Cutter and Squidge Reviews 

825
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Evaluating 173 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the delicious taste and high quality of the cakes and other products, often highlighting their beautiful presentation and careful packaging. Reviewers also note excellent customer service and efficient resolution of issues, with many deliveries arriving exactly as scheduled. However, some customers also noted significant issues with delivery, including late arrivals, packages not turning up, or items being left unattended. A few other people also felt that customer service responses were sometimes dismissive or unhelpful when problems arose. Additionally, some reviewers experienced product quality concerns, such as dry or stale cakes, mislabeled items, or short shelf lives upon delivery.

What people talk about most

Product

Consumers find product to be positive, with many praising the delicious taste and variety of cakes and... See more

Order

Customers had ambiguous experiences with ordering, with many finding the process smooth and easy to... See more

Delivery service

Customers consistently note ambiguous experiences with delivery service, with many reporting issues such as... See more

Quality

Users describe positive interactions with quality, with many reviewers consistently praising the delicious... See more

Customer service

Reviewers mention ambiguous feedback about customer service, with many expressing satisfaction, highlighting... See more

Reviews shaping this summary

Rated 3 out of 5 stars

I was gifted an afternoon tea by a friend which was a nice surprise and much appreciated. It was well presented and all looked very nice. However, having now had the tea, I wouldn’t buy it again mysel... See more

Company replied

Rated 5 out of 5 stars

Bought the half billionaire's Easter egg having seen it on FB. I'm now obsessed. Which is unfortunate as I've been pretty chocolate-addiction free for the past few years. I seem to have relapsed an... See more

Company replied

Rated 5 out of 5 stars

Just received the most amazing cake from cutter & squidge for my son’s 14th birthday . I ordered the chocolate fudge cake and it was the most sumptuous, gooiest and delicious cake I’ve have tasted for... See more

Company replied

Rated 5 out of 5 stars

We ordered a last minute cake for a relative's birthday. It arrived exactly on time and in excellent condition. We did as suggested and put it in the fridge until the day. On the day we took the ca... See more

Company replied


Company details

  1. Bakery

Written by the company

Luxury London cakes, macarons, biscuits and more delivered to your door by courier. Delicious award winning cakes for any occasion. Personalised for you.


Contact info

3.7

Average

TrustScore 3.5 out of 5

825 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 85% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.7

All reviews

(825)

171 reviews in the last 12 months

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Rated 5 out of 5 stars

Everyone's favourite cake...

I always order cake from Cutter and Squidge and last week I had a slight issue with my order being delivered a day earlier than the requested day.
Rebekah, so kindly, gave me a refund / credit to use for my next order as a gesture of goodwill.
She's been really helpful and nice.

Thank you very much!

Will place another cake order soon for my mum's birthday.

29 August 2025
Unprompted review
Rated 5 out of 5 stars

Awesome!

Only great things to say about the Cutter & Squidge Team! I first discovered them when a box of their delicious brownies was gifted to me.
The flavours are divine and they offer a great selection of beautifully baked treats.
After having visited their store on Brewer Street a few times and ordering online, their customer service is excellent and staff are lovely.

I Highly recommend!

3 September 2025
Unprompted review
Rated 5 out of 5 stars

Great customer service!

I ordered some cookies for a surprise for a friend and very sadly they got taken from her doorstep before she could collect them. I reached out to the team and they replied very promptly and very kindly sent out a replacement for the following day. Very much appreciated as I know it's a small business, will be ordering again for sure! thank you :)

27 August 2025
Unprompted review
Rated 5 out of 5 stars

Customer service

I've been ordering cake from Cutter and Squidge for a while now and can honestly say I'd highly recommend!

There was an issue with one of the cakes that I ordered and it was quickly resolved. Rebekah was a delight to communicate with and went above and beyond!

Thank you for your customer service. Its not just your cakes that are excellent!

19 August 2025
Unprompted review
Rated 5 out of 5 stars

Delicious

They always have excellent tasting cakes, amazing quality, great ingredients, innovative flavours! Very good customer service to boot.

11 August 2025
Unprompted review
Rated 5 out of 5 stars

True excellence!

Incredible!

Not only are their delicious products delivered fast and fresh, but their customer service is a cut above.

I messaged to help claim reward points as my first order went through as guest checkout and hadn’t linked up as a result for loyalty points.

Rebekah gave me a kind, polite, professional reply complete with everything being fully resolved, before I’d even finished the coffee I had made just prior to messaging customer service. This company truly remembers the spirit of proper customer service, and I say this as somebody who personally worked in customer service for nearly a decade before switching to work in tech.

