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Review summary

Created with AI, based on recent reviews

Reviewers had a great experience with this company. Customers are really happy with the product selection and the overall user experience, finding the process simple and seamless. Many appreciate the opportunity to access high-end fashion and to rent out their own clothes, which they see as a game-changer for their wardrobe and a sustainable alternative to buying new items. However, some people were dissatisfied with the service and customer support, citing issues with delivery, unhelpful responses to issues with items, and concerns about the resolution of issues for both renters and lenders in certain situations. A few other people also felt that the overall process could be more expensive due to additional fees.

What people talk about most

Product

Consumers find products to be positive, often praising the quality and selection of items available for rent.... See more

User experience

Customers had positive experiences with user experience. Many reviewers found the app easy to use and... See more

Service

Reviewers mention ambiguous feedback about service. Many customers praise the ease of hiring dresses for... See more

Customer service

Customers consistently note ambiguous experiences with customer service. Many reviewers express... See more

Delivery service

Reviewers highlight ambiguous aspects of delivery service. While some customers praise quick delivery, items... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I had a difficult experience with a seller on here. Do NOT rent from Barana1. I rented a dress for an important event 3 months in advance of the day. When it came to the day, the seller never sent t... See more

Company replied

Rated 4 out of 5 stars

I've been loving ByRotation – it's genuinely changed the way I approach my wardrobe. I used to buy outfits, wear them once, then let them gather dust in my closet. Now, I rent them out instead. It’s s... See more

Company replied

Rated 5 out of 5 stars

A total game-changer! I hired a gorgeous Nadine Merabi dress for the weekend through ByRotation — it would have cost £350 to buy, but I rented it for a night and felt like a million dollars. The proc... See more

Company replied

Rated 5 out of 5 stars

I had a great experience renting a dress for a wedding. The renter was extremely helpful, understanding and communicated fast. Some renters I tried to communicate with didn’t reply or were quite slow,... See more

Company replied


Company details

  1. Full dress rental service
  2. Costume hire service
  3. Social club

Written by the company

The UK's leading peer-to-peer fashion rental app. Hire luxury designer clothes and accessories from top brands in London and the UK.


Contact info

4.0

Great

TrustScore 4 out of 5

779 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 88% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Max 999 was so helpful with my…

Max 999 was so helpful with my rental.The dress is beautiful and in wonderful condition.Will rent again

27 August 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thank you for your kind words! We’re glad your Lender was so helpful and that you loved the dress. We look forward to your next rental!

Rated 5 out of 5 stars

Lovely lender and a beautiful dress

Lovely lender and a beautiful dress, perfect for the wedding I was attending!

23 August 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

We’re so glad you loved your dress and had a great time at the wedding! Thank you for sharing your experience.

Rated 5 out of 5 stars

Great first experience

Had great first experience with using ByRotation - my lender was very efficient and friendly - would definitely use them again

23 August 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thank you for your kind words! We’re thrilled your first experience was great and look forward to having you use ByRotation again.

Rated 3 out of 5 stars

I haven’t received any confirmation…

I haven’t received any confirmation emails or any info after setting up my account, I have a listing in review but have also received no information about that. I wasn’t totally sure it had gone for review until I looked at my listings on the app

23 August 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

We’re sorry for the confusion. Account and listing notifications are be sent automatically, unless you have opted out of emails. If you'd like to reach the support team at help@byrotation.com we can check your settings.

Rated 1 out of 5 stars

CHARGED FOR ROYAL MAIL AND LENDER’S MISTAKE – DISGUSTING SERVICE

After the late delivery of an item I no longer needed, my postie advised me to refuse the parcel so Royal Mail could return it to the sender. The lender failed to include a return address, which caused the delay — something entirely outside my control. Despite clear evidence that the fault lay with the courier and lender, By Rotation ignored the facts, blamed me, and charged a late fee. This is unacceptable and unfair — By Rotation need to sort this.

14 August 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

We’re sorry for the inconvenience caused. We take all feedback seriously and are reviewing this situation to ensure our processes and communications are clearer for future rentals.

Rated 2 out of 5 stars

No support or care for renters

Lender had assured me she’d send on a certain date to arrive in time for my holiday should there be any delays. Ended up posting 3 days later meaning it didn’t arrive in time for my holiday but as it was within the rental date By Rotation didn’t help (despite having evidence the lender would post early for me under and agreement before submitting the rental request). No understanding on the platform end and ended up paying the full price for the rental including shipping and the return fees.

