Ideal World Reviews 

104,769
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 5,030 reviews, reviewers had a great experience with this company. Customers frequently mention how easy it is to place orders through the website or by phone, enjoying a smooth and pleasant shopping journey. Shoppers also appreciate the wide selection of reasonably priced products, describing the great value and impressive quality of their purchases. Furthermore, consumers consistently praise the fast delivery service, noting that packages arrive promptly and in good condition. Some reviewers were not happy with faulty items that developed defects or completely stopped working shortly after arrival. A few other people also felt that handling returns was frustrating, mentioning unexpected postage costs and delays with replacements.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, noting that items arrive promptly and in perfect... See more

Delivery service

Customers had positive experiences with delivery service, frequently highlighting the fast shipping times and... See more

Quality

People report positive experiences with quality, noting that items are very well made and match descriptions.... See more

Order

Users describe positive interactions with order, highlighting how simple the purchasing process is both... See more

Price

Reviewers mention positive feedback about price, frequently highlighting great deals and reasonable costs on... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I recd. the limited edition lab life golden Titan which I'm very pleased with. Ordering was easy & quickly rcd. it. How ever since then I've ordered 2 further items by telephone but according to Cus... See more

Company replied

Rated 4 out of 5 stars

If you watch at he right time there are some great bargains. Especially with beauty. The Elizabeth Grant range is excellent. Still waiting for invoice statements to show flexi-pay dates!!!!?

Company replied

Rated 5 out of 5 stars

I am very happy to deal with Ideal World as I have purchased many items from them over a long period of time and have found them a very good shopping channel to deal with .Its easy to order ,items del... See more

Company replied

Rated 5 out of 5 stars

I buy zhuzh tan enhanc4r for years now always get good deals on iv told many people as i keep getting asked what i use .in 3 days i go from whute to dark. Even with no sun tanning lotion in this or an... See more

Company replied


Company details

  1. #155 of 196 best companies in Online marketplace

About Ideal World

Written by the company

Shop Fashion Shop Beauty & Fragrance Shop Accessoreies Shop Home, Leisure, Garden & More Follow Us on Facebook Contact Customer Care
Ideal World is one of the largest E-Commerce businesses with a TV home shopping channel in the UK. Ideal World delivers a dynamic and entertaining shopping experience, backed up by a website offering all the deals you see on TV and lots more! With leading brands and great deals, Ideal World offers quality items for you, your home and everything in between!

Ideal World TV - Delivering a dynamic and entertaining shopping experience.

Ideal World, TV - SKY 668 | Freeview 51 | Virgin Media 747 | Freesat 810 | Youtube

Share A Meal

Written by the company

With every purchase we donate one meal to a hungry child in India and the UK

Contact info

4.1

Great

TrustScore 4 out of 5

105k reviews

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Asks customers to review

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4.1

All reviews

(104,769)

4,828 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Order arrived prompt

Order arrived prompt. Efficient service.

7 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 1 out of 5 stars

Idealworld.tv present a product called… fortus toothbrush ( lab life)

Idealworld.tv present a product called fortus toothbrush, the product is absolute terrible and breaks after 2 to 3 months and company do not provide life time warranty. My request to everyone who watches idealworld.tv, the claim they make are false and even the two sisters they bring on who apparently own lab life are making false claims on the fortus tooth brush. This is a complete scam and my advice is to avoid at all cost. I'm writing this review as I purchased the fortus brush and the brush heads broke after 3 months. Please read reviews on trust pilot where the product and company have been rated 1.5 or less. Idealworld.tv should be ashamed of scaming hardworking people of there money and selling this type of product.

1 June 2026
Unprompted review
Ideal World logo

Reply from Ideal World

Dear Customer,

Thank you for taking the time to share your feedback.

We are sorry to hear about your experience regarding the toothbrush and the issues you have experienced with the brush heads after three months. We appreciate you bringing this matter to our attention.

Could you please share your order details and contact information with us so that we can investigate this matter further.

Once our investigation is complete, we will contact you directly with an update and the outcome. We appreciate your patience while we look into this for you.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Just very helpful

Just very helpful

4 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 1 out of 5 stars

Assuming that Idealworld is a British…

Assuming that Idealworld is a British English online outlet?
And there hasn’t been a spelling reform in the British English dictionaries since 1895 (1895).. why are you using anerican spelling? ie: “ENERGIZED” this is really sad… and sends the wrong message to children…

14 August 2026
Unprompted review
Ideal World logo

Reply from Ideal World

Dear Customer,

Thank you for taking the time to share your feedback.

