Cult Beauty Reviews 

90,502
TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 12,907 reviews, reviewers overwhelmingly had a great experience with this company. Many loyal customers frequently praise the impressively fast delivery and reliable service, noting that purchases consistently arrive safely ahead of schedule. Consumers also deeply appreciate the excellent product selection, wonderful seasonal discounts, and fantastic loyalty rewards available on the easy-to-navigate website. However, some people mentioned experiencing frustrating delivery delays, late arrivals, or finding items missing entirely from their online shipments. A few buyers additionally reported concerning issues with heavily dented boxes, missing promotional samples, and a total lack of email response when seeking customer assistance.

What people talk about most

Delivery service

People report positive experiences with delivery service, highlighting that items are usually packaged well... See more

Product

Customers report great satisfaction with product selection, quality, and pricing. Consumers highlight that... See more

Order

Users describe ambiguous interactions with order, highlighting a wide split in customer experiences. While... See more

Service

Customers consistently note positive experiences with service, highlighting professionalism, efficiency, and... See more

Price

Consumers find price to be positive and consistently report great value and affordable rates across various... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Love Cult Beauty! The rewards programme is fantastic, it’s easy to build up credit on purchases to use against future ones. Makes those more expensive purchases a little more accessible. I have the... See more

Company replied

Rated 5 out of 5 stars

I purchased the special edition of the cult beauty advent calendar. I am so happy with the design of the box and prompt delivery. I don't intend to open it till December but have seen an unboxing and... See more

Company replied

Rated 5 out of 5 stars

Title: Excellent service and great prices Excellent service from Code. My products arrived very quickly and exactly on time. The price was significantly cheaper than buying directly from the manu... See more

Company replied

Rated 5 out of 5 stars

I can not fault CB in any way. They offer fantastic deals with service that always delivers. I buy at least weekly and I have never had any issues whatsoever. Probably my favourite online beauty store... See more

Company replied


Company details

  1. #50 of 62 best companies in Skin care clinic
  2. #86 of 134 best companies in Cosmetics shop
  3. #65 of 109 best companies in Hair product shop

About Cult Beauty

Written by the company

Helpful links



About us

Aside from eliciting squeals of delight when it arrives at CBHQ (a sure-fire sign that we’re on to a winner), it also has to exceed all our expectations (and often shift the goalposts altogether). These are the products you will. not. be. parted from – the jars you dutifully decant, the tubes you scissor open and the bottles you store upside down to ensure you don’t waste a single drop. Firm fixtures of make up artists’ kits, you’ll find these formulas jealously guarded backstage at fashion weeks and photoshoots, and also in the bathrooms of the AAA-List who choose these products for love (not money). Staggeringly efficacious, these do ‘what they say on the tin’ and then some… the only thing they will not do is disappoint.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

91k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(90,502)

12,406 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

It was quick and the discount made me…

It was quick and the discount made me buy something now that I always use but will store for when I need.

3 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

Would give 0 stars if I could

Would give 0 stars if I could, had a package that arrived with 2 missing items, which I was told I would be refunded on, so I said fine, refund was supposed to be in my account a few days ago, contacted them now they’re Investigating, surely you should be doing that before saying to a customer you will be refunding them. As well as Recieved a hair product that has been tampered with, used this product before, and looks like a tampered customer return, which has made me lose confidence in the whole order and has made me want to dispose it, team is apparently still carrying out an investigation, not sure how they think they’re making people feel, honestly feels like you have to beg for your money back, when they send you faulty and missing items. I just want my money back and will never be ordering from them again, just hope I don’t have to go back to my bank to get my money back.

3 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hello
Thank you for leaving your review.
I am sorry to hear that there has been an issue with your order. We cannot currently locate your account, however if you could please update your review with your order number, we can certainly assist with this.
Kind Regards,
Natalia

Rated 5 out of 5 stars

Easy to order

Easy to order, great range of products and fast delivery.

3 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

Damaged products

Ordered four products from cult beauty. Arrived in the mail all damaged physically on the outside and with water seeping into the products. I contacted customer service and they could only offer me £10, after I spent £100 for the products. Soooo disappointing and won’t be purchasing from them again.

2 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi,

I am truly sorry to hear about the condition in which your recent order arrived, and the disappointment this has caused. It's certainly not the experience we want for our customers, especially when products are damaged and unusable. We appreciate you bringing this to our attention.

I've just sent you a message to see how we can help further.

Best Regards,
Natalia

Rated 3 out of 5 stars

I have not recieved my order and when i…

I have not recieved my order and when i emailed to advise this ive had an auto response to give feedback. I have paid and ordered 1st Sept

29 August 2026
Cult Beauty logo

Reply from Cult Beauty

Hi,

I am sorry to hear that your order has not arrived. We are looking into this for you and will be in touch shortly.

I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

Rated 5 out of 5 stars

Fast delivery

Fast delivery ! Packaged well and lots of offers!
I feel there should be samples with every purchase but hopefully in time they will introduce this

3 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Excellent …

Placed an order off Cult Beauty for Frizz Free shampoo and conditioner. Had a lovely email welcoming me for my custom which was so nice.
Then another email to say it will be by next day delivery which was a nice surprise, I was kept well informed by email who will deliver the parcel.
When it arrived it was packaged extremely well.
This was my very first order with Cult Beauty and im very happy with them, a very concerned company that makes sure their customers are happy with they way your orders are handled and received.
I would definitely recommend them, and wouldn't hesitate to place orders again.
Happy Customer 😊

3 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

My order went to the wrong address and…

My order went to the wrong address and it shows as delivered it was not even my building, me and my partner had to take a whole day going to different neighbours to check where the parcel has gone

3 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hi I am truly sorry to hear about the misdelivery and the inconvenience this caused you and your partner. We are investigating this issue to prevent future occurrences.

I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

Rated 5 out of 5 stars

Arrived fast

Product was competitively priced, arrived quickly and packaged well.

29 August 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

easiest purchase site ever

Cult is the easiest, smoothest and quickest buying site I’ve ever known. Always discount codes available and collecting money off points is the perfect cherry on top.

7 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

High recommended

Great products, swift delivery , good price & customer service was very helpful when I needed to question something

6 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Ordering is super easy with fast…

Ordering is super easy with fast delivery

3 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Excellent website

Excellent website - huge choices
Good offers
Fast delivery and different ways to pay
Good points system too.

2 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

It’s very good

It’s very good

3 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Trusted skincare retailer

I got some great deals on my trusted skincare favourites. They were delivered in just a few days and I am very pleased with the service

3 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Speedy!

Great range of products, good prices and speedy delivery. Picking it up from the shop was no hassle but they included a code in case there were issues with the barcode. Thanks!

7 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Great products at good prices

First time to order with cult beauty and happy with products and delivery service

3 September 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

I ordered a gucci mirror and its the…

I ordered a gucci mirror and its the same as the one my mum got for free in the perfume shop. They are selling free gift mirrors for £50 conning folk with stock they have got for free.

7 September 2026
Cult Beauty logo

Reply from Cult Beauty

Hi,

I appreciate you sharing your concerns about the mirror. We are reviewing our product sourcing to ensure our offerings meet expectations.

I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

Rated 1 out of 5 stars

Use another site

Bought foundation using their shade match tool and it was completely wrong.

2 September 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi Bb,

Thank you for taking the time to leave a review.

We are sorry to hear of this issue and do want to get this resolved. Can you please respond to the request sent to you via your TrustPilot account?

We look forward to getting this resolved.

Kind Regards,

Stephen

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look