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Iconic Auctioneers Reviews 

1,227
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 209 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, helpfulness, and extensive knowledge, often noting individuals who went above and beyond. The service is frequently described as excellent, efficient, and smooth, with clear communication and guidance making the overall experience hassle-free. However, some reviewers noted issues with product descriptions, finding vehicles did not always match advertised conditions or had undisclosed problems like missing documentation. A few people also mentioned unexpected fees or feeling unsupported post-sale, with some finding achieved prices either too high or lower than desired.

What people talk about most

Staff

Users describe positive interactions with staff, consistently praising their professionalism, helpfulness,... See more

Service

Customers consistently note positive experiences with service, often highlighting excellent communication and... See more

Product

Customers had ambiguous experiences with the products, particularly cars and bikes, purchased through the... See more

Price

Reviewers highlight ambiguous aspects of price, with some customers achieving their desired reserve price or... See more

User experience

Reviewers mention positive feedback about user experience, with many describing it as excellent, seamless,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

thank you iconic auction what pleasure it was to deal with this company in allowing me to purchase my dream car the Little Renault 5 GT Turbo Raider I worked in a Renault Garage when I first lef... See more

Company replied

Rated 5 out of 5 stars

Guys where there on day of my purchase.gave me options on delivery and prices associated with each choice.kept updating me with the whereabouts my purchase was. Arrived as per eta estimate and pr... See more

Company replied

Rated 5 out of 5 stars

First time at Silverstone auction, to be honest I didn’t belong there financially!!! Whole experience was made very simple and easy, probably too easy!!! Only went to look at one car (‘59 DeSoto) just... See more

Company replied

Rated 5 out of 5 stars

We were recommended to Iconic by our friend. From the moment he picked up the phone, Lionel from Iconic Auctioneers was a absolute Gem to deal with. He truly bent over backwards to make sure our vehic... See more

Company replied


Company details

  1. #9 of 21 best companies in Auction house
  2. #1 of 9 best companies in Car Auction
  3. #51 of 91 best companies in Car dealer
  4. #83 of 137 best companies in Collectibles Shop
  5. #6 of 18 best companies in Online auction services
  6. #4 of 9 best companies in Second-hand Motorcycle Dealer

About Iconic Auctioneers

Written by the company

Iconic Auctioneers is a world-class, specialist auction house for the sale of classic, competition, modern and collectors’ cars, modern and historic motorcycles, as well as collections of automobilia.

Car Auctions
Motorcycle Auctions
Automobilia Auctions
Fortnightly Timed Online Auctions

Iconic Auctioneers make the process of buying and selling at auction simple and enjoyable with personal, professional customer service to guide you through the process.

We are proud to hold the exclusive automotive auction rights for a number of Europe’s largest motoring events, including the NEC Classic Motor Show, CarFest, Race Retro, and Supercar Fest to name just a few. These highly popular events attract thousands of visitors to our sales every year.

Seller's Guide
Buyer's Guide

Our team are the lifeblood of Iconic Auctioneers - as enthusiasts with years of experience they inherently understand the passion sellers have for their rare cars, motorcycles, and collectibles. And as buyers, they understand the motivations people have for purchasing their dream come true or prized investment. We seek out the rarest finds and take great pride in connecting them with our global database of buyers. The team has a proven track record of industry-leading accurate valuations and has achieved many record-breaking auction prices to date.

Notable Sales

Our in-house marketing team delivers global exposure of our events across our industry-leading social media channels as well as regular coverage in the most popular automotive magazines, online channels, regional, national, and international newspapers.

Experts in Exceptional

Written by the company

One of the UKs leading auction houses for Classic and Collectors' Cars, Modern and Historic Motorcycles and Automobilia
We aim to make your auction journey as smooth and as enjoyable as possible.

Contact info

Promotion box for Iconic Auctioneers

UPCOMING AUCTIONS

Iconic & Classic Cars, Motorcycles & Automobilia

4.7

Excellent

TrustScore 4.5 out of 5

1k reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 48 hours

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4.7

All reviews

(1,227)

187 reviews in the last 12 months

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Rated 3 out of 5 stars

Yamaha rd 500

I enjoyed the process although “ sold in running condition”, was way off the mark as the machine leaked fuel profusely and certainly hadn’t been running for some time, a bit more honesty and accuracy would have been nice

18 March 2026
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Reply from Iconic Auctioneers

Thank you for your review Mike, we are so sorry to hear you felt your bike was not quite a described. Our motorcycle manager consigned the bike saw and saw it running when he consigning it, but it was then stored for a couple of months before coming to the auction. We hope you have solved these issues and are now able to enjoy the bike fully.

