Love Cult Beauty! The rewards programme is fantastic, it’s easy to build up credit on purchases to use against future ones. Makes those more expensive purchases a little more accessible. I have the... See more
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I purchased the special edition of the cult beauty advent calendar. I am so happy with the design of the box and prompt delivery. I don't intend to open it till December but have seen an unboxing and... See more
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Title: Excellent service and great prices Excellent service from Code. My products arrived very quickly and exactly on time. The price was significantly cheaper than buying directly from the manu... See more
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I can not fault CB in any way. They offer fantastic deals with service that always delivers. I buy at least weekly and I have never had any issues whatsoever. Probably my favourite online beauty store... See more
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Company details
- #50 of 62 best companies in Skin care clinic
- #88 of 135 best companies in Cosmetics shop
- #65 of 109 best companies in Hair product shop
About Cult Beauty
Written by the company
Helpful links
About us
Aside from eliciting squeals of delight when it arrives at CBHQ (a sure-fire sign that we’re on to a winner), it also has to exceed all our expectations (and often shift the goalposts altogether). These are the products you will. not. be. parted from – the jars you dutifully decant, the tubes you scissor open and the bottles you store upside down to ensure you don’t waste a single drop. Firm fixtures of make up artists’ kits, you’ll find these formulas jealously guarded backstage at fashion weeks and photoshoots, and also in the bathrooms of the AAA-List who choose these products for love (not money). Staggeringly efficacious, these do ‘what they say on the tin’ and then some… the only thing they will not do is disappoint.
Contact info
United States
- www.cultbeauty.co.uk
4.4
Excellent
91k reviews
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Great products on offer at competitive…
Great products on offer at competitive prices. Fast delivery service too!
8 September 2026
Reply from Cult Beauty
Hello,
Thank you for leaving your review!
It is always a pleasure to receive this feedback from our loyal Customers.
Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.
Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.
Take care and have a lovely day.
Kind Regards,
Sue
The best online shopping platform.
12 September 2026
Reply from Cult Beauty
Hello,
Thank you for leaving your review!
It is always a pleasure to receive this feedback from our loyal Customers.
Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.
Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.
Take care and have a lovely day.
Kind Regards,
Sue
Love the Cult Beauty edits
Love the Cult Beauty edits - such a great way to try new products.
1 September 2026
Reply from Cult Beauty
Hello,
Thank you for leaving your review!
It is always a pleasure to receive this feedback from our loyal Customers.
Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.
Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.
Take care and have a lovely day.
Kind Regards,
Sue
I’ve been a Cult Beauty customer since…
I’ve been a Cult Beauty customer since 2018 and I’ve placed more than 60 orders with them. I’m sure they’re not too bothered if I never order from them again because they’ll still be making plenty of sales but I’m really furious with their customer service. I’m not sure if they’re now relying on AI for responding to customer service or not but I’ve had a problem with their courier delivering my latest order- long story short, I got next day delivery and placed my order to arrive when I knew I’d be in, they had it out for delivery but didn’t attempt to deliver then I’ve been at work most of the week since. I also asked them to deliver on Tuesday and the person waited about 30 seconds before leaving. In their responses to my complaint, Cult Beauty have given me copy and paste replies (literally word for word) and snippy replies, essentially blaming me for not being in all day, every day. They’ve refused to offer to contact the carrier and say they can’t help. The carrier are now not allowing me to adjust my delivery at all so I guess I’m not getting my order and they’re keeping my money. Once this is resolved, I’m assuming when the parcel is returned to them, I will be deleting my account and will never order with them again. If a company won’t step up when things go wrong, you can’t trust them. They’ve told me that I can’t choose carriers and they don’t inform you until you’ve placed the order who the carrier is so I won’t be going through this again.
12 September 2026
Unprompted review
Reply from Cult Beauty
Hi,
We are truly sorry to hear about your frustrating experience with your recent order and the difficulties you've faced with the courier and our customer service. We understand how disappointing it is when a long-standing relationship with us is impacted by such an issue, especially when communication feels unhelpful. We have sent you a message to gather more details and assist further.
