While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 51 reviews, most reviewers were let down by their experience overall. Many people were dissatisfied with the quality of the product, especially after recent formula changes. Customers frequently reported that the color results did not match expectations or the shades shown on the box. Reviewers also found that the product often failed to cover grey hair effectively and washed out quickly. The new formulas often led to hair feeling dry, brittle, or damaged, and some experienced scalp irritation. Additionally, some users encountered issues with the product's consistency, finding it either too thick to apply evenly or too runny, leading to messy application and staining.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, with many long-term users expressing... See more

Quality

People report negative experiences with quality, particularly regarding hair dye products. Many consumers... See more

User experience

Reviewers mention ambiguous feedback about user experience, with some expressing disappointment and... See more

Reviews shaping this summary

Rated 1 out of 5 stars

If I could give zeros stars I would. Ive used nice & easy for years and the recent changes in formula and ultra gloss condition is terrible. The quality of the condition has gone down so much and i... See more

Rated 1 out of 5 stars

I used Clairol Nice’n Easy shade 3 Dark Brown to match my natural brown hair. My hair was light chocolate brown with honey highlights before coloring. The result turned out extremely dark, black mu... See more

Rated 1 out of 5 stars

Have used Nice and Easy dark brown for years, but not any more, does not cover greys properly and new formular has left a green tinge on my hair, absolutely will be going with another brand. What the... See more

Rated 1 out of 5 stars

If I could give zero stars I would. Used the colour strong, came out nothing even vaguely like on the box. After 2 emails, hair pictures before and after photos of the box and a 15 minute interview... See more


Company details

  1. Hair product shop
  2. Beauty product supplier

Information provided by various external sources

Your best color begins with the right hair color product. We will help you find it. Professional color experts and personal guidance.


Contact info

1.3

Bad

TrustScore 1.5 out of 5

483 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.3

All reviews

(483)

49 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Useless Product

Clairol nice 'n easy is the dye equivalent of a chocolate fire guard; in other words not fit for purpose. The package claims 100% grey coverage, but it actually covers no grey. I've been using this product for over 20 years. but have to now look around for another brand of hair dye as there is no point in buying it any more. Waste of time and money.

30 November 2020
Unprompted review
Rated 1 out of 5 stars

I used this hair product for years with…

I used this hair product for years with no complaints but since they changed the formula my hair has become dull and lank and thin and the coverage isn't as good there's no shine to my hair anymore! It needs to be taken off the shelves and the old formula brought back people won't buy this

25 November 2020
Unprompted review
Rated 1 out of 5 stars

I wish I could give this a minus…

I wish I could give this a minus review. I have used Clairol for years, decades as my hair darkened, I am a light blonde normally. For years I was able to use this with no problem. THEN they changed the formula. The hair color comes out odd - blonde with orange highlights - HUH? Then came the truly nasty surprise hair loss. I have been thinking what has caused all of this over the past 6 months. UH well I found this site and discovered I am not alone. Now I can only hope my hair will regrow and be good again. NEVER, EVER will use Clairol again. Destroyed my hair.

23 November 2020
Unprompted review
Rated 1 out of 5 stars

Hair is falling out

I have to agree. I have always used Clairol but now I am going to have to use another brand. I have been so upset, I cry at the sight of the clumps of hair falling out. It is so distressing, and I have been spending a fortune on treatments in an attempt to stop it. Never again.

16 November 2020
Unprompted review
Rated 1 out of 5 stars

Rubbish product

Do not use this. After using Nice and Easy for over 20 years never thought twice about using the 'new and improved formula' BIG BIG mistake. My hair has been falling out since I used it and whats left is unbelievably coarse. In fact after years of growing my hair I think I will now have to get it cut short as nothing I have tried has changed the texture back to what it was. Furious.

13 November 2020
Unprompted review
Rated 1 out of 5 stars

Bought the Dark warm brown hair dye and…

Bought the Dark warm brown hair dye and after following the instructions correctly my hair has now got a bright red tint in it. Will not be using again. Red is a hard colour to get rid of and I will now have to dye my hair again.

8 November 2020
Unprompted review
Rated 1 out of 5 stars

Dont use

Dont use, got me very bad skin burns and left it for way less than says on package

If i could i would give 0

25 October 2020
Unprompted review
Rated 1 out of 5 stars

Couldn't agree more with these reviews

Couldn't agree more with these reviews. I've used this for over 20 years with perfect results, and have to say the new formula is horrendous. Everything about it. It stinks...quite literally, and after three washes I can't get rid of the smell. There's no shine like the old version, it gives rubbish coverage, stains your skin and burns your scalp. Why on earth did it change?! Unbelievable.

23 October 2020
Unprompted review
Rated 1 out of 5 stars

Disappointing new formula Clairol Nice N Easy hair colour.

