Iceland Reviews 

8,683
TrustScore 1.5 out of 5

1.6

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Review summary

Created with AI, based on recent reviews

Evaluating 1,318 reviews, most reviewers were let down by their experience overall. People frequently complained about unhelpful customer service agents, long waiting times on the phone, and persistent difficulties resolving refund issues. Shoppers also experienced major problems with their online orders, including missing items, damaged goods, and unreliable delivery schedules. However, some customers also noted that certain delivery drivers were exceptionally polite, helpful, and provided a pleasant service. A few reviewers additionally appreciated specific store staff who went out of their way to assist them when needed. These individuals praised the friendly attitude of those specific workers during their regular visits.

What people talk about most

Delivery service

Consumers find delivery_service to be a frustrating experience marked by significant delays and poor... See more

Product

Reviewers mention negative feedback about product quality, repeatedly highlighting concerns regarding spoiled... See more

Order

Customers had negative experiences with order processing, frequently reporting missing items and unexpected... See more

Customer service

Customers consistently note negative experiences with customer service, reporting long wait times and... See more

Staff

Reviewers highlight ambiguous aspects of staff, reporting a wide mix of extremely poor and exceptionally... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Brought the 8 for £10 but staff had put other items in wrong freezer so instead of £10 items cost £20 E mailed Iceland ( out of principal ) and told that I should go back to store and take pict... See more

Rated 1 out of 5 stars

I sent an email regarding one of their delivery drivers smashing into my car and driving off. Heard nothing. Rang the customer support number 08003280800 and my call kept getting cut off. Im very di... See more

Rated 1 out of 5 stars

My order was supposed to be last Friday between 5/7 waited in as we were supposed to be going out he turned up 7.30 too late to be messing around in freezer so he took it back heard nothing from my em... See more

Rated 1 out of 5 stars

Ordered £150 worth of food then decided to add more to the order within a short time.The additions were £26 and Iceland charged me £40.After numerous contacts with customer service they wouldn't budge... See more


Company details

  1. Supermarket

Information provided by various external sources

Iceland are experts in frozen food, delivering great ideas for busy, value conscious mums. Nationwide home delivery service.


Contact info

1.6

Bad

TrustScore 1.5 out of 5

9k reviews

5-star
4-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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1.6

All reviews

(8,683)

1,278 reviews in the last 12 months

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Rated 1 out of 5 stars

Unbelievable bad service from Iceland…

Unbelievable bad service from Iceland shop - on the website it says buy 2 get 3rd free - when you do 2 it says you " got it " meaning you've got the 3rd free - but they don't give you it - they trick you - you don't get the free one. Rubbish shop - won't fall for that one again in a hurry.

2 July 2026
Unprompted review
Rated 1 out of 5 stars

Delivery marked as delivered 6 hours before it arrived — no communication, no way to get help

Ordered a delivery for an 8–10am slot. At 10am the tracking showed it as delivered — it wasn't. The order eventually arrived at 4pm, 6 hours outside the agreed window, with no communication at all to explain the delay.
Attempts to contact the store went nowhere — the phone number wasn't recognised. Calling customer service resulted in long queues and being cut off three times. No store details were included in any emails.
When I finally got a response, I was told the store would contact me within 24–48 hours to arrange redelivery — despite the order having already arrived by then. A follow-up response then cited terms and conditions rather than addressing the core issues: inaccurate tracking, no communication about delays, and an unreachable store.
Still waiting for my escalation to a senior complaints manager to be confirmed. Would not recommend the delivery service until these basic issues are resolved.