Rated 5 out of 5 stars

Iconic auction delivery service

Guys where there on day of my purchase.gave me options on delivery and prices associated with each choice.kept updating me with the whereabouts my purchase was.
Arrived as per eta estimate and pre warn with a phone call.
Perlite and neighborhood observant with manor he delivered to my designated place.
Very pleased and strongly recommend.
The payment was a little stressful as I’m not best acquainted with internet banking but patient staff helped me through it.
Many thanks

25 February 2026
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Reply from Iconic Auctioneers

Thank you for your kind review — we’re really pleased everything went smoothly and that you were kept informed throughout delivery. It’s great to hear the team were helpful and supportive, especially with the payment process.

We truly appreciate your recommendation!

Rated 5 out of 5 stars

Easy

Iconic made it easy to view bid and buy on auction

7 February 2026
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Reply from Iconic Auctioneers

Thank you for the 5 stars!

Rated 5 out of 5 stars

Really satisfied with iconic auctions

Mark at iconic, handled the estimate, the pick up and the sale absolutely seamlessly.
I was really pleased.

22 February 2026
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Reply from Iconic Auctioneers

Thank you for your great feedback — we’re delighted everything went seamlessly. Mark will really appreciate your kind words!

Rated 5 out of 5 stars

My first time selling a car through an auction

My first time selling a car through an auction.
I had excellent guidance through the process and my car was sold albeit at a lower price than I wished.
It was an exciting and nervous day but I wish I’d used it before as I have bought and sold classic cards over a 60:year period.

21 February 2026
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Reply from Iconic Auctioneers

Thank you for your review — we’re glad your first auction experience was a positive one and that you felt well guided throughout. We understand the result wasn’t quite as hoped, but we appreciate your trust in us.

Rated 5 out of 5 stars

I recently sold 2 Motorcycles with…

I recently sold to Motorcycles with iconic and the Gentleman called Dan was absolutely fantastic. Is communication throughout was first class very honest and open company could not recommend highly enough and will be certainly using you guys again.

17 March 2026
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Reply from Iconic Auctioneers

Thank you for your great review — we’re delighted to hear you had such a positive experience. Dan will really appreciate your kind words!

We truly value your recommendation and look forward to working with you again.

Rated 5 out of 5 stars

Would highly recommend

Everyone at inconic made the whole process really easy, so professional, polite, organised.
Would highly recommend

22 February 2026
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Reply from Iconic Auctioneers

Thank you for your kind review — we’re delighted you found the process easy and well organised. We really appreciate your recommendation!

Rated 5 out of 5 stars

Seamless transaction

Great communication and the team were very helpful linking me with transportation company. Seamless transaction

23 February 2026
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Reply from Iconic Auctioneers

Thank you for your review — we’re glad the process was seamless and that the team could help with transport. We really appreciate your feedback!

Rated 5 out of 5 stars

Iconic’s attention to detail

Iconic’s attention to detail and their advice to me were well appreciated. Everything they predicted came about. They were on time for appointments, notably their contract transporters.

22 February 2026
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Reply from Iconic Auctioneers

Thank you for your kind feedback — we’re delighted our advice and attention to detail made a difference. Great to hear everything ran as expected, including transport.

Rated 3 out of 5 stars

Hidden fees!

Having dealt with Iconic many times before. Also I buy and sell at many auctions
This time I dislike the Fee of £50 for purchasing a bike, on top of the buyers premium.
When I questioned it they stated it was for HPI checks. One of the bikes which I bought was not registered so how could they do a check? Got that £50 refunded. Disgusting total rip of.

14 February 2026
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Reply from Iconic Auctioneers

Mr Thomas, Thank you for your feedback, the fees are not hidden, they are in our terms and conditions and in the buyer's guide on our website. The fee does indeed cover money laundering checks, HPI checks, processing of V5Cs, payment processing fees etc. You were rightly refunded for the bike that was not registered, and you will be pleased to know that moving forward the fee has been dropped to £20 plus VAT for Motorcycles.

Rated 5 out of 5 stars

Dream car purchase made easy

Everything happened like clockwork and the team at Iconic were there to help every step of the way

21 February 2026
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Reply from Iconic Auctioneers

Thank you for a wonderful review! We hope to see you again soon.

Rated 1 out of 5 stars

Total rip off company

Total rip off company. I bought a car off one of thier auctions. Basically paid £750, just to be given a telephone number of the seller. I have used several other auction houses in the past, so I know how auctions work. But these people take no responsibility for anything at all. As soon as the auction finishes, they take the money and that's it, they completely wash their hands of you. The car wasn't even at their site it was up North. They don't exchange the money. Nothing. Should of stuck to ebay, facebook etc where I can get a phone number for free!

18 December 2025
Unprompted review
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Reply from Iconic Auctioneers

Hi John, we are sorry to hear you feel this way. Our website clearly states our buyers fee for our timed online auctions (6% plus VAT (7.2% including VAT) and this was explained to you on the phone by the online consignor prior to you bidding. The timed online buying process that we use is the same as many other auction houses as well as Facebook, in so much as you pay the vendor directly and deal directly with them to arrange collection. The website also clearly stated that the car was located in South Yorkshire.

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