Boux Avenue Limited Reviews 

10,523
•
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 1,164 reviews, reviewers had a great experience with this company, frequently sharing their genuine satisfaction with the overall purchases received. Customers frequently highlight the exceptional product quality, gorgeous designs, and wonderfully comfortable fit of the various clothing and underwear items. Many people also appreciate the very prompt shipping times and the simple, well-organized online ordering process that makes shopping extremely easy. Though some reviewers experienced notable issues with inconsistent clothing sizing across different styles or accidentally received completely incorrect items. A few other people also felt that delivery mishaps, such as parcels being sent to wrong locations or going missing, caused truly frustrating experiences.

What people talk about most

Product

Reviewers highlight positive aspects of product, frequently praising the beautiful designs, comfort, and... See more

Quality

Users describe positive interactions with quality, expressing high satisfaction with well-made items, perfect... See more

Delivery service

Clients share satisfaction on delivery service, frequently highlighting fast dispatch times and parcels... See more

Order

Consumers find order experiences to be deeply polarized, as while some reviewers praise the quick delivery,... See more

Service

Customers consistently note ambiguous experiences with service, as many reviewers highlight prompt support,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Lovely, comfortable, padded bralette. Bit pricey, but liked the shape which I couldn’t find at other retailers. Would have given 5star if cheaper.

Rated 4 out of 5 stars

Beautiful bikini, great value and quick delivery. Fortunately they fo free returns as the top is too small. I'd recommend anyone buying a size up, I'm a 32g and it wouldn't fasten

Rated 4 out of 5 stars

I received my parcel a day late due to it being sent to Aberdeen, instead of Wiltshire... But I was kept informed about where it was. Pleased with the item, So happy In the end.

Rated 3 out of 5 stars

I can't fault the 2x itmes I ordered, sizing and quality are perfect. However the outer packaging when it arrived had been fully opened and then stuck back down with a Royal Mail label. Luckily, the i... See more

Company replied


Company details

  1. Underwear shop
  2. Activewear shop
  3. Ladies' clothes shop
  4. Lingerie shop
  5. Plus Size Clothing Shop
  6. Swimwear shop

Written by the company

Boux Avenue, the home of fun, sexy, everyday lingerie, nightwear and swimwear in cup sizes A - G! Our 2021 lingerie collection features a wide range of bras, thongs and knickers. Don’t miss out on our exquisitely seductive nightwear range and Valentines lingerie, as well as our brand new Boux Sport & Boux Lounge ranges - our design led collection of activewear & loungewear.


Contact info

3.8

Great

TrustScore 4 out of 5

11k reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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3.8

All reviews

(10,523)

1,165 reviews in the last 12 months

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Rated 1 out of 5 stars

Ongoing delivery issues

Terrible service, if you want Boux avenue to hold your money for a week then I’d place an order. If you actually want to receive that order, I’d probably pass. I’ve placed three orders this week and none have been delivered as Royal Mail have notified that the address is unreadable and returned it to sender (address confirmed as correct on each order). I was advised this wasn’t an ongoing issue after the first time, however it’s clear now after three orders with the same delivery issues that they currently are unable to fulfil any orders by post. Very disappointing as if I’d been notified the first time that this was an ongoing issue I’d not have wasted my time or money reordering.

I also sent an email on the 4th with all details and provided the same information when asked via trust pilot with no replies from either - terrible customer service, would definitely avoid.

4 August 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Hi Laura,

Thank you for your review and I am truly sorry to hear this.

So that I can look into this further for you, please can I ask you to provide me with your order number? I have sent you a separate email requesting this.

Apologies again and if you do need anything further, please let us know.

Jack - Boux Avenue Customer Relations

Rated 1 out of 5 stars

The company didn't even manage to…

The company didn't even manage to deliver my order to the correct address.
With the goods returned before I even received them, the best I've been offered is a refund so that I can then reorder.
Not impressed.

1 August 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Hello Maria,

I am truly sorry to hear this.

Whilst I am glad you have received a refund, I would like to look into this in a little more detail, to raise feedback to the correct areas.

Please can I ask you to provide your order number in response to the separate email I have sent you?