27 June 2026
Unprompted review
Rated 1 out of 5 stars

ICELAND

I ordered a delivery to be delivered last night between 7-9 nothing came at 9.15pm i tried to call customer number which just kept going to busy i kept checking my app .
att 9.45pm the app said my order had been delivered to where Ihave no idea .plus If you are not going to deliver at least the manager should at least have the curtesey to call and let the customer know
The drivers re all extremley helpfull but the general service from this store is not
I have on numerious occasions had items missing
I have spoken to the manager on 3 seperate occasions and he is very dismissive
I often order to my daughters adress which comes from a different store with no problems
The situation has caused me sever inconvience and i will not be ordering agian from this store in Wood Green NORTH LONDON

3 July 2026
Unprompted review
Rated 1 out of 5 stars

A WHOLE MONTH WITHOUT REFUND

Absolute disgrace! I still haven’t had a refund and it’s been A WHOLE MONTH. I was told it would take 3-5 business days… It’s unethical of such a company to leave their customers waiting for such an extended period of time when you are more than willing to take the money fast enough. They made no attempt to contact me over this in over 31 days… Completely ridiculous and outright insulting. Take this as a formal complaint! Order #2101657735.

2 June 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely disgusting customer…

Absolutely disgusting customer service!!! I paid for my shopping to be delievered and got a message to say they couldn’t deliver on the day please choice a different date . So I did and that was the same . So I cancelled my order yet not had my payment refunded for a week . Tried to ring customer service. Can’t get through , rang store which I ordered from and they hung up !!

27 June 2026
Unprompted review
Rated 1 out of 5 stars

Order never arrived but showed as…

Order never arrived but showed as delivered online so unable to request a refund without calling and when calling customer service wait time is very long and then told to cancel order and reorder from the store that cant deliver as it is automated so its guessing game if they can deliver or not. Their suggestion was to not order with Iceland as they cant allocate orders to be delivered from an alternate store. Terrible customer service would not recommend ordering from this store very unreliable.

29 June 2026
Unprompted review
Rated 1 out of 5 stars

Disgraceful

This is now my 4th issue with Iceland home delivery from the Leamington spa branch. Today my entire delivery was defrosted and after probing it with a professional temperature device a pizza was 1.2 and not -18. This is a constant problem, with this branch. Most items are either warm or defrosted. Yet your branch manager tells me that’s not possible! Well somethings not right! Will no longer be using Iceland your a disgrace. God help the people who don’t realise and just pop it back in the freezer. Call 999 as for help as Iceland don’t care.

1 July 2026
Unprompted review
Rated 1 out of 5 stars

The delivery driver arrived with sweat…

The delivery driver arrived with sweat dripping off his face. The ice lollies were fully defrosted, chilled drinks barely cool. There website states the vans are refrigerated. So I can only assume his vans had broke and they sent him out anyway.

1 July 2026
Unprompted review
Rated 1 out of 5 stars

Driver reversed straight into my…

Driver reversed straight into my mothers house damaging it. Phoned Iceland straight away to log it, was told a case had been raised and I would be contacted within 7days.
Over 2 weeks later and still not a word from them, and they just don't answer their phones.
Absolutely disgraceful company.

19 June 2026
Unprompted review
Rated 1 out of 5 stars

THE MOST DISGUSTING PRODUCT I HAVE EVER TASTED !!!

I shop online at Iceland regularly I have never had a problem with their products . But this time I have . I ordered a substantial amount of shopping which included the Family Size Lasagne . Its not fit for consumption . It was bland , the filling was an orange sloppy mess , I literally had to spit it out . I made a complaint to Iceland stating I would like a refund they have responded and would like info on due by date ( which has nothing to do with why this product is awful ) . And I'd 's on box etc . Unfortunately I no longer have the box it's been collected by recycling . Dubious I will receive a refund . I honestly cannot believe that Iceland are selling this disgusting product to the Public . It should not be allowed . I would not feed this to my dog .

10 June 2026
Unprompted review
Rated 1 out of 5 stars

Order never arrived

Order never arrived. Local store said ring customer service who never answer the phone. Countless emails sent no reply. Still trying to get my money back. Dreadful service. Do not order it’s not worth the aftermath !

26 June 2026
Unprompted review
Rated 1 out of 5 stars

I placed an order for delivery on…

I placed an order for delivery on Saturday 26 June between 7pm and 9pm. The order was never delivered, and I received no communication or updates whatsoever. The company took my money, but I still have not received any of the items I paid for.

