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Beautinow B.V. Reviews 

1,805
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Considering 138 reviews, reviewers had a great experience with this company. Customers frequently highlight the unbeatable and affordable prices for a wide selection of authentic niche perfumes and quality products, often describing fragrances as stunning and long-lasting. Many people praise the delivery service for its speed, secure packaging, and the excellent condition in which items consistently arrive. However, some customers also noted issues with delivery, including significant delays, lost orders, or packages not arriving at all. A few other people also felt that customer service was unresponsive, unhelpful, or provided incorrect information, leading to unresolved queries. Additionally, some reviewers reported concerns about product authenticity verification due to scratched QR codes, or experienced products with poor scent longevity or incorrect items.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, with many praising the authenticity, quality,... See more

Delivery service

Customers had positive experiences with delivery service, frequently praising fast shipping times and... See more

Order

Reviewers highlight ambiguous aspects of order experiences, with many customers expressing satisfaction with... See more

Price

Reviewers mention positive feedback about price, with many finding the prices unbeatable and competitive for... See more

Customer service

People report ambiguous experiences with customer service, with many expressing significant dissatisfaction.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Great prices but as they have established themselves they have increased the price accordingly making them slightly cheaper then competitors compared to before when the deals were insane. The delivery... See more

Rated 5 out of 5 stars

Picked up Amouage Guidance from Beautinow and it’s 100% legit — scent profile, depth, and longevity are exactly what they should be. Anyone familiar with the fragrance will immediately know it’s... See more

Company replied

Rated 5 out of 5 stars

I ordered a perfume in Romania. Although the courier did not handle the package very carefully, the perfume arrived in perfect condition because BeautiNow had packed and sealed it securely. I will... See more

Company replied

Rated 5 out of 5 stars

I simply love Beautynow! From the moment I made my first purchase, I was captivated by the incredible selection of perfumes and the attention to detail. Each fragrance I've tried has become a uni... See more


Company details

  1. Cosmetics and Perfumes Supplier
  2. Perfume store

Written by the company

Beautinow is your destination for niche perfumes, designer fragrances, and luxury cosmetics. Discover an exclusive collection of niche perfumes, high-end designer fragrances, and luxury cosmetics at Beautinow. We bring together the best of rare and unique scents, perfect for those who value individuality and craftsmanship in their fragrance choices. From boutique, hard-to-find perfume houses to renowned designer brands, our carefully curated selection offers something for everyone. Whether you're searching for your next signature scent or a high-quality beauty product, Beautinow delivers a premium experience with every purchase, featuring competitive prices and fast, reliable shipping.


Contact info

3.8

Great

TrustScore 4 out of 5

2k reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 94% of negative reviews

Typically replies within 1 month

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3.8

All reviews

(1,805)

210 reviews in the last 12 months

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Rated 1 out of 5 stars

My Experience With This Company – Deeply Disappointed

I normally don’t leave negative reviews, but my experience with this company has been so frustrating that I feel obligated to warn others.

In my personal opinion, this company shows zero regard for its customers. From the moment an issue came up, it felt like they just didn’t care at all. I spent a significant amount of money expecting a professional, reliable service — instead, I was met with silence, excuses, and complete lack of responsibility.

What makes it worse is that the problem I had could have been easily solved, yet they chose to ignore it. Every interaction left me feeling like my concerns didn’t matter, and like they were hoping I’d simply give up. I’ve genuinely never felt so dismissed by a company I paid good money to.

Because of how this situation was handled, I walked away feeling misled and taken advantage of. I would strongly advise anyone considering buying from them to think twice. Based on my experience, I cannot trust this company, and I don’t want others to go through the same stress, loss, and frustration.

9 October 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

We are very sorry to hear about your experience and completely understand your frustration. Please rest assured that our team has investigated your case both internally and externally, and we are committed to resolving the issue.

We will be reaching out to you directly to ensure everything is fixed and to restore your confidence in our service. Thank you for your patience.

