digiDirectReviews 

1,180
TrustScore 3.5 out of 5

3.3

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Review summary

Created with AI, based on recent reviews

Evaluating 218 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciate the helpfulness and knowledge of the support staff, especially when assisting with product choices and order inquiries. Reviewers also frequently mention fast delivery and prompt order fulfillment, with some receiving their items even earlier than expected. The clear communication regarding shipping and order status is also a positive point for many. However, a significant number of people express dissatisfaction with inventory issues, frequently finding that items listed as in stock are actually unavailable, leading to delays and unfulfilled orders. Some customers also report poor communication regarding these stock problems and a lack of responsiveness from customer support when issues arise, with some orders being partially shipped or not arriving at all. There are also concerns about the order confirmation system and the clarity of product information.

What people talk about most

Product

Customers consistently note ambiguous experiences with product. Many reviewers express satisfaction with... See more

Order

Customers had ambiguous experiences with order, with many reporting significant issues such as incorrect... See more

Delivery service

Users describe ambiguous interactions with delivery service, with many reporting significant issues such as... See more

Customer service

Reviewers mention ambiguous feedback about customer service, with many praising the helpfulness and... See more

Inventory

People report negative experiences with inventory, often finding items listed as in stock online are actually... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I got the best price from Digidirect for my Canon R10 camera with 18-150mm lens. Delivery was fast. The online chat could be improved in terms of product knowledge. I was told that the camera didn't... See more

Company replied

Rated 4 out of 5 stars

No stock but receptive and communicative. Yeah it sucks they didnt have stock of what i needed, i also didnt check my time frames very well, so im not pinning it on them. Support staff were re... See more

Company replied

Rated 4 out of 5 stars

I ordered a camera bag and didn't receive a confirmation email. I contacted customer support and asked to chat with a team member. Thomas was able to find my order and confirm that it was soon to be p... See more

Company replied

Rated 4 out of 5 stars

Excellent range and price. Very quick online response from Digidirect. let down a bit by the use of Australia Post express post as the provider for a paid add-on - their information is confusing and l... See more

Company replied


Company details

  1. Camera shop

Written by the company

Your leading digital camera experts! digiDirect prides itself on price, range and service, covering a wide range of digital imaging needs.


Contact info

3.3

Average

TrustScore 3.5 out of 5

1k reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 21% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.3

All reviews

(1,180)

212 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Poor after sales support

I’ve never experienced customer service this poor from an e-commerce retailer before. The product I received was faulty and will not hold a charge. I needed it for business and was on a tight deadline.

I emailed support and received no response. I also called, and the representative said they would forward my issue to the support team, but I still haven’t had a helpful resolution. I have no confidence in their after-sales support. I can’t recommend buying from DigiDirect if you need reliability and timely support.

21 January 2026
Unprompted review
Rated 1 out of 5 stars

I placed an order totalling $3,213.45…

I placed an order totalling $3,213.45 and only after completing the purchase was I informed that one or more items were unavailable. What is particularly frustrating is that it is never specified which product is awaiting stock, either at checkout or in the follow up email. There is also no estimated timeframe for availability or shipping, only a vague “to be advised”.

On top of that, the message feels entirely auto generated. It does not even include my name, which is disappointing given the size of the order and gives the impression of very low care or attention to the customer.

Had the stock issue been clearly stated at the time of purchase, or had it been clear which item was unavailable, I could have made a more informed decision. As it stands, I have no clarity on what is holding up the order or when I can realistically expect delivery.

Clearer communication, transparency around stock availability, and a more considered customer response would significantly improve the experience.

6 January 2026
Unprompted review
Rated 1 out of 5 stars

Purchased lens said in stock

Purchased lens said in stock, received email saying it wasn’t and would take 4 weeks. I sent multiple messages and emails.. it’s been 5 days and nothing. I won’t be buying from them again. Poor service. Fingers crossed I get a refund.

