Golden Tours UK Sightseeing Reviews 

1,836
TrustScore 4 out of 5

3.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 431 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for being exceptionally helpful, knowledgeable, and passionate, making tours enjoyable and informative. Many highlight the guides' ability to keep everyone entertained with humor and interesting facts, ensuring a smooth and well-organized experience. Reviewers also appreciate the comfortable rides and the overall ease of accessing popular sites and attractions. However, some people mentioned issues with the service, including misleading information about bus amenities and uncomfortable driving styles. There were also complaints about long waiting times, buses being late, and difficulties finding the correct pick-up locations. A few customers found the commentary on some tours to be lacking or repetitive, and some experienced poor views due to large screens on the bus.

What people talk about most

Staff

People report positive experiences with staff, highlighting many guides and drivers as knowledgeable,... See more

Service

Consumers find service to be ambiguous, with many reviewers praising the amazing service and great... See more

Location

Reviewers highlight ambiguous aspects of location, with some finding pick-up points easy to access, such as... See more

User experience

Clients share ambiguous opinions on user experience, with many reviewers describing their experience as... See more

Holidays

Customers consistently note positive experiences with holidays, with many reviewers reporting wonderful trips... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Bus was advertised as branded with individual screens ( when available ) in small print but branded bus splashed over details. Very misleading and disappointing as neither of the buses we travelled i... See more

Company replied

Rated 3 out of 5 stars

Overall: reliable but basic service. Reliable, mainly thanks to a good booking experience. Basic, when it comes to transportation: the bus drive was uncomfortable mainly due to the brisk driving style... See more

Company replied

Rated 5 out of 5 stars

Easy to book with concession. Great to experience London Tower Bridge from the glass floor. Watching the bascules opening to let boats pass was very exciting especially with the sound of the children... See more

Company replied

Rated 5 out of 5 stars

Our guide (Stefan) is clearly very passionate! He made jokes and gave fun facts/pointed out interesting sights while also allowing plenty of time to relax or sleep on the way to each place. Enough... See more

Company replied


Company details

  1. Tour operator
  2. Cultural tours provider
  3. Travel agent

Written by the company

London Tours and Sightseeing Golden Tours specialise in London Sightseeing and UK tourism. Providing high quality London tours, attraction tickets and day trips to other incredible destinations in England, such as Stonehenge, Bath, Oxford and The Cotswolds. Book one of our guided tours or a hop-on-hop-off bus bus tour and learn more about the history and beauty of the United Kingdom and beyond.


Contact info

3.9

Great

TrustScore 4 out of 5

2k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 72% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.9

All reviews

(1,836)

443 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great experience

Great experience, the history of the building, the stunning views and an awesome guide

22 May 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your wonderful review!

We are delighted to hear that you had a great experience and enjoyed the history of the building, the stunning views, and the guidance provided during your visit.

Your kind feedback is truly appreciated, and we hope to welcome you again soon for another memorable experience.

Rated 5 out of 5 stars

it's easy to book a tour

it's easy to book a tour; Attar is very polite, handsome and resourceful, i went to him near the big ben and offered me lot of tours; i booked to stonehenge and everything was sharp and lovely

24 May 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your lovely review!

We are delighted to hear that you had such a positive booking experience and that Attar was able to assist you professionally and helpfully. We will be sure to pass along your kind words to him.

It is also wonderful to know that you enjoyed your Stonehenge tour and that everything went smoothly for you.

We truly appreciate your feedback and hope to welcome you again on another Golden Tours experience soon!

Rated 5 out of 5 stars

Food, drink and fun with the King!

Terrific few hours wandering Borough Market, led by the brilliant Tom King. All the venues were excellent, Tom’s lively, enthusiastic and entertaining presentation unveiled loads of nuggets and it was a wonderful way to spend some time in the capital. Look forward to booking Tom again on our next visit, perhaps Camden next time!

17 May 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your fantastic review!

We are delighted to hear that you had such a terrific experience exploring Borough Market with Tom King. It is wonderful to know that you enjoyed the venues, the food and drink, and especially Tom’s lively and entertaining storytelling throughout the tour.

We will be sure to pass along your kind words to Tom — he will be thrilled to hear your feedback.

We truly appreciate your support and look forward to welcoming you back on another adventure soon, perhaps Camden next time!

Rated 5 out of 5 stars

Stonehenge and Bath made special by tour guide Stefan

Stefan the host was spectacular, explaining everything with the required depth and humour. We really enjoyed his commentary. The driver Reggie was also great, on time, friendly and provided seamless driving! Loved it.

23 May 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your wonderful review!

We are delighted to hear that you had such an enjoyable experience visiting Stonehenge and Bath. It is fantastic to know that Stefan’s commentary, humour, and knowledge made the tour even more memorable for you.

