Beautinow B.V. Reviews 

1,807
TrustScore 3.5 out of 5

3.7

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Rated 1 out of 5 stars

This company is not trustworthy. It takes days to get any kind of response from them. They offer dropshipping opportunities, but they turn away most potential clients without providing any specific de... See more

Company replied

Rated 5 out of 5 stars

In my experiece it has been good. No shipping issues mainly since I order within Netherlands. Amazing sales on luxury niche fragrances and great loyalty program. So far haven't run into any issue... See more

Company replied

Rated 5 out of 5 stars

My first order came quickly and without any problems. Unfortunately second time I received wrong perfume (new version of it). My complain was answered very quickly and after receiving proposal of keep... See more

Company replied

Rated 5 out of 5 stars

Picked up Amouage Guidance from Beautinow and it’s 100% legit — scent profile, depth, and longevity are exactly what they should be. Anyone familiar with the fragrance will immediately know it’s... See more

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Company details

  1. Cosmetics and Perfumes Supplier
  2. Perfume store

Written by the company

Beautinow is your destination for niche perfumes, designer fragrances, and luxury cosmetics. Discover an exclusive collection of niche perfumes, high-end designer fragrances, and luxury cosmetics at Beautinow. We bring together the best of rare and unique scents, perfect for those who value individuality and craftsmanship in their fragrance choices. From boutique, hard-to-find perfume houses to renowned designer brands, our carefully curated selection offers something for everyone. Whether you're searching for your next signature scent or a high-quality beauty product, Beautinow delivers a premium experience with every purchase, featuring competitive prices and fast, reliable shipping.


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3.7

Average

TrustScore 3.5 out of 5

2k reviews

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No recent history of asking for reviews

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Replied to 92% of negative reviews

Typically replies within 1 week

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3.7

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(1,807)

106 reviews in the last 12 months

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Rated 1 out of 5 stars

I bought Fragrance De Bois It doesn’t…

I bought Fragrance De Bois It doesn’t last up to 30 minutes . I doubt the product to be authentic
BN20251004100915
The above is my order number

11 October 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Dear Ozohtc,

Thank you for your feedback. We take authenticity and product quality very seriously at Beautinow.

Upon reviewing your order number (BN20251004100915), we noticed that this order was placed back in October 2025, and we have no record of any contact or customer support enquiry from you prior to this review.

All of our products, including Fragrance Du Bois, are 100% authentic and sourced directly from official distribution channels. Fragrance longevity can naturally change over time depending on storage conditions, climate, and skin chemistry.

Even though considerable time has passed since your purchase, we still welcome you to contact our customer service team at cs@beautinow.nl with any details so we can look into your case.

Best regards,

Beautinow Team

Rated 1 out of 5 stars

This company is not trustworthy

This company is not trustworthy. It takes days to get any kind of response from them. They offer dropshipping opportunities, but they turn away most potential clients without providing any specific details. I'm sure working with these people is just as disproportionate. I strongly advise against this company.

8 September 2026
Unprompted review
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Reply from Beautinow B.V.

Dear Knap,
Thank you for reaching out and sharing your feedback.We would like to clarify that our company operates exclusively as a retail business and does not offer wholesale services. As a result, we are unable to process B2B partnerships. If you have any questions regarding retail orders or standard purchases, please feel free to reach out to our customer support team directly, and we will be happy to assist you.

Best regards,
Beautinow Team

Rated 1 out of 5 stars

Returning customer - returned goods, no refund, no response

Returning customer - returned goods, no refund, no response

I had been a returning Beautinow customer and had placed several orders with them before. Unfortunately, this experience has completely changed my opinion of the company.

Due to conflicting information from Beautinow regarding my original payment, two identical orders were shipped. Beautinow acknowledged the situation and instructed me in writing to refuse one of the FedEx parcels, assuring me that it would be returned to them and that I would receive a full refund.

I followed their instructions exactly and refused the parcel on 26 May.

After repeatedly contacting Beautinow about my missing refund, I was told on 30 June that they had still not received the returned parcel and were contacting FedEx to investigate.

I eventually contacted FedEx myself.

