Imaginfires Reviews 

3,069
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 362 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the stunning design of the fireplaces and how effectively they heat up entire living spaces. Reviewers regularly mention the exceptionally fast delivery times and note that purchases arrive securely packaged without issues. Buyers consistently appreciate the very helpful assistance provided by the team when managing orders or selecting the right stove. However, some customers also noted occasional issues with unexpected delivery delays or receiving items that were damaged upon arrival. Others occasionally experienced missing parts or reported that communication regarding tracking and order updates could be improved.

What people talk about most

Product

Clients share positive opinions on product quality, frequently praising the beautiful design, impressive... See more

Delivery service

Customers consistently note positive experiences with delivery service, often highlighting fast shipping... See more

Quality

Customers had positive experiences with quality, expressing high satisfaction regarding the build, materials,... See more

Service

Consumers find service to be positive, highlighting quick, efficient, and exceptionally helpful support from... See more

Order

Reviewers mention positive feedback about order processes, highlighting quick and easy ordering options... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Excellent service. Arrived four days after ordering. Had a problem with fuel box as it was creating a mist and smell. Contacted Inaginfires and Brenda sent a replacement straight away arriving again f... See more

Company replied

Rated 5 out of 5 stars

Have always bought our fuel from this company Might be more expensive than elsewhere - haven't checked in too much detail as trust that their fuel keeps our fire in good service Excellent delivery... See more

Company replied

Rated 5 out of 5 stars

Oh my goodness, why didn’t I buy this fire before? Yes the fuel can be a little bit expensive but it really does heat up my conservatory, they are addicted to it and probably need to use it slightly l... See more

Company replied

Rated 5 out of 5 stars

Amazing company. Exceptional & faultless customer service. Brenda and team were so helpful with changing our order from the Burford Stove to the Howarth. This was processed and delivered within 5 day... See more

Company replied



Company details

  1. #11 of 21 best companies in Fireplace shop

Information provided by various external sources

At ImaginFires we exclusively design and manufacture stylish Bio Ethanol fireplaces. Whether you require a contemporary or more traditional style fireplace, we have the solution for you. Our fireplaces are all compliant with the European Standard EN/BS 16647 and come with a one year warranty and free delivery as standard.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

3k reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(3,069)

361 reviews in the last 12 months

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Rated 4 out of 5 stars

Lovely fireplace

Lovely fireplace, looks better in place then the picture. Was delivered nice and quick.
Only reason I didn't give a 5 star is I did ask about restock of ceramic logs or the pebbles and did not receive a reply, but got them on amazon.
Fab deal with the fuel being FOC.

26 January 2026
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Reply from Imaginfires

We're thrilled you love your new fireplace and that it arrived so quickly. Please accept our sincerest apologies for missing your restock enquiry—this isn't our usual standard, and we'll be looking into it. We're glad you enjoyed the fuel deal and hope to see you again soon!"

Rated 4 out of 5 stars

an idea

the Howden body could do with a pair of rrecessed finger holds near the top to aid moving it

23 January 2026
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Reply from Imaginfires

Thank you for your review I will pass your comments onto the team.

Rated 5 out of 5 stars

My fire was delivered before expected…

My fire was delivered before expected date and well packaged. I did not receive the free fuel. One email and this was resolved the next day. The fire is very good quality and looks amazing! I would highly recommend this company.

3 February 2026
Unprompted review
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Reply from Imaginfires

Happy to hear we were able to resolve the missing fuel quickly and you are enjoying your fire.

Rated 5 out of 5 stars

Brilliant customer service

Brilliant customer service. Had my fire for 5 years now and required a fuel box change. Customer service was great!

19 January 2026
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Reply from Imaginfires

Glad we were able to solve the problem for you quickly.

Rated 5 out of 5 stars

Consistent good service for a repeat customer

I have had a bioethanol fire for about 7 years. It was supplied by Imaginfires and continues to give hreat pleasure (as well as heat). I only intermittently need to renew my stock of fuel, but each time I do the service is quick and efficient. As a repeat customer it is gratifying to be treated with such consistent good service

12 January 2026
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Reply from Imaginfires

Thank you for your continued support we really appreciate it.

Rated 5 out of 5 stars

Maintaining the flame.

I order my supply of fuel,and the communication from Imagine fires is always excellent,letting me know when my dilivery will be made.

12 January 2026
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Reply from Imaginfires

Thank you for your feedback. We're delighted everything went smoothly from order to delivery.

Rated 5 out of 5 stars

Fast delivery and great customer…

Fast delivery and great customer service when i needed it. We were recommended Imaginfires from a friend. They did not disappoint. I would highly recommend then. Love our fire.

14 January 2026
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Reply from Imaginfires

We appreciate your feedback. It’s wonderful to know we lived up to your friend's recommendation. We take great pride in our service and are glad you’re enjoying your Hampton fire.

Rated 5 out of 5 stars

Very good service

Very good service. The fire came very quickly once ordered. Easy instructions. The fire doesn’t actually kick out that much heat as it is small but it looks good, and fits nicely where it needs to be.

5 January 2026
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Reply from Imaginfires

We are thrilled to hear delivery was quick and you are enjoying your Anya fire.

Rated 5 out of 5 stars

Does what it says delivery is…

Hassle free with ordering delivery is quick bottle last a fair amount of time with good heat and odour free with no mess

5 January 2026
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Reply from Imaginfires

Happy to hear you are loving our low odour fuel.

Rated 5 out of 5 stars

Fantastic product

Fantastic product, delivery updates were on point and very easy to install and set up.

12 January 2026
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Reply from Imaginfires

Delighted to hear you're happy with the Kendal fire and our service.

Rated 2 out of 5 stars

Fire okay but the free pack of…

Fire okay but the free pack of Bioethanol liquid that they send has a really nasty chemical smell. A shame as we were quite excited by the arrival of the fire. Will try a different liquid from a different company. Disappointed

17 January 2026
Unprompted review
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Reply from Imaginfires

Apologies if you are not happy with the fuel. Please drop us an email with your original order number to support@imaginfires.com

Rated 1 out of 5 stars

Take your money but don't deliver the product

I ordered my fire on the 8th Jan 2026 and the product was marked as in stock, here I am 21st Jan no idea when I might actually receive my fire. I tried emailing their customer service and got no reply so tried phoning them, and the automated message said they couldn't take my call and I should email as this is the quickest way to get answered. This falls well short of the service I expect from a supplier who has £900 of mine and cant even keep me informed of how my order is being progressed. Note to self, check trustpilot before spending hard earned money on product you may never receive. They must spend more time apologising on here than they do communicating with customer before they need to complain!

21 January 2026
Unprompted review
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Reply from Imaginfires

Hi Caroline
Further to our telephone conversation this morning apologies if you did not notice the Burford has been out of stock and only available to pre order since early November 2025. We are still on track for delivery beginning of February.
However if you wish to cancel your order for a full refund please email us
support@imaginfires.com

Rated 5 out of 5 stars

Quality bioethanol fuel

Have always bought our fuel from this company
Might be more expensive than elsewhere - haven't checked in too much detail as trust that their fuel keeps our fire in good service
Excellent delivery times & fuel lasts exactly as should

5 January 2026
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Reply from Imaginfires

Thank you for your continued support we truly appreciate it.

Rated 5 out of 5 stars

Customer service is excellent

Customer service is excellent. Had a problem with damaged box and one of the bottles. Emailed customer services and they replied within 10mins and sent new order out straight away. Will definitely be ordering from them again.

5 January 2026
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Reply from Imaginfires

Delighted we could resolve things fast and you received the replacement fuel quickly. Thanks for the lovely feedback.

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