Cult Beauty Reviews 

90,508
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 12,907 reviews, reviewers overwhelmingly had a great experience with this company. Many loyal customers frequently praise the impressively fast delivery and reliable service, noting that purchases consistently arrive safely ahead of schedule. Consumers also deeply appreciate the excellent product selection, wonderful seasonal discounts, and fantastic loyalty rewards available on the easy-to-navigate website. However, some people mentioned experiencing frustrating delivery delays, late arrivals, or finding items missing entirely from their online shipments. A few buyers additionally reported concerning issues with heavily dented boxes, missing promotional samples, and a total lack of email response when seeking customer assistance.

What people talk about most

Delivery service

People report positive experiences with delivery service, highlighting that items are usually packaged well... See more

Product

Customers report great satisfaction with product selection, quality, and pricing. Consumers highlight that... See more

Order

Users describe ambiguous interactions with order, highlighting a wide split in customer experiences. While... See more

Service

Customers consistently note positive experiences with service, highlighting professionalism, efficiency, and... See more

Price

Consumers find price to be positive and consistently report great value and affordable rates across various... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Love Cult Beauty! The rewards programme is fantastic, it’s easy to build up credit on purchases to use against future ones. Makes those more expensive purchases a little more accessible. I have the... See more

Company replied

Rated 5 out of 5 stars

I purchased the special edition of the cult beauty advent calendar. I am so happy with the design of the box and prompt delivery. I don't intend to open it till December but have seen an unboxing and... See more

Company replied

Rated 5 out of 5 stars

Title: Excellent service and great prices Excellent service from Code. My products arrived very quickly and exactly on time. The price was significantly cheaper than buying directly from the manu... See more

Company replied

Rated 5 out of 5 stars

I can not fault CB in any way. They offer fantastic deals with service that always delivers. I buy at least weekly and I have never had any issues whatsoever. Probably my favourite online beauty store... See more

Company replied


Company details

  1. #50 of 62 best companies in Skin care clinic
  2. #88 of 135 best companies in Cosmetics shop
  3. #65 of 109 best companies in Hair product shop

About Cult Beauty

Written by the company

Helpful links



About us

Aside from eliciting squeals of delight when it arrives at CBHQ (a sure-fire sign that we’re on to a winner), it also has to exceed all our expectations (and often shift the goalposts altogether). These are the products you will. not. be. parted from – the jars you dutifully decant, the tubes you scissor open and the bottles you store upside down to ensure you don’t waste a single drop. Firm fixtures of make up artists’ kits, you’ll find these formulas jealously guarded backstage at fashion weeks and photoshoots, and also in the bathrooms of the AAA-List who choose these products for love (not money). Staggeringly efficacious, these do ‘what they say on the tin’ and then some… the only thing they will not do is disappoint.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

91k reviews

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Asks customers to review

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4.4

All reviews

(90,508)

12,424 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Love there products quick at delivery

Love there products, and always buy there advent calendar.
And love there next day delivery

6 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

Absolutely unacceptable service from…

Absolutely unacceptable service from Cult Beauty.

I ordered a Patrick Ta brush, which was lost in delivery.
Cult Beauty sent a replacement — and unbelievably, they lost it AGAIN.
I contacted customer service THREE times requesting a refund.
Despite this, I STILL have not received my money back.
Two failed deliveries. Three contacts with customer service.
No brush. No refund.
I paid for a product I never received and now have to chase them for my own money.
For such a well-known retailer, this level of service is shocking and unacceptable.
I would strongly advise customers to think twice before ordering from Cult Beauty.
I will update this review if and when they finally refund me.

24 May 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi Irena,
I am truly sorry to hear about your incredibly frustrating experience with the lost deliveries and the difficulties you've faced in obtaining a refund. We understand how disappointing it is to not receive a product you paid for, especially after multiple attempts and contacts with customer service. I have sent you a message to address this further.

Best Regards,
Natalia

Rated 5 out of 5 stars

Very happy with communication and…

Very happy with communication and delivery times.

6 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

Extremely disappointing customer service

I am honestly extremely disappointed with Cult Beauty and the way my recent order has been handled.

When my parcel arrived, two products were open and two products were completely missing from the packaging, while another product was damaged. I contacted Cult Beauty immediately because I was concerned about the condition of the parcel. I was asked by your customer service colleague to open and check the products, which is when I discovered that two were missing and another was damaged.

I provided photographs of everything requested, so Cult Beauty already has clear evidence of the condition of the parcel and products.

I was initially told that I would receive a refund for the two missing products, and I was also told the damaged item would be investigated. I was then told that a replacement would be sent. Despite this, I am now being made to chase this and repeatedly explain the same situation.

This is incredibly frustrating. I should not have to keep contacting customer service to receive a refund for products that were never even included in my parcel.

I have also had to deal with the added stress and anxiety of having money tied up while waiting for a resolution. I have been completely reasonable throughout this situation and have supplied everything Cult Beauty has asked for, including photographs.

For a company of this size, I expected much better. Mistakes can happen with deliveries, but how a company handles the problem afterwards is what matters, and unfortunately Cult Beauty have made this unnecessarily difficult.

