Iceland Car Rental Reviews 

256
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 117 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly staff for being extremely helpful and efficient, ensuring that the vehicle collection and drop-off processes remain completely straightforward and stress-free. People note that the online booking platform is very easy to navigate, making the entire reservation journey simple, fast, and reliable. However, some customers also noted occasional issues with vehicle condition, mentioning visible body damages, worn-out parts, or unexpected mechanical problems upon arrival. A few people also experienced equipment troubles such as missing charging cables, malfunctioning features, or minor faults during their road trips.

What people talk about most

Service

Consumers find service to be positive, highlighting quick, easy, and seamless pick-up and drop-off... See more

Product

People report ambiguous experiences with product. Many reviewers highlight that their vehicles were brand... See more

User experience

Reviewers mention positive feedback about user experience, highlighting seamless booking, check-in, and... See more

Quality

Customers consistently note ambiguous experiences with quality. Many consumers report that vehicles are... See more

Staff

Customers had positive experiences with staff, consistently highlighting their helpfulness, friendliness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We rented a Dacia Bigster for 11 days in august, the car was new and worked really well, even in the F-roads. Unfortunately a piece of gravel hit the windshield and opened a little crack, but with... See more

Rated 5 out of 5 stars

We rented a car here for the first time, and everything went smoothly. The car was clean, the reservation process was clear, and a big plus was that full insurance was included — no additional fees.... See more

Rated 5 out of 5 stars

Rented a car at Iceland Car Rental (Blue). The proces is simple and they’re very transparant about prices. They don’t have a lot of additional costs that add up to the price like some of other compa... See more

Rated 5 out of 5 stars

I booked a Suzuki Vitara but was given a Nissan SUV instead, and it turned out to be a lovely upgrade. The car was automatic with four‑wheel drive, which came in very handy as it snowed a few time... See more


Company details

  1. Car rental company

Written by the company

Explore Iceland at your own pace with Iceland Car Rental, your trusted partner for affordable, hassle-free self-drive adventures. We offer a wide selection of vehicles, including both manual and automatic options, from the world’s most reliable car brands—all designed to make your journey as smooth as the breathtaking Icelandic landscapes. Choose from our fleet of new car models, perfect for city cruising or exploring rugged terrains, with no deposits, no hidden fees, and prices that include everything you need—like CDW insurance for peace of mind. Start your journey from Keflavik and enjoy the freedom of inclusive pricing, convenient pickup options, and no surprises along the way.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

256 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 50% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(256)

124 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Greetings from Canada.

Greetings from Canada.
Ahead of our trip we booked with Iceland Car Rental. From booking, to pick up, to drop off our experience was seamless. We encountered no issues whatsoever.
Communication from Iceland Car Rentals was clear and accurate. There were no hidden charges.
Instructions for pick up and drop off were easy. Not to mention its convenient location which was walkable from the terminal.
As for the vehicle itself, no problem!!
It was clean and reliable.
We highly recommend Iceland Car Rentals. We will definitely book again when we come back to beautiful Iceland.

22 July 2026
Unprompted review
Rated 4 out of 5 stars

Great experience, value for money, please go with them if you want lowest blue car rental offers

Great experience, they act as a broker for blue car rental, but cost wise pretty good. Got all the information by email, so it made my process easy. All insurance was included no need to compare anything, just add roadside assistance extra and you're sorted. On top of this I got 1 extra free driver as an offer.

Only 4 stars, because I booked Suzuki Vitara Auto & blue car rental gave me Used Suzuki Vitara Auto by saying we have no other cars left, all booked. And the car was not in a good condition at all. I paid a big amount, even though there was cheaper option to select Used on the website.

27 July 2026
Unprompted review
Rated 4 out of 5 stars

I had very little issue getting my car…

I had very little issue getting my car once I arrived at the office at Keflavik. They were cleaning the car when I arrived but that only took a few minutes.

I noticed some damage in the car and I wanted to make sure I was not going to be held responsible for that. They already had the damage noted on the records.

