Diamonds Factory Reviews 

6,939
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 759 reviews, reviewers overwhelmingly had a great experience with this company, often praising the excellent quality of the products, with many items still in great condition even after years of daily wear. Customers found the product descriptions and images very useful and realistic, helping them make informed choices, and appreciated the ability to customize items to fit their budget. The staff consistently received high praise for being professional, knowledgeable, and helpful, guiding customers through the selection process without pressure and providing excellent support both during and after purchase. The overall service was frequently described as superb, with smooth transactions and efficient communication, including updates throughout the process. However, some people were dissatisfied with customer service, citing experiences where staff seemed distracted or uninterested, and communication was not optimal, leading to issues like delayed deliveries or lack of proper assistance.

What people talk about most

Product

Clients share positive opinions on product, with many reviewers praising the stunning appearance, sparkle,... See more

Staff

Customers consistently note positive experiences with staff, describing them as knowledgeable, polite, and... See more

Quality

Users describe positive interactions with quality, frequently praising the stunning and sparkly appearance of... See more

Service

Customers had positive experiences with service, with many describing it as brilliant, superb, and 5-star,... See more

Customer service

Consumers find customer service to be ambiguous, with many reporting excellent and helpful experiences,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Plenty of choice and easy to use website. Fair prices. Images of products realistic. Easy to place order. Description of products very useful. Updated with delivery good. The ring we purchased was... See more

Company replied

Rated 5 out of 5 stars

Easy to navigate site, lots of choice for stones/setting/styles/metal. Easy payment options/communication every step of the way/swift actioning from ordering to delivery. Delivery well organise... See more

Company replied

Rated 5 out of 5 stars

Used for both engagement rings and wedding bands. The Glasgow staff were excellent and fully supported us in making choices that worked for us rather than pushing products they wanted to sell. They we... See more

Company replied

Rated 5 out of 5 stars

From engagement ring to wedding ring my buying experience was exceptional, Samantha was so professional in knowledge and advice. The diamonds and the rings were made to perfection and their service w... See more

Company replied


Company details

  1. #241 of 291 best companies in Jewellery shop
  2. #77 of 90 best companies in Jewellery Designer
  3. #37 of 45 best companies in Jewellery manufacturer

About Diamonds Factory

Written by the company


Shop Engagement Rings

Shop Wedding Rings

Shop Diamond Earrings

Shop Gemstones

Our Story

Contact Us


Here at Diamonds Factory, our core goal and mission is all about making those all important milestones matter with luxury, affordable jewellery pieces. With over 15 years experience in the industry, Diamonds Factory was created from the simple idea that luxury products shouldn’t cost the earth - and that mission still stands firm now.

From the highest quality diamonds to unique gemstones and beyond, we offer an extensive range of incredible luxury jewellery pieces, specialising in engagement rings that make that ‘I Do’ moment one they’ll never forget.

Happy customers are at the heart of everything we do, which is why we offer around the clock real-human customer care. We’re always on hand to answer any queries or questions to make sure our customer satisfaction stays at an exceptional level, which can be seen clearly in our high calibre of outstanding reviews.

Our Promise

Written by the company

Superb Value & Quality
Superb value matched with exceptional quality is what sets us apart from high street jewellers. Every design is handcrafted by our expert craftsmen using high-quality, ethically sourced materials. As each design is sent direct from the makers, cutting out the middleman, you pay up to 78% less than you would on the high street.
Visit Us
You can visit us in the world-famous Hatton Garden in London, Birmingham, Liverpool, Leeds, Manchester, Sheffield, Nottingham, Glasgow, Edinburgh, Newcastle & Belfast. Our team members are always happy to help and are on hand to give their expert advice on buying diamonds. If internet shopping is more your style, you can also visit us online.
Custom Jewellery & Bespoke Service
All of our jewellery designs can be beautifully customised, by selecting your metal type and diamond specifications, to create the piece you envisaged. If you prefer a completely unique design, you can also take advantage of our bespoke service.
Our Heritage
With four generations of expertise guiding us, a team of expert craftsmen and knowledgeable diamond experts, we've grown into one of the most trusted jewellers in the world.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

7k reviews

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Asks customers to review

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Replied to 86% of negative reviews

Typically replies within 1 week

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4.4

All reviews

(6,939)

724 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Lovely ring shopping experience and stunning rings

We had a lovely experience shopping for my engagement ring with Harman and collecting the ring with Abdur. They were knowledgeable about the differences in lab-grown diamonds, attentive to our style preferences, and patiently helped me choose from multiple options.

We appreciate that both Harman and Abdur were never pushy and were consultants that I could ask for advice on what ring best suits my personality, skin tone, and style.

We are very happy that we found our perfect lab-grown diamond engagement ring here. Even though we selected the best cut, clarity, color D, and platinum band with side stones, the ring at Diamonds Factory was more affordable than similar designs at other shops we visited. We received updates throughout the process, and the ring was delivered on time within a month.

