After looking at what felt like hundreds of sofas and visiting so many different furniture shops, we finally found the one at DFS. The staff were really friendly and helpful without being too pushy, w... See more
Company replied
Location
Switch locationBroadhall Way, Unit 18, Roaring Meg Retail Park, SG1 1XN Stevenage, GB
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See what reviewers are saying
Spent quite a while in DFS Stevenage narrowing our sofa choices down to 2 . We were then assisted in making our final choice by a sales assistant . They were informative without being pushy .They expl... See more
Company replied
We had a great experience at DFS thanks to Nicky. She was really polite, friendly and relaxed, and made us feel comfortable throughout. She wasn't pushy at all, which we really appreciated. Nicky... See more
Company replied
There was a wide range of sofas to look at and sit in. On our first visit the salesman was helpful but not at all pushy. We went away to confirm measurements in our room, and to have a little think! W... See more
Company replied
Company details
- #14 of 400 best companies in Home Furniture Shop
- #2 of 55 best companies in Furniture Accessories
- #12 of 234 best companies in Homewares Shop
- #5 of 113 best companies in Living room shop
- #5 of 91 best companies in Sofa store
- #2 of 25 best companies in Upholstery shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Broadhall Way, Unit 18, Roaring Meg Retail Park, SG1 1XN, Stevenage, United Kingdom
- 0333 999 9805
4.9
Excellent
6k reviews
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No pressure from the sales person
No pressure from the sales person, available to answer questions when required but gave me space to think and speak to my sister on the phone about my choice.
22 July 2026
Reply from DFS Furniture - Stevenage
Hello,
Thank you for sharing your lovely review. We’re happy that you enjoyed your experience in the store. It is much appreciated!
Kind regards
Holly M
DFS Customer Support
Reply from DFS Furniture - Stevenage
Hello,
Thank you for your 5 star review.
Kind Regards,
Holly M
DFS Customer Support
Carol was very helpful and informative…
Carol was very helpful and informative with the questions we asked
22 July 2026
Reply from DFS Furniture - Stevenage
Hello,
Thank you for your kind review.
Kind Regards,
Holly M
DFS Customer Support
Carol was very helpful and professional
22 July 2026
Reply from DFS Furniture - Stevenage
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Lovely customer service and very…
Lovely customer service and very informative and certainly not pressured into anything I didnt need
21 July 2026
Reply from DFS Furniture - Stevenage
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Vic was very attentive
Vic was very attentive, friendly and polite. Everything was explained thoroughly. Great service all round.
21 July 2026
Reply from DFS Furniture - Stevenage
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Polite and careing
14 July 2026
Reply from DFS Furniture - Stevenage
Hello,
Thank you for your 5 star review.
Kind Regards,
Holly M
DFS Customer Support
Sarah is a great sales assistant
Sarah is a great sales assistant. She got us, knows where we’re at and didn't use pushy sales techniques. Well done Sarah! We are very happy with our experience today.
20 July 2026
Reply from DFS Furniture - Stevenage
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us.
Kind regards,
Holly M
DFS Customer Support
Really Excellent 5
20 July 2026
Reply from DFS Furniture - Stevenage
Hello Margaret,
Amazing review, we really appreciate it!
Kind regards,
Lia
DFS Customer Support
Guided as well in our choice of sofa
Guided as well in our choice of sofa , give full details of what we have chosen
19 July 2026
Reply from DFS Furniture - Stevenage
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Lovey team
Lovey team! Gave me great advise for the right sofa for me. Cannot wait to receive it!
18 July 2026
Reply from DFS Furniture - Stevenage
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Poor Communication and Delayed Refund
I had a very disappointing experience with DFS. I was initially told that my finance application had been approved, but shortly afterwards I received an email saying it had actually been declined. I was then asked to pay the full amount instead, which wasn’t an option for me, so I cancelled the order.
It has now been almost a month, and I am still waiting for my deposit to be refunded. The inconsistent communication and the long delay have made this a very frustrating experience. I expected much better customer service and a much smoother refund process.
14 June 2026
Reply from DFS Furniture - Stevenage
Good Morning,
Thank you so much for taking the time to write us a review. Your feedback is much appreciated.
I am really sorry to hear you're not happy with the process of ordering using finance, this is very disappointing to hear and it is not our intention to make customers feel this way.
We do like to give our customers the opportunity of keeping the order for furniture but with an alternative payment method if they still require the goods. Due to this we do like to call ensuring alternative options have been offered to see how our customers would like to proceed before processing the refund
I have taken a look into your order and can see the store have contacted you to discuss the deposit however I have requested for the deposit to be refunded back to you.
Apologies again for any inconvenience this may cause
Kind Regards,
Lorraine A
DFS Central Customer Support
Made to feel relaxed and very helpful…
Made to feel relaxed and very helpful staff easy and informative a great experience
18 July 2026
Reply from DFS Furniture - Stevenage
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine A DFS Customer Support
Very happy with the experience we had…
Very happy with the experience we had in your store John was great he made as feel relaxed with no pressure to buy
17 July 2026
Reply from DFS Furniture - Stevenage
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine A DFS Customer Support
Excellent service
Excellent service - very pleased. Always shop there as it’s so easy and staff helpful without being pushy
10 July 2026
Reply from DFS Furniture - Stevenage
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Nikki was great
Nikki was great - super friendly and made us feel confident in the purchase.
17 July 2026
Reply from DFS Furniture - Stevenage
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
New furniture
Trip to DFS, new furniture to buy, excellent customer service by member of staff called Ellie, Top marks
16 July 2026
Reply from DFS Furniture - Stevenage
Hello Ruth,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
sarah and john was fantastic in the…
sarah and john was fantastic in the store @ stevenage
thank you for both helping us getting our new sofa :)
16 July 2026
Reply from DFS Furniture - Stevenage
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lia
DFS Customer Support
Attentive and knowledgeable staff.
very attentive and knowledgeable staff. Pleasant showroom atmosphere
15 July 2026
Reply from DFS Furniture - Stevenage
Hello,
Thank you for your lovely feedback.
Kind regards
Holly M
DFS Customer Support
This young lady was very nice and…
This young lady was very nice and helpful and talk me through all of it and advised me it was a lovely experience im 81 and i was made to under stand every thing very pleased with the service i got
15 July 2026
Reply from DFS Furniture - Stevenage
Hello,
Thank you for sharing your lovely review. We’re happy that you enjoyed your experience in the store. It is much appreciated!
Kind regards
Holly M
DFS Customer Support
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