Card Factory plc Reviews 

10,032
TrustScore 3.5 out of 5

3.3

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Review summary

Created with AI, based on recent reviews

Considering 299 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently commend the staff for being exceptionally helpful, friendly, and cheerful, often going above and beyond to assist. Many people appreciate the warm welcome and excellent service received in stores, highlighting specific individuals for their patience and accommodating nature. Reviewers consistently describe staff as professional, efficient, and a credit to the company, making shopping a pleasant experience. However, some customers also noted issues with product quality, particularly balloons that deflated quickly or flew away shortly after purchase. A few other people also felt that customer service was occasionally unhelpful or rude, with some reporting staff being abrupt or dismissive when problems arose. These experiences sometimes led to disappointment and frustration for consumers.

What people talk about most

Staff

Customers had positive experiences with staff, frequently praising their friendliness, helpfulness, and... See more

Product

Clients share ambiguous opinions on product quality and variety, with many expressing disappointment... See more

Customer service

Consumers find customer service to be ambiguous, with many reviewers reporting negative experiences, citing... See more

Service

Customers consistently note ambiguous experiences with service, with many praising specific staff members for... See more

Order

Users describe negative interactions with order, with many reporting issues such as orders not arriving or... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Just recently I visited my 2 local shops on Shipley 09 /06 /2026 Judy and Bingley 15 / 06 2026 Pam Arranging a 50th Birthday Just want to say a big thank you to both, so hel... See more

Company replied

Rated 2 out of 5 stars

Went to return a faulty deflated helium baloon which I had only bought the evening before and tried to return the day after. Manager refused to give me a replacement saying I had caused damage to the... See more

Company replied

Rated 2 out of 5 stars

I bought a new baby card this morning It was brilliant, I could not find grandparent cards, I asked for help which was a real struggle....... was not bothered just pointed and said might be in the 3 f... See more

Company replied

Rated 5 out of 5 stars

I need to give a big shout out to my local store in Royal Wootton Bassett. I use CF a lot especially when making balloon displays for family and friends occasions. 1. The colleagues are... See more

Company replied


Company details

  1. Gift shop
  2. Greetings Card Shop

Information provided by various external sources

Shop online with Card Factory and find greetings cards, gifts, wrap & party supplies all at great value prices.


Contact info

3.3

Average

TrustScore 3.5 out of 5

10k reviews

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No recent history of asking for reviews

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3.3

All reviews

(10,032)

296 reviews in the last 12 months

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Rated 1 out of 5 stars

‼️‼️Do Not Trust‼️‼️

‼️‼️

Update - tried to ask for more details so
If didn’t respond they would remove my review, Sent in the order number and details, what else can we do to verify, What a disgrace

Do Not Trust‼️‼️
Ordered over a week ago, quite a few, special ones and those for gifts. Received email saying it was ready for collection in shop, Not the shops fault, But have been 3 times, Nothing there, They can’t help as they say their head office said it’s not their fault, Their online system says oh your order is ready - do you want a collection email. What an utter disaster Utter disgrace, Why do this to customers at all, let alone at Xmas, Trust, Would not trust them with a bar of chocolate, my wife is so upset and so angry, As she doesn’t have time to do this all over again and then pray they arrive on time, What a shambles

13 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for taking the time to update your review. I can see that one of my colleagues has already been in touch with you and that a full refund has been processed, and I’m really sorry for the frustration and upset this situation has caused, especially at such a busy time of year.

As this was a Click & Collect order, I appreciate how disappointing it must have been to receive collection notifications only to find the order wasn’t available in store. The store is now reviewing their Click & Collect procedures to understand what went wrong and to help prevent this happening again.

I know this experience has been extremely frustrating for both you and your wife, and I’m genuinely sorry that we didn’t get this right for you on this occasion.

