Brought the 8 for £10 but staff had put other items in wrong freezer so instead of £10 items cost £20 E mailed Iceland ( out of principal ) and told that I should go back to store and take pict... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Information provided by various external sources
Iceland are experts in frozen food, delivering great ideas for busy, value conscious mums. Nationwide home delivery service.
Contact info
United Kingdom
- www.iceland.co.uk
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Hasn’t replied to negative reviews
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Unbelievable bad service from Iceland…
Unbelievable bad service from Iceland shop - on the website it says buy 2 get 3rd free - when you do 2 it says you " got it " meaning you've got the 3rd free - but they don't give you it - they trick you - you don't get the free one. Rubbish shop - won't fall for that one again in a hurry.
Delivery marked as delivered 6 hours before it arrived — no communication, no way to get help
Ordered a delivery for an 8–10am slot. At 10am the tracking showed it as delivered — it wasn't. The order eventually arrived at 4pm, 6 hours outside the agreed window, with no communication at all to explain the delay.
Attempts to contact the store went nowhere — the phone number wasn't recognised. Calling customer service resulted in long queues and being cut off three times. No store details were included in any emails.
When I finally got a response, I was told the store would contact me within 24–48 hours to arrange redelivery — despite the order having already arrived by then. A follow-up response then cited terms and conditions rather than addressing the core issues: inaccurate tracking, no communication about delays, and an unreachable store.
Still waiting for my escalation to a senior complaints manager to be confirmed. Would not recommend the delivery service until these basic issues are resolved.
ICELAND
I ordered a delivery to be delivered last night between 7-9 nothing came at 9.15pm i tried to call customer number which just kept going to busy i kept checking my app .
att 9.45pm the app said my order had been delivered to where Ihave no idea .plus If you are not going to deliver at least the manager should at least have the curtesey to call and let the customer know
The drivers re all extremley helpfull but the general service from this store is not
I have on numerious occasions had items missing
I have spoken to the manager on 3 seperate occasions and he is very dismissive
I often order to my daughters adress which comes from a different store with no problems
The situation has caused me sever inconvience and i will not be ordering agian from this store in Wood Green NORTH LONDON
A WHOLE MONTH WITHOUT REFUND
Absolute disgrace! I still haven’t had a refund and it’s been A WHOLE MONTH. I was told it would take 3-5 business days… It’s unethical of such a company to leave their customers waiting for such an extended period of time when you are more than willing to take the money fast enough. They made no attempt to contact me over this in over 31 days… Completely ridiculous and outright insulting. Take this as a formal complaint! Order #2101657735.
Absolutely disgusting customer…
Absolutely disgusting customer service!!! I paid for my shopping to be delievered and got a message to say they couldn’t deliver on the day please choice a different date . So I did and that was the same . So I cancelled my order yet not had my payment refunded for a week . Tried to ring customer service. Can’t get through , rang store which I ordered from and they hung up !!
Order never arrived but showed as…
Order never arrived but showed as delivered online so unable to request a refund without calling and when calling customer service wait time is very long and then told to cancel order and reorder from the store that cant deliver as it is automated so its guessing game if they can deliver or not. Their suggestion was to not order with Iceland as they cant allocate orders to be delivered from an alternate store. Terrible customer service would not recommend ordering from this store very unreliable.
Disgraceful
This is now my 4th issue with Iceland home delivery from the Leamington spa branch. Today my entire delivery was defrosted and after probing it with a professional temperature device a pizza was 1.2 and not -18. This is a constant problem, with this branch. Most items are either warm or defrosted. Yet your branch manager tells me that’s not possible! Well somethings not right! Will no longer be using Iceland your a disgrace. God help the people who don’t realise and just pop it back in the freezer. Call 999 as for help as Iceland don’t care.
The delivery driver arrived with sweat…
The delivery driver arrived with sweat dripping off his face. The ice lollies were fully defrosted, chilled drinks barely cool. There website states the vans are refrigerated. So I can only assume his vans had broke and they sent him out anyway.
Driver reversed straight into my…
Driver reversed straight into my mothers house damaging it. Phoned Iceland straight away to log it, was told a case had been raised and I would be contacted within 7days.
Over 2 weeks later and still not a word from them, and they just don't answer their phones.
Absolutely disgraceful company.
THE MOST DISGUSTING PRODUCT I HAVE EVER TASTED !!!
