Imaginfires Reviews 

3,069
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 362 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the stunning design of the fireplaces and how effectively they heat up entire living spaces. Reviewers regularly mention the exceptionally fast delivery times and note that purchases arrive securely packaged without issues. Buyers consistently appreciate the very helpful assistance provided by the team when managing orders or selecting the right stove. However, some customers also noted occasional issues with unexpected delivery delays or receiving items that were damaged upon arrival. Others occasionally experienced missing parts or reported that communication regarding tracking and order updates could be improved.

What people talk about most

Product

Clients share positive opinions on product quality, frequently praising the beautiful design, impressive... See more

Delivery service

Customers consistently note positive experiences with delivery service, often highlighting fast shipping... See more

Quality

Customers had positive experiences with quality, expressing high satisfaction regarding the build, materials,... See more

Service

Consumers find service to be positive, highlighting quick, efficient, and exceptionally helpful support from... See more

Order

Reviewers mention positive feedback about order processes, highlighting quick and easy ordering options... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Excellent service. Arrived four days after ordering. Had a problem with fuel box as it was creating a mist and smell. Contacted Inaginfires and Brenda sent a replacement straight away arriving again f... See more

Company replied

Rated 5 out of 5 stars

Have always bought our fuel from this company Might be more expensive than elsewhere - haven't checked in too much detail as trust that their fuel keeps our fire in good service Excellent delivery... See more

Company replied

Rated 5 out of 5 stars

Oh my goodness, why didn’t I buy this fire before? Yes the fuel can be a little bit expensive but it really does heat up my conservatory, they are addicted to it and probably need to use it slightly l... See more

Company replied

Rated 5 out of 5 stars

Amazing company. Exceptional & faultless customer service. Brenda and team were so helpful with changing our order from the Burford Stove to the Howarth. This was processed and delivered within 5 day... See more

Company replied



Company details

  1. #11 of 21 best companies in Fireplace shop

Information provided by various external sources

At ImaginFires we exclusively design and manufacture stylish Bio Ethanol fireplaces. Whether you require a contemporary or more traditional style fireplace, we have the solution for you. Our fireplaces are all compliant with the European Standard EN/BS 16647 and come with a one year warranty and free delivery as standard.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

3k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(3,069)

361 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Quick deliveryband decent product…

Quick deliveryband decent product quality of our recent purchase of Bioethanol fire

But the smell is not disappearing and how difficult it could be to include technology a remote control to lower the flame size

20 November 2025
Imaginfires logo

Reply from Imaginfires

Thank you for your feedback. We are happy with the quick delivery and product quality, but we apologize that the smell hasn't disappeared. This usually resolves after the first few uses. If you are still having problems with the smell please contact our customer service team support@imaginfires.com
We also appreciate your suggestion for a remote control feature and will take that into account for future product development.

Rated 1 out of 5 stars

Bad experience

The first I fire I ordered came extremely well packaged so imagine my surprise when the top of the fire was bent. I was offered £150 discount but wanted a replacement fire which is satisfactory.
I also complained about the freight company used to return the fire, I waited all day for collection between 8.00 am and 6.00 pm, and no collection. I contacted the freight firm and was told that there was no guarantee of collection on the arranged and confirmed date and that the driver couldn’t find my address. I reported this back to Imaginfires and suggest they give their business to a more reliable firm as it reflects badly on them.

19 November 2025
Imaginfires logo

Reply from Imaginfires

Thank you for your feedback, and we’re sorry for the issues you experienced. While we’re glad your replacement fire was satisfactory, the damage on arrival and the failed collection attempt are not the standards we aim for. We’ve shared your concerns with our logistics team and are reviewing our courier partnerships to prevent this happening again.
We appreciate you bringing this to our attention. If you need anything further, we’re here to help so please contact our Customer Support Team : support@imaginfires.com

Rated 5 out of 5 stars

Imaginfires

Great product and great service. Highly recommended.

19 November 2025
Imaginfires logo

Reply from Imaginfires

Thanks so much for the 5 stars. We're thrilled you had a great experience with both our product and our team.

Rated 4 out of 5 stars

Delivery was quicker than expected but…

Delivery was quicker than expected but one item was missing from my order which after allowing the 48 hours I still had to chase.