Warm wishes,

Trish

Rated 1 out of 5 stars

Poor customer service

Placed an order on Saturday last week paid next day deliver Tuesday did not arrive contacted them told they will refund delivery and contact them if they don’t arrive following day next day comes no cards contact them Thursday they said will chase up courier and get back to me I hear nothing back fat forward to following Saturday still not arrived I contact them and I’m told they will refund delivery which is seems they didn’t do on Tuesday and to wait till 8pm Monday then if not arrived contact them and that someone is chasing up with dhl they will contact me. I replied if they have not arrived by Monday I would like a refund and will buy elsewhere as it card to post for family for Christmas and the customer advisor on the chat just ended the chat. This will be last time using card factory as clearly once they have your money they don’t care anymore

13 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for your review. I can see that one of my colleagues is already assisting you with this, and we’re hoping to have everything resolved as quickly as possible for you.

Warm wishes,
Trish

Rated 1 out of 5 stars

I’ve shopped at the Card Factory store…

I’ve shopped at the Card Factory store in Burnley many times, but after my experience on this occasion I won’t be returning.

I arrived at approximately 5:31pm, fully aware the store’s advertised closing time is 5:30pm. However, the store was still fully lit, baskets were still outside, and several customers were clearly still inside browsing and yet to reach the checkout. Based on this, it was reasonable to believe a quick purchase could be accommodated.

I was refused entry by the store manager, and while I accept that stores must close on time, the manner in which this was handled was the real issue. The interaction was abrupt, dismissive, and completely lacking in empathy. There was no polite explanation, no acknowledgement of the circumstances, and no customer-focused communication.

I later phoned the store hoping for a more professional interaction, but unfortunately the same rude and dismissive tone was repeated.

I have over 30 years’ experience in retail, and in that time I have rarely encountered a manager who showed such little discretion or basic customer care. This wasn’t about breaking rules—it was about how the situation was handled.

As a result, I had to purchase the cards elsewhere, and another retailer benefited from my custom. It’s a shame, as I’ve used this store regularly in the past, but based on this experience I wouldn’t recommend the Burnley branch going forward.

12 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for taking the time to share your feedback. I can see that you’ve already been in touch with our Customer Services team regarding this, and they’ve responded to you with an explanation.

I’m sorry this experience left you feeling disappointed — your comments have been noted, and they do help us review how situations like this are handled going forward.

Warm wishes,
Trish

Rated 1 out of 5 stars

Disappointed with personalised Christmas cards

I have always used Card Factory and always been pretty satisfied with all orders received. However, I ordered some personalised Christmas cards this year, as I do every year, and when the cards arrived 2 of the 7 I had ordered were usable, the other 5 weren't. The cards gave the impression of letters missing from names. I contacted Customer Services online and I actually attached a copy of the Christmas cards with letters missing in the names. I received a reply from Taya in the Customer Service team advising me that I wouldn't be receiving a refund as 'We always recommend avoiding special characters or emojis, as these aren’t recognised by our system and might not appear as expected'. And she also added at the end 'That said, if you’ve got any questions or need help with something else, just give us a shout—we're here to help make every celebration special!' I replied back stating I hadn't used any special characters or emojis but the cards appear as though there are letters missing in some of the names on the front. I suggested Card Factory should have used a smaller font. I didn't even get a reply and the cards went in the bin as they couldn't be used. I am disappointed with Card Factory in this instance and it's made me avoid purchasing personalised cards in the future.

30 November 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thanks for your review. I’ve requested a little more information from you — please could you send this over so I can assist you further.

Warm wishes,
Trish

Rated 1 out of 5 stars

CARD FACTORY - A FUTURE NO NO!

CARD FACTORY - will not deliver online orders to Northern Ireland addresses or to stores for collection! Only applies to N.I.!

After spending about 40 minutes yesterday compiling an order for cards etc., when I came to the "Payment" option, I was informed my items could not be delivered to N. Ireland. This applied to home addresses and for Click and Collect in all of their Northern Irish stores.

Having shopped at many Card Factory shops since their inception in N.I., this was a bitter disappointment. (I need 'ease of order' online experience at the moment)
I wrote to them but their explanation was just that they are 'not sending parcels to their Northern Ireland stores'. This is a great reward for faithful customers - NOT!! 👍
(I did inform them that I would post this as once again Northern Ireland are being treated as 2nd class citizens!)

