you're satisfied with the quality of our dress! It's wonderful to know that the fabric and comfort have met your expectations. We strive to provide our customers with the best possible experience, and your feedback is truly appreciated. If you ever need assistance or have more feedback to share, feel free to reach out. Thank you for choosing our brand, and we hope to have the opportunity to serve you again in the future!

Kind regards,
The team at AYM x

Rated 5 out of 5 stars

You will feel like a goddess

The dresses are stunning. The material, fit and everything about them is sublime. I haven’t felt this confident in myself in a very long time before wearing these masterpieces… I’m going to buy all of them.

18 July 2023
AYM logo

Reply from AYM

Thank you so much for your wonderful review! We're absolutely thrilled to hear that you find our dresses stunning and that they've brought you a newfound sense of confidence. It's fantastic to know that the material, fit, and overall design have met your expectations. We appreciate your support and look forward to serving you again in the future. If you have any questions or need assistance with your purchases, please don't hesitate to reach out. Happy shopping, and thank you for choosing our dresses!

Kind regards,
The team at AYM x

Rated 2 out of 5 stars

Product came damaged

Product came damaged. Offered 20$ refund to get it fixed locally. Was just really disappointed in the ‘quality’ control considering everything is handmade

17 July 2023
AYM logo

Reply from AYM

Hi there, we apologise for the disappointment you experienced with the damaged product. We strive to provide the highest quality items to our customers, and we understand your frustration with receiving a damaged item, especially considering our commitment to handmade craftsmanship.

We sincerely apologise for any inconvenience caused by this situation. We understand that a $20 refund may not fully address the inconvenience of having to get the product fixed locally. If you'd like, we're open to discussing a more suitable resolution that meets your expectations and helps to rectify this situation.

Please reach out to our customer service team with more details about your order and the damage, and we'll work closely with you to find a solution that you're comfortable with. Your satisfaction is our priority, and we want to ensure that you're ultimately pleased with your experience.

Thank you for your understanding and for bringing this to our attention.

Kind regards,
The team at AYM x

Rated 4 out of 5 stars

I loved the dress

I loved the dress! It is amazing quality, very flattering, stretchy and comfortable. I would definitely buy!

The reason I rated it 4 stars rather than 5 s because I live in the United States and it took longer to arrive than stated. Still worth it!

3 August 2023
Unprompted review
AYM logo

Reply from AYM

Thank you for your wonderful feedback! We're thrilled to hear that you loved the dress and that it met your expectations in terms of quality, comfort, and style. Your satisfaction is our ultimate goal, and we're glad that you found the dress to be worth the purchase.

We apologise for any inconvenience caused by the extended shipping time. We understand that timely delivery is crucial, and we appreciate your patience in this matter. Your feedback is important to us, and we'll continue working to improve our shipping process to provide a better experience for our customers.

If you have any more questions, comments, or future orders, feel free to reach out. We look forward to serving you again and ensuring that your next experience with us is nothing short of excellent.

Kind regards,
The team at AYM x

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