Insulting and deliberately humiliating behavior by management.
I am a frequent visitor to London from Santa Barbara and recently had an insulting and humiliating experience at Eden Fitness Ealing by the membership director “Pooma”.
After swimming, I placed my wet towel on a wooden rail in front of the sauna heater while I went to the jacuzzi. A short time later, Pooma approached the jacuzzi with another staff member and loudly accused me of creating a fire hazard, claiming the towel could catch fire and burst into flames. This is absurd. The dry wood around the sauna heater could “burst into flames” far sooner than a wet towel. The manner in which this was handled felt unnecessarily confrontational and appeared intended to embarrass me in front of other members.
The situation became even more insulting when I later stopped at the front desk to ask about extending my membership for five additional days. I had already paid approximately £350 for a 90-day membership plus locker fees. Instead of discussing reasonable options, I was told I would need to pay an additional £30 per day, totaling £150 for just five days. This seemed excessive, especially when the club advertises much lower monthly access options of £85 per month. This was an obvious intent to humiliate me further.
What bothered me most was not the membership pricing itself, but the way I was treated throughout both interactions. I felt publicly humiliated, disrespected, and unfairly singled out over what appeared to be a minor incident regarding a wet towel.
I have no expectation that anything will change. Other reviewers have documented the same behaviour over many years, and the pattern persists. When I sought contact details for the owner, staff refused — offering only that he lives in Dubai and is unreachable. He has held the position of company director since 2003. That speaks for itself.








