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Iconic Auctioneers Reviews 

1,227
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 209 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, helpfulness, and extensive knowledge, often noting individuals who went above and beyond. The service is frequently described as excellent, efficient, and smooth, with clear communication and guidance making the overall experience hassle-free. However, some reviewers noted issues with product descriptions, finding vehicles did not always match advertised conditions or had undisclosed problems like missing documentation. A few people also mentioned unexpected fees or feeling unsupported post-sale, with some finding achieved prices either too high or lower than desired.

What people talk about most

Staff

Users describe positive interactions with staff, consistently praising their professionalism, helpfulness,... See more

Service

Customers consistently note positive experiences with service, often highlighting excellent communication and... See more

Product

Customers had ambiguous experiences with the products, particularly cars and bikes, purchased through the... See more

Price

Reviewers highlight ambiguous aspects of price, with some customers achieving their desired reserve price or... See more

User experience

Reviewers mention positive feedback about user experience, with many describing it as excellent, seamless,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

thank you iconic auction what pleasure it was to deal with this company in allowing me to purchase my dream car the Little Renault 5 GT Turbo Raider I worked in a Renault Garage when I first lef... See more

Company replied

Rated 5 out of 5 stars

Guys where there on day of my purchase.gave me options on delivery and prices associated with each choice.kept updating me with the whereabouts my purchase was. Arrived as per eta estimate and pr... See more

Company replied

Rated 5 out of 5 stars

First time at Silverstone auction, to be honest I didn’t belong there financially!!! Whole experience was made very simple and easy, probably too easy!!! Only went to look at one car (‘59 DeSoto) just... See more

Company replied

Rated 5 out of 5 stars

We were recommended to Iconic by our friend. From the moment he picked up the phone, Lionel from Iconic Auctioneers was a absolute Gem to deal with. He truly bent over backwards to make sure our vehic... See more

Company replied


Company details

  1. #9 of 21 best companies in Auction house
  2. #1 of 9 best companies in Car Auction
  3. #51 of 91 best companies in Car dealer
  4. #83 of 137 best companies in Collectibles Shop
  5. #6 of 18 best companies in Online auction services
  6. #4 of 9 best companies in Second-hand Motorcycle Dealer

About Iconic Auctioneers

Written by the company

Iconic Auctioneers is a world-class, specialist auction house for the sale of classic, competition, modern and collectors’ cars, modern and historic motorcycles, as well as collections of automobilia.

Car Auctions
Motorcycle Auctions
Automobilia Auctions
Fortnightly Timed Online Auctions

Iconic Auctioneers make the process of buying and selling at auction simple and enjoyable with personal, professional customer service to guide you through the process.

We are proud to hold the exclusive automotive auction rights for a number of Europe’s largest motoring events, including the NEC Classic Motor Show, CarFest, Race Retro, and Supercar Fest to name just a few. These highly popular events attract thousands of visitors to our sales every year.

Seller's Guide
Buyer's Guide

Our team are the lifeblood of Iconic Auctioneers - as enthusiasts with years of experience they inherently understand the passion sellers have for their rare cars, motorcycles, and collectibles. And as buyers, they understand the motivations people have for purchasing their dream come true or prized investment. We seek out the rarest finds and take great pride in connecting them with our global database of buyers. The team has a proven track record of industry-leading accurate valuations and has achieved many record-breaking auction prices to date.

Notable Sales

Our in-house marketing team delivers global exposure of our events across our industry-leading social media channels as well as regular coverage in the most popular automotive magazines, online channels, regional, national, and international newspapers.

Experts in Exceptional

Written by the company

One of the UKs leading auction houses for Classic and Collectors' Cars, Modern and Historic Motorcycles and Automobilia
We aim to make your auction journey as smooth and as enjoyable as possible.

Contact info

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UPCOMING AUCTIONS

Iconic & Classic Cars, Motorcycles & Automobilia

4.7

Excellent

TrustScore 4.5 out of 5

1k reviews

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Replied to 100% of negative reviews

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4.7

All reviews

(1,227)

187 reviews in the last 12 months

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Rated 5 out of 5 stars

I had an excellent experience buying a…

I had an excellent experience buying a car via the online auction.

