DNA Insurance Reviews 

262
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 91 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently point out that the staff members are exceptionally polite, highly professional, and dedicated to finding the most affordable insurance quotes. Consumers genuinely appreciate the clear communication, helpful advice, and how exceptionally smoothly the entire purchasing process is managed from start to finish. Some reviewers were not happy with certain customer service encounters, noting that specific employees could occasionally be unhelpful or difficult to deal with. A few people also mentioned experiencing frustrating communication hurdles, unexpected delays, or issues when trying to secure their newly requested policies.

What people talk about most

Staff

Reviewers mention positive feedback about staff members, highlighting their professionalism, patience, and... See more

Customer service

Customers consistently note positive experiences with customer service, praising staff for being helpful,... See more

Service

Reviewers highlight positive aspects of service, consistently praising the helpful, fast, and efficient... See more

Price

Customers had positive experiences with price, consistently highlighting competitive quotes and significant... See more

Value for money

People report high satisfaction and appreciation regarding value for money, noting straightforward and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ Nice and simple process to purchase a motor trade insurance quote. Wes was excellent throughout — he took the time to explain everything clearly and made sure I had all the information I... See more

Company replied

Rated 5 out of 5 stars

Toni from the customer services team helped me out with a small IT problem with issuing my insurance details she was very professional when resolving this the phone communication was also good she... See more

Company replied

Rated 5 out of 5 stars

Aaliyah Garber was amazing with her help. When no one else would help me or put the phone down on me Aaliyah garber made sure that I recieved the help i needed and done it in the time frame i needed i... See more

Company replied

Rated 5 out of 5 stars

I used DNA Insurance to sort out a new motor trade policy and was looked after by Nathaniel. My situation wasn’t straightforward (recent claims, new business, imports, working from home) but he took t... See more

Company replied


Company details

  1. Insurance broker
  2. Insurance agency

Written by the company

DNA Insurance Services Ltd has grown organically to its current hugely successful position in the Insurance Market through sheer hard work and determination. The last ten years have seen the company grow year on year to a point where we now have over 10...


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

262 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(262)

88 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

MY insurance was coming up for renewal…

MY insurance was coming up for renewal they rang me up, put me on hold for about half an hour and cut me off. Not heard anything back and my insurance is running out in 2 days. Very poor service despite that fact I've been with them for years

2 December 2024
Unprompted review
Rated 1 out of 5 stars

Absolute Scammers

Absolute Scammers
Avoid this scamming company, you been warned. Sold me insurance after taking details and i paid the first chunk of the premium £400 and then monthly payments after.
After checking the policy my price went up considerably and i asked why has it gone up since we agreed. Made some bull story about info missing on quote and now they added it so premium gone up.
I demanded my money back and they refused to give it.
Absolute con artists so stay well away from this conning company

15 November 2023
Unprompted review
Rated 1 out of 5 stars

Got in touch with the company for a…

Got in touch with the company for a motor trade insurance. Got quoted £4k, asked if I can call in a couple of days and was told it would be okay. Called back two days later with payments details ready, been told the actual quote would be £6.7k as previous staff member made a mistake. Said okay, will call back to confirm. Called back in 4 days again with payment details ready, and the price just went up again to £7.7k. Absolutely appalling behaviour. Nothing’s been changed since day 1, and the price has already gone up from £4k to £7.7k. Would certainly not recommend if you are looking for an easy and reliable company to do business with. Also, the lack of replies to any reviews and the comments on the other are self explanatory! Please avoid.

27 September 2024
Unprompted review
Rated 1 out of 5 stars

Customer service is poor.

Customer service is poor.

It's very bad because they don't answer calls and don't keep you updated. Hard to get though to them and considering the service they provide involves purely communication, this is appalling. I'm still waiting for a reply on an email sent nearly 2 months ago. The email states that I have had no response on an enquiry. My policy has now come to an end.

Renewal was bad. Got told the very best price was £1,000 more than I paid the first year. When I said I've found a quote cheaper and will be going ahead with that the price dropped by £1,300 within an hour.

24 June 2024
Unprompted review
Rated 1 out of 5 stars

Worst ever traders insurance

Worst ever. Won't let you add more then 4 traders vehicles even when proof provided that there's space where to park, customer service is absolutely rubbish , can't get in contact with anyone, doesn't reply to emails. Difficult to add new vehicles to MID, sometimes have to wait days and days for confirmation. Rubbish.
The only thing what they quick is to give you cheapest price and take a payment but it's not worse it, I will better pay more and get back to my previous insurance and they were brilliant, never had any issues. Avoid DNA even if they offer you the best price, all they want is money and then they don't care about any customers.