Best Regards,
Natalia
Best price after shopping around for a…
Best price after shopping around for a while, quick delivery
2 September 2026
Reply from Cult Beauty
Hello,
Thank you for leaving your review!
It is always a pleasure to receive this feedback from our loyal Customers.
Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.
Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.
Take care and have a lovely day.
Kind Regards,
Sue
fast delivery and products were really…
fast delivery and products were really well packaged, some great deals as well so will definitely be ordering makeup from here again
8 September 2026
Unprompted review
Reply from Cult Beauty
Hello,
Thank you for leaving your review!
It is always a pleasure to receive this feedback from our loyal Customers.
Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.
Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.
Take care and have a lovely day.
Kind Regards,
Sue
Have been a customer for many years and…
Have been a customer for many years and ordered numerous times never had a problem. However I ordered two concealers and by accident ordered a foundation. It arrived on the Tuesday and I returned all 3 items it Wednesday (not even 24 hour later ) I then had an email
To say only one concealer would be refunded I contacted them on their live chat and was told a refund for the other items would follow.
Then received an email saying that I “had opened and used” two items. This is not correct why would I open a foundation I ordered by accident
And even put on the return ordered by accident ?! I responded and kept getting an automated response until I had an email from Nicholas saying he would review and come back to me.
Imagine my surprise when I came home and both
Items have been sent back
To me! The foundation clearly
Hasn’t been opened!!! Lost a valid customer now!
2 September 2026
Unprompted review
Reply from Cult Beauty
Hi Samantha,
Thank you for taking the time to leave a review.
We are sorry to hear of this issue and do want to get this resolved. Can you please respond to the request sent to you via your TrustPilot account?
We look forward to getting this resolved.
Kind Regards,
Stephen
Reply from Cult Beauty
Hello,
Thank you for leaving your review!
It is always a pleasure to receive this feedback from our loyal Customers.
Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.
Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.
Take care and have a lovely day.
Kind Regards,
Sue
Best foundation for my skin
11 September 2026
Unprompted review
Reply from Cult Beauty
Hello,
Thank you for leaving your review!
It is always a pleasure to receive this feedback from our loyal Customers.
Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.
Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.
Take care and have a lovely day.
Kind Regards,
Sue
Couldnt believe how quickly my order…
Couldnt believe how quickly my order arrived, fantastic service !
5 September 2026
Reply from Cult Beauty
Hello,
Thank you for leaving your review!
It is always a pleasure to receive this feedback from our loyal Customers.
Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.
Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.
Take care and have a lovely day.
Kind Regards,
Sue
Very impressed by the next day delivery.
12 September 2026
Reply from Cult Beauty
Hello,
Thank you for leaving your review!
It is always a pleasure to receive this feedback from our loyal Customers.
Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.
Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.
Take care and have a lovely day.
Kind Regards,
Sue
Reply from Cult Beauty
Hello,
Thank you for leaving your review!
It is always a pleasure to receive this feedback from our loyal Customers.
Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.
Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.
Take care and have a lovely day.
Kind Regards,
Sue
Called me dishonest and closed my account with no solution to a problem they caused!
I have been a Cult Beauty customer for around a decade and have placed many large orders with them over the years, so I am genuinely shocked by how I have been treated.
I recently ordered an Hourglass palette as a birthday present for my sister. It arrived cracked, so I contacted Cult Beauty and provided a photograph clearly showing the damage. They initially accepted this and confirmed that a replacement would be sent.
As the replacement wasn’t going to arrive in time for my sister’s birthday, I had to purchase the same palette elsewhere from Space NK at my own expense.
I then received an email from Cult Beauty informing me that not only had they cancelled the replacement, but they had also closed my account. The reasoning given was essentially that it would not be possible for the product to have arrived damaged.
I find this extraordinary. Makeup palettes are fragile items and can obviously be damaged in transit. More importantly, Cult Beauty had already reviewed the photograph I provided and agreed to replace the item.
