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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Many people expressed dissatisfaction with various products, noting issues such as changes in formula that led to decreased effectiveness, undesirable results like hair turning a different color than expected, or products leaving hair feeling crispy or claggy. Customers also frequently reported problems with packaging being difficult to open or defective, and some felt that the amount of product provided had been reduced while prices increased. Additionally, many found the customer service to be poor, citing difficulties in getting issues resolved or reaching a human representative. However, some customers also mentioned being satisfied with certain products, particularly specific hair colors, shampoos, conditioners, and mascaras, finding them effective and beneficial for their hair or lashes. A few other people also felt that some moisturizers were non-greasy and improved their skin.

What people talk about most

Product

Consumers find product experiences to be ambiguous. While some reviewers praise specific mascaras for... See more

Quality

Reviewers highlight ambiguous aspects of quality. While some consumers praise products like mascara for... See more

Price

Clients share negative opinions on price. Many reviewers feel that products are overpriced, with some calling... See more

Customer service

People report negative experiences with customer service, expressing deep disappointment and frustration.... See more

Staff

Customers had ambiguous experiences with staff. Some reviewers expressed frustration, citing difficulties in... See more

Based on these reviews

Rated 2 out of 5 stars

You’ve recently discontinued your bouncy and tender product which was a great product and the alternative flex curl bounce is so pooor in comparison. It leaves the curls feeling brittle and dry. If so... See more

Rated 2 out of 5 stars

I was given a sample of foundation which I got from a well known supermarket which was a perfect match so I decided to buy a whole bottle at a later date. The supermarket no longer stocks this shade a... See more

Rated 2 out of 5 stars

I’ve used the l’real excellence cream for years but have recently noticed a reduction in the amount of solution in some packages. (I usually only do my root area). This morning, there wasn’t even enou... See more

Rated 2 out of 5 stars

I have used Recital 9.13 for about 20 years and it had been great and I would have given 5 stars. Recently however, it has changed and seems to give my hair a noticeable pink tinge. So disappointe... See more


Company details


Contact info

1.9

Poor

TrustScore 2 out of 5

585 reviews

5-star
4-star
3-star
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1-star

Hasn’t replied to negative reviews

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Rated 2 out of 5 stars

L'Oréal discontinued product...

I have used the L'Oréal volumising conditioner in the past, it was a cream, it's been changed to a gel and it's absolutely awful, no benefits from new formula no longer use this product.

20 October 2025
Unprompted review
Rated 5 out of 5 stars

What a fantastic product I can't…

What a fantastic product I can't believe how fabulous my hair is after using there new hair range my hair looks so healthy and strong and it feels amazing I absolutely love this product ❤️ I recommend it to anyone.

14 October 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely rubbish light ash comes out mousse brown

Always used preference just been snd bought 2 for £16 in boot states light ash blond ???
That is a joke not a funny one my hair was blond wanted it a bit lighter to match my white roots
Well now I have light brown hair
It’s now the messiest colour I’ve ever used dripped all over my bathroom floor
On top of that got a bright red rash all around my forehead and neck
taking it back to boots tomorrow
Don’t buy ,,

13 October 2025
Unprompted review
Rated 1 out of 5 stars

The new colour protect formula which…

The new colour protect formula which just changed overnight is disgusting. The smell makes me feel so sick. Why change the smell??? And the price has at least doubled. I won’t be buying this anymore. Just awful.

1 October 2025
Unprompted review
Rated 1 out of 5 stars

L'Oréal don't care

I purchased a L'Oréal hair colour. Unfortunately no instructions in the box or on outside package. I emailed L'Oréal to ask for allergy test details and instructions for use thinking they would email these by return. They did not. They stated I would have to return product to store of purchase fo
r refund. I explained that being older and having mobility problems this was difficult for me but they weren't interested no instructions ever emailed to me. Just seen their so called diversity advertisement on ITV this evening where they pretend to be inclusive- what a joke. Disgusting and disgraceful

3 October 2025
Unprompted review
Rated 1 out of 5 stars

TIKTOK Sales - Rep RUDE AND OBNOXIOUS

Unfortunately they are using a known reviewer/sales assistant on TT who is obnoxious and rude to customers who have bought the product from her and have not agreed with said rep. Every review that she is paid for is the same response - positive and buy - she, I am afraid cannot be trusted and the response, should you complain or have a different opinion, once item is purchased, you get a post directed at you, with foul language and berating. The Marketing Dept require to look at this, for their customers they wish to keep. This person is classless and obnoxious, she really requires to be removed from this account - I will not be purchasing anything until she is removed.