Thank you in advance,

Jack - Boux Avenue Customer Relations

Rated 5 out of 5 stars

Bikinis

Visited the store in the Trafford Centre so knew what my size was due to the helpful staff. Ordered bikinis online and all 3 fit lovely. Looking forward to wearing them on holiday. Great quality and will definitely buy from Boux again!

23 July 2026
Unprompted review
Rated 3 out of 5 stars

Disappointing gift service

I sent a gift card to my daughter for her birthday and paid extra for the gift package. This arrived in time, however the message card was blank so she didn't get my message which was really disappointing. She had no idea how much the gift card was for or who it was from. Plus from an environmental perspective, there was way too much packaging (3 x boxes) for a small gift card.

3 August 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Hello Miss Palmer,

Thank you for your review and I am sorry to hear this.

I have raised this internally with our packing team, however I have also refunded your gift wrapping cost.

Apologies again,

Jack - Boux Avenue Customer Relations

Rated 1 out of 5 stars

Bad quality

Terrible quality. I’m so disappointed because bout avenue usually has great quality underwear, pjs, swimming costumes etc, but not even an hour into wearing a new pair of underwear and I find a hole in it along the stitching. It’s not what you expect when you pay £5 for a single piece of underwear.

3 August 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Hello Dani,

Thank you for your review and I am so sorry to hear this.

Please be assured we would be more than happy to accept a return from you. Please just contact our Customer Care Team who can get the wheels in motion.

Apologies again,

Jack - Boux Avenue Customer Relations

Rated 5 out of 5 stars

I’m extremely happy with both the…

I’m extremely happy with both the service and the quality of the products. Everything exceeded my expectations, and the entire experience was excellent. I highly recommend them to anyone looking for great products and outstanding customer service.

28 July 2026
Unprompted review
Rated 5 out of 5 stars

Wouldn't get bras anywhere else

Wouldn't get bras anywhere else. Incredible quality and competitive prices. Recently purchased knickers as well and I've now been won over by those also! ⭐⭐⭐⭐⭐

24 July 2026
Unprompted review
Rated 3 out of 5 stars

The courier (Royal Mail) has cancelled…

The courier (Royal Mail) has cancelled my delivery twice so I still haven’t received my order

1 August 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Hello Paula,

I am so sorry to hear this.

Please can I ask you to contact our Customer Care Team directly so that we can look into this further and help resolve things?

Thank you.

Jack - Boux Avenue Customer Relations

Rated 4 out of 5 stars

International returns not possible - great products

EDITED
Thank you for resolving this issue and the refund. I really appreciate it. Please make returning internationally easier because I actually love your products!

Returning internationally (Netherlands) is an absolute disaster. Customer service is extremely bad (AI only), no one is able to help me. I received a return label that's accepted no where. The address on the label doesn't have a house number so sending it wasn't even possible. Return costs would have been €56!!! Absolutely devastated because I loved the product, but with this service I'm never ordering here again.

31 July 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Hello Ineke,

Thank you for your review and I am truly sorry to hear this.

Whilst our partner Global-E do deal with all of our international orders, I have manually stepped in and issued you a full refund for this order on this occasion.

Please keep the items you have, we do not need them returning, or consider donating them to a charity.

I do hope this helps but if you need anything further, please let me know.

Jack - Boux Avenue Customer Relations

Rated 1 out of 5 stars

Not happy

I have been buying underwear from this company for years, but my most recent purchase revealed a problem that the company's management—really ought to resolve. I ordered a promotional set of 7 pairs of panties online—a deal not available in stores.
Unfortunately, I realized I needed a different size. Since I had already unpacked three pairs, I decided to visit a store hoping to exchange the four unopened ones. Sadly, despite the best efforts of the staff, it proved impossible to process the exchange in the system. I had to return those four pairs (at the online promotional price) and separately purchase three pairs under the in-store promotion at a higher cost. I ended up losing out: I had one pair less and I paid nearly double the price per pair compared to the online order. The company state that exchanges are possible at branches, yet in reality, they aren't. This feels unfair to the customer and to the sales staff, who simply couldn't process the exchange because the system didn't allow for it. It’s a shame.

22 July 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Hello Joanna,

Thank you for your review and I am sorry to hear this.

Please be assured I have raised this internally for our review and improvement.

Apologies again and if you need anything further, please do let us know.

