I got the bronzing stick and the new Lip Cushion Glaze and i absolutely love them! The bronzer melts into your skin leaving a beautiful glow without looking orange. The lip cushion glaze (i got shad... See more
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See what reviewers are saying
Following one influencer I found CAIA few years ago, since then I have my favorite products I can not live without, like DEVY DROPS, RED CARPET PRIME, BLUSH STICK... once they sent me wrong order, and... See more
Company replied
I really love your pruduct especially your bronzer i got the cape town shade but i also love the blush. I dont really love the setting spray tough i love how it looks it doesnt really hold my makeup i... See more
Company replied
I love this brand! I’ve ordered quite a few things from Caia and I’ve always been super happy with everything. The delivery has also been super fast. Especially if you’re into more natural, lightweigh... See more
Company replied
Company details
Written by the company
CAIA Cosmetics is a Swedish brand developing beauty essentials carefully created to redefine what glow means. From skincare and makeup to haircare and tools, CAIA always aspires to add genuinely great products into the realm of beauty.
Contact info
4.4
Excellent
5k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 99% of negative reviews
Typically replies within 1 week
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Swedish efficiency in a pink box
Fast shipping, easy to use website. Make up of good quality, excellent colour range - great for building a kit of take-you-anywhere daily basics
26 February 2026
Reply from CAIA Cosmetics
Hi Gabi,
Thank you so much for your lovely review! We’re so happy to hear that you enjoyed the fast shipping, found the website easy to use, and that you’re pleased with the quality and colour range of our products.
Have a lovely day!
CAIA Cosmetics 💗
love love love the wake me up serum
4 March 2026
Reply from CAIA Cosmetics
Hi Sonya,
Thank you so much for your lovely review! We’re so happy to hear that you love the Wake Me Up Serum.
Have a lovely day!
CAIA Cosmetics 💗
It took about a month to arrive and it…
It took about a month to arrive and it wasn’t specified how long it would take to get here. There was also no product tracking function. When the product arrived, the bag it came in was all rumpled and the box was also very beaten up.
24 February 2026
Reply from CAIA Cosmetics
Hi,
Thank you for sharing your experience with us. We’re sorry to hear that the delivery took longer than expected and that the package arrived in less than perfect condition.
If you haven’t already been in contact with our customer service, please feel free to reach out with your order number so we can take a closer look at what may have happened with the delivery and assist you further.
Wishing you a lovely day!
CAIA Cosmetics 💗
Amazing products
Super happy with all the products I got. It feels light in my skin and the setting spray feels amazing and has a lovely, fresh smell.
1 March 2026
Reply from CAIA Cosmetics
Hi,
Thank you so much for your lovely review! We’re so happy to hear that you’re super happy with the products and that they feel light on your skin. It’s also wonderful to hear that you enjoy the setting spray and its fresh scent.
Wishing you a lovely day!
CAIA Cosmetics 💗
Thank you for your cooperation.
21 February 2026
Reply from CAIA Cosmetics
Hi Alia,
Thank you!
Wishing you a lovely day!
CAIA Cosmetics 💗
Top make up brushes
Ordered make up brushes & a make up bag.
So glad I did! The brushes are of top quality. A pleasure to have in my make up bag 🥰
Ordering is easy just wish the postage would be quicker
25 January 2026
Reply from CAIA Cosmetics
Hi Helena,
Thank you so much for your lovely review. We’re so happy to hear that you’re pleased with the quality of the brushes and that they’ve earned a place in your makeup bag.
We also appreciate your feedback regarding the shipping time. We’re always working to improve our delivery experience and truly value you sharing your thoughts with us.
Wishing you a lovely day!
CAIA Cosmetics 💗
Exceptional bad customer service
Exceptional bad customer service. Never, ever will I buy from this company.After receiving a reply from Caia Cosmetics stating that they are unable to apply a discount code, even though I placed an order of over €300 with them, it only reinforces my decision never to purchase from such an inflexible company again.
17 February 2026
Reply from CAIA Cosmetics
Hi Barbara,
We’re sorry to hear that you feel this way.
We can see that you tried to apply a discount code to your order that expired in 2025. Unfortunately, the code was only valid for 7 days and can no longer be applied to a new order.
We understand that this may be disappointing, but we always need to follow the validity period connected to each campaign code. If you have any further questions, you’re welcome to reach out to us and we’ll be happy to assist you.
Wishing you a lovely day!
CAIA Cosmetics 💗
Reply from CAIA Cosmetics
Hi Penelope,
Thank you so much for your kind words. We’re delighted to hear that you’re happy with the quality of our products and the fast shipping. That truly means a lot to us.
Wishing you a lovely day!
CAIA Cosmetics 💗
My experience was far from great…
My experience was far from great unfortunately.
I purchased their eye masks and had a allergic reaction to the product as well as the masks smelling off.
And even through extensive correspondence with description and photos, they didn't offer a replacement and/or a refund.
Instead they suggested I stop using the product, and that I was welcome to send the product back at my own expense.
That's REALLY poor customer service and therefor I can not recommend buying their products.
20 February 2026
Unprompted review
Reply from CAIA Cosmetics
Hi Ulrik,
We’re truly sorry to hear about your experience and that you felt disappointed with how your case was handled. That is never the feeling we want our customers to have.
We would really appreciate it if you could reply again in your existing email thread with us, so we can review your case once more and take a closer look at the matter. Your experience is important to us, and we would like the opportunity to reassess it properly.