Thank you again for bringing this to our attention. Your feedback helps us improve, and we appreciate the chance to make things right.

Rated 1 out of 5 stars

Code of authenticy on Amouge perfumes…

QR Code of authenticy on Amouge perfumes is scratched under the foil so much that it can't be read !!! what a scam

Someone opened this perfumes before by removing the original foil , you can't scratch this QR code thru the foil , code of authenticy is not a batch code or something else

The perfumes from the Sample from other shop stay much longer than from the full bottle from this shop

I will report this to the appropriate institution in the European Union.

14 November 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Hi,

I completely understand your concern! I can assure you that we only sell 100% genuine products. We're official partners with all the niche brands we carry, and authenticity is something we take very seriously. All our products come directly from authorized distributors.

If you still have any concerns or questions, please feel free to reach out to us at cs@beautinow.nl with your order number .

Rated 5 out of 5 stars

Beautinow is still good

Great experience with Beautinow. The support team is responsive and proactive in providing assistance.

13 November 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

We’re happy we were able to resolve the issue together on live chat. After reviewing your case, we also confirmed that the problem was not on our side.

If you ever experience anything similar in the future, we encourage you to reach out to our customer service team first — we’re always here to help and can usually resolve things very quickly.

Thank you for taking the time to share your experience.

Rated 1 out of 5 stars

This company is going Downhill!

This company is going Downhill!
Measurable Customer-Service experience!
I'd recommend anyone to rethink twice before Purchasing from this Website & can already assure
They are losing a lot of loyal Customers
What a Waste

13 November 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

We’ve thoroughly checked our system and could not find any order or customer service request under your name.

To help you as quickly as possible, could you please contact our customer service team directly with your order number and any relevant details? We’ll make sure to look into it immediately and resolve it for you.

Thank you for giving us the chance to assist.

Rated 1 out of 5 stars

Extremely Disappointed — 3 Unresolved Packages for Over 2 Months! Legal Action Underway

Beautinow was pretty good… until you face a problem with delivery.
Just like in my case — I have three unreceived packages due to Hermes, and it’s been over two months without any proper solution!

Their customer service is absolutely the worst I have ever dealt with — unresponsive, irresponsible, and repeatedly rude.
Every time I reached out, I was met with automated replies, excuses, and shocking disrespect. It honestly feels like nobody cares once they’ve taken your money.

I’ve spent over €500 on my orders, and the way this situation has been handled is completely unacceptable.
At this point, I can’t help but believe there’s some form of collaboration or negligence between Beautinow and Hermes, because no legitimate company could remain this careless for so long otherwise.

Tomorrow, 13/11, I have a legal appointment, and my case will finally be addressed officially.
If this issue isn’t resolved immediately, I’ll be pursuing legal action against both Beautinow and Hermes.

Beautinow seriously needs to restructure their customer service — certain employees clearly have no respect for customers, and if they continue this way, they’ll lose many more loyal clients.

I’m deeply disappointed and frustrated, and I’m posting this to warn others about what might happen if something goes wrong with their order!

10 September 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Hello Khaled,

Thank you for your message, and we’re sorry that this situation has caused so much frustration. We want to be fully transparent: the carrier has provided proof of delivery (POD), including a signature confirming that all three parcels were delivered. On our side, we also completed an internal investigation and verified through our packing camera system that the orders were prepared and shipped correctly.

We understand this took time, and we’re sorry for the delay. From both the carrier’s and Beautinow’s perspective, all orders are marked as successfully delivered based on the official documentation.

We have already sent you an email with a proposed solution, so please check your inbox (and your spam folder just in case). If you still believe there has been a mistake, please let us know — we will do our best to assist further.

Rated 1 out of 5 stars

Extremely Disappointed — Unresolved Issue for Over 2 Months! Legal Action Underway

Beautinow was pretty good… until you face a problem with delivery.
Just like in my case — I have three unreceived packages due to Hermes, and it’s been over two months without any proper solution!

