Jaques of London Reviews 

23,154
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 216 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the wonderful quality of the wooden toys and games, noting that they are sturdy, beautifully designed, and very engaging for little ones. People also love the stunning gift packaging that comes with every purchase, featuring ribbons and bespoke boxes that save time on wrapping for special occasions. Some reviewers were not happy with delivery delays and occasional communication issues when trying to get help from customer support. However, a few other people also noted receiving faulty items, damaged products, or experienced difficulties with external courier services losing parcels.

What people talk about most

Product

Users describe positive interactions with product, highlighting that toys are well made and of great quality.... See more

Quality

Reviewers highlight positive aspects of quality, expressing immense satisfaction with the traditional,... See more

Delivery service

Clients share ambiguous opinions on delivery_service. While many consumers praise the very fast shipping... See more

Order

Consumers find order experiences to be very mixed, with a stark contrast between smooth transactions and... See more

Customer service

Customers consistently note ambiguous experiences with customer service, reflecting a wide division in... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I was disappointed when my parcel couldn’t be delivered due to damage, the disappointment was due to me having to chase the courier to find this out. However, once informed of the issue, I had an imme... See more

Company replied

Rated 5 out of 5 stars

Stacking coloured chunky wooden discs on a pole. Amazing toy for my little neighbour - gorgeously made in wood and painted in vibrant colours. It is very engaging and teaches so many things through t... See more

Company replied

Rated 5 out of 5 stars

Ordering is very easy and delivery does not take long to arrive. When the parcel comes it is so beautifully wrapped you feel you don’t want to open it! When you do you find the most amazing wooden toy... See more

Company replied

Rated 5 out of 5 stars

Delivered on time, really nicely packaged, little signed hand packed card was a nice touch. Bought dominoes set as a gift, really decent quality and weight. Recipient delighted, Dominoes are also in... See more

Company replied


Company details

  1. #87 of 112 best companies in Toy shop
  2. #52 of 74 best companies in Childrens Toy Store
  3. #287 of 371 best companies in Gift shop
  4. #19 of 26 best companies in Toy and game manufacturer

Written by the company

Jaques of London was founded in 1795 to bring joy to people’s lives. Still family owned and currently in their 8th generation, they have a passion for making learning fun for all children. They're the oldest games company and sports manufacturer in the world and are well-known as the inventors of many popular games such as Croquet, Ping Pong, Snakes and Ladders, Ludo, Tiddledy Winks, The Staunton Chess Set, Happy Families, Snap and many more.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

23k reviews

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4.4

All reviews

(23,154)

207 reviews in the last 12 months

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Rated 1 out of 5 stars

Avoid for your children's health and safety! Mouldy and rusty toys.

We received a Jaques of London Activity Cube and Balltrack for our daughter for her first Christmas from her grandparents. The Activity Cube has mould on it and the Balltrack has rusty screws. This was extremely embarrassing for my parents as this was her first Christmas and they wanted to get her good gifts.

We have reported the issues to Jaques who have refunded my parents for the toys after a bit of back and forth but that hasn't compensated us for the hassle of dealing with this over Christmas and New Year or having to dispose of the faulty toys ourselves.

Unimpressed with their handling of this issue and won't be having any other toys of theirs as they are clearly a health and safety risk to children.

This is especially bad considering the toys have a card saying who they were hand packed by. This is either a lie and they are not hand packed or is a massive quality check failure. Either way it is poor and will be reported to Trading Standards due to the health and safety aspect.

I'd avoid using this company and we won't be accepting toys from Jaques for our children again.

25 December 2025
Unprompted review
Jaques of London logo

Reply from Jaques of London

We are truly sorry and extremely concerned to hear about the condition of the items you received. This is absolutely not the standard we expect from our products, particularly where the health and safety of children is concerned. We understand how upsetting and disappointing this experience must have been, especially given the importance of the occasion.

We can confirm that the issues raised were escalated internally and reviewed thoroughly by our product and quality assurance teams. We have also already processed a full refund for the items and are continuing to investigate this further with our warehouse to ensure this does not happen again.

Please rest assured that we take all matters of product safety very seriously. Our toys are designed and manufactured in accordance with EN71 toy safety standards and undergo regular testing, but we recognise that this does not negate the distress caused in your case.

Once again, we sincerely apologise for the inconvenience and upset caused, and thank you for bringing this to our attention.

Kind regards,
Jaques of London Customer Service Team

Rated 4 out of 5 stars

Nearly all good.…

Ordered several things and the majority were excellent - however one of the ‘frogs’ on the ‘Catching Frogs’ game was split. This meant that the tack was loose and came out!
Luckily we found it before our 2 year old granddaughter.