9 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi Elizabeth,

Thanks for getting in touch, and I’m really sorry for the frustration this caused — especially after you spent time building your order. I completely understand how disappointing this is when you’re relying on an easy online ordering experience.

At the moment, we’re unable to send online orders to Northern Ireland addresses or to N.I. stores for Click & Collect. I appreciate this isn’t the experience you expect from cardfactory, and your feedback is both valid and important. I’ve passed your comments to the relevant teams, as we know how much this impacts our loyal customers in Northern Ireland.

Thank you for taking the time to share your experience — it genuinely helps us work towards improving our service.

All the best,
Trish

Rated 1 out of 5 stars

Beware - No delivery to Northern Ireland

This company does not deliver to Northern Ireland despite their delivery information stating that they deliver within the UK. I spent a considerable amount of time creating a personalised product and was only made aware of this at check out. They use Royal Mail for delivery so there is no issue with couriers and there is actually a Card Factory shop 2 miles from my house. I will now avoid it! Poor service from a UK business. I will take my custom elsewhere as I have no problems with delivery from any other UK company.

8 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi Dawn,

Thanks for reaching out, and I’m really sorry for the frustration this caused — especially after you spent time creating a personalised product only to find out at checkout that delivery wasn’t available. I completely understand how disappointing that must have been.

At the moment, our online orders can’t be delivered to Northern Ireland addresses, even though we’re reviewing this because we know how much it impacts customers like yourself. I appreciate how confusing this feels when we use Royal Mail and you have a cardfactory store nearby. Your feedback is valid, and I’ve shared your comments with the teams working on this area.

Thank you for taking the time to let us know — it genuinely helps us work towards improving the service.

All the best,
Trish

Rated 5 out of 5 stars

Ian at card factory in Brookfield…

Ian at card factory in Brookfield cheshunt, thank you so much for all your help today with finding me 6 little bears. You really did go beyond your job role. Your help and kindness is really appreciated. X

9 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for sharing your lovely feedback! It’s wonderful to hear how Ian at our Brookfield, Cheshunt store went above and beyond to help you find the bears you were looking for. That kind of kindness really does make someone’s day, and I’ll make sure your message is passed on to Ian and the store manager — he’ll be thrilled to hear it.

Warm wishes,

Trish

Rated 5 out of 5 stars

Feedback for Elina and Karen, Card Factory, Beckton, Monday 1 December

On Monday 1 December, shortly before closing, Elina and Karen at the Beckton store provided outstanding support while I was in the shop. I was buying foil balloons and a card for a young person I work with, who has significant learning needs and was in hospital that night. I chose a unicorn balloon and number balloons to recognise the age she was turning.

Elina took the lead and blew up the balloons with real care. At Karen’s encouragement, she also found suitable balloon weights so they could be taken to the hospital safely and presented properly. Karen supported throughout and helped make the whole process smooth and straightforward.

Their patience, attention and kindness at the end of a busy day made a real difference, and both deserve recognition for the way they assisted me.

Please ensure this feedback is shared with both members of staff, the store manager, and the wider management team, as their excellent service deserves to be acknowledged across the company.

1 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Thank you so much for sharing your experience — what a lovely read!

I’m really pleased to hear how wonderfully Elina and Karen supported you at our Beckton store, especially at such an important moment. Their care, patience and kindness truly shine through in your feedback.

I’ll make sure this is passed on to both colleagues, their store manager, and our wider management team — they absolutely deserve the recognition.

Warm wishes,
Trish

Rated 5 out of 5 stars

Great experience in Nutgrove Card Factory

I went to the Card Factory in Nutgrove (like always) but today I had the best ever experience with Charlie the new Manager she was extremely helpful, polite and honestly did an excellent job. She searched until she found the card I needed. It is very seldom you get a staff member like her. Thanks Charlie I will definitely be back again and again

6 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for sharing your lovely experience at our Nutgrove store — it’s wonderful to hear that Charlie made such a brilliant impression!

