Love To Be Natural Reviews 

173
TrustScore 1.5 out of 5

1.3

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Review summary

Created with AI, based on recent reviews

Considering 42 reviews, most reviewers were let down by their experience overall. Consumers frequently reported that their purchases were never delivered after weeks of waiting, and trying to reach customer service through emails or online forms led to complete silence. People also shared frustrating experiences trying to cancel purchases, stating that promised refunds were never processed and they had to contact their banks for help. However, some people mentioned that product availability details were misleading, because items advertised as ready in stock actually required international shipping and faced major delays. Reviewers expressed disappointment over receiving no order confirmation numbers and being left completely in the dark regarding shipment updates.

What people talk about most

Order

Consumers express deep frustration and disappointment regarding their order experiences, highlighting severe... See more

Refund

Users describe negative interactions with refund, highlighting a widespread frustration over unresponsive... See more

Product

Reviewers mention ambiguous feedback about products, noting long delays and items not arriving for weeks or... See more

Delivery service

Reviewers highlight negative aspects of delivery service, frequently reporting missing items and severe... See more

Customer communications

Clients share profound frustration regarding contact issues, consistently highlighting a complete lack of... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Sadly, as I so wanted to love this company, it’s been a torturous process to buy a Mamalila a jacket which I purchased to carry my newborn and then return it as it was too small and the company didn’t... See more

Rated 1 out of 5 stars

Ordered and paid for baby sling 29th November 2025. After numerous emails chasing whereabouts, and lack of response. Placed order directly with supplier in Sweden (which was also £15.00 cheaper)... See more

Rated 1 out of 5 stars

1 star goes out to my bank for retrieving £160. From love to be natural 5 months after my pyrchase that i never received. No emails responded to and she does not post any poor reviews on her site...... See more

Rated 1 out of 5 stars

Just don’t use these people. We sent something back that didn’t fit and we were lucky we paid by PayPal otherwise wouldn’t have got our money back, as they went into hiding and we spent 4 weeks tryin... See more


Company details

  1. Baby shop

Written by the company

We're the UK's largest, specialist online independent babywearing store. You can buy an amazing selection of ring slings, baby carriers and babywearing coats and accessories for newborns, babies and toddlers from LennyLamb, Ergobaby, Didymos, Integra, Little Frog and many more. We've partnered with YOTPO for our customer reviews and you can read nearly 6,000 5 Star Reviews on our website. We score an average of 4.85 out of over 6,000 reviews with Yotpo. https://lovetobenatural.co.uk/reviews-and-testimonials


Contact info

1.3

Bad

TrustScore 1.5 out of 5

173 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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1.3

All reviews

(173)

42 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I bought a twin baby carrier on the…

I bought a twin baby carrier on the 30th of August. They emailed me the following day to say they thought they had the item in stock but they have now realised they don't but expect it to be in stock the following week. I waited and heard nothing so i followed up again and got the same story.

It got to the 18th of September with still no sign of dispatch so I requested to cancel my order. They apologized and accepted my request to cancel and stated I would be refunded in full. It is now a 1.5 months later and I still have not recieved a refund. I have emailed them on the 17th and 30th of October as to when I can expect a refund and have not received any response.

I feel like this company is a scam now as I have paid for something I never recieved and my emails ignored. I would avoid this company completely!!

31 October 2023
Unprompted review
Rated 5 out of 5 stars

Amazing service and amazing advice

Amazing service and amazing advice. Had a free zoom consult after my purchase and the advice Beth gave was incredible. All these little tips and tricks that made using my sling so much more comfortable. I was basically using it wrong lol. Can’t thank you guys enough! This has made parenting so much easier :) :) :)

7 October 2023
Unprompted review
Rated 1 out of 5 stars

Wish I could give 0 starts

Wish I could give 0 starts.

I have bought 2 maternity jackets and a hoodie. But the hoodies was to wear under the jackets. On the 27th of Sep they dispatched the hoodie, but not the jacketts.
When I enqueried why they said they were waiting for a delivery!! They sold something they did not have in stock.
On the 4th of Oct I asked for it to be cancelled. Today is already the 13th and I haven't received an refund yet!

27 September 2023
Unprompted review
Rated 5 out of 5 stars

Great communication and quick delivery

Impressed with this store, it was my first purchase. Great communication and quick delivery. I bought a carrier and a coat on two separate occasions and am very happy with the service and products. Highly recommend!

