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Review summary

Created with AI, based on recent reviews

Looking at 77 reviews, most reviewers were let down by their experience overall. Customers frequently complained about poor product quality, describing items as cheap, powdery, and entirely different from the promotional images seen online. Consumers also expressed strong frustration regarding unprofessional behavior and bad customer service. Some people were satisfied with the makeup, noting that certain shimmer shades and glowing pigments applied nicely and offered great sparkle. A few other reviewers mentioned having consistently positive experiences with specific eyeshadow palettes and truly enjoying the vibrant colors. These buyers appreciated the bright finishes and felt pleased with those particular cosmetic items despite the wider controversies.

What people talk about most

Product

People report ambiguous experiences with product, as opinions on the cosmetics are starkly divided. While... See more

Quality

Customers had severe dissatisfaction with the product quality, frequently describing the cosmetics as cheap... See more

Customer service

Customers consistently note negative experiences with customer service, describing interactions as... See more

Ethics

Users describe negative interactions, highlighting concerns about business practices and unprofessional... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Regarding the “Witch hunt” Is it really a witch-hunt when the owner begged for positive reviews when she clearly did not deserve them? Then when being advised that it’s shady to do that she proceede... See more

Rated 1 out of 5 stars

My original review was deleted, for some reason! I purchased a chrome eyeshadow palette earier in the year, and the product looked good on first glance. But on application it was flaky, creased qui... See more

Rated 1 out of 5 stars

I made an order from this kaima cosmetics on Nov 24 2025 .I have yet to receive my product. I have emailed them twice and have heard Nothing!! I know that shipping may take some time but it's go... See more

Rated 1 out of 5 stars

I would never trust a brand that not only asks people to leave good reviews even if they have never tried the products and welcomes fake reviews. Not only that but allows her followers to bully peopl... See more


Company details

  1. Beauty product supplier
  2. Beauty supply store
  3. Cosmetics Industry
  4. Cosmetics shop

Written by the company

Highly pigmented eye-shadow for every occasion, from super sparkly duo-chrome's to chrome, metallic , multichrome and stunning fine glitter dust. We are an indie brand & all of our products are cruelty free, with many of our products also vegan.


Contact info

1.6

Bad

TrustScore 1.5 out of 5

274 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.6

All reviews

(274)

68 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I just saw the receipts explaining the…

I just saw the receipts explaining the negative reviews. Wow. Truly disrespectful, unprofessional, and rude customer service coming directly from the brand owner! Before you consider ordering from this brand, which does NOT deserve your money, please do your research on how they treat people and what language they use, thinking they're invincible. I recommend watching the 14.08.25 podcast of The Sesh for anyone even remotely considering placing an order.

14 August 2025
Unprompted review
Rated 1 out of 5 stars

Unprofessional

Unprofessional. Misleading. Bully.
Why is your dad writing social media posts/emails? You are a grown person and a business owner. Stop playing the victim

Lmfao.

11 August 2025
Unprompted review
Rated 1 out of 5 stars

Karma.

Isn't it ironic that Kaima Cosmetics went from begging their followers to falsely inflate the brand's trustpilot reviews just for it to backfire HORRIBLY and get review bombed when it was revealed that the brand owner bullies its customers who didn't leave good reviews and called them out for foul behavior? The way Ella was treated is very unprofessional, as well as the customers who did not have good experiences with customer service. Falsely inflating reviews over a single negative review is desperate behavior, showing that the brand owner, Gemma, cannot take a single ounce of criticism. She is also a bully with an ego bigger than her business will ever be.

Tanking your entire business over being unable to accept criticism and begging followers to falsely inflate reviews is a choice. I love that the internet has banded together to review bomb this business to the ground after the incident where Ella was harassed by Gemma after she called her out for getting people to write false reviews.

13 August 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely Disappointed in This Brand's Behavior

Honestly, I totally agree with all these reviews. The way this company and owner have behaved, being rude, unprofessional, and just downright bullying, it's honestly so disappointing. Supporting a brand that treats customers like that is just a no-go for me. Respect and kindness should come first, and it’s clear they lack both. Definitely not the kind of vibe I want to support.

13 August 2025
Unprompted review
Rated 1 out of 5 stars

Really bad

Really bad, drop shipped makeup. Horrible and rude customer service. Would not recommended to anyone!!

12 August 2025
Unprompted review
Rated 1 out of 5 stars

Imagine calling someone for their looks…

Imagine calling someone for their looks across social media and owning a makeup brand. That is just...brain scratchingly bad.

I have used kaima for a while, have a drawer full of their stuff that I ordered in bulk. Some stuff is good, some meh.

Liquid shadows dry down to nothing, flakes come off during the day. Mediocre brand with a disturbing view of what customer service is and what language is acceptable to use when addressing potential customers.

12 August 2025
Unprompted review
Rated 1 out of 5 stars

Untrustworthy brand. Avoid at all costs!

1. Kaima's products are clearly droppshipped--look up the Chinese brand Charmacy, which has been around for much longer, and how they resemble each other.
2. I do not support companies that fish for fake reviews, as they did here on TrustPilot. Their glowing 5-star review here dated Aug 1 mentioning their quick restock and customer care response does not reflect the experiences of other real customers, so it's obviously fake.
3. I definitely do not support companies that a) treat their customers badly, b) fail to take accountability for their actions, and c) are potentially libelous. Kaima Cosmetics, sadly are all these.

1 August 2025
Unprompted review
Rated 1 out of 5 stars

hateful.

I can't trust somebody who is so nasty and hateful and can't even be honest or own up to it.

9 August 2025
Unprompted review
Rated 1 out of 5 stars

Horrible response from the owners “dad”…

Horrible response from the owners “dad” about how the owner Gemma decided to send hateful messages to someone for leaving a bad review. Ella deserves a public apology from the owner via video on social media. Ella at least deserves that!!!!

Without the apology I hope Gemma thinks of all these bad reviews when her company tanks..

8 August 2025
Unprompted review
Rated 1 out of 5 stars

Gemma's a liar

Never support a brand who are disgusting to customers. It was you, Gemma. It wad you, you can never escape this now. Good luck, you're such a wonderful person.

8 August 2025
Unprompted review

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