We are also very pleased to hear your kind words about Reggie and his smooth, friendly, and professional driving throughout the day.

Your feedback truly means a lot to us, and we will be sure to pass your compliments on to both Stefan and Reggie.

We hope to welcome you again on another Golden Tours experience soon!

Rated 1 out of 5 stars

Upselling to elderly tourists

My in-laws who are elderly and only speaks a little English asked the ticket seller for a bus ticket only but he upsold them a bus ticket with a cruise, which they never wanted. I find it appalling that you prey on tourists who does not mater the language

15 May 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for sharing your feedback.

We are sorry to hear that your in-laws were disappointed with their experience. Our team always aims to explain the available ticket options and packages to customers so they can choose the experience that best suits their interests.

We would also like to clarify that all package inclusions and pricing are confirmed before payment is processed. We never intend to pressure or mislead any customer, and we take comments regarding communication very seriously, especially when language barriers may be involved.

Your feedback has been noted and will be shared internally with the relevant team for review and additional training where necessary.

Rated 1 out of 5 stars

Rubbish company exploiting people

Rubbish form A to Z

11 May 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your feedback.

We are sorry to hear that you are unhappy with your experience. In order for us to properly investigate and resolve the issues you have raised, we kindly ask that you contact us directly at customerservices@goldentours.com with your booking reference and full details of your concerns.

This will allow our team to review the matter in full and work towards a resolution for you.

Rated 5 out of 5 stars

Driver is very nice and friendly

Driver is very nice and friendly. Great tour overall.

17 May 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you so much for your kind words!
We’re delighted to hear that you found your driver friendly and that you enjoyed the tour overall. Our team works hard to create memorable and comfortable experiences, so your feedback truly means a lot to us.
We hope to welcome you again for another great journey in the future!

Rated 5 out of 5 stars

A great one-day trip from London

Warwick castle, Stratford upon Avon, Cotswolds and Oxford tour is a great choice for a one-day trip from London. Traveling by the Golden Tours coach was comfortable as usual. Both the guide and driver were fantastic. Had a wonderful time exploring the castle, walking the streets of Oxford and visiting Shakespeare's birthplace.

16 May 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your wonderful review! We’re delighted you enjoyed the Warwick Castle, Stratford-upon-Avon, Cotswolds and Oxford tour, and that both the guide and driver helped make your day so special. It’s great to hear you had such a memorable time exploring each location, and we truly appreciate your kind words!

Rated 5 out of 5 stars

Oxford Tour

Kelvin and Tyreece were both absolutely lovely! That was a great tour. We saw so much, and learned so much about the area and the sights. I would highly highly recommend this tour!! I would love to do more tours with Kelvin and Tyreece.

16 May 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your lovely review! We’re delighted to hear you had such a great time on the Oxford tour and that Kelvin and Tyreece made the experience so enjoyable. It’s wonderful that you saw and learned so much along the way. We really appreciate your recommendation and hope to welcome you on another tour soon!

Rated 1 out of 5 stars

Buss company with our manage or customer care

They claim they are unable to plan or even adapt to changing situations in traffic, even though that is as sure as dead. They have delayed busses for hours and no contingency planning.

While they will leave if you are not there on time. They give you no option to cancel if they are more than an hour late to Harry Potter studio and no idea if you will be left with enough time. It is total chaos no one in the office have any idea of what is going on and there is no supervision onsite. The customer support by phone is rude and cannot do nothing.

They leave their customers with fees for missed dinner reservation in London as they cannot care. You have paid and you are looked in to their customer mismanagement.

16 May 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for sharing your feedback.

We are sorry to hear that your experience did not meet your expectations. However, we would like to clarify a few important points regarding the operation of our services.

The advertised bus frequency for our services is approximately every 30 minutes, although timings can vary depending on live London traffic conditions, roadworks, events, and other operational circumstances beyond our direct control. Unfortunately, delays can occasionally occur across the city transport network, particularly during busy periods.

We would also like to note that while delays may have impacted your onward plans, including your dinner reservation, Golden Tours cannot accept responsibility for personal arrangements made independently outside of the booked tour schedule.

Regarding your comments about customer support and onsite operations, our teams do work continuously to provide the latest available updates and assist passengers as efficiently as possible during changing traffic situations. We therefore do not agree with the suggestion that no assistance or supervision was provided.

In relation to the Warner Bros. Studio Tour timing, despite traffic delays, our operational teams always make every reasonable effort to ensure guests still receive the standard studio visiting time wherever possible.

While we regret that the experience was frustrating for you, we do feel that the situation described was heavily influenced by external traffic conditions rather than a failure to operate the service itself.

