Blue Car Rental Iceland Reviews 

4,280
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 2,924 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the vehicle pick-up and drop-off processes are extremely fast, smooth, well-organized, and completely contactless from start to finish. Consumers also point out that the available cars are exceptionally clean, reliable, comfortable, and perfectly equipped for long road trips across the country. Some reviewers were not happy with vehicle maintenance, noting specific issues like worn wiper blades, dirty interiors upon arrival, or unexpected mechanical problems. A few people additionally experienced frustrating vehicle troubles that required prompt roadside assistance or extra attention during their travel itineraries.

What people talk about most

Service

Customers had positive experiences with service, noting that the pickup and dropoff procedures were... See more

Product

Users describe positive interactions with product, noting that the vehicles are generally clean, comfortable,... See more

User experience

Customers consistently note positive experiences with user experience, highlighting seamless online booking... See more

Staff

Consumers find staff to be positive, helpful, and professional throughout the rental process. Reviewers... See more

Quality

Clients share positive opinions on quality, consistently highlighting that vehicles are clean, comfortable,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great location, car was upgraded to a 4x4. Contactless pick up was great, simple and time saving. As we chose full insurance the drop was was super quick, so no stress at all in trying to calculate... See more

Rated 5 out of 5 stars

I love the “touchless” check-in. Fill out information in advance and you can pick up your car in a jiffy without waiting in line. We’ve rented with Blue Car three times now, and the car has always bee... See more

Rated 5 out of 5 stars

We rented from Blue Car rental twice during our recent visit in Iceland. Self collection was very easy and information was clear. Also easy to return the car both time. We opted for the full insurance... See more

Rated 5 out of 5 stars

A few months before our trip, I compared a few car hire companies, and Blue Car came out on top. The booking process is simple and straightforward. We opted for the comprehensive insurance policy. O... See more


Company details

  1. Car rental company

Written by the company

Explore Iceland with confidence by renting a car from Blue Car Rental, conveniently located at Keflavik International Airport and in Reykjavik. As your gateway to Iceland's breathtaking landscapes, from dramatic waterfalls to pristine glaciers, we ensure your journey begins with the perfect vehicle. Founded in 2010, Blue Car Rental has grown to become Iceland's largest local car rental company. We've maintained our position as one of Iceland's top rental services by consistently offering the newest fleet, diverse vehicle options, and exceptional customer service. Our extensive experience in Icelandic conditions means we understand exactly what travelers need for a safe and comfortable journey across our unique terrain. At Blue Car Rental, we believe in treating our customers the way we'd want to be treated ourselves. We understand that exploring our beautiful island depends on having a reliable vehicle, which is why we maintain a fleet of new cars to ensure your journey is worry-free. Every vehicle undergoes rigorous maintenance checks between rentals, and our knowledgeable staff is always ready to provide expert advice on driving in Iceland's varied conditions. Drive with complete peace of mind: Experience zero liability with our Liability Waiver, skip the counter completely when you check in online, and enjoy zero hidden costs or unexpected charges at pickup. Our contactless delivery service through online check-in ensures a seamless experience, while our Carbon Neutral Option lets you make an environmentally conscious choice. Plus, with no deposit required at pickup, renting with us is hassle-free from start to finish. Whether you're planning a quick city tour of Reykjavik or embarking on an epic Ring Road adventure, our commitment to excellence ensures you'll have the perfect vehicle and support for your Icelandic journey. Our dedicated customer service team is available 24/7 to assist you with any questions or needs that may arise during your rental period.


Contact info

4.8

Excellent

TrustScore 5 out of 5

4k reviews

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4.8

All reviews

(4,280)

3,139 reviews in the last 12 months

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Rated 5 out of 5 stars

Excellent Car Rental Experience – Just a Few Small Improvements

I had a very positive experience renting a Dacia Bigster. The car was brand new, clean, and fully prepared when I picked it up. The automatic check-in process was quick and straightforward, and the 24/7 opening hours are a fantastic advantage, especially for late arrivals or early departures.

The website also deserves special mention. It works very well on mobile devices, provides all the necessary information clearly, and makes the whole rental process easy to understand and navigate.

Overall, an excellent and very well-organized rental experience. I would definitely use the service again.

7 August 2026
Unprompted review
Rated 4 out of 5 stars

Get the total coverage for piece of mind

The Nissan Quasqui (AWD hybrid) car was great! I traveled for 5 days on many gravel roads with no issues at all. (No f-roads).
Pickup and return were quick and easy (20 minutes for pickup and 15 for the return). I had the total insurance, liability, gravel, sand, roadside assistance coverage. I highly recommend it for Iceland! We used BLUE CAR both before and after our cruise. Both rentals were easy to book. The pickup and return were smooth. I’ll be back to Iceland someday….and I’ll use them again😊.

24 July 2026
Unprompted review
Rated 5 out of 5 stars

Everything was absolutely perfect

Everything was absolutely perfect, from picking up the car, which was quick, clear and seamless, to the car itself, which was in perfect condition and exactly the model we had booked. Returning the car was also extremely quick and easy. The staff were very friendly and helpful.

I’ve rented cars from countless companies around the world, from the biggest international brands to small local operators, and I have to say that this was definitely the best car rental experience I’ve ever had, in every respect.

6 August 2026
Unprompted review
Rated 5 out of 5 stars

No frills

No frills. No contact pick up and quick drop off process. In and out within 5-10 min each way.

1 July 2026
Unprompted review
Rated 5 out of 5 stars

Completely smooth and quick pick-up and drop-off process

The whole pick-up and drop-off process was smooth and contactless. The instructions provided in the email were so clear that allowed me to pick up the car key and the car quickly. Another advantage is the good location of the Reykjavik city office. Definitely will choose Blue Car Rental again.

5 August 2026
Unprompted review
Rated 5 out of 5 stars

A very positive experience

A very positive experience: easy check-in, a key card with a very useful fuel discount, and quick car return. Since I had purchased comprehensive insurance, the entire trip was worry-free. The price was slightly lower than that of the international car rental companies at Keflavik.

2 August 2026
Unprompted review
Rated 5 out of 5 stars

Reliable Rental

The car we rented was flawless, clean, had good tires, relatively new and , most importantly reliable. It was easy to pick up and very easy to returen. Would probably rent from Blue Car Rental again, as we are thinking about coming back to Iceland for a longer stay.

3 August 2026
Unprompted review
Rated 5 out of 5 stars

Highly recommended

Checking in and taking the car and also the return procedure was pleasant and efficient. Stuff was very nice. We had Toyota RAV4, the car was in a very good condition. Very good experience with Blue Car Rental Iceland. highly recommended. Thanks.

22 July 2026
Unprompted review
Rated 5 out of 5 stars

THE BEST RENTAL CAR COMPANY IN ICELAND!!!

Excellent Car Rental Experience!
We had a very positive experience with BLUE CAR rental company from start to finish.

The reservation process was very easy and straightforward, and everything was clearly explained. We also appreciated the convenient payment option — the payment was made only 24 hours before picking up the car, which gave us additional flexibility and peace of mind.

The car we received was exactly the model/category we had reserved. It was in very good condition, clean, well-maintained, and comfortable, which made our trip much more enjoyable.

Returning the car was just as easy as picking it up. The process was quick, simple, and hassle-free, with no unnecessary delays or complications.

Overall, we were very satisfied with the service and would definitely use this rental company again.
Highly recommended!

25 June 2026
Unprompted review

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