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Review summary

Created with AI, based on recent reviews

Considering 58 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness and friendly demeanor, often going above and beyond to assist with various needs. The service is frequently described as excellent, with many appreciating the quick, efficient, and professional approach to their requests. Reviewers are also highly satisfied with the product quality, noting the comfort and perfect fit of their glasses, along with brilliant lens quality and colors. The pricing is frequently highlighted as brilliant and very reasonable, offering much better value compared to other providers without compromising on quality. However, some customers also noted that while in-store service is good, a lack of communication and reliability in other aspects can detract from the overall experience.

What people talk about most

Staff

Clients share positive opinions on staff, frequently highlighting their helpfulness, knowledge, and... See more

Service

Customers consistently note positive experiences with service, often highlighting the staff's friendliness,... See more

Product

Users describe positive interactions with the product, often praising the quality and fit of their new... See more

Price

Reviewers highlight positive aspects of price, with many customers reporting great prices and feeling they... See more

Customer service

Customers had positive experiences with customer service, with many reviewers highlighting the amazing sales... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Glasses purchased 3yrs ago broke so contacted Burton branch...same frames tracked down by jenny from another branch and prescription emailed...payment including postage sent and new glasses arrived a... See more

Company replied

Rated 5 out of 5 stars

I needed new sunglasses as I had lost mine. Went into Shirley direct specs, can park outside 👍 Met Gary who showed me a pair of glasses after I explained I wanted something different and big. I ab... See more

Company replied

Rated 5 out of 5 stars

Called in as a bit of an emergency as frames bought from another supplier a while back broke. Superb customer service from Gary at Shirley branch in the Midlands, who spent a good half hour trying to... See more

Rated 5 out of 5 stars

Excellent service by friendly, helpful staff. Super quick turnaround and superb value for money. My puppy has taken a liking to chewing my glasses, so have had several pairs over the past few months,... See more


Company details

  1. Health & Medical

Information provided by various external sources

We are the original glasses factory outlet, established in 1998, with branches across the Midlands. You can buy with confidence at one of our stores, where you can see our full range of over 500 styles and discuss your lenses in person. Or, If you're looking for the ultimate bargain, browse our online-only specials - and get a pair of glasses for as little as £9.99 complete!


Contact info


4.9

Excellent

TrustScore 5 out of 5

440 reviews

5-star
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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Outstanding

First time I have used Direct Specs having previously used other online stores. I was a little skeptical that the low prices might be reflected in the quality but I have to say the frame and lense quality - not to mention the customer service - is first class. My initial online order wasn't quite right for me. No problem - I was able to swap the frames for a smaller pair and DS re-sized the varifocal lenses to fit. The turnaround was just 4 days from me sending the glasses back and the new pair being delivered to me. Simon's customer service was outstanding with regular emails to keep me updated. The frame quality is easily as good if not better than the well-known competition. I'll be using - and recommending - Direct Specs again, no question.

4 April 2025
Unprompted review
Rated 5 out of 5 stars

Great customer service Went in on the…

Great customer service Went in on the off chance to have my channel sunglasses tightened. I didn’t buy my glasses from here, but they still repaired them. Very friendly staff and only charged me minimum amount. Would definitely recommend them and wouldn’t hesitate to use them again

28 March 2025
Unprompted review
Rated 5 out of 5 stars

Very impressed, would recommend them

I search for a local outlet to get new prescription glasses for reading. I was very impressed. The gentleman who served me was friendly and very professional. I chose the frames I wanted and ordered two pairs, I can't read for long without reading glasses. The whole visit took less than 20minutes. I am very happy with the cost and I was told to expect my new specs later this week! Excellent!

17 March 2025
Unprompted review
Rated 5 out of 5 stars

A fantastic service from Direct Specs

I have been using Direct Specs for many years. The customer service is consistently marvellous with a great range of frames and lenses at extremely competitive prices. I was quoted £270 at another well known opticians. Direct Specs talked me through my available options for lenses and I bought some specs, lenses included for £60. As a pensioner, with only my state pension, this is an absolutely fantastic service.