Their customer service is absolutely the worst I have ever dealt with — unresponsive, irresponsible, and repeatedly rude.
Every time I reached out, I was met with automated replies, excuses, and shocking disrespect. It honestly feels like nobody cares once they’ve taken your money.

I’ve spent over €500 on my orders, and the way this situation has been handled is completely unacceptable.

At this point, I can’t help but believe there’s some form of collaboration or negligence between Beautinow and Hermes, because no legitimate company could remain this careless for so long otherwise.

Tomorrow, 13/11, I have a legal appointment, and my case will finally be addressed officially.
If this issue isn’t resolved immediately, I’ll be pursuing legal action against both Beautinow and Hermes.

Beautinow seriously needs to restructure their customer service — certain employees clearly have no respect for customers, and if they continue this way, they’ll lose many more loyal clients.

I’m deeply disappointed and frustrated, and I’m posting this to warn others about what might happen if something goes wrong with their order.

9 September 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Hello Khaled,

Thank you for your message, and we’re sorry that this situation has caused so much frustration. We want to be fully transparent: the carrier has provided proof of delivery (POD), including a signature confirming that all three parcels were delivered. On our side, we also completed an internal investigation and verified through our packing camera system that the orders were prepared and shipped correctly.

We understand this took time, and we’re sorry for the delay. From both the carrier’s and Beautinow’s perspective, all orders are marked as successfully delivered based on the official documentation.

We have already sent you an email with a proposed solution, so please check your inbox (and your spam folder just in case). If you still believe there has been a mistake, please let us know — we will do our best to assist further.

Rated 1 out of 5 stars

I BOUGHT A FAKE AMOUAGE GUIDANCE 46…

I BOUGHT A FAKE AMOUAGE GUIDANCE 46 PERFUME THERE. DO NOT BUY ANYTHING FROM THAT STORE!!!

11 November 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

We sincerely apologize that your recent experience with Beautinow did not meet expectations. Your feedback is important to us, and we would like the opportunity to resolve the matter.

Please contact us at cs@beautinow.nl with your order number and further details so we can review the situation and provide a prompt solution.

Thank you for bringing this to our attention

Rated 5 out of 5 stars

Great experience.

Great experience.
I bought fragrance for best possible price. It was legit and package in good condition.
Order from NL to Latvia arrived within 6 days.

27 October 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Thank you so much for your lovely review, it really means a lot to us.

Just a quick heads-up that our Black Friday deals are happening right now, so feel free to check out the Black Friday promotions when you get a chance. 😊

Rated 1 out of 5 stars

SCAMMERS

SCAMMERS. Fraudulent website. They do not send the product and ignore you afterwards. No refund, no nothing. Do not buy from them!

25 September 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

We’re very sorry that your order was automatically returned due to an issue with the courier. We understand how frustrating that can be.

As discussed together on live chat, once the package arrives back at our warehouse, your refund will be processed immediately.

Thank you for your patience, and please feel free to reach out if you need anything else.

Rated 1 out of 5 stars

Charged VAT illegally for export, no response — beware if outside EU

I ordered from Beautinow to Switzerland. The price included Dutch VAT, even though the order was exported outside the EU. Upon import, I had to pay Swiss VAT again — meaning VAT was charged twice.
I contacted Beautinow with official proof of export and Swiss customs documents and requested a refund of the Dutch VAT, which is standard and legally required for exports (EU VAT Directive Art. 146).
Instead of addressing the issue, I received a copy-paste reply about “Swiss customs rules” that had nothing to do with my question. My follow-up message with all documents attached has been ignored completely.

This means:
- They charge EU VAT on exports (not legal)
- You pay VAT twice
- Customer support does not read emails
- They ignore legitimate refund requests

Prices look attractive, but if you live outside the EU, be prepared to lose money and receive zero meaningful support.
I will gladly update this review if Beautinow finally responds and complies with export VAT rules. Until then, I cannot recommend this shop for non-EU customers.

