Dollywears Reviews 

1,185
•
TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 155 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently share that they love the gorgeous designs, beautiful character prints, and exceptionally soft quality of the children's clothing and blankets. People also genuinely appreciate the quick delivery times and responsive assistance whenever simple sizing changes are required for their growing kids. However, some customers also noted frustrating issues with order fulfillment errors, occasional defective items, or completely unhelpful support when unexpected problems arose. A few reviewers experienced significant shipping delays, unbreathable fabric choices, or restrictive return policies regarding sale goods that left them dissatisfied.

What people talk about most

Product

People report positive experiences with product, frequently praising the beautiful designs, soft blankets,... See more

Quality

Consumers find quality to be a source of great satisfaction, frequently praising the soft materials,... See more

Order

Users describe ambiguous interactions with order experiences, as many loyal consumers express great... See more

Delivery service

Clients share satisfaction on delivery service, expressing appreciation for consistently fast shipping times... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, as many consumers praise the team for being... See more

Reviews shaping this summary

Rated 5 out of 5 stars

So grateful to have been able to order my really dainty toddler some character clothing! She loves seeing it in supermarkets but it never fits her as she still wears baby sizes. She absolutely adores... See more

Company replied

Rated 5 out of 5 stars

Brought a gorgeous blanket since having it my daughter had been obsessed and will not use any other blanket! I have also purchased an array of Pjs and outfits I would say to size up on certain thin... See more

Company replied

Rated 5 out of 5 stars

Absolutely LOVE Dolly Wears everything is always perfect! Pretty outfits for my little Princess and always new pretties to explore. Good rewards scheme for all orders which come in very useful for big... See more

Company replied

Rated 5 out of 5 stars

I absolutely love Dolly Wears but never realised they did school wear until I saw it advertised on Facebook. The little pinafore dresses are absolutely adorable! Even my husband said so 😆 and are... See more

Company replied


4.4

Excellent

TrustScore 4.5 out of 5

1k reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 38% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(1,185)

167 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Faulty Product and no response from Dolly Wears

I am extremely disappointed with my experience with Dolly Wears.

I purchased a pair of children’s shoes on 16 January 2026. My daughter wore them only twice, and the coating at the toes began peeling away, exposing the material underneath. This level of deterioration after such minimal wear is unacceptable for children’s footwear.

I contacted the company by email on 3 February 2026 with photographs of the fault and followed up again on 10 February 2026 after receiving no response. I then gave a clear 7-day deadline for a reply. Despite multiple attempts to resolve the matter directly, I received no response at all.

Under UK consumer law, goods should be of satisfactory quality and durable. I would have accepted either a replacement or a refund, but the complete failure to engage with a legitimate fault complaint left me with no confidence in the company.

As a result, I pursued a debit card chargeback through my bank. The dispute was decided in my favour after the retailer failed to challenge the chargeback within the required time, and my refund was confirmed.

I also reported the matter via Citizens Advice for referral to Trading Standards.

Due to this experience, despite being a loyal customer of 2 years I will not be purchasing from Dolly Wears again.

Based on my experience, I would advise others to think carefully before ordering, particularly if they expect a company to respond to customer complaints and honour their consumer rights when a product develops a fault.

18 February 2026
Unprompted review
Rated 5 out of 5 stars

Amazing!!!!

Bought clothes from here multiple times. Always amazing designs and great quality for my nieces. Accidentally ordered a size that was too small and customer service was so helpful and very responsive to help me change it to the appropriate size. Will definitely continue to order!!!

6 February 2026
Unprompted review
Rated 1 out of 5 stars

Avoid please look at all reviews

Avoid !!
I received my order that doesn’t meat uk trading and standard regulations . This company has been dealt with by trading and standards but how ever still no refund still ignored by the company to get my money back for unsafe clothing . This company thought it would be okay to have 2 inch safety pins in a baby’s coat hood . That’s not okay !!
She has failed to follow the consumer rights act unfortunately I’m having to deal with this myself so mummies please save your pennys and hassle

5 February 2026
Unprompted review
Rated 5 out of 5 stars

Ordered from here recently

Ordered from here recently, the parcel was delivered to the wrong address by royal mail. Emailed customer service and they were so quick to send out a replacement. Not many independent businesses would be this good. Very impressed! Will definitely be ordering from here again!!

1 February 2026
Unprompted review
Rated 2 out of 5 stars

Punish customers for their mistake

I received a faulty item and contacted the company straight away, providing photos as requested. After hearing nothing back, I had to chase them for a response. When they finally replied, I was told I’d need to return the item at my own cost, despite the fault being theirs. This is very disappointing and unacceptable customer service. Customers should not be out of pocket for receiving defective products. I won’t be ordering again which is a shame as I’ve ordered many times before just so happens they are ok until things go wrong!
According to consumer rights act 2015 this is also not a reasonable or legal request for consumers to have to pay to return faulty goods.