11 March 2025
Unprompted review
Rated 5 out of 5 stars

The Best Repairs Set Up

I had a serious problems with a pair of specs & took them back to where I bought them & was told that they couldn't be repaired but then someone told me to try Direct Specs so I took them there & I give them 11 out 10 for the repair that they did so I took a second pair & they repaired them as well all in the space of one week with a TOTAL charge of £27 BRILLIANT FIRM & STAFF

17 February 2025
Unprompted review
Rated 5 out of 5 stars

The customer service by Clare at…

The customer service by Clare at walsall is the best experience l have ever had,her knowledge and patience was excellent, with lots of good advise given.l had two pairs of glasses which came veŕy quickly so l was really pleased with that.Thanks Clare l will definitely use Direct Specs again. From Rita king.

31 January 2025
Unprompted review
Rated 5 out of 5 stars

First time order

Ordered my first pair on Thursday evening already received my order! Glasses are perfect! Great service really fast delivery! Happy customer would definitely recommend!

6 February 2025
Unprompted review
Rated 5 out of 5 stars

Great choice and excellent service

I have just ordered my first pair of varifocal glasses from Direct Specs.
The lady was very helpful and took time to help me choose the right pair & explained about the different types of varifocal lenses & anti glare coatings.
I have used Direct Specs for many years now and will continue to do so.
There is always a good choice of frames & the service is always excellent. Service with a smile.

6 February 2025
Unprompted review
Rated 5 out of 5 stars

Top service

It sounds really corny what I'm going to say, but I can't praise Clare in the Walsall branch enough.
She is friendly, concise with information and ultra helpful.
The pricing was amazing, and the spectacles arrived way ahead of time.
I am very quick to moan about service, but now I need to go the other way and give praise where it's due.
I'll definitely be back to see Clare when I need another pair.

24 January 2025
Unprompted review
Rated 5 out of 5 stars

Gary was ever so helpful

Gary was ever so helpful.
Had broken my glasses and he sorted out another pair.

Very polite, engaging and helpful.

Thank you Gary.

Great little shop

23 December 2024
Unprompted review
Rated 5 out of 5 stars

Popped into my local Cannock branch

Popped into my local Cannock branch and found the service great as always. It was James this time who was so helpful and accommodating. Thanks James and well done.

4 December 2024
Unprompted review
Rated 5 out of 5 stars

Excellent service!

They have gone above and beyond to help on more than one occasion. I was told by other opticians that my glasses couldn’t be repaired but they perceived and got the done. Great work! I would highly recommend them.

2 September 2024
Unprompted review
Rated 5 out of 5 stars

Perfect.

Fantastic service. Ordered Monday afternoon and arrived Wednesday morning. Ordered reading glasses and attached my prescription £14.95. Perfect.

18 November 2024
Unprompted review
Rated 1 out of 5 stars

Awful Service

Awful, I ordered online, uploaded my prescription but when I received them the frames were fine but the lenses, completely wrong. I sent them back at my expense after being promised they would refund the postage. The second pair were even worse than the first and I never got a refund for the postage. I have no idea how they could mess up two pairs of glasses so much and also not have the integrity to refund the return of the first pair. Don't bother with them.

10 September 2024
Unprompted review
Direct Specs logo

Reply from Direct Specs

Hi Vicky, sorry to hear you are dissatisfied with your recent purchase. Apologies again for the issue with your initial order, for which we have admitted an error in processing your new frames. We then re-made your order with the exact prescription submitted, and fast-tracked delivery. For us to understand any problem with the second pair, be it a potential issue with the prescription itself or pupilary measurement, we would need to see the lenses on return. A full refund was made on your order, including the value of goods and the initial postage and packaging for your order, the latter to cover the cost of your postal return. If you wish to query the amount refunded please contact us at sales@directspecs.co.uk. We appreciate your concerns and hope we can find a speedy resolution.

Rated 5 out of 5 stars

The best customer service for glasses

I needed a new frame for my glasses, that I bought from elsewhere. One of the arms had broken and my optician said I would need to buy the same frame again. I googled Direct Specs as I had visited the shop when it first opened many years as ago. I arrived without an appointment and was welcomed by the member staff who was at the desk. He assured me that the company could find a frame for my lenses. Gary, was charged with continuing the search for a frame and he was determined to find one. After, checking through a select range of frames, using his extensive knowledge and experience of working with glasses,- he found the perfect one. This company is amazing. Their frames are reasonably priced. Fantastic custom Direct Specs I highly recommend you and will use you again Thanks again.

19 August 2024
Unprompted review

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