Jack was prompt in responding to my queries pre and post auction.

16 April 2026
Unprompted review
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Reply from Iconic Auctioneers

That is great to hear, I have shared your feed back with Jack and his manager. We hope you enjoy your new purchase.

Rated 5 out of 5 stars

First time at a Classic Car Auction

It was the first time that I had sold a classic car at auction and therefore I was unsure of what to expect.

I had previously contacted one of the other major classic car auctioneers, but the terms of sale seemed to be heavily loaded in their favour and they showed no flexibility or interest to work with me or to consider my requirments and expectations with regards to the sale.

With this in mind I was feeling cautious at the prospect of contacting another auction house.

However, after an initial email to Iconic Auctions I was contacted by Alex Lucocq, one of their Car Specialist's.

Alex was very pleasant and professional to deal with and he worked with me to arrive at a position that both parties were happy with.

He kept me constantly informed about the whole process and always called me back when he said he would.

He was also there on the day of the auction and advised me right up until the hammer dropped, concluding a successful sale.

I would certianly recommend anyone to contact Iconic Auctioneers and I may in fact be using them again later on in the year to selll my other classic car.

22 March 2026
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Reply from Iconic Auctioneers

What a lovely review, its great to hear of your experience from start to finish and that Alex looked after you so well. We take great pride as a team in our personalised customer service so I have shared your review with both Alex and his Manager, so they know what a good job he is doing. Thank you again for your kind words.

Rated 5 out of 5 stars

Great experience

Great experience, everything went well, communication excellent.

14 March 2026
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Reply from Iconic Auctioneers

That is great to hear, thank you for sharing your experience with us.

Rated 5 out of 5 stars

Original contact was good

Original contact was good, photos of the car taken with ease then car described well on website and catalogue. All promises kept including the payment date. I recommend Iconic auctioneers to anyone who does not want to get involved with selling direct on your drive .... Thanks very much.

21 March 2026
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Reply from Iconic Auctioneers

Thank you for your kind review! We’re delighted to hear everything went smoothly from start to finish and that all expectations were met.

We really appreciate your recommendation and your trust in Iconic Auctioneers.

Rated 5 out of 5 stars

A Very Professional Experience

A really smooth, professional transaction - cannot recommend highly enough. The service I received from Gary Dunne and the team was exceptional - I will definitely use again!

21 March 2026
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Reply from Iconic Auctioneers

Thank you for the 5 stars and kind words! I’ve passed this onto Gary

Rated 5 out of 5 stars

Simply the Best

A great experience all round, made better than you could ever imagine from such a big organisation, by one employee in particular Charles Smalley who listened to all my concerns putting my mind at rest, his Classic Car knowledge was second to none, I think gleaned from 35 years as a professional in this trade.
At one point in our telephone conversation he offered a saw it through to contact the vendor so time after my winning bid and funds had been paid.
Thank you Iconic Auctions for finding and employing Charles a great ambassador for the company, it’s my opinion he’d be very hard to replace.
Or as the late Tina Turner would say “Simply the Best!”
D. Perry

21 March 2026
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Reply from Iconic Auctioneers

Thank you for your fantastic feedback! We’re delighted to hear you had such a great experience and that Charles made such a positive impact.

Congratulations on your purchase, and thank you for choosing Iconic Auctioneers!

Rated 5 out of 5 stars

Charles was very informative and…

Charles was very informative and helpful.
The whole experience was simple, I actually purchased a car that had not sold in the Auctions so a simple negotiation and the deal was done.
Information from the office after my purchase was spot on, made the collection process very simple

21 March 2026
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Reply from Iconic Auctioneers

Thank you for your great feedback! We’re pleased to hear Charles was so helpful and that the process—from negotiation to collection—was smooth and straightforward.

We appreciate your support and hope you enjoy your new car!

Rated 5 out of 5 stars

I purchased a great couple of cars

I purchased a great couple of cars, Harry and Rob were very helpful as always as were the rest of the staff.

