I was very impressed with the level of assistance I got, really listen to what I wanted and he went through several beds. I was most impressed I recommend anyone to go there. Lovely beds and mattres... See more
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The sales manager, Tracey assisted us in choosing the best mattress for my wife and myself. We were directed to lie on a ‘diagnostic’mattress which, analysed our sleeping positions etc and sugges... See more
Went into Dreams at Erdington retail park today such a huge selection of beds and mattresses to choose from. With the expert help of Tracey we purchased a lovely new mattress. Could not fault Trace... See more
Lauren was an absolute gem. From the moment we walked in, she tuned into our needs, patient, perceptive, and never once rushing us. She guided us through the bed and mattress selection with calm... See more
Company details
- #42 of 115 best companies in Bed shop
- #30 of 85 best companies in Bedding Shop
- #81 of 228 best companies in Bedroom furniture shop
- #30 of 85 best companies in Mattress Shop
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Ravenside Retail Park, B24 9QB, Birmingham, United Kingdom
- 01213 682017
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Cowboys …. Do not purchase from this Branch!
Bought a bed, was told that the headboard was inclusive of the price l. When the delivery arrived there was no headboard and was told that it was not included in the price. Left a message for someone to call back a few times as no one was answering the call plus filled in a form for someone to call me in regards to the complaint but still no response. It’s been nearly 10 days since. Was giving false and incorrect advice to get a sale. Will not be purchasing anything company or recommending it to any one. Giving the impression of cowboys. Would not recommend buying from the company especially when dealing get everything written down. I wrongly assumed it was a professional company. Customer service appalling in dealing with complaint!
***Someone replied back to my review from the company claiming to call and send an email but again checked phone etc but no missed call. - I’ve been receiving calls and emails but nothing from Dreams! No v/mail left if called and definitely no emails in inbox. ***

Reply from Dreams - Erdington
As I'm very disabled the lady made me…
As I'm very disabled the lady made me and my girlfriend feel important and I was impressed with her now how on the goods well done
We recently purchased a mattress from…
We recently purchased a mattress from Dreams Erdington, when purchasing the mattress I was assured the product was fully refundable within 30 days if I wasn’t 100% happy with it. This was repeated by Sophia 3 times before the purchase. I went to the store the other day (within 30 days of purchasing the mattress) to ask for a refund as the mattress has been causing back pain. I was told by the manager that there are no refunds available, as this policy does not exist. We also spoke to Sophia and reminded her of the promise before the purchase, she refused that she had said this. Both denied and rejected the refund. As a customer I was made to feel like a liar, I walked out the store with no support or help from any of the staff. I am extremely disappointed with the service provided by Dreams Erdington, I will never purchase anything from this store again.

Reply from Dreams - Erdington
Expert and friendly Staff
The member of staff who helped us choose the correct mattress we wanted.
The communication regarding delivery…
The communication regarding delivery slot was great. Arrived on time and was quickly unloaded.
The bed machine was great and helped my…
The bed machine was great and helped my identify what type of mattress to use as i have MS.
Richard in Birmingham Erdington store was brilliant, very friendly and gave lots of advice. showed me lots of different options and wasnt pushy and showed he cared about the customer.
That your products are of a high standards with a good reasonable price which is affordable.
Well I have previously bought a bed from dreams ,so I had no worry about the quality as it last me several years. Its value for money and the price is right . The staff are very friendly and polite and willing to help you with the right purchase. I would recommend " Dreams " to anyone look for a bed or mattress .
Helpful staff
Phone call before delivery arrived at…
Phone call before delivery arrived at stated time very courteous delivered to room
Fromlooking round showroom,choosing…
Fromlooking round showroom,choosing mattress,ordering and delivery,we had the most helpful and courteous service.
Amazing service - Erdington store
Literally amazing service from Tracy at Dreams, Ravenside park, Erdington!!!
My mum wanted to exchange her mattress for the second (!!!) time… Tracy was patient, understanding and knowledgeable … very very grateful for her help 😊
A perfect balance of helpfulness and…
A perfect balance of helpfulness and space.
A pleasurable shopping experience, helpful but not pushy sales staff. Knowledgeable about the products on offer.
Would highly recommend Dreams Erdington if in need of a new mattress or bed - or like us both.
The salesman was very helpful and…
The salesman was very helpful and advise us on what we were looking for. Very happy with the purchase so far
Good quality a good price
From the time we walked into the…
From the time we walked into the Showroom to the time we left we felt completely at ease.They were very professional in every way. We would recommend the Showroom to anyone who asked for advice.
in the…
The time taken by the gentleman in the store (unfortunately I can't remember his name) to ensure I got the right mattress for my needs was appreciated. I didn't feel rushed and I am pleased with my purchase.
I would give 5 stars 🌟 but…
I would give 5 stars 🌟 but the delivery let them down. Regardless of including set up it would be good if the plastic cover were removed and taken away when the mattress was placed straight onto an existing frame. As someone with mobility difficulties, I found it hard work to cut open and pull off once the bed.
They are very reliable
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