19 November 2025
Imaginfires logo

Reply from Imaginfires

We appreciate you acknowledging our fast delivery. We sincerely apologize for the error with the missing item and the delay in resolving it for you. We understand your frustration in having to chase us.

Rated 5 out of 5 stars

I have not received my but have paid…

I had not received my order but had paid for the product.
This issue was resolved very efficiently by the company and i received the order.

17 November 2025
Imaginfires logo

Reply from Imaginfires

Hi Faith Apologies we have asked you to review your order before receiving it.
Can you please email us support@imaginfires.com with your order number and we will have a look for you.

Rated 5 out of 5 stars

Excellent customer service and quick…

Excellent customer service and quick response to a question I had before I bought a product. Really happy with my purchase and would definitely recommend this company.

13 November 2025
Imaginfires logo

Reply from Imaginfires

Delighted we we're able to help with you questions and you are loving your Arkle fire.

Rated 5 out of 5 stars

Such a good looking fire

Such a good looking fire. Easy to use and the customer service is excellent

2 November 2025
Imaginfires logo

Reply from Imaginfires

Thank you! We're so pleased you're enjoying your Burford fire and our service.

Rated 5 out of 5 stars

Perfect solution for our small…

Perfect solution for our small fireplace. We have a small snug that needed a focal point and a cosy fire. The fireplace we chose is perfect, gives enough heat for the size of the room with a radiator as well and the fluid last about 3 hours so enough for an evening. The fireplace cools down quickly so can be topped up again if needed. With Bio Ethanol being such a clean fuel we're doing our bit for the environment too!

21 October 2025
Imaginfires logo

Reply from Imaginfires

Thank you for this fantastic review! We're thrilled the bio-ethanol fireplace is the perfect, cosy solution for your snug. We appreciate you highlighting the efficiency and the clean fuel benefits.

Rated 5 out of 5 stars

Absolutely delighted with my Ledbury…

Absolutely delighted with my Ledbury log burner. Fits my fireplace perfectly and I was really surprised how much heat it produces.
One bottle of liquid fuel lasts for an evening and takes the chill off and it’s so comforting to see real flames.

15 November 2025
Imaginfires logo

Reply from Imaginfires

Thank you so much for your feedback! We're delighted to hear that the Ledbury log burner is a perfect fit and provides the cozy warmth and ambiance you were hoping for.
We appreciate you choosing us and hope you enjoy many comforting evenings by the flames!

Rated 5 out of 5 stars

Excellent service and fires.

Both fires arrived on time, slight problem with one of them but quickly resolved.
The fires are excellent.

8 November 2025
Imaginfires logo

Reply from Imaginfires

Thank you so much. We're glad we were able to solve the problem quickly and you are enjoying your fires.

Rated 5 out of 5 stars

I've had two wonderful bioethanol fires…

I've had two wonderful bioethanol fires from this company and they are really good company. The forest arrived really quickly and were packaged really well so no breakages. Have recommended to friends and family.

14 November 2025
Imaginfires logo

Reply from Imaginfires

Thank you We're so pleased you are happy with our products and service.

Rated 5 out of 5 stars

New Biofuel fire grate

We love our new Biofuel fire grate. We were initially very unsure about biofuel but have found it to be exactly as advertised. Gives a warm glow on a winters evening and a focal point in our living room. We are impressed

14 November 2025
Imaginfires logo

Reply from Imaginfires

We love that it provides the perfect "warm glow" and focal point for your living room. Thank you for your review.

Rated 3 out of 5 stars

First bioethanol fire

Service excellent however the product is lacking. We basically have a round black drum with a slot for the bioethanol container, had to pay extra to have some fake coal (£25 for 12) and considering how much you pay for the fire assembly alone, I think it's a little disappointing.
Tried to adjust the glass retainer so the glass is vertical but the quality isn't there as it sits lob sided.
On a separate note, they are not cheap to run at ~£2.80 for a 1 litre bottle which last approx 3.5 hours
On a plus side, the wife likes it as it pumps out some heat, give a real flame and nice ambience.

14 November 2025
Imaginfires logo

Reply from Imaginfires

We appreciate you taking the time to provide such detailed feedback on your purchase. We are happy that our service met your standards, but we apologize for the disappointment you feel regarding the product's design and accessory costs.
Please email us at support@imaginfires.com so we can address the issue with the glass.
We are pleased the fire is still generating warmth and a nice ambience for your home."

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look