3 October 2023
Unprompted review
Rated 1 out of 5 stars

Won’t give you your money back

Like many other people have said here, I still have not received my refund after more than 3 weeks, even after they emailed me confirming receipt of my return and that my refund had been processed. I’ve had to chase 3 times, and have now reported the issue to my bank and sought help from Citizens Advice.

1 September 2023
Unprompted review
Rated 1 out of 5 stars

Misleading Returns Information

Misleading returns information on website and poor customer service. Promotes ‘30 days easy returns’ on the main page of the website but doesn’t highlight only 14 days for a refund. Emails got ignored, wouldn’t recommend.

Edit: 25th February was the date of the most recent ignored email. Just took me a while to write my review. Thank you for the sarcastic response- I most definitely had two emails ignored when I requested a refund!

Further email communication from Colin: “I must have thought our lack of reply implied that you couldn't return it outwith the returns period for a refund”

So basically they just ignored me after being caught out by the misleading returns information as they didn’t care and had no intention of helping me. Awful attitude and really would not recommend!

Left a review on their website too that won’t get published as it wasn’t 5 stars.

25 February 2023
Unprompted review
Love To Be Natural logo

Reply from Love To Be Natural

Hey Andrea,

Thank you for your 1 star review!

Although we have no idea who you are. And we haven’t received any emails from you. And have nothing at all from you in our inbox. Or our spam folder.

We certainly wouldn’t ignore an email from you, least of all a return request.

So if you would be so kind as to actually email us with your request / concern / complaint and at the very least give us the opportunity to actually help you, that would be much appreciated!

Have a wonderful day!
Colin

Rated 5 out of 5 stars

Excellent all round service last week

Excellent all round service last week, from the choice available to the advice to how good the website was and to the dispatch and delivery. And free tracked delivery too.

And the staff are very knowledgable I think that deserves a special mention. Beth especially, who was telling me that she's been doing this for 15 years; that level of experience is pretty invaluable and it really comes across. She is able to show you lots of little tips and tricks that she's learned over the years, things you can't learn from videos or if you buy your sling on amazon lol. Plus she's so patient and friendly!

oh and the carrier itself is brilliant, I got a Tula and I really love it. I recommend highly.

9 August 2023
Unprompted review
Rated 5 out of 5 stars

Customer service from Beth was…

Customer service from Beth was wonderful. I’d had real difficulty trying to find a comfortable sling, but honestly half an hour with her and I am finally enjoying Babywearing. She helped me find the perfect sling that’s comfortable and easy to use and suits my needs perfectly. So now I’m happy and my baby is happy. Next step is to get my partner using it too, but one step at a time! Thank you for your patience and kindness Beth it makes these early days as a new mum much more enjoyable.

12 August 2023
Unprompted review
Rated 5 out of 5 stars

Great service

Great service, great product info, great offers and discounts and great delivery.

I had been using a sling from a sling library but I had to rerun it so I was really glad to find it available at Love To Be Natural (it was a Didysling ). I know I have probably said this too many times already but the product and service were both great!

3 August 2023
Unprompted review
Love To Be Natural logo

Reply from Love To Be Natural

Thanks Jacqueline! Really great to hear you love the Didysling, it's been a favourite here for a long time.

Rated 1 out of 5 stars

This company is a scam, DO NOT USE THEM.

I wish I had read these reviews before I purchased anything from this company. They make it intentionally difficult to contact them regarding returning anything, and then when you do contact them you have to argue with them about whether or not you're even allowed to return it before they send you the return address!

I contacted them regarding returning a carrier and at first they tried to tell me that because I tried it on I couldn't return it.

Eventually I got them to send me the address, and when I finally got a refund (over 14 days after they received the item), it was £32 less than I paid!

When I contacted them regarding this, they are saying that they deducted 20% because I supposedly tore off a tag! I took pictures of the item before I returned it and all tags and manuals are intact and I returned it in the original bag it came in. They will not provide evidence of this supposed damage. I tried the item on one time and immediately put it back in the bag. And for this, they have deducted 20%.

DO NOT USE this company. They will try everything to keep your money, even when you return an item that is physically painful when you try it on.

Considering I had to pay nearly £12 just to return the item, I'm now out nearly £45 for an item that I tried on one time and returned in its original condition.

Read the reviews before you purchase from this company, as a lot of other people seem to be having similar issues with them and returns! Absolute scammers.

***Edit***

All I can say is read the reviews on here and you'll see lots of people having similar experiences to me. This company still have provided zero proof that I apparently ripped off a warranty tag, although I took pictures before I sent it back to show that everything was still in the original condition.