22 December 2025
Unprompted review
Rated 1 out of 5 stars

I have been blocked from ordering!…

I ordered a few dresses for my girls for a Disney trip a few months ago. It was quite a big order and unfortunately one dress was missing. I emailed dolly wears to let them know, hoping they would send a replacement as my girls wanted matching dresses. I was told that the item was sent with my order and they would not be sending a replacement! I was annoyed by this but I don’t really like conflict so just took it as a loss. A few months later I placed another order for two Noelle dresses for Christmas and I few summer sale items for my youngest for next year. My order was not dispatched for ages and then a week after placing the order I got an email to say that it was cancelled. I thought maybe things had gone out of stock so I checked but they were still available! I placed the order again but again a week later it was cancelled! I contacted dolly wears to find out what was going on to be told that my order was cancelled due to me apparently trying to scam them on my previous order! I was so upset about this and I was quite shocked that a company can do this to customers! It’s very annoying as the clothes are very beautiful and my girls loved wearing them on our Disney holiday. We got so many compliments. I always see clothes on their facebook page and I would love to order from there again but it looks like I have been blocked ! :( This has never happened to me before and it has made me feel so upset. I have emailed to ask if I can place future orders as we really do like the clothes but now I just keep getting ignored :( very sad customer experience indeed. Basically you can’t have any issues with your order otherwise you get blocked!

27 August 2025
Unprompted review
Rated 1 out of 5 stars

I have twice been sent the wrong items

I have twice been sent the wrong items. 1st wrong colour, 2nd wrong size. They do not provide a returns label and insist you have to pay for returns for thier mistakes and that they will pay you back but other reviews say that they never do. They also just ignore emails concerning returns. I suspect that they send the wrong items deliberately when something isn't in stock and then insist you pay for returns and then ignore people so they give up. Shoe sizings are also completely incorrect and items are made in CHINA.

8 May 2025
Unprompted review
Rated 1 out of 5 stars

STAY AWAY!! AWFUL COMPANY

Please DO NOT waste your hard earned money ordering from this company. Not only are the clothes poor quality and awful fabrics but the sizing is wild!!! My daughter wears 9-12 months currently and I ordered age 2-3 for our holiday in 12 months time thinking they would fit next year. They fit her now so no chance will they fit next year!! They are also operating illegally by refusing refunds/exhanges on sale items ordered online. I have had to contact my bank for a charge back against this dreadful company who ignore emails constantly and are incompetent!
Avoid, Avoid, Avoid… in fact RUN!!

16 September 2025
Unprompted review
Rated 1 out of 5 stars

Dont buy from here u will be ignored the minute you purchase

I am about to request a refund, I paid for an item they said was in stock and have ignored me ever since not even a basic reply nothing I paid via Google shop so I am covered but I have never had this experience before its mind boggling to be honest literally responded within seconds once they realised it was going to be a sale as soon as the sale went through I would be very careful when making a purchase

8 September 2025
Unprompted review
Rated 1 out of 5 stars

Scammers! Don’t ever buy here!

Disgrace of a company! I ordered an item and the incorrect item arrived. I emailed multiple times and it took me to emailing saying that I was going to go through my bank to get the money back for them to reply. They asked me to send the item back, which I had to pay for, they told me once they received it back they would refund plus the postage… I never received the refund for the postage. Albeit it was only £3.65, it’s not the point and completely unfair when it wasn’t my fault. I will never order from this company again.

5 September 2025
Unprompted review
Rated 4 out of 5 stars

Very cute clothes, sometimes badly sized

Very cute clothes, sizing is a bit off though. I bought two items, both sized 6-9 months as I have a 4 month old and I'm preparing clothes for the next step up. One of the items was a swimming costume and it's significantly smaller than the other item, and is far, far too small. I tried it on and the top of the shoulders don't even reach her armpits, so it's a few inches too short in the body for a 4 month old when it's supposed to fit a 6-9 month old baby. Frustratingly, I always remove tags to wash items before my baby wears them so I can't return it - but I will resell as it's really cute and I'm sure someone will love it!

Other than the sizing issue, everything else was great (which is why I've still given a high rating). Shipping was fast, and the clothes feel/look very high quality. The designs are adorable and exactly as pictured. I'm hoping the sizing issue was a one off as I do plan to order from here again because I love the designs

10 August 2025
Unprompted review
Rated 1 out of 5 stars

5 emails ignored!

5 emails ignored!

The last few orders I’ve had the quality has been poor. I ordered swimming costumes and the first one they sent was faulty and a missing bow. I then had to re order as they weren’t able to send out in time for my holiday doing an exchange. My girls wore it one day, the bows fell off and all the stitching came away on the other one so the fronts falling apart and neck line won’t stay up.

Bad customer service at least reply. But poor quality items recently.

7 July 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look