Jack - Boux Avenue Customer Relations

Rated 1 out of 5 stars

Can’t get in touch with a the company…

Can’t get in touch with a the company (not AI!) to help me return some items. Label that I got is wrong.

20 July 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good afternoon Ideler,

Thank you for your review and I am sorry to hear you are having difficulties returning some items.

I have sent you a separate email to request a few more details. Once received, we would be more than happy to assist further.

Thank you in advance,

Jack - Boux Avenue Customer Relations

Rated 5 out of 5 stars

Excellent service

Excellent service, products are stunning. Bought, as have shopped for my granddaughter, as blue water, she loves the store, will definitely shop again online.

22 July 2026
Unprompted review
Rated 5 out of 5 stars

I bought lingerie for my wife

I bought lingerie for my wife, she has not had a Boux Avenue set before. She loved how pretty and feminine it was, and she looks great when wearing it. Delivery was prompt and the gift box made presentation nice.

18 July 2026
Unprompted review
Rated 1 out of 5 stars

Don't recommend this store

I honestly don't recommend this store. I bought a bra that was too big for me. It had never been used, even tried on, and had all the tags. It even had the original packaging, and their returns weren't accepted. I've never encountered anything like this. Every store accepts returns if the item is unused. This was my first and last purchase. I honestly don't recommend it.

24 July 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Hello Marta,

Thank you for your review, I hope you are well today!
I am very sorry to hear about your experience you have described, this is certainly not what we wish for our customers.

If items are unused and have the original tags we accept returns for 28 days after purchase.

If your return was denied within 28 days and was unworn then we would like to look into this matter further, please feel free to respond to the information request form I’ve sent across on Trustpilot today.

Once we have the relevant details we’ll do our best to assist you and help move towards a resolution as quickly as possible.

We appreciate your patience whilst we work to resolve this for you.
Kind regards

Sarah- Customer Relations Executive

Rated 1 out of 5 stars

I had to return some items from…

I had to return some items from Belgium. This took a lot of years off my life expectancy. I went to various dhl points to try to return my items, they all could not accept my parcel, since i didn’t receive the correct label. In their email they noted that i needed to contact Boux Avenue, which I did, then they told me they couldn’t help me and that I needed to contact Global-e, who only had an AI assistent instead of a real person, and then i needed to wait up to 48 hours to be contacted by a dhl person. It is really frutstrating having to go through 100 different channels just to send my return, which has never been a problem for me.
The customer service is really bad.
Only order if you are 100% sure of your size!!! (Which is hard since it’s an online platform)

23 July 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Morning Emilie,

Thank you for your review and I am sorry to hear this.

Unfortunately as Global E are a separate entity who handles all of our international shipments, we would be unable to streamline this return service directly.

I have however escalated this internally to try and improve our services moving forward.

Apologies again.

Jack - Boux Avenue Customer Relations

Rated 3 out of 5 stars

Sizing really inconsistent

Sizing is really inconsistent: ordered two sizes in the same style and the larger one is the same size as the smaller. Order two in a different style and the larger one is massively bigger than the smaller. Ordered two different cup sizes in the same band, and the two bands are 2" different than each other. Impossible to work out what to order

I don't have the patience to keep returning things over and over in the hope that one of them will fit.

Items are lovely, great colours, sent quickly and returns are easy

16 July 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

HEllo Helen,

Thank you for your feedback and I am so sorry to hear this.

Whilst different styles may have a tiny bit of difference due to tolerance, we would not expect a 2" difference of the same size item.

So that I can look into this further, please can you reach out to let us know which items are so different in size?

Thank you in advance,

Jack - Boux Avenue Customer Relations

Rated 5 out of 5 stars

A friend recommended Boux Avenue

A friend recommended Boux Avenue, and I’m so glad they did. I first visited with my eldest daughter and found the staff to be incredibly helpful, friendly, and knowledgeable. They made us feel completely at ease and took the time to help us find the right fit.

Since then, I’ve been back for myself and again with my youngest daughter, and each visit has been just as positive. Every time we’ve received brilliant customer service, with staff who are welcoming, patient, and genuinely happy to help. I wouldn’t hesitate to recommend Boux Avenue to anyone looking for excellent service.

21 July 2026
Unprompted review

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