17 October 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

I’m really sorry to hear that your experience with us didn’t go as it should. We truly value your feedback and want to make things right.

Could you please contact us at cs@beautinow.nl with your order number and a bit more information about the issue?

We’ll look into it personally and work on a quick solution.
Thank you for giving us the chance to improve.

Rated 1 out of 5 stars

Third time in a row they have put…

Third time in a row they have put 12345678 as my phone number on the label.
I even emailed them this time beforehand, with a screenshot of the info I put in the order.
They didn't respond (they never respond).
Again, I'll say great products, atrocious customer service.
Response: I have emailed you eight times about this problem and you haven't replied even once. You have now sent me four orders with the wrong phone number on the parcel.
I will not be ordering from you again.

30 October 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

I’m really sorry to hear that your experience with us didn’t go as it should. We truly value your feedback and want to make things right.

Could you please contact us at cs@beautinow.nl with your order number and a bit more information about the issue? We’ll look into it personally and work on a quick solution.

Thank you for giving us the chance to improve.

Rated 1 out of 5 stars

Wrong item received – no refund or solution after more than a month

I ordered Oud for Greatness from Beautinow and received a tampered package with the wrong item.

I contacted the store many times and provided all the evidence, but after more than a month they still haven’t refunded me or sent the perfume.

Klarna confirmed that the seller is responsible, yet Beautinow has done nothing to resolve the issue.
Very disappointing and unprofessional experience.

8 August 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

We’re sorry for the inconvenience you experienced, and we truly hope you are satisfied with the solution we have offered. If there’s anything more we can do, please let us know.

Rated 1 out of 5 stars

Order BN2025091697967

I am writing regarding Order BN2025091697967, placed on 16 September 2025. Upon delivery, I rightfully refused to pay the UPS collection fee, as payment had already been settled at checkout. On 22 September 2025, Beautinow acknowledged this was due to “a technical issue on our end” and assured me they were working with UPS to resolve it. However, on 23 September, UPS confirmed that delivery was blocked because “the collection item for €155 remains open in the system”—clear evidence that the issue stems solely from an internal procedural error at Beautinow, specifically concerning payment clearance from your head office. Given this, I immediately requested a full refund of the €155 already paid, along with reinstatement of my MUSE points. To date, I have received neither reimbursement nor meaningful updates—despite having to follow up repeatedly. I am deeply dismayed by this situation. The lack of proactive communication and resolution, especially when the error lies entirely with your company, reflects a clear disregard for customer trust and satisfaction. The only appropriate rating that can be assigned is unequivocally negative.

2 October 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

We sincerely apologize for the technical error that caused this inconvenience. Unfortunately, issues like this can occasionally occur, but we have done everything in our power to correct it as quickly as possible. We hope that the solution by sending replacement order we provided resolved your problem promptly, and we remain at your disposal should you need any further assistance.

Rated 5 out of 5 stars

One of the best perfume stores in…

One of the best perfume stores in Europe. Even though sometimes the shipping is not very fast, the quality and price of the product outweighs it.I recommend it if you don't need the product within a few days!

2 October 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Thank you for your kind review!

Rated 1 out of 5 stars

No refund or response after returned package

I placed an order with Beautinow (BN2025052776866, €210.77) on May 27, 2025.
The package was delivered to a UPS Access Point, but I was unable to collect it. UPS confirmed it was returned to the sender on June 10, 2025.
Since then, I have contacted Beautinow with all the details, but I have received no reply and no refund. Klarna has also closed the case and advised me to deal directly with Beautinow.
I simply ask Beautinow to process my refund as soon as possible.

27 May 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

I’m really sorry to hear that your experience with us wasn’t great. That’s definitely not what we want for anyone who shops at Beautinow. We take your feedback seriously and want to make things right.

Could you please reach out to us at cs@beautinow.nl with your order number and a bit more info about what happened? We’ll take a personal look and see how we can fix this as quickly as possible.

