I was gifted an afternoon tea by a friend which was a nice surprise and much appreciated. It was well presented and all looked very nice. However, having now had the tea, I wouldn’t buy it again mysel... See more
Company replied
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Bought the half billionaire's Easter egg having seen it on FB. I'm now obsessed. Which is unfortunate as I've been pretty chocolate-addiction free for the past few years. I seem to have relapsed an... See more
Company replied
Highly recommended this company! The cake was gorgeous to look at and tasted incredible!! When there was a slight hiccup with delivery (DPD’s fault, not C&S!) where DPD failed, Cutter & Squidge absol... See more
We ordered a last minute cake for a relative's birthday. It arrived exactly on time and in excellent condition. We did as suggested and put it in the fridge until the day. On the day we took the ca... See more
Company replied
Company details
Written by the company
Luxury London cakes, macarons, biscuits and more delivered to your door by courier. Delicious award winning cakes for any occasion. Personalised for you.
Contact info
3.7
Average
824 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 85% of negative reviews
Typically takes over 1 month to reply
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Absolutely great customer service and…
Absolutely great customer service and extremely fast response rate. Very pleased with them, will definitely order again
20 March 2026
Unprompted review
Reply from Cutter and Squidge
Hi Siya
Thank you so much for the praise, we will let our customer service team know and we look forward to helping you again soon x
Very disappointing experience
I ordered a birthday cake from Cutter & Squidge and unfortunately the entire experience was extremely disappointing.
The delivery (handled by DPD) was unacceptable. The driver left the box on the floor outside my building, in a place where anyone could have taken it. Even worse, it was left directly on the ground in an area where dogs regularly urinate. This is completely inappropriate for a package clearly labelled as containing food. The driver didn’t even attempt to ring the doorbell, despite me leaving clear instructions that I was home and available to let them in.
I contacted Cutter & Squidge immediately. Within seconds, I received what was clearly an automated AI response saying my complaint would be escalated. When a human eventually replied, they apologised but did nothing meaningful to resolve the issue. The only “compensation” offered was £5 off a future order, which I will not be placing. This is even less than the 15% discount already offered in the package, so it feels more like an attempt to get me to spend more money rather than a genuine apology.
As for the products themselves, the cake and cookies were very underwhelming, overly sweet, quite industrial in taste, and nothing special. On top of that, the birthday message I had included was cut off, with the final sentence missing, which ruined the personal touch.
Overall, a very poor experience from start to finish. I would not recommend ordering from this company.
18 March 2026
Unprompted review
Reply from Cutter and Squidge
Hi Lo,
Thank you for sharing this in such detail — we've read every word of it, and we're genuinely sorry the whole experience fell so far short of what it should've been.
On the delivery — we completely understand why seeing a food parcel left on the ground like that was so upsetting. What's important to know is that the outer box is a shipping layer designed to be discarded — every product inside is individually packaged and sealed, so the contents were completely protected and unaffected. That said, the driver absolutely should have rung your doorbell when you'd left clear instructions that you were home, and we'll be raising that with DPD directly.
The automated response and the follow-up that didn't meaningfully resolve things — that's on us, and we're sorry. You deserved a proper conversation, not a template. And we hear you on the £5 — we can see why that felt like an afterthought rather than a genuine gesture, and we're sorry it landed that way.
On the birthday message being cut off — we have maximum character limit for our gift messages and we're sorry the personal touch you'd put into the order was lost.
On the taste — we're sorry it didn't hit the spot for you. Our products are made fresh with no artificial additives or preservatives, and we're proud of that — but taste is personal, and we genuinely value the feedback.
If there is anything more we can do please do reach out at hello@cutterandsquidge.com and ask to be transferred to a human agent immediately.
Reply to C&S’s reply to my review…
If I could leave a no-stars review I would. I ordered a birthday cake for my daughter to be delivered to her in Cambridge. The website defaulted to my billing address and there was apparently no way of changing it. The people at C and S could not gave been less helpful. The cake will now be delivered to an empty house and my daughter won’t get her birthday cake. For shame. Disgusting service.