Cheerful Charlie

21 March 2026
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Reply from Iconic Auctioneers

Thank you for your review Charlie! We appreciate your kind words

Rated 5 out of 5 stars

Great communication

Great communication
Easy to work with…… great service and thanks for your help

1 April 2026
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Reply from Iconic Auctioneers

Thank you for the 5 stars

Rated 5 out of 5 stars

I found it an easy and helpful process

I found it an easy and helpful process. All the staff I had dealings with were most helpful and professional

23 March 2026
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Reply from Iconic Auctioneers

We are pleased you found the process easy, thank you for using iconic auctioneers!

Rated 5 out of 5 stars

Super great service that was easy to…

Super great service that was easy to access and took away all of my concerns as a distance seller. Alex was great throughout. Great price too. Seamless, couldn't ask for more. Job done!

21 March 2026
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Reply from Iconic Auctioneers

Thank you for your fantastic review! We’re delighted to hear the process was seamless and stress-free, especially as a distance seller.

We’ll be sure to pass your kind words on to Alex

Rated 5 out of 5 stars

The consignor was Charles Smalley who…

The consignor was Charles Smalley who was outstanding. He totally understood me and my car and his catalogue entry was spot on as was his assessment of the car’s condition and value.He had clearly used his contacts well as he got an excellent result for my MG. The admin both before and after the sale was very polite and friendly and I got at all times the feeling that they all wanted to make the experience as painless as possible .

26 March 2026
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Reply from Iconic Auctioneers

Thank you for your wonderful feedback! We’re delighted to hear Charles provided such an accurate assessment and achieved a great result for your MG.

It’s also great to know our team made the process smooth and enjoyable throughout. We really appreciate your support!

Rated 5 out of 5 stars

Mark was very attentive and a true…

Mark was very attentive and a true gentleman, he was very patient to ensure the sale goes seamless and will be happy to deal with again.

3 March 2026
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Reply from Iconic Auctioneers

Thank you for your kind review! We’re delighted to hear Mark provided such attentive and patient service to ensure a smooth sale.

We look forward to working with you again in the future!

Rated 5 out of 5 stars

Great communication

Great communication, very professional could not recommend more highly, Joe watts was fantastic from start to finish, quick to reply to any questions thanks again .

21 March 2026
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Reply from Iconic Auctioneers

Thank you for your great feedback! We’re delighted to hear you found the service professional and communication strong throughout.

We’ll be sure to pass your kind words on to Joe—he’ll really appreciate it. Thanks again for your recommendation!

Rated 5 out of 5 stars

Excellent service

Very good service at relatively short notice of my intention to sell. Received good communication and support.
On day of sale (at NEC) made most welcome and kept informed

22 March 2026
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Reply from Iconic Auctioneers

Thank you for your kind feedback! We’re pleased to hear you felt well supported, even at short notice, and that communication was clear throughout.

It’s great to know you felt welcome on the day—thank you for choosing Iconic Auctioneers!

Rated 3 out of 5 stars

The auction was great and extremely…

The auction was great and extremely well organised.
However the car I purchased was barely driveable, I had to drain the dirty petrol and replace a fuel pump and get regulator fitted.

LMG 350P Fiat 124 Sport

22 March 2026
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Reply from Iconic Auctioneers

Thank you for your review. We are so glad that you enjoyed the auction and found it well organised, something that we always take great pride in. I believe Charles our specialist who consigned the car has given you a call and we hope you enjoy many a happy drive in your new Fiat.

Rated 5 out of 5 stars

the full process from the initial…

the full process from the initial contact the photographer to the delivery of the car all superb the day of the sale was excellent communication was great price achieved was top dollar very happy

28 March 2026
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Reply from Iconic Auctioneers

Excellent review! We are so pleased for you and you the result you achieved. Thank you for using iconic auctioneers, we hope to see you again soon.

Rated 5 out of 5 stars

Let them do there job and everything goes smoothly 👍

Got me number and waited for my lot to come up 🤔 and got it 😁 had to wait for the paperwork to be done 😀 then paid and all was mine , they helped with a storage company to take my car until I could get it delivered 😀

22 March 2026
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Reply from Iconic Auctioneers

Thanks for your great feedback! We’re glad everything went smoothly over both days and that you were happy with the process from start to finish. Great to hear you got your lot and had a positive experience—enjoy your purchase!

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