Amir was really well informed on all products, especially mattresses, remembering a best selling mattress from many years ago. So helpful and assisted me to choose the right mattress.
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See what reviewers are saying
I received a warm and friendly welcome from Ramona. She was helpful, informative and patient throughout my visit and helped me find what I hope will be my best fit mattress for the next 8 years.
Fanastic experience from Gabriel at the Watford store. In truth we didn't even go in expecting to buy a mattress, more just forward planning but Gabriel was so knowledgeable and helpful that we ende... See more
We bought two mattresses from different ranges with different firmness. The recipients found them extremely comfortable. The large range allowed us to cater for wildly different sleeping requirements.... See more
Company details
- #44 of 116 best companies in Bed shop
- #30 of 85 best companies in Bedding Shop
- #82 of 227 best companies in Bedroom furniture shop
- #30 of 85 best companies in Mattress Shop
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Unit 1C Colne Valley Retail Park, WD17 2JZ, Watford, United Kingdom
- 01923594324
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Dreams Watford
Thank you to the team at Dreams Watford branch UK for selling us such comfortable bed and a fantastic, professional, and knowledgeable service from start to finish. The delivery was seamless, with staff going above and beyond to make the process easy, ensuring high-quality, comfortable products that have truly improved our sleep.
Great friendly staff deliver our bed with great care
Really great staff friendly members delivered our bed frame , gave us good information and tips on setting the frame together.
Good quality good price
Very helpful in store using computerised measurements. Friendly staff.
Delivered as planned very efficient and polite lads who delivered new mattress up two flights of stairs and removed old mattress. Thank you for a good shopping experience which is rare these days
Excellent from start to finish
Excellent from start to finish - sales team in the show room were attentive, knowledgeable and respectful, not pushy but provided great advice and were very patient.
The delivery team were superb - very courteous, professional and friendly.
Haven’t slept this well for years
Haven’t slept this well for years. Very happy with our new bed. Excellent service provided!
Mixed experience
I had a great experience at the store and the team were friendly and helpful. I used the machine that tells you what kind of mattress is best for you and followed the advice, purchasing a mattress that was recommended. Not the most expensive nor the cheapest. Delivery and set up were great. However the next day I woke up with a bad back and the following day with terrible sciatica. I took painkillers and returned to the store to say I wanted to use the 100 day guarantee and exchange the mattress for another. I was told that I had to keep it for 30 days to be eligible but they could sell me a mattress topper. I was desperate so I said yes. Thankfully this has resolved the issue. So basically I love the bedframe and the service, mattress not so much, but I appreciate the team's creativity and care in helping me find a solution, even if it did cost me extra money.
The bed was very efficiently delivered…
The bed was very efficiently delivered and installed remarkedly quickly. Very comfortable
Great from purchase to delivery
Great delivery team. No fuss about small spaces to install bed. They just got on with the job.
Great salesperson Caz in Watford.
Shah at the branch was very helpful…
Shah at the branch was very helpful with advice in choosing the products !
Staff were knew all about their…
Staff were knew all about their products, very personable.
Simply the best shopping experience…
Simply the best shopping experience ever. Store staff were knowledgeable, helpful and friendly without being pushy. Helped in every aspect of purchase and delivery and I could not be happier with the quality of my purchase.
Experience was made even better by the delivery team who were delightful, kind and respectful. 💯 the best shopping experience all round.
Great service all round from the order…
Great service all round from the order to delivery and installation. I was kept well informed of my delivery and installation. The installation guys were very good and considerate not to damage my home. All in all would highly recommend Dreams.
Great experience
Great service from entering store to delivery of mattress. Couldn’t have been easier. Shop assistant couldn’t have been more helpful. Delivery men arrived on time and took away old mattress as arranged,
I daydream about how long it is until it is time to get back into my Dreams bed!
I was open minded when I knew it was time to change my bed. I knew that the bed would choose me, not the other way around. Forget about the price, which one feels “just right”! After all we spend a considerable amount of time in bed. So which one is it to be? Firm mattress, soft mattress or in middle. Medium, ahhhhh, just right! I felt like Goldilocks from the story Goldilocks and the three bears. I guess with my review regarding the Dreams company and showroom, I was given space to browse and try beds without being approached, then I was able to engage with the sales representative, where he offered valuable information regarding the mattresses that I was interested in, and helped me select the correct base for my needs. I have been suffering with lower back problems due to my old mattress, knee and hip injuries from my work. I have had my new bed for just over a week now, needless to say, I can not wait to get into bed each night and sink into the foam mattress. My sleep has improved and also my back pain has reduced significantly too. I am convinced, I wake up an inch taller.
Clifton and Radoslaw were excellent
Clifton and Radoslaw were excellent, very professional and efficient with the collection of the old mattress and delivery of the new.
Great delivery team
Great delivery team. The mattress was in upstairs and on the bed really quickly and without fuss. The old mattress was taken again without any problems.
Living the dream!
From the moment i stepped into the store i was assisted by a very helpful lady and the manager was brilliant too. The delivery team were very helpful and good too. Obviously the mechanised bed and Tempur products are excellent too. I am now truly living the dream as my nights sleep is unbelievable!
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