I have used Clairol Nice N Easy for about 30 years and have always been pleased with the result, until
I used the new formula. Instead of the glossy full coverage that I had come to expect, this time my hair is dull and grey roots are not covered. I am so disappointed and will not be buying again.

21 October 2020
Unprompted review
Rated 1 out of 5 stars

I have used this product for years but…

I have used this product for years but in recent times since the product has been changed I have noticed my hair has become coarse and thinning at a rapid rate. After reading other reviews I now know that this product is the cause of this!!!
Why change a product that has been proven and successful to one that is way inferior???
I can only guess this wasn't to improve the product for the consumer, but rather the ingredients have been changed for ingredients that are cheaper to manufacture this greater profit!!!
I will no longer be using this or any other Clairol products!!!

20 October 2020
Unprompted review
Rated 1 out of 5 stars

Do not use

Do not use, my hair is like straw,breaking and loads of hair loss, I always had thick hair but now its destroyed, should be taken off the market,awful product

15 October 2020
Unprompted review
Rated 1 out of 5 stars

The Frost and Tip price is terrible

The Frost and Tip price is terrible. BECAUSE! I have short hair and it only takes about a quarter of the mixture to frost and tip my hair. So three quarters gets tipped down the drain. You need to make a smaller cheaper pack for people with short hair.

30 September 2020
Unprompted review
Rated 1 out of 5 stars

Please listen to your customers

I wrote a review awhile ago saying how bad the new formula was...they had changed the shape of the box aswell going from a rectangular box to one being angled having a corner cut off....Ive noticed they have gone back to the old shaped box trying to imply they have gone back to the old formula but they have'nt...very sneaky Clairol but it does'nt wash!!!

14 September 2020
Unprompted review
Rated 1 out of 5 stars

Do not use

I have used nice and easy many times since I was in my 20s and loved the results, im now 42.
Recently used the rich mahogany brown, i have used this colour 3 times in the past. big mistake this time. Why have you changed the formula!!! ???? It seems I'm one of the lucky ones with a minor reaction after reading all the reviews on here!!!
My hair and forehead have been itching, and my hair feels awful, shedding loads, and since read all the other reviews of poor ladies getting worse. Get rid of the new formula its not safe!! Particularly the brown colours.

14 September 2020
Unprompted review
Rated 1 out of 5 stars

disappointed

I have used N & E for over 30 years, new growth as usual but I have used N & E for over 30 years,new growth as usual lately blotches of dark almost black on a N 5 Med golden brown..today was worse.no grey coverage.

30 August 2020
Unprompted review
Rated 1 out of 5 stars

Hair loss!

I decided to try clairol to save some money. I haven’t used box hair coloring for 15 yrs. before this dreadful mistake. I immediately loss 70% of my hair afterwards. I’m sick. I had long thick beautiful hair beforehand. Don’t use Clairol hair coloring! It needs to be taken off the market!

27 August 2020
Unprompted review
Rated 1 out of 5 stars

i have used nice and easy dark brown…

i have used nice and easy dark brown hair dye for years , but you have changed it, last time thought i had a dud one it was lighter than normal i thought i had wrong colour but i had not i have just tried it again its awfull would love to give you zero stars or even minus stars , its lighter it rinses out a yukky brown green and my hair is not as dark brown as usual, odd and instead of the usual nice feeling and looking hair i get afterwards, its all greasy not nice will never use it again waist of money

26 August 2020
Unprompted review
Rated 1 out of 5 stars

Absolutely awful

Absolutely awful, I wish I could give zero stars like many other people in these reviews. I have naturally light brown hair and was attempting to dye it with the Medium Mahogany Brown color. This turned my hair an awful unnatural blue-ish pitch black. I have naturally curly dry hair, so there is nothing I can do to lighten what this horrible dye did, I can only hope it fades soon. Completely ruined my hair, never use this. I will be seeking a refund

23 August 2020
Unprompted review
Rated 1 out of 5 stars

Well...I guess I'll be a dark brunette…

Well...I guess I'll be a dark brunette for a while...
I've been using Nice n Easy for 25 years. I do my roots every 3-4 weeks (got 2 applications/package) and usually pull it through about once a year. It was so reliable that I'd buy up boxes whenever there was a sale and/or coupons. I did notice a while back the packaging and contents had changed but thought nothing of it. I was finally out of the old packaging. I'd vacillate between medium golden brown, light golden brown and lightest golden brown, depending on what results I wanted. My light golden brown hair had become strawberry blonde so it was time to darken it up a bit, so I went medium golden brown, without even batting an eyelid that anything would be different. Well, wrong-o! Dark brunette. At least it's got golden undertones so it's not dreadful with my redheads complexion but what a surprise after 25 years of use. Quite disappointing, Clairol...
*Note: even with all of my years of dermatological issues, I've not had any scalp issues, thank the Lord!*

19 August 2020
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look