Rated 1 out of 5 stars

We waited at Victoria Station on the…

We waited at Victoria Station on the blue line on May 14th for almost an hour. Your man on site kept saying that someone was coming every fifteen minutes. Finally we took the red one in desperation and got on a dead boring ride with terrible canned music. Would never recommend your company. Mogens Vedel

14 May 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your feedback.

We would like to clarify that the advertised bus frequency is approximately every 30 minutes; however, timings may vary depending on live London traffic conditions and operational circumstances on the day.

We also understand that you chose to continue your journey on the Red Route after waiting at Victoria Station. Regarding your comments about the route experience and onboard music, we respectfully note that this is largely a matter of personal preference and individual opinion, as many guests do enjoy this route and its commentary experience.

While we regret that the service did not meet your expectations, we do feel our team onsite continued to provide updates based on the latest operational information available at the time.

Rated 5 out of 5 stars

Armando was a great driver

Armando was a great driver. His knowledge and humor made the ride to Stonehenge seem shorter. Anyone who comes to England should take this tour

15 May 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your kind review! We’re delighted to hear that Armando made your journey to Stonehenge so enjoyable with his knowledge and humour. We truly appreciate your recommendation and hope to welcome you on another tour soon!

Rated 5 out of 5 stars

Elvio was a great host

Elvio was a great host! We had so much fun listening to his narration of historic sites.

28 April 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your wonderful review. We’re delighted to hear you enjoyed the tour and Elvio’s engaging narration of the historic sites. We truly appreciate your kind words and hope to welcome you again soon!

Rated 1 out of 5 stars

Oscar, the tour guide was so bad

I had Oscar as the tour guide for “ Oxford, Stratford, Cotswolds & Warwick Castle Tour from London”. He was incapable to handle the problem happened on the coach. My visit was unpleasant and very unsatisfying. I couldn’t enjoy the visit.

5 May 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

We are very sorry to learn that your experience on the “Oxford, Stratford, Cotswolds & Warwick Castle Tour from London” did not meet your expectations.

Oscar is one of our most highly regarded guides, and we have not received any similar feedback from this or previous tours. For this reason, we would appreciate the opportunity to investigate the matter further.

Please contact our Customer Services team at customerservices@goldentours.com with additional details regarding your experience, and we will review your concerns thoroughly. Thank you for bringing this to our attention.

Rated 5 out of 5 stars

Bruce and Romeo Were Great! Amazing Experience!

Bruce was a great tour guide and was very good with all his facts and knowledge. Super helpful and gave good tips of what sights to see at each destination. Romeo, the driver was great as well and got us to our destinations on time and we were even the first group for the Windsor Castle, so we didn’t have to wait long.

8 May 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your wonderful feedback. We’re delighted to hear that Bruce’s knowledge and recommendations made your tour so enjoyable, and that Romeo ensured a smooth and timely journey throughout the day.

We truly appreciate your kind comments and hope to welcome you on another tour again soon!

Rated 5 out of 5 stars

The trip was great

The trip was great, and Bruce was also an excellent guide

7 May 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your kind feedback. We’re delighted to hear that you enjoyed the trip and that Bruce made your experience even better with his excellent guidance.

We truly appreciate your comments and hope to welcome you again soon!

Rated 5 out of 5 stars

Armando is a great driver also an…

Armando is a great driver also an esplendid guide both clever and funny

7 May 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your kind feedback. We’re delighted to hear that Armando was both a great driver and an excellent guide. It’s wonderful to know his knowledge and sense of humour made the experience enjoyable for you.

We truly appreciate your comments and hope to welcome you again soon!

Rated 1 out of 5 stars

Do not choose Golden bus tours in London Competitors are more honest

Sellers on the street do not inform sufficient
He only wants to make money and a deal
He says you can use a 24 hour ticket one time within 3 months valid from the first entering golden tour bus
When we started our trip 3 days after purchasing date , we were very unfriendly kicked off the bus
Thank you Mr Boris
You made great money with us
Better London guests use the competitive Hop on buses

4 May 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your feedback, and please accept our apologies for the inconvenience caused.

We kindly request you to email us at customerservices@goldentours.com with your booking reference number and full details of your experience so that we can investigate this matter further.

We look forward to hearing from you.

Rated 5 out of 5 stars
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your wonderful feedback. We are delighted to hear that Bruce made your experience so enjoyable and informative. We truly appreciate your kind words about our team and are pleased that you found the tour to be value for money.

Rated 5 out of 5 stars

Wonderful day trip from London Windsor, Stonehenge and Bath

Wonderful day with Bruce, our guide, and Reg, our driver. Pleasant, knowledgeable and efficient. They know how to beat the crowds. Highly recommend.

4 May 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your wonderful feedback. We are delighted to hear that Bruce and Reg made your day trip enjoyable, efficient, and memorable. We truly appreciate your recommendation!

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look