The cake has just been delivered to an empty house as I can see from the DPD photo sent to my phone. Although I gave 2 alternative addresses to deliver to if we weren’t in, no attempt was made to deliver to either of them. A cheesecake, left in the sun in front of our front door!!! Words fail me.
With regard to their claim (below) that I didn’t alert them to the error on their order form until the cake was ready for dispatch - this is completely untrue. As soon as I received the confirmation of the order I emailed C&S - it was a matter of seconds since I’d put in the order. They emailed back to say they noted the correction of the delivery address - this 3 days before the cake was due to be delivered. They made no attempt to correct the delivery details.
As it is, C&S have given me a refund for which I am grateful but my daughter didn’t get a birthday cake.
19 March 2026
Unprompted review
Reply from Cutter and Squidge
Hi Rosalind,
We completely understand how upsetting this was — your daughter's birthday cake not arriving as expected is genuinely the last thing we ever want to happen, and we're so sorry the day was affected.
We do want to gently explain what happened. The delivery address is confirmed in the original order confirmation email, and you didn't notify us of the error until after order has been dispatched with DPD so we were unfortunately unable to make any changes to your delivery address — that's a carrier limitation outside our control rather than an unwillingness to help.
Although the address error wasn't something we were responsible for, we issued a full refund as a gesture of goodwill because your experience mattered more to us than the technicalities. We hope that goes some way towards making things right.
On the cake being left in the sun — we completely understand why that looked alarming, and we want to reassure you properly. Firstly, it's worth knowing that despite the name, this is a cake designed to taste like a cheesecake — it isn't an actual dairy cheesecake. Our packaging is also specially developed with ice packs specifically to keep everything safe during transit and on the doorstep, and every product is lab tested to remain safe at ambient temperature for up to five days. Your cake was never at risk, even in the sun.
We hope everything has since been resolved to your satisfaction — but if there's anything still outstanding, please do reach out at hello@cutterandsquidge.com and we'll make sure you're looked after.
Lovely Eid gift for my family.
Lovely Eid gift for my family. I’ve purchased a few times from Cutter as gifts for others; the biskies, biscuits and nuts. Everytime the recipient was super chuffed. Lovely packaging and arrived as scheduled. Everytime you purchase you also accumulate points that you can use as money off for your next purchase. Would definitely buy again.
19 March 2026
Unprompted review
Reply from Cutter and Squidge
Hi Zara,
This genuinely made our whole team smile — thank you so much! Knowing that your Eid and other gifts brought you a moment of joy is exactly why we do what we do.
We put so much love into every bite, so hearing that it landed perfectly means the world to us. We really hope to see you again soon — there's always something new and delicious waiting for you! x
Well presented hamper
I have already ordered from here for Mother's day and now I am ordering for Ramadan. Beautiful selections and I know my mother in law loved her hamper so I am hoping this will be just as well received by my dear friend and her family!
17 March 2026
Unprompted review
Reply from Cutter and Squidge
Hi Farah,
This genuinely made our whole team smile — thank you so much! Knowing that your gift to your mother in law brought you a moment of joy is exactly why we do what we do.
We put so much love into every bite, so hearing that it landed perfectly means the world to us. We really hope to see you again soon — there's always something new and delicious waiting for you! x
My Daughter ordered a mother's day cake…
My Daughter ordered a mother's day cake it came on time and beautifully made. This cake arrived perfect.
15 March 2026
Unprompted review
Reply from Cutter and Squidge
Hi Paul,
Oh, this has absolutely made our day — thank you! We're so happy the mother's day cake hit the spot. It's one we're really proud of, so knowing it brought you and her joy means everything to us.
If you ever want to try something new, our team is always happy to point you in the right direction. See you next time! x
Great Mother’s Day gift box!
These kind of packages always seem a bit overpriced since you’re paying for the selection and presentation rather than the sum of the contents. That said, this was a beautiful package that was really well received for Mother’s Day, and actually quite decent value even laying aside what was a beautiful box and packaging. Will have to remember this for next year!
15 March 2026
Unprompted review
Reply from Cutter and Squidge
Hi Damian,
This is the loveliest thing to hear — thank you so much for sharing! Knowing that you thought the gift box was good value really makes everything we do feel worthwhile. There's nothing better than a gift that truly lands!
