The London Pass Reviews 24,140

TrustScore 4.5 out of 5

4.4

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent value for money, noting significant savings compared to purchasing individual tickets for attractions. Many appreciate the ease of use and the convenience of accessing numerous sights, often skipping queues and streamlining their visits. People also praise the wide selection of attractions available, encouraging them to explore places they might not have otherwise considered. However, some customers were not happy with the booking process, mentioning confusion regarding attraction points and unclear information about visiting hours or closures. A few also experienced difficulties with bus services, citing long waits and hard-to-find stops. Additionally, some reviewers found it challenging to book time slots for certain attractions through the pass, leading to wasted time and missed opportunities.

What people talk about most

Location

Consumers generally find the location options to be positive, appreciating the wide variety of sights and... See more

Value for money

People report positive experiences with value for money. Many consumers found the pass offers great savings,... See more

User experience

Clients share positive opinions on user experience, highlighting its ease of use for accessing attractions... See more

Price

Customers generally had positive experiences with the price, finding that it offered great savings and... See more

Booking process

Users describe ambiguous interactions with the booking process. Many found it smooth and easy, appreciating... See more

Based on these reviews

Rated 4 out of 5 stars

Everything worked perfect - easy and fast access to very many attractive sightseeings and museums. The Uber Boat trip is great and gives you a free view from the river. Only the Hop-on/ Hop-off-bu... See more

Company replied

Rated 4 out of 5 stars

When I used the London Pass, everything worked perfectly, as it should. I was able to see all the sights I wanted to see at a cheaper price. The only thing that is a bit confusing is that in one p... See more

Company replied

Rated 4 out of 5 stars

We got into the muesums faster and we saved a lot of money and time. We are a bit dissapointed with the buses cause we waited long to get on a bus and the bus stops weren't visibile and hard to unde... See more

Company replied

Rated 5 out of 5 stars

There is a good range of activities available. I think however that's disingenuous to include free activities on the passport as it inflates its value artificially. Having said that, I DID find it e... See more

Company replied


Company details

  1. #77 of 103 best companies in Travel deals

Information provided by various external sources

Discover more & spend less with The London Pass! Visit over 80 attractions in one of the world's greatest cities, including Tower of London, Westminster Abbey, and Windsor Castle at no extra cost - all with one convenient pass. Take in the view from The Shard, sail down the Thames, or learn about London's fascinating Royal history with the only all-inclusive pass. Great savings on admission prices! Learn more on londonpass.com

Learn more about the London Pass

Written by the company

Save Money!
Free entry to your choice of over 80 top London attractions
Save Time!
Skip the lines at a number of selected attractions saving you time during busy periods
Save Stress!
The London Pass has everything you need for the perfect day out helping you make the most of your time in the city

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

24K reviews

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Rated 5 out of 5 stars

It was great

It was great! We visited London tower, London Bridge, st paul’s cathedral , madame T, london eye, user hop on hop off and uber boat🎉

11 November 2025
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Reply from The London Pass

Hello,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

It was a great experience

It was a great experience. I have enjoyed the trip very much. Those three days for both of us were very fruitful as we have covered all the places we have selected to visit. We will remember it.

11 November 2025
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Reply from The London Pass

Hello,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Excelent

Excelent
Works very well.

11 November 2025
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Reply from The London Pass

Hello,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

The card worked perfectly

The card worked perfectly. Didn't had to wait to purchase each ticket and saved a lot of time with it. For the activities we have made, the price was better with the card.

14 November 2025
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Reply from The London Pass

Hi Paula,

We are beyond thankful for your review, and we are so grateful for your kind words. Your feedback is extremely important to us. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 4 out of 5 stars

It is worth it, overall

It's not cheap to get the London Pass, but overall it seemed worth it. It was easy to use for getting into the attractions, though you always have to check the details (booking needed, eligible hours, etc) in the app for each attraction.

14 November 2025
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Reply from The London Pass

Hi Kerstin,

We really appreciate your feedback, and it will be used to help identify gaps and improve our service. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 4 out of 5 stars

Everything worked perfect

Everything worked perfect - easy and fast access to very many attractive sightseeings and museums. The Uber Boat trip is great and gives you a free view from the river.
Only the Hop-on/ Hop-off-bus is not recommended- you spent too much time
to wait for the right bus - because there is no were any information- when they are going.
If you like to plan your trip with important attractions and also love to be flexible to discover others- the pass is perfect.