18 August 2025
Unprompted review
Rated 5 out of 5 stars

Delicious 😋

Ordered an 8” Lemon Drizzle cake for my daughter’s 21st Birthday lunch. Was delicious, looked beautifully understated, packaged perfectly and was delivered in immaculate condition. Thank you Cutter and Squidge. Will be ordering again!

5 August 2025
Unprompted review
Rated 5 out of 5 stars

Tasty Cakes and Excellent Customer Service

Tasty and nicely decorated vegan chocolate fudge cake, which arrived on the requested date in lovely packaging. Unfortunately it suffered a minor appearance defect during DPD's delivery process, but the customer service team responded within an hour of my email and resolved my issue as soon as reasonably possible (thanks Rebekah!).

1 August 2025
Unprompted review
Rated 5 out of 5 stars

Perfect service

Order came on the day I asked for even though it was a Sunday. It was well packaged and everything looked beautiful. I would highly recommend and would use them again in a heart beat.

3 August 2025
Unprompted review
Rated 5 out of 5 stars

Wonderful experience

Wonderful. I ordered some brownies to be delivered to hospital, and the staff were over the moon at the delivery. Said it was the ‘pick me up’ they needed.
Thank you :)

30 July 2025
Unprompted review
Rated 5 out of 5 stars

My new go to sweet treat makers!

I ordered from Cutter & Squidge for the first time and wouldn’t hesitate to recommend to them to everyone! My daughter has a very stressful job and I bought the baby buskin box as a treat and she was absolutely thrilled with the look and taste! Made her weekend! 🙌

26 July 2025
Unprompted review
Rated 4 out of 5 stars

Very proactive customer service team

Very proactive customer service team. After their error went above and beyond to rectify it thank you. Will use again due to their efficiency and problem solving process.

24 July 2025
Unprompted review
Rated 5 out of 5 stars

Superb quality product

I've always had a fantastic service from Cutter and Squidge. Several cakes and birthday treats later for friends and family there hasn't been one single negative comment. One of these even went to a sweet-toothed chef! My last purchase was for a friend's birthday on 14th July and it was the Passionfruit and Pistachio cake, complete with cake container and Prosecco. She absolutely loved it and said the cake was a beautiful combination of flavours and soft texture. The loyalty scheme also makes it a great financial choice for me as there is always a discount off my purchases. Win win 🏆

14 July 2025
Unprompted review
Rated 1 out of 5 stars

I ordered a luxury hamper costing £200…

I ordered a luxury hamper costing £200 to be delivered for an event. I called them to say I hadn't received tracking information and they explained that DPD had lost the parcel. I asked for a replacement to be sent straight away and the customer service assistant explained there would be a fee to have it delivered on an express service, explaining it wasn't their fault, it was the courier. They called back to explain they would waive the fee (quite rightly so!) and promised a pre-midday delivery the following day in order for me to receive the item for the event intended. DPD tracking information shows it won't be be delivered in time. Shocking customer service particularly when I have purchased the most expensive item on the website, I expected better service than this. Won't be using them again unfortunately purely down to customer service.

16 July 2025
Unprompted review
Rated 5 out of 5 stars

Rebekah from Cutler & Squidge was so…

Rebekah from Cutler & Squidge was so helpful today in dealing with my order question. She worked quickly to resolve the situation and offered a very acceptable solution. She saved the day for the birthday girl. Thank you Rebekah and Cutler & Squidge.

16 July 2025
Unprompted review
Rated 5 out of 5 stars

Hubby’s Birthday

It was my husband birthday and I was out of the country so after going through the pictures on Instagram and the website I placed the order for a chocolate fudge cake and oh boy the cake was beyond expectations … my hubby loved the cake and it just made his birthday a lot more special. A special shout to Ms. Rebakah who replied to all my queries and made the ordering process very easy. I would definitely be ordering from you guys again.
A very happy satisfied customer
Dr. Afsheen

14 July 2025
Unprompted review
Rated 5 out of 5 stars

Excellent Customer Service

After receiving a delicious gift ordered from Cutter and Squidge, I decided to order a gift from them myself. The process was easy but unfortunately there was a problem with the DPD delivery. However, Emma at Cutter and Squidge readily resolved the issue and showed exemplary customer service while doing so. I was very impressed and delighted that my friend still received the brownies I had ordered!

27 June 2025
Unprompted review

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