We hope you'll be back to treat someone else soon — or perhaps yourself this time. You deserve it just as much! x
Great taste, value for money
Have been a customer for over 5 years now and have never had a bad experience. Everything they make is next level and it’s all natural. My personal favorite is the raspberry ripple cake, but as I said I have not been disappointed by anything they make.
13 March 2026
Unprompted review
Reply from Cutter and Squidge
Hi Dave,
This genuinely made our whole team smile — thank you so much! Knowing that your orders have brought moments of joy is exactly why we do what we do.
We really hope to see you again soon — there's always something new and delicious waiting for you! x
Lovely Options Delivered for Celebrations
I've had several cakes delivered over the years to celebrate birthdays; beautiful presentation and delicious options to choose from. Passionfruit & Pistachio is a favourite of mine, and the Blueberry & Lemon. Will be dropping major hints for the Strawberry & Matcha cake for my upcoming birthday :D
21 February 2026
Unprompted review
Reply from Cutter and Squidge
Hi Kelly,
This genuinely made our whole team smile — thank you so much! Knowing that our products have brought you many moment of joy is exactly why we do what we do.
We put so much love into every bite, so hearing that they landed perfectly means the world to us. We really hope you get the Strawberry & Matcha Cake for your birthday, its delicious! x
Easy website to navigate
Easy website to navigate. Lots of options. Will use again!
14 March 2026
Unprompted review
Reply from Cutter and Squidge
Hi Jemma,
We are so happy to hear you you love what we do! We are always making tweaks to our website to better your experience . x
Buying their bakes for over 10 years!
I’ve been buying and eating their bakes since they first opened their doors in London, and I can’t say enough how good their bakes are! This year so far, I’ve had the Lunar new year brownies and the Mother’s Day selection of mini treats, all demolished within the day!
I also use them regularly to send postal cakes to friends and family, they even have a brilliant selection for my vegan friends too.
Highly recommend them for postal treats as well as picking up/eating in store if in London. They also have really cool events now and then, my friend and I loved their magic potions room experience when they did that years ago.
13 March 2026
Unprompted review
Reply from Cutter and Squidge
Hi Lucy,
Years of C&S love — you are absolutely one of our favourite people and we mean that! It means the world to us that you've been with us through birthdays, Christmases and everything in between.
Customers like you are the heartbeat of what we do. Honestly, knowing you keep choosing us fills our whole team with joy. We can't wait to keep bringing you new things to fall in love with — and we promise we'll never stop trying to earn that loyalty.
Thank you, truly. You're part of the C&S family now — there's no escaping us! x
Quick and easy to order and great…
Quick and easy to order and great quality stuff too with fast delivery!
I got a vegan afternoon tea this time after only just having some of their vanilla shortbread last week in a bloom&wild hamper.
Devoured it!
14 March 2026
Unprompted review
Reply from Cutter and Squidge
Hi Libby,
This is the kind of review that genuinely makes us stop and smile — thank you so much. The fact that it's not just our shortbread and vegan afternoon tea, but the whole experience that you love... that's everything to us. That's exactly what we set out to create.
We started C&S because we believed indulgence should feel joyful, not fussy. Hearing that you feel that every time means we're doing something right!
We're so lucky to have you — and we can't wait to keep surprising and delighting you. There's always something exciting just around the corner! x
Absolutely terrible customer service
Absolutely terrible customer service.
DPD delivered my order to a random address 20 minutes from where I live; not one known to me. Within a minute of getting the delivered messaged I contacted DPD who said there was nothing they could do and to contact Cutter & Squidge. I emailed them within 10 minutes of the delivery issue. Firstly I got a patronising reply from an AI-bot that told me to go and ask my neighbour for it despite the fact I explained DPD had delivered it to a street 20 minutes away from me.
Then about 5 hours later at 5:50pm I get a reply saying that they are sorry and would love to send out a replacement birthday a cake. I reply explaining that the cake is needed for the next day so if they could get it to me next day then amazing if not can they issue a refund. At midday the next day I haven’t heard anything so email C&S again. Get a response of “we only work 9am-6pm so you emailed after we had closed…” (but they could and should have at least replied at 9/10am the following day.) But they would send a cake in 2 days.I requested a refund as the birthday cake wouldn’t be needed 2 days after… No reply. I emailed them again twice yesterday asking for a refund… No reply & I’ve chased them again for a 4th time & guess what no reply!
