DFS Furniture - Ashford Reviews 4,433

TrustScore 5 out of 5

4.9

1 Barrey Road, Unit 1a Ashford Retail Park, Sevington, TN24 0SG Ashford, GB


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See what reviewers are saying

Rated 5 out of 5 stars

Our assistant (Ya ya, sorry not sure of the spelling) was really helpful and knowledgeable. She spent ages with us helping us to choose the right chair for my partner and then we ended up buying a sof... See more

Company replied

Rated 5 out of 5 stars

We walked in to have a browse and fell in love with a 4 seater L-Shaped sofa. Priya came right over to ask if we needed any help and answered some questoins very helpfully. We later cam back and she i... See more

Company replied

Rated 5 out of 5 stars

I came in with a specific idea in mind and the member of staff - Freddie was very helpful in showing us suitable styles and what colour swatches you had. I do find the colour range rather limited and... See more

Company replied

Rated 5 out of 5 stars

Excellent. Our salesman at Ashford, Kent gave exactly the customer experience you would hope for everywhere (but rarely get). He was friendly, knowledgeable, helpful all without being pushy at all.... See more

Company replied


Company details

  1. #14 of 395 best companies in Home Furniture Shop
  2. #2 of 52 best companies in Furniture Accessories
  3. #11 of 233 best companies in Homewares Shop
  4. #5 of 113 best companies in Living room shop
  5. #6 of 91 best companies in Sofa store
  6. #2 of 25 best companies in Upholstery shop

Written by the company

Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk

Written by the company


Contact info

  • 1 Barrey Road, Unit 1a Ashford Retail Park, Sevington, TN24 0SG, Ashford, United Kingdom

  • 0123 350 3089

4.9

Excellent

TrustScore 5 out of 5

4k reviews

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Rated 5 out of 5 stars

Emily greeted us as we entered then…

Emily greeted us as we entered then gave us enough time to find what we was looking for she was friendly and very polite and knowledgeable

29 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Hello,

Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!

Kind regards,

Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

The staff member was friendly and…

The staff member was friendly and helpful. She was also very knowledgeable.

26 June 2026
Unprompted review
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

The staff member was helpful and…

The staff member was helpful and friendly.
She was also very knowledgeable and not pushy.

26 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

Understanding staff

Understanding staff , polite and helpful,
Great Understanding of there products
Aftercare sevices.

28 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Good Morning,

We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

Our sales assistant Priya was very…

Our sales assistant Priya was very helpful in providing the required information, whilst also give us suitable space to make decisions.

27 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Good Morning,

Thank you for leaving us a 5* review. We are really happy that Priya met your expectations in store and you had a lovely experience when placing your order!

Kind Regards,
Jordan
DFS Customer Support

Rated 5 out of 5 stars

Priya was very helpful

We walked in to have a browse and fell in love with a 4 seater L-Shaped sofa. Priya came right over to ask if we needed any help and answered some questoins very helpfully. We later cam back and she instantly recognised us and came to see if we needed anything. When we decided to go with it she was helpful, prompt, and clearly explained everything. She was a smiley bubbly character and we didn't feel pushed at all. She took away any concerns we had and was vary personable. Thank you Priya!!

27 June 2026
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Reply from DFS Furniture - Ashford

Good Morning,

Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Priya met your expectations in store and we hope you enjoy your furniture when it arrives!

Kind Regards,
Jordan
DFS Customer Support

Rated 5 out of 5 stars

Our assistant was really helpful and knowledgeable

Our assistant (Ya ya, sorry not sure of the spelling) was really helpful and knowledgeable. She spent ages with us helping us to choose the right chair for my partner and then we ended up buying a sofa set. She gave us lots of advice about care for the furniture and helped us to choose a lovely fabric.

27 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Good Morning,

Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy we met your expectations in store and we hope you enjoy your furniture when it arrives!

Kind Regards,
Jordan
DFS Customer Support

Rated 5 out of 5 stars

Excellent service by the team

Fredie and other staff are so wonderful, they were so kind to our daughter and make the transition smooth. They educated us so well on the products we are getting to help us make informed decisions. Great job!