17 June 2024
Unprompted review
Rated 1 out of 5 stars

Renewed with this useless company for…

Renewed with this useless company for me to a become month into my new policy and to get pulled 3 times for no insurance because they cant do fuckall right. Emailed & numerous phone calls to have my vehicles updated on to the mid database and still nothing. Not only that it takes u 45 mins to a hour to get through and speak to someone who hasn’t got a clue how to do there job. Best thing possible is to stay well clear of these nobheads as they do nothing but get on to you for renewing & taking your money but when the shoes on the other foot you get fuckall back out of them

Don't waste your time

7 June 2024
Unprompted review
Rated 1 out of 5 stars

Absolutely Rubbish

I’m with DNA insurance for the last 5 years but last one year become really pain full. Absolutely rubbish, takes a week to add a vehicle on MID, no confirmation weather your car on over or not and now they are asking to buy road tax for stock vehicles in order to put them on MID. Won’t recommend at all to any one.

1 May 2024
Unprompted review
Rated 1 out of 5 stars

I would not recommend to take any…

I would not recommend to take any policy with them. They lie to you. I took a motor trade insurance and I was told that once the policy is set up, I will have access to the portal where I can put cars on the policy myself, this was not true as the Insurer confirmed this not to be true. I have been trying for the whole week to get hold of them just to place a car on the policy on my behalf, I have sent emails, tried to call but without success. So please use other brokers

28 February 2024
Unprompted review
Rated 1 out of 5 stars

AVOID AVOID AVOID

Honestly completely avoid this company, huge deposit which can not be given back if you cancel, they always send you cancellation emails then when you reply trying to resolve no answer for days/ even to ringing the office! You resolve what they want off you to avoid cancellation ie receipts of trade ( for trade insurance bearing in mind this was never stated that it would be essential when purchasing the policy ) and they then decided they just want to cancel months later! They are a joke and customer service is appalling how can you not answer the phone and be an insurance company it’s like they send you threatening emails of cancellation and put your number on do not answer list so you can’t sort it out. AVOID AVOID AVOID

16 February 2024
Unprompted review
Rated 1 out of 5 stars

0 STAR - AVOID

0 STAR - AVOID. Lied to me, cheated me out of money when it came to renewal, then when it came to actioning to the terms agreed during renewal - they turned a blind eye and wanted more money. Chasing 4 WEEKS for my NCB still nothing. Absolutely fed up, theyve cost me my new insurance policy as I could not provide the NCB from these DNA *ssholes, they never pick up, never action what you agree. Please avoid like the plague. FCA to be approached.

12 December 2023
Unprompted review
Rated 1 out of 5 stars

Don't believe anything the say

Don't believe anything they say, got sent exclusions from the policy, asked for schedule as it refers everything to that, got very abusive that I requested them, when I did review the schedule( from another broker) it did not cover me for what I was told it would, avoid!!! ( motor trade policy)

8 February 2024
Unprompted review
Rated 1 out of 5 stars

TW ATS

WELL, WHERE DO I START????
WHAT A BUNCH OF COWBOYS. AN INSURANCE BROKER WITH A CUSTOMER SERVICE LINE THAT NEVER GETS ANSWERED. NO REPLIES TO 17 E-MAILS, CALL NEW BUSINESS AND THEY ANSWER, THEY DONT CARE ABOUT EXISTING CUSTOMERS. ALL OF MY CARS ARE INSURED WITH THIS BUNCH OF DICK HEADS, BUT NOT FOR LONG!!!!! CANNOT GET A RESOLVE AS THEY DO NOT RESPOND.

AVOID AVOID AVOID AVOID

21 December 2023
Unprompted review
Rated 1 out of 5 stars

Worst brokers ever they are such a mess…

Worst brokers ever they are such a mess if you need something from them you have to wait online forever and they keep transferring you from one to another and when the insurance finish with them they ask you to contact the insurance to get your NCB.

7 December 2023
Unprompted review
Rated 1 out of 5 stars

Where is my refund

My boyfriend did a trader insurance with the company, now that's cancelled but I paid 495£ deposit which was supposed to be returned to me 2-3weeks ago. Called them many times, my boyfriend sent numerous emails no reply.

20 December 2023
Unprompted review
Rated 1 out of 5 stars

Absolutely bloody awful

Absolutely bloody awful! You can never get through, they now are not even replying to our emails!! Disgusting service and cant wait for renewals in February 2024, as we are going elsewhere!!!!!!

12 December 2023
Unprompted review
Rated 1 out of 5 stars

Seriously questionable trading activities

Be aware these people don’t call you back with renewal prices even when they tell you not to worry. If you have a claim they charge the third party £56,000 to hire a Range Rover for 4 months delays in your car repairs, and also charged a third party £9500 to hire a bmw for 2 weeks! The renewal quotes go up then because the claims are being argued, appears very very dodging company and activities
Dont have any time for 5 year customers, this is why they are only 2 star rated. reporting them to the financial ombudsmen suspicious trading activities

27 November 2023
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look