The after care is shocking and an absolute joke. Honestly first time I’ve used them and you guessed it will be the last.
11 March 2026
Unprompted review
Reply from Cutter and Squidge
Hi Lottie,
Thank you for taking the time to leave this review — and please know we've read every word of it. This experience was not okay, and we're genuinely sorry.
The root cause here was DPD delivering to the wrong address entirely — something completely outside what either of us could've anticipated. But what happened next is on us, and we own that fully. Our automated reply wasn't the right response for your specific situation, our team didn't follow up first thing the following morning as they absolutely should have, and when a birthday cake is involved, a delay of 2 days simply isn't a solution. We should've recognised that immediately.
We also want to be transparent about the delays in our replies — these weren't a reaction to anything other than the time it took to get your refund properly reviewed and authorised on our end. That process took longer than it should have, and in the meantime you were left without answers. That's not acceptable, and we're sorry it felt like silence.
Your refund has now been processed in full along with a gesture of goodwill. We know it doesn't give you back the birthday moment, and we're truly sorry for that.
We'd love the chance to show you what we're really made of — if you ever feel ready, please reach out to us directly at hello@cutterandsquidge.com. We won't let you down again.
Cake not delivered - terrible customer service
On 3rd March I received an automated e-mail stating the cake had been “delivered around 11am”, which was incorrect and misleading. No cake was delivered on 3rd March.
Neither I nor the restaurant received any delivery attempt or communication.
3 days later, on 06.03, the company contacted me suggesting that I collect a 3-day old cake from their bakery despite paying for delivery on 03.03. I paid £141 for a cake to be delivered on a specific date for my birthday celebration. As they did not deliver or did not communicate with me that day at all other than saying that the cake was delivered , misleading me to believe that the cake is in the restaurant, the service paid for was not provided.
I also asked to speak with a manager but, despite being assured this would happen, no manager has contacted me to date.
I therefore requested a full refund within 7 days, however I have not heard back from them.
3 March 2026
Unprompted review
Reply from Cutter and Squidge
Hi Ivelina
Thank you for sharing your feedback. As a family-run, female-owned business, we do everything we can to ensure orders are delivered on time and with care.
We did everything we could to accommodate the conflict between the delivery time you selected and the restaurant opening hours for your event. To avoid the cake being delivered to a closed venue, we arranged for it to be delivered and collected at our Soho store, which was communicated to you the day before delivery.
We hope the solutions and additional gestures of support we offered demonstrate our commitment to our customers and delivering the best possible experience experience given the circumstances.
Customer Experience Team
I’m really disappointed with my…
I’m really disappointed with my experience with Cutter & Squidge. My best friend kindly bought me a gift voucher from them for my baby shower. There was no expiry date stated anywhere on the voucher, so I assumed I’d be able to use it without any issues.
When I tried to redeem it, I was told it had expired just a few days earlier. This was the first time I’d heard anything about an expiry date. I called their customer service to explain the situation and asked if they could make a goodwill exception, especially since the expiry date wasn’t clearly stated, but they refused.
I was so disappointed that I even emailed the CEO in the hope that someone would look into the situation or at least respond. Unfortunately, I never received any reply.
Afterwards, I looked at other reviews and noticed that several people have had very similar experiences with vouchers expiring and not being honoured. It’s really frustrating, especially when the voucher was a thoughtful gift for a special occasion.
Overall, the lack of flexibility and the poor customer service I wouldn’t recommend using this company. There’s way better cake companies who have really good customer service!!!!
2 January 2026
Unprompted review
Reply from Cutter and Squidge
Thank you for taking the time to share your feedback. We’re sorry to hear about your experience.
Our gift cards follow the expiry terms set out in our policies. Once a gift card has expired, it cannot be extended or reissued, as the details are automatically removed from our system.
We understand this can be disappointing, especially when the gift card was given for a special occasion, and we appreciate you sharing your feedback.
