I felt comfortable walking around the store and didn’t feel pressured by the sales team. When I asked questions they were answered knowledgeably and was guided to exactly the right mattress for my req... See more
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I was acknowledged on arrival but given time and space to have a look around. Help was offered after a few minutes of browsing and a good explanation given for why I was struggling to find what I had... See more
The lady who looked after us was brilliant, she was near by if we had questions, but left us alone to discuss things in private. The machine that checks the best mattress for you was spot on. The matt... See more
From Sam at the Middlebrook store, to the two delivery guys, the Dreams experience was a very good one. Although our order wasn't straightforward Sam was very helpful, sorting everything out for u... See more
Company details
- #22 of 115 best companies in Bed shop
- #9 of 85 best companies in Bedding Shop
- #36 of 225 best companies in Bedroom furniture shop
- #16 of 87 best companies in Mattress Shop
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Middlebrook Retail Park, BL6 6JA, Bolton, United Kingdom
- 01205332716
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Friendly and efficient
I was acknowledged on arrival but given time and space to have a look around. Help was offered after a few minutes of browsing and a good explanation given for why I was struggling to find what I had in mind. Good options were offered and again, I was given time to consider. Once I had decided, a very pleasant and helpful assistant processed my order and arranged a prompt delivery with the minimum of fuss.
I felt comfortable walking around the…
I felt comfortable walking around the store and didn’t feel pressured by the sales team. When I asked questions they were answered knowledgeably and was guided to exactly the right mattress for my requirements and budget. The delivery team was also respectful and the mattress is superb, a perfect product and a perfect experience. Thank you
Staff in shop very helpful and…
Staff in shop very helpful and efficient.Bed as expected ,well packed up and delivered when they said it would be.Kept us fully informed.Bed a present for someone else who is more than happy with it .
Perfect service
The lady who looked after us was brilliant, she was near by if we had questions, but left us alone to discuss things in private. The machine that checks the best mattress for you was spot on. The mattress is very comfortable and suits us perfectly
May use AI-assist with repliesRead more
We were out in 5 seconds - Disgusting customer service from Staff
Absolutely appalled by the service we received at the Dreams Middlebrook store today. My wife and I came in specifically looking for an orthopaedic mattress to help with severe back issues. When we asked the salesman for a Sleepeezee mattress around the £400 mark, he completely shut us down. He told us they don't have anything of that kind for that price or with back support, and bluntly told us to "go next door."
Even if they didn’t have that specific brand at that price point, the store definitely had other options within our budget—he just couldn't be bothered to show us. This man seriously needs training on how to talk to customers with actual support and happiness, and learn to approach people with basic kindness instead of dismissal.
We walked out, but my wife was so unhappy with how we were treated that she went back inside to ask for his name. He completely refused to give it to her. Instead of apologising, he immediately became defensive and started arguing about who said what. When my wife told him it wasn't the right way to treat customers and that she was pissed off with the service, he completely ignored his own behaviour and rudely snapped back, telling her "don't use swear words."
Deflecting your own terrible customer service because a frustrated customer uses the word "pissed" is pathetic. We had to ask another member of staff just to find out his name, which is Saf.
We were out of the store in 5 seconds. Avoid this branch if you expect to be greeted with a positive, helpful attitude. Took our business elsewhere.

Reply from Dreams - Middlebrook
Tundra is near perfect
Tundra is near perfect, cool and firm . My back pain is going away
Customer service.
Excellent service from Joshua, no harassment gave us plenty of time and space to look around and once we had made our choice we purchased our bed. Had to change our delivery date which Joshua did without delay.
Top man 👍
Mattress delivery
The delivery guys rang to say they were on there way, they turned up but then rang again to say they had to return to the previous customer. On arrival 3men came to deliver our new mattress and take away our old one. They put covers on there shoes (which i thought wasnt needed but they insisted) they explained what to do with the mattress after taking the new one upstairs as me and my husband physically couldnt do it, after they left. They were all very polite and nothing was too much trouble, they guys were helpful, polite, and very careful of my photos on the wall. I would recommend these guys for any deliveries. The driver (i think) was called Darren ( cant remember the other 2) sorry.
Very good people
From Sam at the Middlebrook store, to the two delivery guys, the Dreams experience was a very good one.
Although our order wasn't straightforward Sam was very helpful, sorting everything out for us without fuss.
Everything arrived exactly on time, and the two delivery guys were extremely careful&professional, taking a lot of care in bringing the bed sections upstairs in our old cottage with a narrow staircase. Really good guys.
Thank you Dreams
Dreams Middlebrook Bolton
Our experience instore at Middlebrook with Anne and with Dan & Keith who delivered was brilliant. Anne was amazing at helping us find the mattress for us and talking us through the options available; explaining the differences and the costs involved. The delivery was also smooth, we appreciated the communication around estimated arrival and they were great at talking us through the setup.
They brought the bed on time took the…
They brought the bed on time took the old bed out replaced lt with the new bed quickly and efficiently and were gone well done and top marks
Knowledgeable and friendly staff in…
Knowledgeable and friendly staff in store. Good delivery service with helpful delivery team who took extra care when delivering our purchases.
Overall great experience
Overall great experience, Saf was amazing really helpful talked us through all the options and allowed us time to make the right decision for us. The delivery and building of the bed was excellent. The gentleman that delivered the bed was really friendly courteous and efficient. Delivery was on time and communication was great. Would recommend.
Great products and very helpful staff!
Slept like a baby the first night
Great all round service
Helpful sales staff. Loved the fact I was shown beds at different price points. Not pushy and very helpful.
The delivery service and set up of my bed was also to a high standard.
Excellent service and delivered on…
Excellent service and delivered on time, the 2 guys that came were excellent
Great Customer Service
From choosing our mattress in the shop and smooth delivery Dreams were really great . Friendly staff who were professional and knowledgeable making for a pleasant experience.
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