We have used wood glue to repair it, but I think quality control could do with a word.

29 December 2025
Jaques of London logo

Reply from Jaques of London

Thank you so much for your review and for your kind words about the rest of your order. We’re so pleased to hear that the majority of the items were excellent.

We’re very sorry to hear about the issue with one of the frogs in the Catching Frogs game. This certainly doesn’t meet our usual quality standards, and we completely understand your concern, particularly with such a young child playing. We’re very grateful that you were able to spot it and fix it yourself, but we absolutely agree that this sort of issue shouldn’t occur in the first place.

Please rest assured that your feedback has been passed on to our product team for review and follow-up. We’re always working to improve our quality control and your comments are incredibly helpful in that process.

If you would like us to send a replacement frog piece, please don’t hesitate to reach out to our customer service team at gameon@jaqueslondon.co.uk, we’d be happy to help.

Kind regards,
Jaques of London Customer Service Team

Rated 4 out of 5 stars

Great quality product and super customer service

Great quality products, affordable prices, good customer service.
I had an issue with delivery (FedEx) but customer service was brilliant, even across the holiday period and it was quickly resolved. Would definitely purchase again from Jaques and would recommend to others.

29 December 2025
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you so much for your kind and detailed feedback. We’re delighted to hear that you’re pleased with your new products. We’re really glad we were able to resolve the issue quickly for you. We’d be delighted to help you choose from our range again in the future.

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Beautiful toys all a great hit!

Beautiful toys all sustainable and all a real hit. I boughtfor 8 weeks right up to 8 years. Excellent Service,good Communication, all wrapped, great delivery and. excellent offers. Nothing but positives.
Manry, Many organisations Could learn a lot from you!!

25 December 2025
Jaques of London logo

Reply from Jaques of London

Thank you so much for your wonderful feedback. We’re absolutely delighted to hear that our toys have been such a hit. We’re also very pleased that you were happy with our signature wrapping.

We really look forward to welcoming you back again soon to discover even more toys and games.

Kind regards,
Jaques of London Customer Service Team

Rated 1 out of 5 stars

Ordered the My First Fabric Fishing…

Ordered the My First Fabric Fishing Game for Grandson's birthday on 24th December. On first use the rod split apart. Very poorly constructed. I have had two attempts to send an email enquiry regarding this issue. On both occasions it says "failed to fetch" There doesn't appear to be any other contact method.

24 December 2025
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you for your feedback, and we're very sorry again for the issue you experienced with the Fabric Fishing Game. We're pleased to confirm that this has now been resolved by our customer service team. If there's anything else we can assist you with, please don’t hesitate to reach out.

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Well made and beautifully packaged…

Well made and beautifully packaged jigsaw mat. Swift delivery. Thank you

2 January 2026
Unprompted review
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Reply from Jaques of London

Thank you very much for your kind feedback. We’re delighted to hear that you’re pleased with your new jigsaw mat. We hope you enjoy using it, and we very much look forward to welcoming you back again soon.

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

It’s a very easy website to move round…

It’s a very easy website to move round search by age or price, new toys added throughout the year, and from time sale price added to website

2 January 2026
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you so much for your helpful feedback. We’re really pleased to hear that you find our website easy to navigate. We hope you continue to enjoy browsing, and we very much look forward to welcoming you back again soon.

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Beautiful presentation

Bought 2 gifts. Both arrived v quickly. I loved the packing, boxed with a bow. Very happy indeed.

19 December 2025
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you so much for your lovely feedback. We’re delighted to hear that both gifts arrived quickly and that you loved our signature wrapping. We look forward to welcoming you back again soon to discover more gifts.

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Quality, longevity and responsibie ethos…

This company provides toys of quality and ingenuity for a range of ages. The impact of their educational toys cannot be underestimated. They do no harm to the planet and can be passed on repeatedly. The fact they have flourished for 200 years is a testament to that.

25 December 2025
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you so much for sharing such a thoughtful and insightful review. We’re truly delighted to hear your appreciation for our toys! We’re very grateful for your support and we look forward to welcoming you back again soon to discover more toys and games.

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Beautifully presented wooden toys

Beautifully presented wooden toys. I have bought a few as presents for different children and they look well made. It was good to be able to give wooden toys rather than plastic. They look colourful which attracted the attention of the young children they were given to and were played with straight away.

31 December 2025
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you so much for your lovely feedback. We’re delighted to hear that the toys you chose were well received as gifts. We really appreciate you taking the time to share your experience and look forward to welcoming you back again soon.

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Great gift for grandson and good…

Great gift for grandson and good quality.