Support like this truly deserves recognition, and we’re delighted they made your visit such a positive one.

If there’s anything else you need, just let me know — I’m always happy to help!

Warm wishes,

Trish

Rated 5 out of 5 stars

I went in-store today at card factory…

I went in-store today at card factory in bingley bradford. It was really busy and a few people in the queue before me. I was waiting to be served and listening. Monte was working..and what a lovely man, absolute brilliant at customer service. His manner was amazing and so pleasant with everyone laughing and joking with his customers..card factory..you have a good lad there 10 out of 10

6 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thanks so much for sharing this — what a lovely review to read!

I’m delighted to hear you had such a great experience in our Bingley store. It’s wonderful to know that Monte made your visit so enjoyable, even during a busy spell.

I’ll make sure your kind words are passed on. Feedback like this always means a lot.

Warm wishes,

Trish

Rated 5 out of 5 stars

Visited Card Factory in Aylesbury town…

Visited Card Factory in Aylesbury town centre.
Staff were pleased to help even though they were putting merchandise out.
Ros on the till was lovely very polite and helpful.

3 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thanks so much for sharing your lovely feedback about your visit to our Aylesbury store. I’m really pleased to hear the team were happy to help while stocking up, and that Ros made such a positive impression with her friendly and polite service. I’ll be sure to pass your kind words on to her — she’ll be delighted.

If there’s anything else you need, just let me know — I’m always happy to help!

Warm wishes,
Trish

Rated 1 out of 5 stars

Terrible service.

Terrible service.
I ordered a gift costing more than £30 on 29th November, I was charged £5.99 for courier delivery. I had received no further correspondence from either the Card Factory or the courier. Most other online retailers, including many small businesses, provide a link to their courier website, complete with a tracking number. No such service from the Card Factory.

The order confirmation specified the parcel will be delivered 'from' 2nd December. This could mean it could take any unspecified length of time to be delivered. This is not made clear prior to placing an order.

On 2nd December, I contacted the Card Factory via their online chat function. I was advised that my parcel was out for delivery with DHL and would be delivered before 8pm that day. I waited in all evening, no delivery was received.

I used the chat function again on 4th December and was advised by email that my parcel is out for delivery. The email included a screenshot from a DHL tracker, though no tracking number is provided so I assume this is a generic screenshot used to fob off multiple unsatisfied customers. By 8pm on 4th December, there was still no sign of my order.

I don't appreciate being given false information. Once is bad enough... but twice???

29 November 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thanks for letting us know — Please can you contact us so we can assist you further.

Warm wishes,
Trish

Rated 2 out of 5 stars

Bought a calendar personalised in…

Bought a calendar personalised in November - no option to change the year. It has arrived and it’s 2025! So now have to order again.

24 November 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thanks for letting us know — I’m really sorry to hear about the issue with your personalised calendar, especially when you were expecting it for next year.

Please could you reach out to us with your order details at cfonline@cardfactory.co.uk
or via Live Chat? Once we have your information, we can take a closer look and help you get this sorted as quickly as possible.

Warm wishes,
Trish

Rated 1 out of 5 stars

Checkout error after 30 mins personalising cards

Spent 30 minutes selecting and personalising cards, only to get to the checkout and found that couldn't move on to the payment screen because of some sort of error. I order stuff on line all the time, without any problems. I was already using their recommended browser Chrome, I cleared the data, as suggested by their customer services, and it still didn't work. Never again,

4 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thanks for sharing this — I’m really sorry you had such a frustrating experience with the checkout. Spending all that time personalising your cards only to hit an error at the final step is the opposite of what we want for you.

This definitely isn’t the service we aim to provide, and I completely understand why it’s put you off.

I’ve asked one of my colleagues to reach out to you today so we can look into what happened and help get this resolved. We really do want to make this right for you.