The lack of customer service and communication has been extremely disappointing. Customers should not have to chase for information when an order is delayed or missing. Based on this experience, I will not be shopping with them again and would not recommend their delivery service.

27 June 2026
Unprompted review
Rated 5 out of 5 stars

Laura delivers to my address regularly

Laura delivers to my address regularly, she's always on time always polite and very helpful with passing the items to me to bag at the door ive never had a issue with my delivery I order every week because the service I receive it really good. Keep up the hard work Laura look forward to seeing you again.

1 July 2026
Unprompted review
Rated 2 out of 5 stars

Order delivered on 27th June

Order delivered on 27th June. Order was late arriving.
When I received the order I place all cold foods in the fridge straight away. Today 30th went to use the milk(which was in date) and it was off. The corned beef was stuck together and could not be parted. The ham was out off date.
I was told by Customer services that they could not refund me as I had to sent photo to them. Being and old age pensioner i cannot sent photos on email. So £8.40 either went down the sink or in food waste bin.
That was my first and last online order.

30 June 2026
Unprompted review
Rated 1 out of 5 stars

Been shopping online for years until…

Been shopping online for years until now which I wont be there was an offer of 3 for 2 on cases of pop in which I only had 2 delivered as fanta orange was sold out so I paid for 2 cases didnt receive a 3rd so got no deal emailed and rang and they said they cant see any deals and ive not been charged for the 3rd case BUT this was supposed to be free and I didnt receive anything
Also I had 3 for £6 offers in which only 2 came so paid full price on that also
Won't ever order online again
Total rip off so paid £26 or whatever for 2 cases of pop could of gone farmfoods and got 3

27 June 2026
Unprompted review
Rated 1 out of 5 stars

Could not deliver the goods

Iceland phoned at delivery time to say they could no longer deliver my online order. 4 days later I am still waiting for a refund - why is this not automatic?
I shall not shop online at Iceland anymore.
Poor customer service - they cannot issue a refund, for some reason, so I have to fill in more forms to get justice. Avoid! Do not shop here!

26 June 2026
Unprompted review
Rated 1 out of 5 stars

Place an order in Dungannon store on…

Place an order in Dungannon store on line for over £100 van broke down and did not get my things customer service said they sorted it out and some phone me the same day saying I get it refunded but I have received nothing want be shopping their anymore shocking service

24 June 2026
Unprompted review
Rated 1 out of 5 stars

Warm food delivery

Times out of delivery slots. Food order arrived not cold. Frozen pizza not even frozen. 1kg of chicken not safe to eat. Gutted. Just had to spend 1 and a half hours on the phone to get a partial refund.
Customer service is somewhere with a long delay on the phone call too, which made the whole conversation even more of an ordeal.
Won't ever do an Iceland online delivery again.

29 June 2026
Unprompted review
Rated 1 out of 5 stars

Worst online delivery company ever

Worst online delivery company ever. ordered over £100 worth of groceries for a delivery between 1900 - 2100. At 2050 received an email reducing my bill to £58, almost half the order unavailable (3 different loaves of bread, cheese, eggs, cucumbers, pepsi and r-whites lemonade, milk, ham, yoghurt, chicken thighs, ice cream) I phoned the store who said the van was still there, good I'll cancel the whole order please, ok we'll stop the van. The van turned up outside my house at 2200, waited for a while then left. 3 emails without reply, the online account states order delivered, they are holding my money and earning interest. I called their order helpline at 1620 on the 29th and gave up being on hold at 1708. I can't get hold of them and they won't reply to emails. Shocking company, shocking customer service (there isn't any) Please don't use them, avoid them to keep your own sanity

Update
Just received an email at 2000, apparently the order number and my full name that I gave them isn't suffice, please supply us with you full name (again) and full delivery address. Not more delaying tactics I hear you say !!!!

26 June 2026
Unprompted review

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