DNA Insurance Reviews 

262
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 91 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently point out that the staff members are exceptionally polite, highly professional, and dedicated to finding the most affordable insurance quotes. Consumers genuinely appreciate the clear communication, helpful advice, and how exceptionally smoothly the entire purchasing process is managed from start to finish. Some reviewers were not happy with certain customer service encounters, noting that specific employees could occasionally be unhelpful or difficult to deal with. A few people also mentioned experiencing frustrating communication hurdles, unexpected delays, or issues when trying to secure their newly requested policies.

What people talk about most

Staff

Reviewers mention positive feedback about staff members, highlighting their professionalism, patience, and... See more

Customer service

Customers consistently note positive experiences with customer service, praising staff for being helpful,... See more

Service

Reviewers highlight positive aspects of service, consistently praising the helpful, fast, and efficient... See more

Price

Customers had positive experiences with price, consistently highlighting competitive quotes and significant... See more

Value for money

People report high satisfaction and appreciation regarding value for money, noting straightforward and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ Nice and simple process to purchase a motor trade insurance quote. Wes was excellent throughout — he took the time to explain everything clearly and made sure I had all the information I... See more

Company replied

Rated 5 out of 5 stars

Toni from the customer services team helped me out with a small IT problem with issuing my insurance details she was very professional when resolving this the phone communication was also good she... See more

Company replied

Rated 5 out of 5 stars

Aaliyah Garber was amazing with her help. When no one else would help me or put the phone down on me Aaliyah garber made sure that I recieved the help i needed and done it in the time frame i needed i... See more

Company replied

Rated 5 out of 5 stars

I used DNA Insurance to sort out a new motor trade policy and was looked after by Nathaniel. My situation wasn’t straightforward (recent claims, new business, imports, working from home) but he took t... See more

Company replied


Company details

  1. Insurance broker
  2. Insurance agency

Written by the company

DNA Insurance Services Ltd has grown organically to its current hugely successful position in the Insurance Market through sheer hard work and determination. The last ten years have seen the company grow year on year to a point where we now have over 10...


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

262 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(262)

88 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Matt was an absolute belter

Matt was an absolute belter; I called for a renewal quote and he came in slightly better than my existing insurer. Not a significant sum involved, but his response times were excellent.
The proof of the pudding will be his after sales care now I've paid up.
Historically, brokers tend to focus on new business, not existing customers. Only time will tell.
Right now; he's been great.
Thank you Matt

31 March 2026
Unprompted review
Rated 1 out of 5 stars

The worst insurance company ever high…

The worst insurance company ever high prices very bad customer service and scam you out of money

30 March 2026
Unprompted review
DNA Insurance logo

Reply from DNA Insurance

Hi, we're really sorry to hear you've been left disappointed by our service on this occasion. Unfortunately, we have no record of you on our system so could you please email your best contact details to mail@dna-insurance.com and we will investigate. Thanks, DNA.

Rated 5 out of 5 stars

We have been dealing with Laura Coull…

We have been dealing with Laura Coull for the past 2 years and she's amazing all the time, aways helpful as much as possible, what a great experience is to deal with her. I really recommend her and the hole DNA tram. Thanks for your help! From Gradevski Services ltd

30 March 2026
Unprompted review
Rated 5 out of 5 stars

I dealt with Matt- Excellent

I dealt with Matt, who took the time to understand my motor trade business and find a bespoke cover, with multiple options and was competitive in his quotation. Always responsive and happy to cover any questions in detail!

7 March 2026
Unprompted review
Rated 5 out of 5 stars

Trade insurance made easy

Been insured through DNA for 8 years now, happy with their service and ease of updating vehicles.
Helpful and friendly staff, Thomas Rowe dealt with my renewal this year and made my renewal very quick and easy even while helping me sort out a new login for my mid database. I always recommend DNA insurance.

19 March 2026
Unprompted review
Rated 5 out of 5 stars

Toni was extremely professional and…

Toni was extremely professional and provided excellent service from start to finish. She was knowledgeable, responsive, and made the entire process smooth and stress-free. I truly appreciated her attention to detail and dedication to delivering great results.

27 February 2026
Unprompted review
Rated 5 out of 5 stars

Great experience

This review is for Matthew Carpenter. We went back and forth quite a few times given the circumstances of who would accept the 5 year NCB, however Matthew was patient throughout not pushy and eventually got a policy that suits. Nothing was too much, he was very professional. Highly recommend using them.

28 January 2026
Unprompted review
Rated 5 out of 5 stars

Five-star service from start to finish

Five-star service from start to finish. Wes was especially helpful throughout, explaining everything clearly and making the whole process quick and straightforward. Communication was excellent and nothing felt like too much trouble. Great service and would definitely recommend.

23 January 2026
Unprompted review

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