9 January 2026
Unprompted review
Rated 5 out of 5 stars

Kind and friendly staffs

The staffs in Parramatta store are very kind. Helped me a lot with in-store purchases and choosing camera accessories.

30 December 2025
Unprompted review
Rated 1 out of 5 stars

Customer Experience Poor

Customer service is very poor couldn't contact to discuss issues with order emailed a number of times with no response called was on hold for a very longtime only to be told by automated message to leave name and number and I would be called back then took 2 days to be called back then once I was contacted I was told order was on hold waiting items that are on back order, overall very poor experience and probably won't be ordering online again

16 January 2026
Unprompted review
Rated 1 out of 5 stars

Rubbish service.

Late November I purchased a new camera and lens. A couple of days later I recevied an email stating that the camera was out of stock (just the camera) and I had to wait 2-3 weeks. The camera came in about 2 weeks later and was dispatched. When I received it, no lens. I contacted them to find out where the lens was only to be told that they'd also run out of those. I would have thought that after taking my almost $3000, the lens would have been put aside for me while the camera (which wasn't listed as out of stock when i bought it) came in. No. I had to wait weeks more. We contacted the chat and a staff memeber said he found one in perth and promised me it was mine. No, that fell through too. It took me until early January to be able to use my purchase when the lens finally arrived. Since then I have tried to obtain a proper tax invoice from digidirect so that i can claim my Fujifilm cashback, Of course, no reply. A bloody useless shop to deal with.

1 December 2025
Unprompted review
Rated 5 out of 5 stars

Top customer service

Top customer service. Went in to digi to see if they would match a price from a competitor shop over east, which was quite a good deal. Didn't expect them to match it, but after 5-minutes it all got approved and I walked out with my lovely Canon R1.

27 December 2025
Unprompted review
Rated 5 out of 5 stars

Good to buy from a "real" camera store.

I actually ordered the item I wanted online, but then needed to make a trip into Melbourne the next day. It was no trouble for the folks in the Elizabeth Street store to convert my order to an in-store purchase. This is part of the flexibility of having both an online and physical store. I've bought several times from Digidirect and I find their prices match or are close enough to other online stores. I strongly encourage buying from a company that maintains stock, and a store where you can walk in and have an old school discussion about something you are planning to buy, plus actually handle the goods before buying. Keeping folks like this in business is important, especially for something like photography where people often don't know exactly what they want to buy and count on informed advice before purchasing.

27 December 2025
Unprompted review
Rated 1 out of 5 stars

Very frustrating experience with…

Very frustrating experience with digiDirect’s online store.

During Afterpay checkout, the website showed an “insufficient funds” message even though payment had actually gone through, which resulted in a duplicate order. I then tried contacting the online team multiple times over several days without getting through, and only received a response after a physical store escalated it.

Despite paying for **express delivery (1–3 days)**, I later received an automated email saying the items were **awaiting stock with a 3–4 week ETA**, even though nothing was marked out of stock when ordering.

The order was eventually cancelled, but the process highlighted poor communication, misleading checkout information, and a disconnected online support system.

14 January 2026
Unprompted review
Rated 1 out of 5 stars

Terrible customer service and staff

Staff leaning on counters looking uninterested and like they don't want to be there. When you have the audacity to ask them a question, they look like you have offended them in some way. When (in their mind) they can't assist you, staff just turn their back and ignore you. Terrible place to go. Do yourself a favour; don't bother going there as you will be incredibly disappointed.

13 January 2026
Unprompted review
Rated 1 out of 5 stars

Where is my ordered and paid for product?

Online order immediately after stock confirmed.
Two weeks I phoned to question where the order was. Was told sent from Melbourne to Brisbane. (in transit).
3 weeks later still no item. Phoned Sydney contact who told me warehouse awaiting stock, suggested calling Brisbane store.
Brisbane says in transit was listed as requested 05/01/2026 and sent (from Melbourne) 12/01/2026, may arrive in Brisbane later in the week. Item was ordered last year 22/12/2025.

13 January 2026
Unprompted review

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