FedEx officially confirmed that the parcel had actually been returned to the sender and delivered on 8 June at 11:59, with the Proof of Delivery signed by M. MONOY.

So the situation is very simple: Beautinow received the returned goods on 8 June. It is now August, and my €183.96 has STILL not been refunded.

I have repeatedly contacted customer service. Eventually, they simply stopped responding.

I now have to involve my bank and consumer protection channels just to recover my own money.

What makes this particularly disappointing is that I was an existing Beautinow customer. €183.96 may not be a significant amount for a company, but it is significant for an individual customer. It seems an extraordinarily low price at which to lose a loyal customer's trust and damage a company's reputation.

Returned goods, no refund, incorrect information and eventually no response. Extremely poor customer service when something goes wrong.

19 August 2026
Unprompted review
Rated 3 out of 5 stars

Great selection

Great selection, but double dips VAT when buying from outside the EU. No option to buy EU VAT free from the UK for example.

E: If your prices are "fixed globally", why do they include 20% EU VAT?

26 July 2026
Unprompted review
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Reply from Beautinow B.V.

Thanks for reaching out! Our prices are fixed globally, so we don't cover local destination taxes/duties. We really appreciate the feedback on our selection, though, and hope you find something you love!

Rated 5 out of 5 stars

In my experiece it has been good

In my experiece it has been good. No shipping issues mainly since I order within Netherlands.

Amazing sales on luxury niche fragrances and great loyalty program. So far haven't run into any issues.

Sometimes a bit slow responses from customer support

16 July 2026
Unprompted review
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Reply from Beautinow B.V.

Thank you for the great review! We’re so glad you’re loving our niche fragrance deals and loyalty perks (and that NL shipping is working great for you!). We hear you on the support response times and are already working on improving that. Thanks for your support!

Rated 1 out of 5 stars

Will not refund me

Will not refund me! I bought a Clive Christian fragrance, firstly I asked them to cancel they wouldn’t, I replied saying now problem I will return it when it arrives. It arrived and I asked to return it the next day. They sent me an invoice with no bank details on for the return label, I then used their address on the invoice, paid €26 for express and customs paid postage only to be told we can’t refund because we can’t accept a return you’ve paid for. I have all the screenshots from customer adviser (beautinow have requested I do not name, I wonder why)- terrible customer service by the way, I was given the wrong information and they excluded other information. I’m told I won’t be getting a refund. You will be hearing from my bank. AVOID!!!!

10 June 2026
Unprompted review
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Reply from Beautinow B.V.

Hello Sean,

We regret that your return experience did not meet your expectations, and we appreciate the opportunity to clarify the situation.

To ensure transparency, we have verified that our invoices do include our full bank account information. Additionally, due to customs regulations and warehouse tracking requirements, we have a strict policy against accepting self-shipped returns, which is why an official return process must be followed.

That being said, we understand your frustration regarding the €26 postage cost. Our senior support team will contact you via email shortly to review the screenshots and details you mentioned, so we can address this matter thoroughly. Thank you for your understanding.

Rated 5 out of 5 stars

Always a fast delivery and response

Always a fast delivery and response. Something went wrong with the coupons I applied, but they solved it quickly and without any effort from my side.

19 June 2026
Unprompted review
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Reply from Beautinow B.V.

Hi, thank you for the wonderful feedback! ⚡ We always aim for fast deliveries, but we're just as committed to fast solutions when something doesn't go quite as planned. We're so glad the coupon issue was sorted out quickly and effortlessly for you.

Thanks for choosing us, and see you next time!

Best,
Beautinow

Rated 5 out of 5 stars

Very kind and quick assistance

Very kind and quick assistance, now i m waitingfor my order..

29 June 2026
Unprompted review
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Reply from Beautinow B.V.

Thank you for the 5 stars! We pride ourselves on fast, friendly support. We hope you love your order when it arrives!