6 August 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

We’re sorry your rental didn’t arrive in time for your holiday. We understand how frustrating this must have been and are reviewing your feedback to improve our platform and communication processes.

Rated 5 out of 5 stars

I use ByRotation all the time for weddings, parties and other events

I use ByRotation all the time for wedding and event outfits. It means I can wear lovely clothes for a fraction of the price and I don’t end up filling up my wardrobe with single wear occasion outfits. All my interactions have been great and I would highly recommend

10 August 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for sharing your feedback about the Bt Rotation app! We appreciate your review

Rated 1 out of 5 stars

A renter stole my designer shoes and By Rotation, did nothing

I am a lender with By Rotation and a renter stole my designer shoes with almost £1,000, I have asked By Rotation to step in and they have gave me a BS response that because I didn’t send the purchase receipt on time, they can no longer help with recovering my shoes. Lend your items with them at your own risk. You read such reviews about them and don’t think it will happen to you, until it does, secretly disappointed in by rotation, and I will now be going to the police and small claims court to try and get my shoes or the money back. Very shocking.

Do not rent to @das80 Deborah Smith in Stoke on Trent

15 July 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

We can see our support team is fully responsive with this issue and helping to resolve the matter. Thanks for your feedback!

Rated 5 out of 5 stars

Such a straight forward

Such a straight forward , hassle free experience. The dress was gorgeous and perfect for the occasion , definitely would recommend.

5 August 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

It's great to hear you had a good experience with your rental!

Rated 5 out of 5 stars

Great way to dress for special…

Great way to dress for special occasions in a more sustainable manner.

26 July 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

We appreciate your feedback, thanks for letting us know!

Rated 1 out of 5 stars

Rental of Toteme Co ord

I rented a silk Toteme Co-ord from a supposed ‘top lender’! It arrived stained and damaged at a princely sum of £148. Admittedly I was away when it arrived so only opened the package on day 2 of the rental. It was stained and damaged and I was unable to wear it for a planned birthday celebration. The lender refused to refund my money! I wrote an honest review to ensure that no other renters fell foul of this. My review was removed as it was deemed ‘inaccurate’! Please exercise caution when reading reviews on this site as any negative reviews are removed by the app which has an unfair bias in favour of the lender. Outraged not only by the lack of support from byrotation, but the removal of an honest and fair review which served as a warning to any future lenders! BEWARE!!

19 July 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

We’re very sorry your rental didn’t meet expectations. We take quality and customer feedback seriously and are reviewing your concerns to improve our processes. We appreciate you sharing your experience and regret the inconvenience caused.

Rated 5 out of 5 stars

The platform has loads of great options…

The platform has loads of great options and the T&Cs are really straightforward. I’ll definitely be renting here again!

9 July 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for sharing your positive experience!

Rated 5 out of 5 stars

Beautiful dress

Beautiful dress. Arrived on time!
Thank you so much

11 July 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

We're so happy to hear the rental went well, thanks for your feedback!

Rated 5 out of 5 stars

Such a great way to reduce clothing waste

Such a great way to reduce clothing waste. Borrowing brand names I wouldn't be able to afford, such a fab idea! You get to have a whole new wardrobe for any event. Very pleased with the ease of it all.

5 July 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback, we appreciate it!

Rated 1 out of 5 stars

Misleading website

Misleading website. Seller did not bother to send my dress, pretended she posted it. Did not offer any tracking reference as proof which is part of the rules. Now the transaction has been refunded, I cannot leave feedback, which is misleading to other customers. Terrible person she knew it was for a wedding too. The RentalCloset, Jaz Cuggy rudest person ever!

5 July 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

We’re very sorry your rental didn’t meet expectations. Your refund has been processed, and we regret the inconvenience caused. We take all feedback seriously and are committed to improving our service.

Rated 4 out of 5 stars

Easy to do and dress was lovely

Easy to do and dress was lovely. Only thing that could be better is if return delivery was included in the total rental cost, similar to a vinted type system.

5 July 2025
Unprompted review
BYROTATION logo

Reply from BYROTATION

Thanks for your feedback Sophie!

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