7 November 2025
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Reply from The London Pass

Hi Vivien,

We really appreciate your feedback, and it will be used to help identify gaps and improve our service. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 3 out of 5 stars

I went to 2 activities and could not…

I went to 2 activities and could not participate due to the venue cancelling prior the previous posted time. I lost a lot of time getting to the places

26 October 2025
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Reply from The London Pass

Hi there, thank you for taking the time to share your experience. We’re really sorry to hear that two of your planned activities were cancelled. We’d like to investigate this further. Please kindly contact us at customerfeedback@gocity.com to allow us to look into this in more detail. We truly care about your experience and appreciate you bringing this to our attention.

Rated 5 out of 5 stars

Totalmente recomendable

11 November 2025
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Reply from The London Pass

Hi Alex,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Easy - Experience - Equality

The access in some icons was super easy. The greatest experience was that you never have to buy a card to get in. One QR-code for more than hundreds of icons.

11 November 2025
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Reply from The London Pass

Hi Roody,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

we saved round about 50% with buying the London Pass

Having that many attractions in one pass was very amazing and good for planning the trip.
We have visited so many places that we have never visited without having the London Pass.

16 October 2025
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Reply from The London Pass

Hi Alexandra,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Great value, great number of activities to choose from, great ease of use at each venue

If you plan on seeing a great number of major attractions in London, this is a money saver that you should take advantage of. Our usage at all venues was seamless. The walking tour around Buckingham palace was superb. Keep in mind, no one can actually see the actual changing of the guard as it occurs in the inner courtyard of Buckingham Palace to which no one has access.

3 November 2025
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Reply from The London Pass

Hello,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Great package for london tour

This package includes most valuable must visit museum, galleries etc.
It is good for first time visitors

7 November 2025
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Reply from The London Pass

Hi Roy,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Great

Great. It helped us very much at our trip to London.

We went to the Tower, Tower Bridge, Shard, Eye, Westminster Abbey, Kensington Palace, Madame Tussauds, Big Bus Tour, Uber Boat on Thames and St. Pauls. The ticket is expensive, but otherwise we would have paid over €200 more.

18 October 2025
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Reply from The London Pass

Hi Christian,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 5 out of 5 stars

Great value

7 November 2025
The London Pass logo

Reply from The London Pass

Hi Evelyn,

We are beyond thankful for your review. This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

The London pass is worth it!

The London pass is worth buying! I saved a lot especially when most of the places I wanted to visit was included in the London Pass.

28 October 2025
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Reply from The London Pass

Hi Pauline,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Very easy to use, VFM

Very easy to use, helpful hints on attractions
Only item to improve...add more attractions like Lords tour, Sherlock Holmes museum, London dungeons, etc

20 October 2025
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Reply from The London Pass

Hi Vivek,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 4 out of 5 stars

Price increase makes the value more…

Price increase makes the value more difficult than in years past. I organized a group of 6 women and planned our days around the London Pass’s list of attractions, their locations and our timeframe. The value of the pass is best utilized with a fair amount of preparation and making reservations for entry.
You must pay attention to when the days open for you to make reservations, and secure your entry time.
So you need to study which places you can walk in to show your pass and which places require your pre printed ticket. I had screenshots of all 6 of our ticket QR codes in addition to the printed passes.

It would have been better if the passes were in our Apple wallets…it was not available June 2025.
Overall we enjoyed our London visit and I was able to make it worthwhile… but prices were much better in 2022 than in 2025. You need to do a serious cost check if you are able to see enough attractions to make it worthwhile.

1 July 2025
The London Pass logo

Reply from The London Pass

Hi Ava,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 4 out of 5 stars

Visit London Like A Pro…

London Pass is the best way to explore the city for someone like me, I can't help but to visit any Art and History museum and exhibition. In addition it has many other options to experience the city like a Londoner. Cinema, cocktail bars, Stadiums and etc. I have to say I never thought that visiting a stadium with a tour guide could be this much fun. Thanks to Albert at Chelsea's Stamford bridge.
Just one thought, I lost the chance to visit a couple of places due to timetable being out of date on the app and I showed up after they were closed. So you need to check the opening hours with a more up to date source like Google or the entity's website.

31 October 2025
The London Pass logo

Reply from The London Pass

Hello,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

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