Becauseofalice Reviews 

The customer service is 5 star, my parcel arrived damaged due to a courier issues, and the help I got from Lucy was beyond great. She has the issue sorted within minutes. Great customer service from BOA . Can’t wait to wear the dress I purchased. Will defo be repurchasing again!

If you are returning an item, be sure to take dated pictures of when you tried the item on and how it was received/packaged up. I tried a dress on for 30 seconds and when I returned it, they claimed it was unsellable and therefore only refunded 60% of the total cost. When I disputed this with their customer service team, they sent me some undated photos and a pulled thread to try and justify this. Once I threatened legal action (stating how their policy does not overwrite consumer legislation) and a credit card charge back, they processed the full refund. Don't let them get away with it - keep pushing!

Very disappointed with my experience with Because of Alice.

I returned a dress simply because the size was too big. The dress was returned in perfect condition, with the original tag still attached, just a couple of days after I received it.

Despite this, I did not receive a full refund. A huge amount was deducted from my refund, but I was not properly informed what the issue was, why the deduction was made, or given any clear explanation for it.

I have asked the brand to provide clear photographs of the alleged marks and proof that the item shown is actually the dress I returned, but I have not been given a satisfactory explanation.

I find the whole return process extremely disappointing and feel that deductions from a refund should be clearly explained and supported with evidence.

Unfortunately, based on this experience, I will not be shopping with Because of Alice again. I expected much better customer service and transparency from the brand.

Lucy was very kind and attentive. She helped replace an item marked as “delivered” that had not arrived. I am grateful for her quick response and help with this matter.

Lucy was so amazing and resolved my issue within a couple of hours! It was such kind and prompt service.

I recently emailed BOA customer service for a return that I had an issue with, the response was very quick and Lucy helped me rectify the issue straight away which made things so much easier and would definitely encourage me to order more in the future knowing how easy it is if there are any issues with orders :)

I ordered a dress which arrived with a defect in it. I exchanged a few emails with Lucy who was very responsiveness and provided helpful options. I was very pleased with the service and the outcome.

Had issues with the returns portal which was resolved quite quickly by Lucy at customer services. Very helpful!

Always a great experience when shopping with BOA. Lucy from customer support was particularly helpful when my refund was taking a little long than usual to process. I emailed CS the details and within minutes Lucy had solved the whole issue and a refund was issued.

Thanks so much!

I have been a customer of BOA for a couple of times now and can say I had a very positive experience with them. They provide quality services all over, starting with the goods they sell to customer service, which I’ve recently used. My parcel has disappeared and Lucy G (a customer service advisor) has provided an impeccable service when sorting things out - she was quick, polite and pleasure to deal with. Highly recommend the company from any point of view.

Great customer service, Lucy was extremely helpful

Lucy was a helpful support agent - quick and responsive to my questions.

Exceptional customer service! Emails are answered within minutes, and every question or query I’ve had has been dealt with quickly and efficiently. A special thank you to Lucy for being so helpful and providing such wonderful service. I genuinely wish all customer service was like this!

I bought an absolutely beautiful dress for a wedding this weekend. Unfortunately, the zip on the dress broke while I was at the wedding, but lovely Lucy G from Customer Service came back to my email really quickly, was really understanding and offered to replace the dress free of charge. The replacement was ordered within a few hours of me first reaching out, and overall, I am really pleased. This is the best outcome I could have hoped for, so thank you again.

Thank you Lucy for being so quick and efficient.

I don’t even want to give them 1 star
I purchased an item for my daughters birthday they don’t fit her and won’t change them because it has gone over 14 days
I will never use them again there are plenty better places to shop

£20 off my refund for a “perfume smell” on a dress I returned the day after it was delivered and then no response via email for over a month… awful avoid

I would like to give a big thank you to Lucy for her excellent customer service! She was incredibly friendly, professional, and helpful, and made the whole experience very positive. She truly went above and beyond to help. Thank you, Lucy! ⭐️

Just spoke to Lucy on customer service, excellent!! Came back straight away so 5 stars …

However, I’m still waiting for a refund after 8 weeks …. Hopefully a blip as I love your products !

Package Resolution
I received my first package from Because of Alice and I love the blazer/trousers. I did not receive the tank top with my shipment. However I reached out to customer service and Lucy G assisted me in getting the matter fixed. Her timely responses and solution focus helped get my tank top reordered and will arrive soon. Will definitely purchase more BoA items in the future.