8 August 2026
Unprompted review
Rated 5 out of 5 stars

This was a fantastic experience from…

This was a fantastic experience from start to finish. The team made the entire process incredibly easy and efficient. While many travelers were waiting in long queues at the traditional international car rental counters, we were able to pick up our car in less than two minutes thanks to the access code we received in advance. Retrieving the key and collecting the vehicle was completely seamless.

We did encounter a small issue when trying to pay for airport parking, but the team resolved it promptly, professionally, and with genuine kindness. Their customer service was outstanding and turned what could have been a stressful situation into a non-issue.

I would gladly use this rental agency again and highly recommend it to anyone looking for a fast, convenient, and hassle-free car rental experience. Supporting local businesses like this makes a real difference. Consume local!

1 August 2026
Unprompted review
Rated 5 out of 5 stars

We were very pleased with the full…

We were very pleased with the full experience - the pick up and drop off was easy, and the thoroughness of the preparation check in and vehicle inspection was impressive and gave us a lot of confidence. The car itself was great for what we needed it for, we liked the size of it and it got great mileage!

17 August 2026
Unprompted review
Rated 5 out of 5 stars

Safe, fast and friendly

You know, you read all these horror stories about how people need to pay for some unexpected expenses? Well this is the opposite of that. We felt so safe with the “no excess” agreement, even covering wind grabbing doors. The pick up was easy, and leaving the car even easier. Thank you.

20 July 2026
Unprompted review
Rated 5 out of 5 stars

Iceland Car Rental - highly recommended!

Iceland Car Rental offers good service. The car we received was clean, and even though we booked an older model, we received a newer one. Unfortunately, the car had an electrical issue, but we received immediate assistance, and thanks to the insurance, they didn't charge us any additional fees. I highly recommend Iceland Car Rental!

12 July 2026
Unprompted review
Rated 5 out of 5 stars

An excellent experience with this car…

An excellent experience with this car rental company. Great communication, a simple check-in process, and convenient key pickup from the lockbox. The car was ready and waiting in the designated parking spot. We purchased the highest insurance coverage, so we didn’t have to worry about anything and could simply enjoy our trip. We drove 1,900 km in 6 days and were extremely happy with the car.

20 August 2026
Unprompted review
Rated 1 out of 5 stars

I rented a car

I rented a car. The car was not in perfect condition; it had a lot of damage. I also received a parking fine for a spot I had actually paid for. I was charged for the fine and received no assistance, despite providing proof of payment. Definitely poor service.

1 July 2026
Unprompted review
Rated 5 out of 5 stars

Excellent car rental experience in Iceland

We had a great experience with Iceland Car Rental. The booking process was simple and clear, the staff were friendly and helpful, and the car was clean, comfortable, and in excellent condition. Pick-up and drop-off were both quick and easy. Everything went smoothly throughout our trip, and we would happily recommend this company to anyone visiting Iceland.

24 May 2026
Unprompted review
Rated 4 out of 5 stars

Excellent Service, but the Dashboard Sticker Is Distracting

Everything was excellent. Picking up and returning the car was quick and easy, and the vehicle was in good condition.

There is just one suggestion: the sticker placed on the passenger side of the dashboard constantly reflects in the windshield. Throughout the entire trip it was distracting, made it harder to fully enjoy Iceland's spectacular scenery, and made taking photos through the windshield almost impossible.

The dashboard is probably the worst place to put this kind of sticker in a rental car intended for sightseeing. Moving it elsewhere would greatly improve the driving and travel experience.

27 May 2026
Unprompted review
Rated 5 out of 5 stars

Problem-free car rental with good service

We had a really new car and rental process was without any complications. If the pin for the key box does not arrive via mail, you can easily go to the Blue car desk next to the entry and ask for help, the staff is very friendly. We also had a flat tire we had to have repaired at a garage. Due to the insurances included in Iceland Car rental everything was handled without any problems.

23 May 2026
Unprompted review
Rated 5 out of 5 stars

Site was very easy to use to book the…

Site was very easy to use to book the rental. Had a hiccup when picking up the rental, the staff at the Blue location at the airport was very helpful and got us taken care of early in the morning after a long flight.

16 May 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look