Thanks Diamonds Factory for your help finding our perfect ring!💍

22 June 2026
Rated 5 out of 5 stars

Can't fault them

Can't fault them. I emailed beforehand because the website product page showed pictures of the items I wanted, but the details and description did not match. The got back to me quickly confirming correct items and corrected the details on their website. I ordered them ... It said they would take 2-4 weeks to be made and delivered (all good, the occasion was a month away) and better still arrived with no delivery issues after 2 weeks! The certificates and valuation arrived by email and I received elegantly packaged small matched .2ct AAAA sapphires set in 3 prong 18ct white gold settings with secure screw on backs. My only (small) gripes 1. They did not offer IGI or GIA (independent) certification for these items. 2. The silly amount of marketing emails purporting to be 'order related communications' (that I did not ask for). Other than that all good.

20 June 2026
Rated 5 out of 5 stars

Great customer service at the Manchester store

We visited the shop on King Street in Manchester and it was a great experience. The person who served us (apologies as I have misplaced your name!) was so friendly and helpful and helped me to pick out the perfect ring to match my unusual antique engagement ring.

The whole experience was exactly what you want when spending a lot of money on something, but having said that - the prices are very good!

I would definitely recommend. Thank you!

17 June 2026
Rated 3 out of 5 stars

The company delivered the articles to me late

The company delivered the articles too late for my wife's birthday, despite there claim onsite that delivery will be 2 - 4 weeks. I have no issues with the items.

21 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Rob,

Thank you for taking the time to leave a review. We're sorry that your order arrived later than expected and missed this special occasion.

We appreciate your feedback regarding the delivery and understand your disappointment.

Kindest Regards,

The Diamonds Factory Team

Rated 1 out of 5 stars

I placed an order 10 days ago and I've…

I placed an order 10 days ago and I've been trying to contact you for 10 days: email, live chat (which should be 24h/24), phone number, social network, no answer. I wanted to find a way to anticipate the delivery of my engagement ring but even though I paid right away, I'm still waiting for the order to be confirmed

4 July 2026
Unprompted review
Diamonds Factory logo

Reply from Diamonds Factory

Hello Daniel,

Thank you for taking the time to leave your review. We are sorry to hear that you've been unable to reach us concerning your order.

We can confirm a member of our team have now responded to help assist with this.

Kindest Regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Extremely good company to deal with

Extremely good company to deal with, the earrings look amazing, very sparkly. I was informed of the process throughout, and always received a reply when i sent an email. What more can you ask for, excellent customer service. Many thanks :-)

25 June 2026
Rated 5 out of 5 stars

Brilliant company and service they have…

Brilliant company and service they have provided. They made a piece of art and delivered it as promissed before required date. Also I was very surprised and happy to see that for some jewlerry you can not only choose a size of the ring and type of gold but also thickness/wideness of the ring.
I would highly recommend this company!!

5 February 2026
Rated 5 out of 5 stars

Everything was great

Everything was great. I received excellent answers to all of my questions. They genuinely helped me throughout the entire process of buying this ring. I really appreciate their support and highly recommend them!

22 June 2026
Rated 2 out of 5 stars

Still waiting for my package to arrive…

Still waiting for my package to arrive for my daughter’s 21st birthday which is less than a week away.
I’ve emailed and no response ☹️

Finally received my package after a phone call. Customer service were very prompt in responding and the package was delivered the next day.
Thrilled with the ring I ordered it’s a perfect, beautiful design for my daughter’s 21st.
She’s going to love it!
Many thanks for your help

1 July 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

Thank you for taking the time to leave a review. We are sorry to hear that your order has not yet arrived and that you have not received a response to your email, especially with your daughter's 21st birthday so close.

We appreciate your feedback and understand how disappointing this must be when the gift is for such a special occasion. We can confirm that this was dispatched for you to receive.

Kindest Regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

My second set of diamond earrings and…

My second set of diamond earrings and I'm very pleased with them and the service I received.

24 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

I absolutely love my ring

I absolutely love my ring, great price, dainty & pretty, from the start to finish, great communication.
Will definitely recommend & shop again.
Thank you.

17 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Kelly,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Class experience with the diamond…

Class experience with the diamond factory kept in touch with me the whole time and easy communication. Thanks very much

17 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Excellent products

Excellent products, great prices and excellent service.

17 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Carole,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

The ring itself was beautiful and the…


The ring itself was beautiful and the quality looked excellent. The diamonds were stunning and it certainly sparkled.

Unfortunately, after wearing it for a while I just couldn’t get comfortable with a full eternity design. It felt bulkier than I expected and I became increasingly aware of the diamonds all the way around my finger. I found myself constantly adjusting it, and despite really wanting to love it, I never felt completely comfortable wearing it.

This wasn’t a fault with the ring itself, just a personal preference. In the end I decided to return it because I wanted something I’d genuinely enjoy wearing every day rather than trying to convince myself it was right for me.

The return process was straightforward, and I’d still recommend the company. I’ve realised a half eternity ring is probably a much better fit for me. I will definitely be purchasing again.

17 June 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Charlie,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

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