Lovely, comfortable, padded bralette. Bit pricey, but liked the shape which I couldn’t find at other retailers. Would have given 5star if cheaper.
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Boux Avenue, the home of fun, sexy, everyday lingerie, nightwear and swimwear in cup sizes A - G! Our 2021 lingerie collection features a wide range of bras, thongs and knickers. Don’t miss out on our exquisitely seductive nightwear range and Valentines lingerie, as well as our brand new Boux Sport & Boux Lounge ranges - our design led collection of activewear & loungewear.
Contact info
3rd Floor 1, St. George’s Road, SW19 4DR, London, United Kingdom
- www.bouxavenue.com
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Ongoing delivery issues
Terrible service, if you want Boux avenue to hold your money for a week then I’d place an order. If you actually want to receive that order, I’d probably pass. I’ve placed three orders this week and none have been delivered as Royal Mail have notified that the address is unreadable and returned it to sender (address confirmed as correct on each order). I was advised this wasn’t an ongoing issue after the first time, however it’s clear now after three orders with the same delivery issues that they currently are unable to fulfil any orders by post. Very disappointing as if I’d been notified the first time that this was an ongoing issue I’d not have wasted my time or money reordering.
I also sent an email on the 4th with all details and provided the same information when asked via trust pilot with no replies from either - terrible customer service, would definitely avoid.

Reply from Boux Avenue Limited
The company didn't even manage to…
The company didn't even manage to deliver my order to the correct address.
With the goods returned before I even received them, the best I've been offered is a refund so that I can then reorder.
Not impressed.

Reply from Boux Avenue Limited
staff in store were very friendly and…
staff in store were very friendly and helpful! very pleasant visit.
Bikinis
Visited the store in the Trafford Centre so knew what my size was due to the helpful staff. Ordered bikinis online and all 3 fit lovely. Looking forward to wearing them on holiday. Great quality and will definitely buy from Boux again!
Disappointing gift service
I sent a gift card to my daughter for her birthday and paid extra for the gift package. This arrived in time, however the message card was blank so she didn't get my message which was really disappointing. She had no idea how much the gift card was for or who it was from. Plus from an environmental perspective, there was way too much packaging (3 x boxes) for a small gift card.

Reply from Boux Avenue Limited
Bad quality
Terrible quality. I’m so disappointed because bout avenue usually has great quality underwear, pjs, swimming costumes etc, but not even an hour into wearing a new pair of underwear and I find a hole in it along the stitching. It’s not what you expect when you pay £5 for a single piece of underwear.

Reply from Boux Avenue Limited
I’m extremely happy with both the…
I’m extremely happy with both the service and the quality of the products. Everything exceeded my expectations, and the entire experience was excellent. I highly recommend them to anyone looking for great products and outstanding customer service.
Wouldn't get bras anywhere else
Wouldn't get bras anywhere else. Incredible quality and competitive prices. Recently purchased knickers as well and I've now been won over by those also! ⭐⭐⭐⭐⭐
The courier (Royal Mail) has cancelled…
The courier (Royal Mail) has cancelled my delivery twice so I still haven’t received my order

Reply from Boux Avenue Limited
Excellent
Excellent quality with a speedy delivery if you’ve ordered online.
International returns not possible - great products
EDITED
Thank you for resolving this issue and the refund. I really appreciate it. Please make returning internationally easier because I actually love your products!
Returning internationally (Netherlands) is an absolute disaster. Customer service is extremely bad (AI only), no one is able to help me. I received a return label that's accepted no where. The address on the label doesn't have a house number so sending it wasn't even possible. Return costs would have been €56!!! Absolutely devastated because I loved the product, but with this service I'm never ordering here again.

Reply from Boux Avenue Limited
Bought pretty PJs as a gift
Bought pretty PJs as a gift. Very good quality. Ease of navigating website, speed of delivery etc were excellent.
Not happy
I have been buying underwear from this company for years, but my most recent purchase revealed a problem that the company's management—really ought to resolve. I ordered a promotional set of 7 pairs of panties online—a deal not available in stores.
Unfortunately, I realized I needed a different size. Since I had already unpacked three pairs, I decided to visit a store hoping to exchange the four unopened ones. Sadly, despite the best efforts of the staff, it proved impossible to process the exchange in the system. I had to return those four pairs (at the online promotional price) and separately purchase three pairs under the in-store promotion at a higher cost. I ended up losing out: I had one pair less and I paid nearly double the price per pair compared to the online order. The company state that exchanges are possible at branches, yet in reality, they aren't. This feels unfair to the customer and to the sales staff, who simply couldn't process the exchange because the system didn't allow for it. It’s a shame.

Reply from Boux Avenue Limited
Can’t get in touch with a the company…
Can’t get in touch with a the company (not AI!) to help me return some items. Label that I got is wrong.

Reply from Boux Avenue Limited
Excellent service
Excellent service, products are stunning. Bought, as have shopped for my granddaughter, as blue water, she loves the store, will definitely shop again online.
I bought lingerie for my wife
I bought lingerie for my wife, she has not had a Boux Avenue set before. She loved how pretty and feminine it was, and she looks great when wearing it. Delivery was prompt and the gift box made presentation nice.
Don't recommend this store
I honestly don't recommend this store. I bought a bra that was too big for me. It had never been used, even tried on, and had all the tags. It even had the original packaging, and their returns weren't accepted. I've never encountered anything like this. Every store accepts returns if the item is unused. This was my first and last purchase. I honestly don't recommend it.

Reply from Boux Avenue Limited
I had to return some items from…
I had to return some items from Belgium. This took a lot of years off my life expectancy. I went to various dhl points to try to return my items, they all could not accept my parcel, since i didn’t receive the correct label. In their email they noted that i needed to contact Boux Avenue, which I did, then they told me they couldn’t help me and that I needed to contact Global-e, who only had an AI assistent instead of a real person, and then i needed to wait up to 48 hours to be contacted by a dhl person. It is really frutstrating having to go through 100 different channels just to send my return, which has never been a problem for me.
The customer service is really bad.
Only order if you are 100% sure of your size!!! (Which is hard since it’s an online platform)

Reply from Boux Avenue Limited
Sizing really inconsistent
Sizing is really inconsistent: ordered two sizes in the same style and the larger one is the same size as the smaller. Order two in a different style and the larger one is massively bigger than the smaller. Ordered two different cup sizes in the same band, and the two bands are 2" different than each other. Impossible to work out what to order
I don't have the patience to keep returning things over and over in the hope that one of them will fit.
Items are lovely, great colours, sent quickly and returns are easy

Reply from Boux Avenue Limited
A friend recommended Boux Avenue
A friend recommended Boux Avenue, and I’m so glad they did. I first visited with my eldest daughter and found the staff to be incredibly helpful, friendly, and knowledgeable. They made us feel completely at ease and took the time to help us find the right fit.
Since then, I’ve been back for myself and again with my youngest daughter, and each visit has been just as positive. Every time we’ve received brilliant customer service, with staff who are welcoming, patient, and genuinely happy to help. I wouldn’t hesitate to recommend Boux Avenue to anyone looking for excellent service.
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