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Rated 5 out of 5 stars

Despite a delay in delivery (due to moving warehouse) the items arrived in perfect condition, I was also offered a discount in my current purchase and for a future one. I was contacted promptly about... See more

Rated 1 out of 5 stars

Clothes are generally nice! Sizing, fit not great and really inconsistent across items. Customer service / response time and return process is horrendous! I’ve had to correct the credit note I... See more

Company replied

Rated 5 out of 5 stars

Excellent service from Jovanna London saw a coat I wanted and loved from a local boutique but did not have my size. I contacted customer service who informed me of launch date and I was able to order... See more

Company replied

Rated 5 out of 5 stars

I discovered this shop in Marylebone on Saturday 😱 omg the quality and designs are outstanding. Really on trend but more unique than the high street. The in store assistants are absolute darlings... See more

Company details

  1. Fashion accessories shop

Written by the company

Independent London-based label, Jovonna London, offers a transitional wardrobe where classic silhouettes meet modern tailoring and embellishment. Consistently inspired by London’s unique fashion scene, Creative Director, Jojo, fuses a modern and feminine approach to style and design.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

181 reviews

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Replied to 50% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Very happy with items and quality

Despite a delay in delivery (due to moving warehouse) the items arrived in perfect condition, I was also offered a discount in my current purchase and for a future one. I was contacted promptly about the delay, so wasn't worried much. The items were perfect (as in the pictures) and will definitely be ordering again.

24 March 2026
Rated 1 out of 5 stars

False accusations-refusal of a refund

am completely shocked by my experience with this business.

I returned a coat in accordance with their returns process, only to be wrongly accused of removing tags and spraying perfume on it. These claims are entirely false. The coat arrived with no plastic/security tags attached, and it already had a noticeable scent when I received it. I did not remove anything or apply any perfume.
Given this, I am now seriously questioning whether I was sent an item that had previously been returned by another customer.

To be accused of dishonesty rather than having the issue handled fairly is unacceptable. The returns process itself was unnecessarily difficult, and the refusal to issue a refund based on unsubstantiated allegations has been extremely distressing.
I would not recommend this company based on how this situation has been handled, and I strongly advise others to be cautious.

I require a full refund to be issued without further delay. Failing this, I will proceed with formal escalation and pursue the matter through all appropriate channels.

2 January 2026
Unprompted review
Rated 4 out of 5 stars

My order shipped then was lost

My order shipped then was lost. After a few emails and an investigation all was resolved and they shipped me a replacements order which I received in a timely manner. Now it did take some time but happy with outcome of customer service. Great quality of products and so cute!!!!

22 September 2025
Rated 5 out of 5 stars

Excellent service from Jovanna London…

Excellent service from Jovanna London saw a coat I wanted and loved from a local boutique but did not have my size. I contacted customer service who informed me of launch date and I was able to order online. I availed of the welcome discount and free shipping and received my coat with 48 hours! I received a gorgeous neck scarf as a complimentary gift and works perfectly with coat! I will definitely be a returning customer. Great service Jovanna London ❤️

30 September 2025
Unprompted review
Jovonna London logo

Reply from Jovonna London

Hi Claire! We’re delighted you love your coat! Thank you for taking the time to share your experience, we truly value your support.

Rated 1 out of 5 stars

I ordered a skirt

I ordered a skirt, its colour was different to how it looked on the website. The quality was poor comparing to some other brands with the same price. The return process was not transparent and I had to contact the company separately to ensure that I received the refund. I’m not sure if I was just unlucky but I have a feeling that it’s their standard process. Would not recommend to anyone

4 September 2025
Jovonna London logo

Reply from Jovonna London

We’re very sorry to hear the skirt wasn’t as expected, particularly regarding the colour and quality, and for any confusion around the returns process. This isn’t the experience we aim to provide. We’ve reached out to you via email to discuss the details and ensure your refund is fully resolved. Your feedback is important to us.

Rated 1 out of 5 stars

Jovonna London manufactures its…

Jovonna London manufactures its garments in China. Their production are handled in a family-run workshop in China, which is owned by the brand's founder, Jojo Yan Jiao.

9 May 2025
Unprompted review
Jovonna London logo

Reply from Jovonna London

Thank you for your review. We are proud owners of our own family-run manufacturer in China, which has been part of Jovonna’s story for many years. This has never been hidden from the identity of our brand, and we value the transparency and craftsmanship that come from working closely with our own dedicated team.

Rated 5 out of 5 stars

Lovely experience

Beautiful garments accompanied with excellent customer service for both ordering and returns. Would highly recommend this company both online and in store.

12 February 2025
Unprompted review
Rated 5 out of 5 stars

Yes this is a good company to deal with…

Yes this is a good company to deal with .
I ordered two cardigans as I didn’t know which size I wanted . They arrived promptly. It was a bit tricky to return the one I didn’t need - I found the procedure impossible . So I posted it and the company and I sorted the postage out between us . They do answer the phone too when you call them.
The item ( Brighton jumper ) is of excellent quality .

25 September 2024
Unprompted review

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