I am extremely disappointed and have genuinely lost confidence in ordering from Cult Beauty again. I simply expect the refunds I was promised for the two missing products to be processed without any further unnecessary delays.

Cult Beauty — please take responsibility and resolve this properly.

4 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi Sabina,

Thank you for sharing your feedback. I am truly sorry to hear about the frustrating experience you've had with your recent order and the subsequent handling of your concerns. I understand how disappointing it must be to receive a parcel in such a condition and then have to repeatedly follow up for a resolution. We appreciate you providing all the requested information and photographs. Please be assured that we are looking into this matter to resolve it properly for you.
Best Regards,
Natalia

Rated 5 out of 5 stars
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

I love Cult Beauty

I love Cult Beauty! My absolute go to for skincare and make up. Always good deals and quick delivery

6 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

I had an issue with a previous order…

I had an issue with a previous order and gave one star for the way that my complaint was originally handled. Natalia stepped in and sorted the issue out quickly for me, which I was really grateful for. I have since ordered again without any issue, thanks

6 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 2 out of 5 stars

Expensive delivery charge and reward system is nothing

Cult Beauty delivery charge is gone extremely expensive for Ireland. Standard costs €10! Even with some of their products 15% or 20% off, the delivery cost brings the price back up. Thus, not really a sale. I have noticed that a few products that are marked higher than RRP. I have joined their loyalty system for years and I’m at the top but it feels like a kick in the teeth as there’s no perks to it anymore. It’s also ridiculous how you only get 14 days to spend your birthday credit, you spend all year spending the money to stay at the gold status but only get 14 days to use your birthday credit. I will not be ordering anymore until I see changes in the cost of delivery and pricing.

10 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hello
Thank you for leaving your review.
I am sorry to hear that there has been an issue with your order. We cannot currently locate your account, however if you could please update your review with your order number, we can certainly assist with this.
Kind Regards,
Natalia

Rated 5 out of 5 stars

My go to!

Always great experience shopping with cult beauty. So much choice of brands and products I love. Never have to wait long for delivery. Cult beauty is my go to!

7 May 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Great service

Great experience with Cult Beauty. The Kayali fragrance I ordered for my wife arrived quickly and was very well packaged. Everything was secure and arrived in perfect condition. Very happy with the service and would definitely order again.

4 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

Customer Service experience after damaged advent calendar

£245 Advent calendar came damaged - splitting in the middle, folded corners, it was battered so I contacted customer service and agreed on a £5 “good will gesture” because I don’t want the hassle. Customer service then replies with asking for a trustpilot review before even sorting out my issue. I’m very disappointed. I liked Cult Beauty and this was my first time contacting customer service as I have not had a problem before and it’s been a disappointing experience.

10 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi,

Thank you for taking the time to leave a review.

We are truly sorry to hear about the condition of your advent calendar and the disappointing experience you've had with our customer service. We understand your frustration and would like to look into this further for you. We have sent you a message to your account to help resolve this matter.

Best Regards,
Natalia

Rated 1 out of 5 stars

I never recive my order and not refund…

I never recive my order and not refund back😒

2 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hi Albert,

I understand your frustration regarding the unreceived order and lack of a refund. We are actively investigating this issue to find a resolution for you.

I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

Rated 5 out of 5 stars

There was a delay in the delivery…

There was a delay in the delivery however the communication from Cult Beauty and Evri was fantastic. Would not put me off using again 😊

9 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Ordered Monday had delivery upgraded to…

Ordered Monday had delivery upgraded to next day delivery excellent online retailer highly recommend

9 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Great product,service and fast delivery

Great product,service and delivery at a great price. Will undoubtedly reorder through Cult Beauty

9 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Quick delivery and beautifully…

Quick delivery and beautifully packaged! Thank you!

9 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Fast delivery

Product arrived much quicker than I thought as Cult Beauty upgraded my delivery which was a nice surprise.

5 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

All Good

Received what I bought - in rapid time! will use again. Not wearing myself, thus can not comment on actual product.

9 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

Really disappointed with how Cult…

Really disappointed with how Cult Beauty have handled an issue with my advent calendar.

The calendar arrived with multiple items missing, with the missing products having a total value of £149. Despite the individual products being in stock and available to purchase, Cult Beauty offered me just £32 and expected me to return the entire calendar — leaving me at risk of losing the calendar altogether if it subsequently went out of stock.

I tried to resolve this directly with Cult Beauty and also raised a dispute with my card provider, but unfortunately the card provider sided with Cult Beauty.

I have therefore had no option but to take the matter to the Small Claims Court to try to recover the £149 value of the missing items.

I’m sharing this so other customers are aware of my experience. I expected a company of this size to resolve a straightforward issue where items I had paid for simply weren’t included in my order. Instead, I have had to take the matter further just to seek a fair resolution.

Order number 779870475

9 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hello
Thank you for leaving your review.
I am sorry to hear that there has been an issue with your order. We cannot currently locate your account, however if you could please update your review with your order number, we can certainly assist with this.
Kind Regards,
Natalia

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