25 November 2025
Jaques of London logo

Reply from Jaques of London

Thank you very much for your kind feedback. We’re delighted to hear that the gift was perfect for your grandson. We hope it brings him lots of enjoyment, and we look forward to welcoming you back again soon.

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Quality wooden game

Granddaughter loved gift and enjoyed learning to play the game.

25 November 2025
Jaques of London logo

Reply from Jaques of London

Thank you so much for sharing your lovely feedback. We’re delighted to hear that your granddaughter loved her gift. We hope it continues to bring her lots of fun, and we look forward to welcoming you back again soon to discover more toys and games for her.

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Excellent

I had a problem with the courier and Jacques sorted this out very promptly. Website is easy to order from. I have used the company for a few years now and love their wooden toys. Grandchildren and Great Nephew received Christmas Present which they love.

25 November 2025
Jaques of London logo

Reply from Jaques of London

Thank you so much for taking the time to share your experience. We’re really pleased to hear that our team were able to resolve the courier issue promptly for you. We truly appreciate your loyalty and we hope to have the pleasure of helping you choose more special gifts in the future.

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Great quality, dominoes, box and packaging

Delivered on time, really nicely packaged, little signed hand packed card was a nice touch. Bought dominoes set as a gift, really decent quality and weight. Recipient delighted, Dominoes are also in a handy presentation/storage box too.

25 December 2025
Jaques of London logo

Reply from Jaques of London

Thank you so much for your thoughtful review. We’re delighted to hear that you appreciate our signature wrapping and that the dominoes made for the perfect gift.

We hope you’ll enjoy choosing from our collection of toys and games again when you’re next looking for a special gift.

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

I return time and time again


I have now purchased probably 10 wooden toys from Jaques. All delivered within expected timeframe, beautifully wrapped and excellent quality. Some educational, some fun. Jaques are my go to company when buying toys.

27 January 2025
Jaques of London logo

Reply from Jaques of London

Thank you so much for your wonderful feedback. We’re truly delighted to hear that you've loved each of your products. Your continued support really means a great deal to us and we hope to be part of many more special moments and gift choices for you in the future.

Kind regards,
Jaques of London Customer Service Team

Rated 1 out of 5 stars

I bought my son a wooden hammer bench…

I bought my son a wooden hammer bench for part of his Christmas. The sides of the bench just fall off and the blocks just fall through the holes so can't hammer them. Waste of money won't shop here again.

25 December 2025
Unprompted review
Jaques of London logo

Reply from Jaques of London

We’re really sorry to hear that you’ve had a disappointing experience with our Wooden Hammer Bench. That’s certainly not the quality we aim to deliver.

We’d love the opportunity to put this right for you. Please get in touch with our customer service team at gameon@jaqueslondon.co.uk or complete the contact form on our website. If possible, please include a photo or video of the issue so we can investigate further and arrange a suitable resolution.

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Fantastic prices for really sweet good…

Fantastic prices for really sweet good quality products. It felt like a very personal experience

13 November 2025
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you so much for your lovely feedback. We’re delighted to hear that you were pleased with the products you ordered. We would love to help you find even more toys and games in the future.

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

The website was easy to use and I put…

The website was easy to use and I put my order through with no hitches. I was kept up to date and the order arrived within 3 days.

5 December 2025
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you so much for your feedback. We’re glad everything went seamlessly for you and hope to assist you again when you’re next looking for a special game or toy.

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Very impressed

So impressed with Jacques. Such a lovely selection of beautifully made wooden toys and games (in particular the backgammon set is gorgeous). I love the gift wrapped boxes too. It's a shame the contents are emblazoned on the boxes though... You either have to wrap the boxes again or cross out the words with a marker pen! Customer service was top notch. I didn't realise I had to add the advertised free gift to my online basket so of course it was missing from my order. When I queried its whereabouts, customer services explained I hadn't added it as I should have done but then they immediately despatched one to me. That's real service. I love their sustainability ethos too. I wouldn't hesitate to recommend Jaques to others.

27 November 2025
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you so much for such a thoughtful and detailed review, we really appreciate you taking the time to share it. We’re so pleased to hear you love our range of products, as well as our signature wrapping, and it’s especially lovely to know our customer service team were able to help quickly with your query.

Thank you again for recommending Jaques to others. We very much look forward to welcoming you back again soon.

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Great service

We had a problem with our order, 1 item missing. I contacted Jaques via email & the problem was sorted straight away with the missing item sent asap.
Thank you.

15 December 2025
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you so much for taking the time to share your experience with us. We’re delighted that our team were able to resolve this issue quickly.

We look forward to welcoming you back again soon and helping you find more timeless toys and games in the future.

Kind regards,
Jaques of London Customer Service Team

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