Wishing you a lovely day!
CAIA Cosmetics 💗
Reply from CAIA Cosmetics
Hi Maj,
Thank you so much for your amazing review! We’re thrilled to hear that you think we’re the best makeup and skincare brand and that we never disappoint.
Wishing you a lovely day!
CAIA Cosmetics 💗
I happy with the products
I happy with the products. I love the colour of foundation✨️
11 February 2026
Reply from CAIA Cosmetics
Hi Sukanya,
Thank you for your review! We’re so happy to hear that you’re pleased with the products and that you love the foundation shade.
Wishing you a lovely day!
CAIA Cosmetics 💗
I really love your pruduct especially…
I really love your pruduct especially your bronzer i got the cape town shade but i also love the blush. I dont really love the setting spray tough i love how it looks it doesnt really hold my makeup in place but i got the dewy setting spray so maybe thats why otherwise i love your company its amazing
3 February 2026
Reply from CAIA Cosmetics
Hi Emelia,
Thank you so much for sharing your honest feedback! We’re really happy to hear that you love the bronzer in the Cape Town shade as well as the blush. It’s great to know they’ve become favorites. We also appreciate your thoughts on the dewy setting spray – that version is designed to give a radiant finish rather than maximum hold, so your observation makes total sense. Your feedback means a lot to us and helps us continue to improve.
Wishing you a lovely day!
CAIA Cosmetics 💗
Perfekt smink men dyr
9 February 2026
Reply from CAIA Cosmetics
Hej Charlie,,
Tack för din recension! Vad roligt att du tycker om sminket! Vi förstår samtidigt att priset kan kännas högt – vi arbetar för att erbjuda produkter av hög kvalitet som många ska kunna älska.
Önskar dig en fin dag!
CAIA Cosmetics 💗
Reply from CAIA Cosmetics
Hi Afra,
Thank you for your review! We’re happy to hear that you like the product.
Wishing you a lovely day!
CAIA Cosmetics 💗
Love the bronzer.
Love the bronzer.. I cannot live without it now. Buying online is very easy and the delivery is very fast.
1 February 2026
Reply from CAIA Cosmetics
Hi Elisa,
Thank you so much for your lovely review! We’re happy to hear that you love the bronzer and that it has become a must-have for you. Great to know that you also found the online shopping easy and the delivery fast.
Wishing you a lovely day!
CAIA Cosmetics 💗
10/10🫰🏼
I just looooove everything from CAIA❤️ Dewy drops (20N is my new fav), lip oils, bronzers etc.
7 February 2026
Reply from CAIA Cosmetics
Hi Sonja,
Thank you so much for your lovely review! We’re so happy to hear that you love everything from CAIA and that Dewy Drops in 20N has become a new favorite. It means a lot to us that you’re enjoying our lip oils, bronzers, and more.
Wishing you a lovely day!
CAIA Cosmetics 💗
Super fast delivery to Finland
6 February 2026
Reply from CAIA Cosmetics
Hi Johanna,
Thank you for your review! We’re happy to hear that your delivery to Finland was super fast.
Wishing you a lovely day!
CAIA Cosmetics 💗
I got the bronzing stick and the new…
I got the bronzing stick and the new Lip Cushion Glaze
and i absolutely love them! The bronzer melts into your skin leaving a beautiful glow without looking orange. The lip cushion glaze (i got shade smoky rose), gives a perfect tint while moisturising my lips all day long. Totally recommend!
25 January 2026
Reply from CAIA Cosmetics
Hi Ema,
Thank you so much for your lovely review! We’re so happy to hear that you’re loving both the Bronzing Stick and the Lip Cushion Glaze. It’s great to know the bronzer blends seamlessly into the skin with a natural glow, and that Smoky Rose gives you the perfect tint while keeping your lips moisturised all day. We really appreciate your recommendation!
Wishing you a lovely day!
CAIA Cosmetics 💗
I really wanted to love the products…
I really wanted to love the products but sadly they were not as good as I expected. Perhaps it’s just my age at +40. The Wake me up cream didn’t apply smoothly and after a while was visible in the wrinkles under my eyes. The coverage was decent but had to mix it with cream for smooth application. (I like to tap the product on with my ring fingers).
Bronzer had very little pigment so barely visible on my skin. I am very pale this time of the year so it should be the right colour.
Nice packaging and fast delivery.
4 February 2026
Reply from CAIA Cosmetics
Hi Tiina,
Thank you for your feedback and for sharing your experience with the products. We’re sorry to hear that they didn’t meet your expectations. For the Wake Me Up Cream, a little amount goes a long way—using too much can make it settle more into fine lines. Tapping it on gently with your ring finger, as you do, is the perfect way to apply it.
Regarding the bronzer, it has a prism formula, which means it is buildable. A light layer may appear subtle at first, but you can gradually build up the color to achieve the desired effect.
We’re glad to hear that you liked the packaging and that the delivery was fast.
Wishing you a lovely day!
CAIA Cosmetics 💗
Love my product but the delivery time…
Love my product but the delivery time was a bit too long.
3 January 2026
Reply from CAIA Cosmetics
Hi Rebecca,
Thank you for your feedback! We’re glad to hear that you love your product and appreciate your patience regarding the delivery time.
Wishing you a lovely day!
CAIA Cosmetics 💗
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