Warm wishes,
Trish

Rated 3 out of 5 stars

Disappointed …

I always use card factory as I found their choice and value for money unrivalled. Lately though the website has changed and you can no longer choose a verse for inside the personalised cards, which was one of the features I loved. Also I have just recently ordered a birthday card and paid for 1st class delivery . I ordered it on the Monday expecting it to be shipped Tuesday. It actually was only shipped on Wednesday, therefore will probably be late now. Very disappointed

3 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thanks so much for your feedback — I completely understand why the recent website changes have felt a little frustrating, especially when you’ve always enjoyed choosing the internal verse on your personalised cards.

If you’d like, please reach out to us at cfonline@cardfactory.co.uk, and we can guide you through the steps or check your order for you.

I’ve also taken a look at your recent order, and I can see it was dispatched on Wednesday. This is still within our 1–3 day delivery promise for 1st Class, but if it doesn’t arrive within that timeframe, please get in touch so I can help further.

Warm wishes,

Trish

Rated 4 out of 5 stars

Need more same sex options

Always a great selection at varying prices. This year I managed to find a Sister & Sister in law but no Aunties cards for christmas. Then went to check & didnt see any uncles either with the brother & brother in law. I really think these cards should be in stock.

28 November 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thanks so much for your feedback — I’m really glad to hear you usually find a great selection with us, and I appreciate you taking the time to let us know what you couldn’t find this year.

I’m sorry you weren’t able to spot the Auntie or Uncle Christmas cards you were looking for. Our ranges can vary from store to store, and some designs sell through quicker than others. Your comments are really helpful, though, and I’ll make sure they’re shared with the team who plan our seasonal ranges.

Warm wishes,
Trish

Rated 5 out of 5 stars

Herne bay store, Lauren

What a polite friendly young lady Lauren is at your Herne bay store
An hello as I entered the store, smiley service, a genuinely real pleasure to be served by her, thank you Lauren

29 November 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for your lovely message! I’m delighted to hear Lauren at our Herne Bay store gave you such warm, friendly service — I’ll be sure to pass your kind words on to her.

Warm wishes,
Trish

Rated 1 out of 5 stars

Waste of time!!

Would really like to swear! Wasted half an hour before giving up! Ill buy a card in a shop instead! Twice i lost what id put in, doesn't recognise my account? Also Didn't send requested email won't use again

30 November 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

I’m really sorry to hear how frustrating your experience has been — that’s absolutely not what we want when you’re just trying to order a card. Losing what you’ve added, trouble signing in, and not receiving the email you requested would be enough to put anyone off.

We really want to help get this sorted for you. Please reach out to us via Live Chat at www.cardfactory.co.uk/livechat
or email cfonline@cardfactory.co.uk
with a few details, and one of my colleagues will take a look and support you further.

Warm wishes,
Trish

Rated 1 out of 5 stars

Payment taken no goods received

Ordered a beer advent calender in August, invoice says delivery date 14 Aug. Payment taken no goods received. Chased as now nearly December. No joy from customer service.

29 November 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thanks for sharing your review — I’m really sorry to hear how frustrating this has been. I can see we previously advised that we would need to reach out to our supplier regarding your beer advent calendar, and we really do want to get this resolved for you.

One of my colleagues will be in touch today with an update.

Warm wishes,
Trish

Rated 1 out of 5 stars

Customer service do not care about…

Customer service does not care about their customers.

Edited… the reason I say this is because when I ordered online, I had an estimate delivery for a day that I needed which I was happy with. Then it changed not another day, which was too late for me.
I spoke to customer service and they pretty much didnt want to help me. I wanted to cancel my order but they wouldn’t and they said I’ll have to send it back for a refund.
As you cannot send back to store, To which I will have to pay.
It all felt very stressful and it also didn’t turn up when stated!

29 November 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thanks for sharing your feedback — I’m really sorry to hear you feel this way. We definitely want to help, but we’ll need a little more information to look into what’s happened.

Please reach out to us via Live Chat at www.cardfactory.co.uk/livechat, email cfonline@cardfactory.co.uk, quoting 00950903 or send the details through Trustpilot so we can assist you further.

Warm wishes,

Trish

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