Rated 5 out of 5 stars

First class company and service

I had an issue with the shipping company they work with (unfortunately, FedEx has not been the most reliable carrier in my experience) and Beautinow have been extremely helpful throughout the entire process of arranging a reshipment of my package.
They are highly professional, and all of my previous orders from them have been genuine, well-packaged, and delivered without any problems.
I truly appreciate their assistance and excellent customer service. Thanks again

23 June 2026
Unprompted review
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Reply from Beautinow B.V.

Thank you for the wonderful 5-star review! While we wish the shipping hiccup hadn't happened, we're so glad we could resolve it quickly for you. We truly appreciate your support and your trust in our products and service. Thanks for choosing Beautinow!

Warmly,
The Beautinow Team

Rated 5 out of 5 stars

Exceptional customer care and a flawless long-term track record

I have been a loyal customer of Beautinow for a long time now, having ordered dozens of packages from them over the years. My experience with their shipping and products has always been amazing, and their customer service truly shines when you need them.

Recently, I encountered a payment glitch right at checkout, which caused my coupon code to disappear. I reached out to their support team, and they handled it flawlessly, resolving the issue incredibly fast and smoothly. Highly recommended as always!

28 May 2026
Unprompted review
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Reply from Beautinow B.V.

Thank you for your continued trust and support! 🌟 It means a lot to know that even after so many orders, we’re still meeting your expectations. We’re especially glad we could quickly sort out the checkout hiccup and get everything back on track. Looking forward to your next visit! ✨

Rated 5 out of 5 stars

What a wonderful surprise

What a wonderful surprise! The delivery arrived very quickly, and I was thrilled with the fragrance samples. Gold is beautiful, as is Le Coeur, but my absolute favorite was the violet Ame de Fleur...amazing 🥰

The fragrance is simply divine. I only used a small spray and I can't stop smelling it. The sillage is impressive, the quality is excellent, and the scent feels very high-end and unique.

Thank you so much for the fantastic service. This definitely won't be my last order!

3 June 2026
Unprompted review
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Reply from Beautinow B.V.

Your message truly made our day. Knowing a fragrance found its way into your heart is exactly why we do what we do. Thank you for your trust and support—we can't wait to surprise you again. ✨🌸

Rated 3 out of 5 stars

Products seem to be original but their practices are fishy

I already ordered multiple products from this store and the fragrances seem to be authentic. Delivery times are always good with no delays.
The problem is that they seem to operate somewhere within the grey market and they are not very customer friendly in general. For example, I bought several Amouage perfumes from them but all of them have the QR codes scratched on purpose so it's not possible to verify with Amouage website if the products are 100% authentic. The fragrances smell fine but clearly were sourced in some shady way.
The reward system that they have is nice but no so clear. In the past you could convert points to get Free Beautinow Surprise Perfume. I tried doing it once but couldn't combine the coupon with another one so I transferred it back into points hoping I can redeem the Free perfume at a later purchase. Turned out it's one time only and when I contacted their support, they basically told me "too bad, should not have converted the coupon back into points" even though I haven't used it.
I also left a 3 star review on one of the perfumes I purchased from them recently saying the fragrance is great but performance is bad. The review got immediately removed with no explanation. They clearly keep only 4 and 5 star reviews, no matter the product.

29 May 2026
Unprompted review
Rated 5 out of 5 stars

Excellent 👌

I know very well how the perfume market works. And perhaps that is exactly why I delayed placing my first order on this website for about a year. I saw many conflicting reviews and disputes (which probably do take place with other customers and in controversial situations), so I was cautious.

However, over the last month, during their special sale, I have already placed three orders. And for all three, I can confidently say that it has been a very good experience. Fast shipping, excellent perfumes, convenient website navigation / order process / tracking and notifications - top 👍

I confidently added Beautinow to the list of my trusted sellers and will definitely continue coming back here in the future.

A huge thank you to the team!

28 May 2026
Unprompted review
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Reply from Beautinow B.V.

This review truly made our day ✨

Knowing that someone experienced in the fragrance world chose to give us a chance — and came back not once, but three times — means a lot to us. Thank you for your trust, your kind words, and for welcoming Beautinow onto your trusted sellers list 🤍

Can’t wait to have you back for the next fragrance adventure!