25 June 2026
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Reply from DFS Furniture - Ashford

Good Afternoon,

Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Fredie.

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

Excellence service happy with our…

Excellence service happy with our purchase

23 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Hello,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,
Lorraine A
DFS Customer Support

Rated 2 out of 5 stars

Pushy sales tactics

We went into store after originally seeing a sofa we were considering buying online. We only wanted to sit on it to test out its comfort, but instead we were pounced on by a member of staff who had us walking around the showroom, comparing other sofas and making us feel like we were better to order via the store.

The reality is prices are the same regardless of whether you order from the showroom or your lounge. I am thankful we didn’t bow to pressure as we actually built our own sofa to fit the space.

As we left the salesman shamelessly plugged a hyperlink which he said would guarantee his commission if we bought our furniture from it. I get people must make a living, but he clearly only cared about that.

I rang up the sales team and they weren’t pushy - asking me to email or ring back when I had the correct details and just generally leaving me to it, which I prefer. People should be allowed to browse without feeling the need to buy there and then.

15 June 2026
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Reply from DFS Furniture - Ashford

Good morning Vic,

Thank you for sharing your feedback with us, we are ever so sorry to hear of your experience in-store and the sales techniques used, we can assure you this is not the level of service we aim to provide. We will ensure this is fed back to the relevant store, for further training to be provided where possible.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service. Couldn’t have done anything more to help. I left with a great bargain.

20 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

What a fantastic review, thank you so much for taking the time to write this 😊 We will pass this feedback over for you, have a great day.

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

Salesman freddie

Salesman. Freddie. Was excellent, new his job inside and out, didn’t pressure us in to buying anything we didn’t want, knew all about the products. Very good experience.

18 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

I came in with a specific idea in mind…

I came in with a specific idea in mind and the member of staff - Freddie was very helpful in showing us suitable styles and what colour swatches you had. I do find the colour range rather limited and I do understand that people want neutral to go with everything but it can be boring. Freddie managed to find me a sofa that fitted my height, was comfortable and came in red. Very pleased with my purchase. Freddie also explained all we needed to know about fabric care in case of spills etc. 10 out of 10 service

18 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Thank you so much for sharing your lovely feedback with us. It's much appreciated! We can’t wait for you to receive your new furniture, and I can assure you it’ll be worth the wait

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

What a fantastic review, thank you so much for taking the time to write this 😊 We will pass this feedback over for you, have a great day.

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

Charlie the salesman was excellent

Charlie the salesman was excellent, he had great product knowledge and made the whole purchase process easy, he was polite friendly and a pleasure to deal with

17 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Hello,

Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!

Kind regards,
Lorraine A DFS Customer Support

Rated 5 out of 5 stars

Went to dfs today staff and service…

Went to dfs today staff and service while in the shop at Ashford are excellent been in there few times now I would recommend them

17 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

New sofa

All dealt with in a professional way. Very nice man. Product was great.

17 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Hello,

Thank you for your great feedback.

Kind Regards,
Holly M
DFS Customer Support

Rated 4 out of 5 stars

Very good setvice

Very good setvice, but when offered a drink, water was given from a tap and did say they did have bottle water in a fridge. Why was this not given. We do not drink tap.
Other than this the service and knowledge was fab. Well done.

16 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Hi there, thanks for taking the time to leave a 4-star review, it's great to hear feedback like this!

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

Lovely friendly guy

Lovely friendly guy, perfect salesman was very helpful from start to finish.
If the company had a showroom full of Freddie’s they would do a roaring trade well done dfs

16 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Hello,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,
Lorraine A
DFS Customer Support

Rated 4 out of 5 stars

Lady was really friendly

Lady was really friendly, and knowledgeable. When she was available which took some time. Clearly a busy Sunday morning. Process is a little lengthy you have to see 2 colleagues.
Both however were super friendly didn’t pressure us, and were super relaxed with our 2 very excited children.

14 June 2026
DFS Furniture - Ashford logo

Reply from DFS Furniture - Ashford

Hello,

Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.

Kind Regards,

Lorraine A
DFS Central Customer Support

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