Rebecca and Co were very nice and helpful throughout our experience in the store at New Cross. We were taken through the bed machine test and patiently took through virtually all the mattress/... See more
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Rahima was excellent! She clearly explained the differences between mattresses and bed frames, and talked me through adjustable beds. The sleep match machine was very helpful too! Thank you
Edwina was super helpful and even helped keep our 3 year old entertained whilst we found a great mattress!
Laura in the store at New Cross was really helpful in choosing our mattress. We tried out lots of different mattresses having had our lying positions analysed in the sleep match monitor. We even got a... See more
Company details
- #43 of 116 best companies in Bed shop
- #30 of 85 best companies in Bedding Shop
- #81 of 228 best companies in Bedroom furniture shop
- #30 of 85 best companies in Mattress Shop
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
New Cross Gate Retail Park, SE14 5UQ, New Cross, United Kingdom
- 02045329248
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My Mattress is Exceptionally… Good
My Mattress is Exceptionally Comfortable I use to feel pain in my knee now it feels much better I sleep right through the night I would recommend this product to anyone looking for a good mattress.
Fantastic experience - New Cross
I was served by Laura in the New Cross store and she was nothing short of exceptional from start to finish. She took the time to understand my requirements, was extremely knowledgable, showed me all of the relevant options and guided me to make a purchase that was right for me - a true trusted advisor. I'd highly reccommed Laura to anyone looking to buy a bed.
Success!
Clear delivery arrangements that the company stuck to. Helpful delivery persons. And above all, an extremely comfortable mattress. Worth pointing out, perhaps, that I was about to buy the most expensive mattress in the shop having tried them all out, but when I asked the manufacturer a question, they didn't reply for nine days. In the meantime, I read some very persuasive customer reviews about this item and bought it instead, completely untried. Saved myself £££ and am well satisfied with the product.
Dreams New cross
My salesperson was interested and attentive. He made the process comfortable and he met my expectations.
Very happy with the Dreams showroom.
Always better than online when you are buying something that requires touch and lying down 🙃
From order to delivery everything…
From order to delivery everything smooth and easy.
Great customer service with staff that…
Great customer service with staff that actually have knowledge about the products they are selling. Amed who sold the bed and mattress was spot on have been having the best nights sleep ever. Would recommend this dreams store above any other that I have been to.
Great experience in the New Cross…
Great experience in the New Cross Store.
Laura was a great help in advising us as to which mattress to purchase.
I couldnt fault anything from delereiy…
I couldnt fault anything from delereiy to taking mine away
Overall I would not change anything…
Overall I would not change anything , your staff in particular Laura who I first contacted have all accounted for them selves fist class , the mattress that was a real joy thankyou so much for the quality the price everything was absolutely A 1
Bryan very happy customer thank you all
Shop staff were terrific
Shop staff were terrific - patient and very professional. Delivery team not so professional alas.
pleasant visit to the store with Rebecca
pleasant visit to the store. As I was greeting straight away with a smile, which followed with introduction and my interests and what I was looking for. Rebecca is extremely professional and patient. She was happy to answer any questions and open to accommodate requests.
Good team
Overall, the entire purchase was very easy, starting with the salesperson who assisted me, and the delivery person at my home; both were very kind and attentive.
Thank you very much for the service.
My experience at Dreams was very…
My experience at Dreams was very welcoming and satisfying. The company did very well with giving customers the opportunity to assess their comfort in bedding and suitable prices.
I will definitely recommend their service to family and friends!
I have had a wonderful experience with…
I have had a wonderful experience with Dreams, I was dealt with professionally and with care. I was shown many options that I could choose from. My bed came on time and I was always kept updated with the delivery.All in all a great experience
The mattress is very soft and…
The mattress is very soft and comfortable. The lady that worked there was professional and explained everything really well. Thanks.
I ordered in person at my local store
I ordered in person at my local store. On arrival I was greeted by a friendly member of staff who was most helpful, friendly and very patient answering any questions I had.
I didn’t feel pressured. It was a relaxing atmosphere. I was also offered a cup of tea. I was satisfied with my purchase.
The delivery went well the delivery persons were very polite and took great care taking the items upstairs in my chosen room and assembling the bed. Everything was keeping tidy and removal of package.
I would recommend Dreams to everyone including my family.
It was really good and quicker to shop…
It was really good and quicker to shop with you
above and beyond
Mohammed went above and beyond by taking extra time to walk me through every mattress that matched my Sleepmatch results. He didn’t rush me at all and encouraged me to try different options until I felt completely sure. He explained the differences in firmness, materials, and support in a really clear, simple way, and even helped me compare prices so I could stay within my budget. Mohammed was patient, friendly, and genuinely focused on helping me choose what was best for me rather than pushing a sale. His honesty, attention to detail, and calm approach made the whole experience feel personalised and very supportive.
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