I shop online at Iceland regularly I have never had a problem with their products . But this time I have . I ordered a substantial amount of shopping which included the Family Size Lasagne . Its not fit for consumption . It was bland , the filling was an orange sloppy mess , I literally had to spit it out . I made a complaint to Iceland stating I would like a refund they have responded and would like info on due by date ( which has nothing to do with why this product is awful ) . And I'd 's on box etc . Unfortunately I no longer have the box it's been collected by recycling . Dubious I will receive a refund . I honestly cannot believe that Iceland are selling this disgusting product to the Public . It should not be allowed . I would not feed this to my dog .
Order never arrived
Order never arrived. Local store said ring customer service who never answer the phone. Countless emails sent no reply. Still trying to get my money back. Dreadful service. Do not order it’s not worth the aftermath !
I placed an order for delivery on…
I placed an order for delivery on Saturday 26 June between 7pm and 9pm. The order was never delivered, and I received no communication or updates whatsoever. The company took my money, but I still have not received any of the items I paid for.
The lack of customer service and communication has been extremely disappointing. Customers should not have to chase for information when an order is delayed or missing. Based on this experience, I will not be shopping with them again and would not recommend their delivery service.
Laura delivers to my address regularly
Laura delivers to my address regularly, she's always on time always polite and very helpful with passing the items to me to bag at the door ive never had a issue with my delivery I order every week because the service I receive it really good. Keep up the hard work Laura look forward to seeing you again.
Order delivered on 27th June
Order delivered on 27th June. Order was late arriving.
When I received the order I place all cold foods in the fridge straight away. Today 30th went to use the milk(which was in date) and it was off. The corned beef was stuck together and could not be parted. The ham was out off date.
I was told by Customer services that they could not refund me as I had to sent photo to them. Being and old age pensioner i cannot sent photos on email. So £8.40 either went down the sink or in food waste bin.
That was my first and last online order.
Been shopping online for years until…
Been shopping online for years until now which I wont be there was an offer of 3 for 2 on cases of pop in which I only had 2 delivered as fanta orange was sold out so I paid for 2 cases didnt receive a 3rd so got no deal emailed and rang and they said they cant see any deals and ive not been charged for the 3rd case BUT this was supposed to be free and I didnt receive anything
Also I had 3 for £6 offers in which only 2 came so paid full price on that also
Won't ever order online again
Total rip off so paid £26 or whatever for 2 cases of pop could of gone farmfoods and got 3
Could not deliver the goods
Iceland phoned at delivery time to say they could no longer deliver my online order. 4 days later I am still waiting for a refund - why is this not automatic?
I shall not shop online at Iceland anymore.
Poor customer service - they cannot issue a refund, for some reason, so I have to fill in more forms to get justice. Avoid! Do not shop here!
Place an order in Dungannon store on…
Place an order in Dungannon store on line for over £100 van broke down and did not get my things customer service said they sorted it out and some phone me the same day saying I get it refunded but I have received nothing want be shopping their anymore shocking service
I had a online delivery from Iceland…
I had a online delivery from Iceland ,Commercial St Newport. Lots of items l ordered and paid for never turned up. The store dont answer there phones either . Stay well clear from ordering online from this branch !!
Warm food delivery
Times out of delivery slots. Food order arrived not cold. Frozen pizza not even frozen. 1kg of chicken not safe to eat. Gutted. Just had to spend 1 and a half hours on the phone to get a partial refund.
Customer service is somewhere with a long delay on the phone call too, which made the whole conversation even more of an ordeal.
Won't ever do an Iceland online delivery again.
Worst online delivery company ever
Worst online delivery company ever. ordered over £100 worth of groceries for a delivery between 1900 - 2100. At 2050 received an email reducing my bill to £58, almost half the order unavailable (3 different loaves of bread, cheese, eggs, cucumbers, pepsi and r-whites lemonade, milk, ham, yoghurt, chicken thighs, ice cream) I phoned the store who said the van was still there, good I'll cancel the whole order please, ok we'll stop the van. The van turned up outside my house at 2200, waited for a while then left. 3 emails without reply, the online account states order delivered, they are holding my money and earning interest. I called their order helpline at 1620 on the 29th and gave up being on hold at 1708. I can't get hold of them and they won't reply to emails. Shocking company, shocking customer service (there isn't any) Please don't use them, avoid them to keep your own sanity
Update
Just received an email at 2000, apparently the order number and my full name that I gave them isn't suffice, please supply us with you full name (again) and full delivery address. Not more delaying tactics I hear you say !!!!
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.