Rated 1 out of 5 stars

I ordered two products

I ordered two products: BORNTOSTANDOU DRUNK LOVER perfume and Olaplex hair conditioner. I only found the perfume in the box. Since a 15 euro discount was applied for the first purchase, my loss was 3.50 euros. But the most interesting thing is that the perfume was wrapped in foil, but when I opened it, I found a torn box, as if the perfume had been forcibly removed or pushed in. How is this even possible? And this makes me seriously doubt whether they are of high quality. A huge disappointment and a lesson. I do not recommend it.

22 May 2026
Unprompted review
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Reply from Beautinow B.V.

We are sorry to hear that the internal cardboard insert arrived damaged. Our customer service member already sent solutions, could you please check and reply which one you like better?

In the meantime, we have investigated this with our warehouse team. After reviewing our packing records and CCTV footage, we can confirm that both items — the BORNTOSTANDOUT Drunk Lovers perfume and the Olaplex hair conditioner — were packed and dispatched correctly from our warehouse.
Regarding your concern about the perfume possibly being previously opened or returned, our investigation found no indication of this. The item was shipped as new and unused.

Rated 5 out of 5 stars

Been ordering from Beautinow for years…

Been ordering from Beautinow for years and bought most of my perfumes from them, very good prices and never had problems with delivery… can get your samples to try out perfumes from various bands.

15 August 2025
Unprompted review
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Reply from Beautinow B.V.

Thank you so much for your loyalty and support over the years! 😊 We’re happy to hear you enjoy our prices, smooth delivery, and perfume samples. Hope you discover many more favorite scents with us! ✨

Rated 5 out of 5 stars

Great experience, great prices

Hi! Just a quick review from me. Besides great prices, the store has also great and fast responding (I recommend the chat option) customer service.

20 May 2026
Unprompted review
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Reply from Beautinow B.V.

Thank you so much for your kind words! 😊 We're really happy to hear that you were satisfied not only with our prices, but also with our customer service. Our team always strives to respond quickly and provide the best possible support — especially through the chat option. We truly appreciate your recommendation and look forward to serving you again!

Rated 2 out of 5 stars

First Order, Very Disappointing Experience

Unfortunately, my experience with Beautinow regarding a return has been extremely disappointing.

This was my first order from the store and, sadly, probably my last.

I contacted customer service before delivery and followed all instructions exactly as provided. The parcel was returned via FedEx, however 12+ days later the package still appears to remain at my local FedEx facility without proper progression.

Throughout this entire process, I repeatedly requested clear updates, tracking clarification and refund information, but received only vague replies such as “we contacted them” without any meaningful explanation or proactive communication.

What disappointed me most was not the delay itself, but the overall lack of transparency, poor handling and the fact that I had to investigate the return status myself through Klarna.

At this stage, my refund is still pending despite the parcel already being within the FedEx return network.

Unfortunately, this is not a store I can confidently recommend.

7 May 2026
Unprompted review
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Reply from Beautinow B.V.

Thank you for taking the time to share your experience. We are truly sorry to hear that your first order did not meet the level of service we aim to provide.

We completely understand how frustrating it can be when a return shipment experiences delays within the carrier network, especially when waiting for updates and a refund confirmation. Please note that once a return parcel is handed over to FedEx, transit scans and movement updates are unfortunately dependent on the carrier’s processing system, which can occasionally take longer than expected.

That said, we sincerely regret that our communication did not provide the clarity and reassurance you were looking for during this process. We appreciate your patience!

Rated 5 out of 5 stars

Reliable website and customer service

I have been ordering from them for a few years now and have always been very satisfied with their service and responding promptly to an issue, thank you.

15 May 2026
Unprompted review
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Reply from Beautinow B.V.

Your feedback genuinely made our day! We’re grateful for your long-term trust and thrilled to hear that our customer service has continued to deliver when it matters most. Thank you for growing with us over the years—we appreciate you more than words can say.

Rated 5 out of 5 stars

Fast shipping and customer support was…

Fast shipping and customer support was beyond amazing! I'll be def buying again (and again) from beautinow.

30 April 2026
Unprompted review
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Reply from Beautinow B.V.

Thank you so much for your kind words! We’re thrilled to hear that you had such a great experience with our fast shipping and customer support. It truly means a lot to us. We can’t wait to have you shop with us again—thanks for being part of the Beautinow family!

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