Customer Experience Team 🍰
Absolutely terrible experience.
Absolutely terrible experience.
Cutter and Squidge has treated me appallingly. They took my money, ignored my concerns, cancelled my order without resolving the issue, and offered no support. There has been no communication from Cutter and Squidge.
I was left chasing for answers with no resolution, no accountability, and no consideration for the inconvenience caused. What should have been a simple order turned into a frustrating and stressful experience.
Based on this, I would not recommend Cutter and Squidge. Extremely disappointing service and a complete lack of customer care.
3 March 2026
Unprompted review
Reply from Cutter and Squidge
We’re really sorry to hear about your experience and would love the chance to understand what happened. Orders are not canceled without communication, and any canceled order would not result in payment being taken without a refund. Our support team is always available to help.
Please do get in touch with us at hello@cutterandsquidge.com so we can gain some clarity on this situation and see how we can best support you, because that is always our aim.
Customer Experience Team 🍰
So tired of giving Cutter & Squidge a…
So tired of giving Cutter & Squidge a chance. Over and over again deliveries have been late, worse still there is no way to contact them, they don’t answer the telephone or emails, the AI bot is useless and the staff simply don’t care. Surely they realise that they work in a time critical ‘special occasion’ business and it’s essential to get things right and on time. I’ve placed 25 orders with them in 5 years and this was my last. I have run out of patience. There are so many other companies out there that care and deliver on time. The only reason I used them like so many others was for the blueberry and lemon but they’ve cut corners on that too now. Cutter & Squidge could not care less about their customers.
27 February 2026
Unprompted review
Reply from Cutter and Squidge
Thank you for sharing your feedback. We’re really sorry your experience didn’t go as smoothly as it should have. We always do everything we can to support our customers and make sure orders arrive on time, especially for special occasions.
While DPD and Royal Mail are generally reliable, as noted in the ordering process, they are not a guaranteed service. We’re available by email from 9:00am to 6:00pm Monday to Friday, and 9:00am to 5:00pm on weekends. Please do get in touch at hello@cutterandsquidge.com
so we can support you and clarify any messages that may have gone unanswered - we're always here to help.
Customer Experience Team 🍰
Good selection of products with an easy…
Good selection of products with an easy ordering process.
27 February 2026
Unprompted review
Reply from Cutter and Squidge
Hi Sabah
This is the kind of review that genuinely makes us stop and smile — thank you so much. The fact that it's not just the products but the whole experience that you love... that's everything to us. That's exactly what we set out to create.
We started C&S because we believed indulgence should feel joyful, not fussy. Hearing that you feel that every time means we're doing something right!
We're so lucky to have you — and we can't wait to keep surprising and delighting you. There's always something exciting just around the corner! x
Easy to order,
this was my first time ordering (so i don't know about the quality or taste!)
it was fine ordering but the shopify made it worse!! it kept changing my address for shipping and it was a gift - so please double check that the shipping is correct as mine nearly wasn't!
26 February 2026
Unprompted review
Reply from Cutter and Squidge
Hi Fats,
Thank you so much for this — and welcome to the C&S family! We're really glad your first order went smoothly, and we really appreciate you flagging the checkout issue.
You're right that the address fields in Shopify can sometimes behave unexpectedly, especially when ordering as a gift — it's something we know catches people out and we're really sorry it added a moment of stress to what should've been a lovely experience.
We really hope the gift went down a treat — and now you've broken the seal, we'd love for you to treat yourself next time so you can finally find out what all the fuss is about. There's a lot of joy waiting for you! x
Avoid
Received afternoon strawberry tea as a gift.
Scones dry and hard
Brownies very ordinary and thin.
A couple of tea bags
Sickly sweet dry sponge
Very poor altogether.
25 February 2026
Unprompted review
Reply from Cutter and Squidge
Thank you for sharing your feedback. We’re really sorry to hear this was your experience. This doesn’t sound like the magic we aim to deliver at all, and it’s exactly why we have our Happiness Guarantee. Please do get in touch with us at hello@cutterandsquidge.com so we can look into this properly and do our best to make things right.
Customer Experience Team
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