Thanks again for letting us know as it helps us do better, and we truly appreciate you giving us the chance to make it right.

Rated 2 out of 5 stars

Be aware of the returns

First of all, I want to point out the positives: the shipping is incredibly fast, the products are authentic, and the packaging is very secure. I have ordered from Beautinow twice, and the first time everything went perfectly.

However, during my second order, I really started questioning some of the company’s practices.

I placed my second order while I was on vacation. The package was delivered to a UPS pick-up facility, where it was held for a few days. Unfortunately, I wasn’t able to collect it in time, so it was automatically (this is important later) returned to the sender. I didn’t think much of it, assuming I would be refunded once the package was received.

A few days later, I was contacted by customer service asking whether I had returned the package myself and why there was a pullover inside it. This obviously makes no sense, since the entire package history is trackable through the shipping number they themselves provided.

After I responded to that email, they stopped replying altogether. As of now, I still haven’t received a refund for my order.

Regardless of the outcome, I will definitely not be ordering from this website again due to these circumstances.

8 September 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

I’m really sorry to hear that your experience with us wasn’t great. That’s definitely not what we want for anyone who shops at Beautinow. We take your feedback seriously and want to make things right.

Could you please reach out to us at cs@beautinow.nl with your order number and a bit more info about what happened? We’ll take a personal look and see how we can fix this as quickly as possible.

Thanks again for letting us know as it helps us do better, and we truly appreciate you giving us the chance to make it right.

Rated 1 out of 5 stars

Please avoid at all costs

Please avoid at all costs.
I received a parcel, without a return label. I was trying to reach them and obtain a return label for 2 whole months!
After I received it, I shipped the box in 2 days.
Beautinow has since via email confirmed the receipt of my return and stated they will issue a refund via email. However over a month has passed and they are now refusing to issue a refund and denying the receipt, even though I have email evidence.

17 September 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

I’m really sorry to hear that your experience with us wasn’t great. That’s definitely not what we want for anyone who shops at Beautinow. We take your feedback seriously and want to make things right.

Could you please reach out to us at cs@beautinow.nl with your order number and a bit more info about what happened? We’ll take a personal look and see how we can fix this as quickly as possible.

Thanks again for letting us know as it helps us do better, and we truly appreciate you giving us the chance to make it right.

Rated 1 out of 5 stars

At Some Point They Eventually Won’t Send You Your Orders.

I am really not the type who would write a review just to tarnish the image or reputation of a company, but on this on occasion I’m going to write one, not to tarnish their image but to bring awareness to anyone who may be considering making a purchase and for those who occasionally buy from Beautinow. I’ve ordered quite a few times from them and orders have been delivered (fortunately for me, cause going by other consumers experiences not everyone of them have been that fortunate), but my last purchase which was Hedonistic from Clive Christian wasn’t, they only sent me the free samples in a big box without the main order itself. I’ve reported this to them but it doesn’t seem like they are willing to help, not even Klanar upon reporting this to them they only pause the payment for sometime and after Beautinow told them that they delivered the item which I didn’t get, I will be forced to give them free money without them providing the good. This is a sincere and a head up review for anyone considering buying from Beautinow and for those whose experiences have been good up until now, as for me I won’t be buying anything from them again. Yours sincerely.

31 July 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

I’m really sorry to hear that your experience with us wasn’t great. That’s definitely not what we want for anyone who shops at Beautinow. We take your feedback seriously and want to make things right.

Could you please reach out to us at cs@beautinow.nl with your order number and a bit more info about what happened? We’ll take a personal look and see how we can fix this as quickly as possible.

Thanks again for letting us know as it helps us do better, and we truly appreciate you giving us the chance to make it right.

Rated 5 out of 5 stars

Amazing

Amazing
I bought some skincare there and I love it

12 September 2025
Unprompted review
Beautinow B.V. logo

Reply from Beautinow B.V.

Thank you for your kind review!

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