To go from confirming a replacement to effectively suggesting that a longstanding customer is being dishonest and then closing their account, is an appalling way to handle a legitimate complaint.
After around ten years of being a loyal customer and spending a significant amount of money with Cult Beauty, I certainly did not expect to be treated like this over one damaged palette.
I would strongly caution other customers about what appears to be an extremely inflexible approach to damaged goods and customer complaints. I have now purchased the replacement from Space NK and, following this experience, they will be receiving my future beauty spend too.
26 August 2026
Unprompted review
Reply from Cult Beauty
Hi,
We are truly sorry to hear about your deeply disappointing experience, especially given your long-standing loyalty.
I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia
Really fast delivery and the concealer…
Really fast delivery and the concealer was amazing, perfect for my dark circles and the colour match was perfect. I used it with the brush with was very reasonably priced and works so well too.
12 September 2026
Reply from Cult Beauty
Hello,
Thank you for leaving your review!
It is always a pleasure to receive this feedback from our loyal Customers.
Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.
Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.
Take care and have a lovely day.
Kind Regards,
Sue
A Christmas gift worth investing in…
A Christmas gift worth investing in early.
Every product is packed so beautifully- can’t wait to start using these.
7 September 2026
Reply from Cult Beauty
Hello,
Thank you for leaving your review!
It is always a pleasure to receive this feedback from our loyal Customers.
Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.
Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.
Take care and have a lovely day.
Kind Regards,
Sue
Release service fast delivery at the…
Release service fast delivery at the best price
11 September 2026
Reply from Cult Beauty
Hello,
Thank you for leaving your review!
It is always a pleasure to receive this feedback from our loyal Customers.
Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.
Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.
Take care and have a lovely day.
Kind Regards,
Sue
Fast delivery service
Fast delivery service. Good products. Always purchase my serums from cult beauty
11 September 2026
Reply from Cult Beauty
Hello,
Thank you for leaving your review!
It is always a pleasure to receive this feedback from our loyal Customers.
Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.
Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.
Take care and have a lovely day.
Kind Regards,
Sue
Order stolen due to delivery and CB won't refund
I ordered an eyeshadow palette and initially it said that it would arrive a day later. I'm sick so I went to sleep and I'd missed the texts and emails about them upgrading delivery to same day. The only problem was they used Uber for some reason, and the setting was set on leave by doorstep. The delivery driver didn't knock because even though I was asleep, I do live with others who said there was no knock at all ,so no one knew it came. The photo of the delivery shows it being just left by the door... I live in a bad area and by the time I woke up and saw the messages that it had been delivered, the parcel was gone, it had obviously been stolen from being left there. I did contact cult beauty but they said they're investigating the delivery, which would do nothing really as the fault is with them for using Uber of all things. All I want is my refund as I'm out of pocket due to all these circumstances. It's ridiculous really. I'm very disappointed as this is the first time I've ever had an issue with cult beauty.
Edit- 14/09/26
Natalia is an angel! She sorted my problem out within days! I had some back and forth with other customer service agents like Freya but Natalia resolved the issue swiftly and effectively. Thank you Natalia, you are a credit to your team and the company!
10 September 2026
Reply from Cult Beauty
Hi,
I am truly sorry to hear about the frustrating experience you had with your recent order and the delivery. We understand how disappointing it is to have a parcel stolen due to unforeseen delivery changes and a missed notification, especially when you were unwell. We are reviewing your feedback to understand what went wrong and prevent similar situations. We have sent you a message to help address this matter.
Best Regards,
Natalia
I hate to say it, but the sizing was way off from the s
I hate to say it, but the sizing was way off from the size chart, kinda, so I had to dispute the charge with my bank. Avoid if you are in a hurry.
10 March 2026
Unprompted review
To be fair, the item arrived broken and unusable, to be
To be fair, the item arrived broken and unusable, to be real, and I still haven't received a proper refund. Fingers crossed they improve.
31 May 2026
Unprompted review
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