23 September 2025
Unprompted review
Rated 1 out of 5 stars

Burnt fade and rashes and not responsibility taken from L’Oréal

#LorealGroup unfortunately my experience with L’Oréal hasn’t been the best, I did a test on my skin and there was seeming to be no reaction. After use of the L'Oréal Paris product my neck came up with a rash and my face got burnt but the product. I contacted them and they are now denying to take responsibility for what has happened.
Im very disappointed that they are allowing products to be used/sold with this kind of reaction, no reaction in my hair but only neck and chest and face! Very disappointing to see what I thought was a reputable brand not taking responsibility for their own products.

I’ve been in paid and discomfort and still only I’m sorry but we regret to inform you we are unable to do anything about it.

Can’t post photos

8 September 2025
Unprompted review
Rated 1 out of 5 stars

Disgusting service

Being such a big company you would think that if you put a complaint to them you would have had someone contact you by now 3 times I have contacted them, and it has now been over 2 months. For such a big company your service is disgraceful and l am really thinking about no longer purchasing any of your products. Everything l buy for hair, moisturisers, makeup l did purchase from you but I will be doing a bit of research to find another company that will actually give you some sort of service. Appalling customer service you have just lost a customer. 😡

28 August 2025
Unprompted review
Rated 1 out of 5 stars

Glycolic gloss ruined my hair permanently

Marketing a protien treatment for damaged hair as a “conditioner” or “shampoo” is extremely shameful. Many girls have their hair ruined permanently from the elvital glycolic gloss. My perfectly healthy virgin hair became stretchy and broke off so easily after using just the conditioner. Its been two months and my curl pattern is gone, and my hair sheds insane amounts. I can barely look at it anymore. BE BETTER and write that this is A TREATMENT FOR BLEACHED, DAMAGED HAIR ON THE PACKAGING. This brand is horrible i swear to God.

6 July 2025
Unprompted review
Rated 1 out of 5 stars

I have been using the same permanent…

I have been using the same permanent blonde colour for over 15 yrs. This colour has changed ( Pearl blonde) it now turns my hair yellow. Why did you change it? Don't try & tell me you haven't because everyone else says the same as me. No I'm not going to send you a before & after picture. Just tell me why you changed the ingredients

6 August 2025
Unprompted review
Rated 1 out of 5 stars

I dyed my hair with L'Oréal hair dye…

I dyed my hair with L'Oréal hair dye yesterday. It was red dye. My hair is bright orange at the roots and dark orange in the lengths. Not a nice auburn, just a gross bright orange that is completely out of my season. A lot of hair fall and I'm gonna have to dye it again shortly to get the right colour. Extremely disappointing, irreversible damage to my hair for nothing.

28 July 2025
Unprompted review
Rated 1 out of 5 stars

Hair colours !

Hair colours !! should be forbidden to sell and probably even be allowed to sue them for a comolete lie! I understand every hair is different but to end up black from buying a 6 level hair colour , and even being 6 level and lighter before dying is unacceptable !! I don't know where else to write this so that many people can see it, but they are not just bad, their products are literally braking the law for false advertisements...never ever buy them!

26 July 2025
Unprompted review
Rated 1 out of 5 stars

Very Disappointed

Ordered aftershave and was told I would be given 4 free samples of other products. Got the aftershave but no samples. Will never use this company again.

20 June 2025
Unprompted review
Rated 1 out of 5 stars

Bought 5.3 golden brown similar to what…

Bought 5.3 golden brown similar to what I already had. Followed the instructions left it in for 25 minutes and ended up with very dark brown hair. Now have to visit a hairdresser to rectify..absolutely fuming! Stay
away from Loreal products absolutely shocking and shite!

12 July 2025
Unprompted review
Rated 1 out of 5 stars

I used to love the Age Perfect 9.13…

I used to love the Age Perfect 9.13 Light Ivory Blonde, now I can't buy it. Put your trust in hair products, then they leave you with a real problem of having to find something to blend. Why stop supplying it worked so well? Still supplied to USA, just not the UK.

27 June 2025
Unprompted review
Rated 2 out of 5 stars

Not enough solution for root area

I’ve used the l’real excellence cream for years but have recently noticed a reduction in the amount of solution in some packages. (I usually only do my root area). This morning, there wasn’t even enough to cover the roots. So disappointing. I would advise others to check the amount of solution and have a back up should you run out! In future, I will buy a product that can consistently provide enough solution to do the job it’s supposed to do.

21 June 2025
Unprompted review

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