We are sorry for any concern caused regarding the use of American English spelling and appreciate you bringing this matter to our attention.

Could you please elaborate on where you noticed the spelling “ENERGIZED” and, if possible, share further details so we can investigate this appropriately.

Please also provide your account details and contact information so we can look into this further and contact you directly with an update.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Ideal world has not let me down so I…

Ideal world has not let me down so I will carry on buying off you.thank you.

3 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Memory foam pillows-Arrived promptly

Memory foam pillows-Arrived promptly. Feel lovely and have sorted the neck ache created by my old pillow. Improved nights sleep.Good value for money.

3 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Op was both professional and patient with me

Op was both professional i

2 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Always a pleasure to buy from Ideal World

I just love shopping with Ideal World because the quality and the goods are always amazing.

5 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 4 out of 5 stars

Nice product ,great customer care

Nice product, good service,quick delivery ,skin feels soft but lines still there

6 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

I love the products

I love the products , and they are helpful when ordering

2 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Ordering from Ideal World is easy

Ordering from Ideal World is easy, get great choices of goods, Quick delivery, money back if items is not right for you. Cant fault you at all. Thank you.

6 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Helpful honest

Helpful honest

3 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Quick delivery good quality would…

Quick delivery good quality would recommend and would use again

6 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

great

Delivery was great and prompt

6 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 3 out of 5 stars

Sankom bra

Not true to size

6 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

Please accept our apologies that the item was not true to size as expected.

Please get in touch with our Customer Service team on 0800 151 2345 (option 2) or email us at customercare@idealworld.tv so we can assist you better.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

No quible

No quible, easy to deal with and order from.

6 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 1 out of 5 stars

Cannot believe the absolute complete…

Cannot believe the absolute complete mess. Ideal world is now. Explained it Explained it. So fed to say the least. You either don't get a reply or an ai reply. Or if you do get a reply. Someone just wants to say something so ask you to repeat what you have already said. So disappointed so frustrated. Complete mess. Now someone say can't find account. Been a long standing loyal customer for over 15 years. Beyond a joke. If you say to me to repeat it all over. Again. I expect that some IA. Reply. You. Still didn't answer what l said. YOU just repeating. The non answer. YOU didn't read all the attached emails. And to say we. Have given you a voucher. What voucher. Where's my points. YOU basically saying. Yes. There lost. How disappointed. You were a good company.

13 August 2026
Unprompted review
Ideal World logo

Reply from Ideal World

Dear Chris,

We completely understand that, as a long-standing loyal customer, having to repeat your concerns and navigate changes to our processes can be incredibly frustrating.

We have investigated your query and reviewed the emails you sent to us. As previously advised, we have introduced new payment options on our website, and FlexiPay is now available for phone orders only. We would like to reassure you that there has never been any intention to encourage customers to use a particular payment method. These changes have been introduced to provide greater flexibility and improve the overall customer experience.

We have also tried to go above and beyond to support you. As you were unable to use your loyalty points, we provided vouchers as an alternative so that you would not lose out on their value.

We appreciate that change can take some getting used to, but we would kindly ask that you give the new options a try before making a final judgement. Without trying the updated process, it can be difficult to experience and understand the benefits and flexibility the new payment options are designed to provide.

If spreading the cost through monthly payments is important to you, Klarna may also be an option, should Clearpay or Shop Pay not meet your requirements.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Good products at a good price with…

Good products at a good price with reasonable postage fees and good customer service.

5 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

Rated 1 out of 5 stars

Full marks to ideal world who obviously read my review and have now refunded my money. Many thanks

Product was not of the standard I found acceptable. Charging point was out of line and difficult to accept the charge lead. Also when eventually the lead was got in only charged when the lead plug was wriggled about. Future charging became impossible so now the product is completely useless

6 August 2026
Ideal World logo

Reply from Ideal World

Dear Peter,

Thank you for sharing your feedback. We sincerely apologise that the item you received was faulty and did not meet the standard you expected. We understand how frustrating it must have been to experience issues with the charging point, particularly when the product subsequently became unusable.

As confirmed with you, we have assisted you with the best possible resolution available, and we sincerely hope this helps to address your concerns.

Regards,
Ansh
Ideal World Customer Care

Rated 5 out of 5 stars

Always a quality product

Always a quality product. Can always rely on Ideal World

5 August 2026
Ideal World logo

Reply from Ideal World

Dear Customer,

We appreciate your valuable feedback and are delighted to see your positive rating.

Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.

Regards,
Ansh
Ideal World Customer Care

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