It is ridiculous to assert that trying on an item that you bought online without seeing it negates your right to return it. I tried the carrier on ONE TIME in several positions, and found it painful. Colin tried to tell me initially via email that trying it at all meant that it was not eligible for return, which literally goes against the Consumer Rights Act of 2015.

When I argued and then returned it, they initially only returned 80% of what I paid, and then when I called them out on it (and posted this negative review) they sent back another 10%.

The company have now flagged my review on here as containing "illegal or harmful content".

Once again, I strongly suggest you do not use this company. Once you purchase anything from them, they will try to hold on to your money no matter what, I had the item in my possession for no more than 3 days before I emailed them requesting a return address. I tried the item on one time, WITH THE TAGS INTACT, and then spent most of the next day looking through their website to find out how to return (they make this very difficult).

Very shady company. Truly awful treatment.

31 July 2023
Unprompted review
Love To Be Natural logo

Reply from Love To Be Natural

Hi CJ,

Sorry you feel let down, but as you returned the carrier used and with the warranty tags removed we couldn't issue a full refund.

We did however refund you on time and with only a 10% deduction.

Not sure how you had trouble finding returns info as we have it on every page?

Anyway, have a great day!
Colin

Rated 1 out of 5 stars

Carrier never arrived.

Ordered a carrier and made sure the carrier is in stock and ready to ship.
It’s been a month and I still haven’t received the carrier. I have to chase customer support every week and receive the info that they will get to me by end of the week. Which never happens and I’m the one who has to chase them.

20 May 2023
Unprompted review
Love To Be Natural logo

Reply from Love To Be Natural

Hi Yen, many thanks for leaving a review!

As regards the item you ordered, and as per our previous correspondence, the item did have a clearly stated delivery timeframe, however I am very sorry that delays out-with our control impacted your order and that we were not able to get it to you on time.

As requested we have refunded your order in full.

Hope this helps and have a great rest of your day!

Rated 1 out of 5 stars

AVOID Awful Customer Service!!

Edited since response from company! POOR Customer service!!! First of all this company are not publishing the bad reviews on their website! I sent an order back over 3 weeks ago via tracked delivery and have heard nothing!!!! No confirmation that they have received it or and refund! I have sent numerous emails and had LIMITED unhelpful responses they have defiantly not all been replied to like they suggest below!! After I opened a PayPal dispute I revived a refund! The whole process was extremely longwinded over a month and I genuinely believe that they would not have refunded me if I hadn’t gone through PayPal! (I only received a response when I said I had opened claim) A very stressful experience and there items are not cheep!!

18 May 2023
Unprompted review
Love To Be Natural logo

Reply from Love To Be Natural

Hi Eleri,

Many thanks for taking the time to edit the review of your experience.

As per our previous emails I do apologise for the delay with processing your return, the team were very busy in early May, and what with the multiple Bank Holidays things did take a bit longer, but get but we did get all this sorted out for you in the end.

Looking through our correspondence, all your emails were replied to, often within minutes, and at weekends, and they were certainly not limited or unhelpful. I also note you were threatening a PayPal dispute within only days of us having received your return.

Anyway, enjoy the rest of your day!
Colin

Rated 5 out of 5 stars

Ordering my wrap was easy to do online…

Ordering my wrap was easy to do online :)

I chose a lovely stripey Lenny Lamb Ring Sling which I have found to be amazing so far and am using it daily.

It was posted with no plastic packaging which is great.

28 March 2023
Unprompted review
Rated 5 out of 5 stars

Very helpful service

Very helpful service, fast and efficient delivery, would definitely use again.

The site was very helpful in helping me choose a carrier as there is a lot of choice.

Overall very impressed with the quality of our Tula carrier. It is very well made, fits great and is very comfortable. I will look forward to using it daily and as my baby grows.

1 April 2023
Unprompted review
Rated 1 out of 5 stars

Month of delay, no communcation

I ordered an item over a month ago, which was listed on the website as 'in stock' (you can't make purchases for items listed as out of stock). A few days later, having received no dispatch confirmation, I followed up, only to be told that my order was not in stock and it would be a couple of weeks before it was back in. Nearly a month goes by with no further communication from Love To Be Natural, despite me contacting them. I genuinely thought I might have been scammed.

Over a month after I ordered, I received an automated email saying my order has been dispatched. No apology or explanation.

The order was a gift which was obviously very late. If this company had been honest and up-front throughout the process, I could have made arrangements to purchase elsewhere. As it was, I was left on the hook with them.

Delays happen but it is not acceptable to leave customers in the dark - especially when you have already taken my money

12 April 2023
Unprompted review
Rated 2 out of 5 stars

Ordered a wrap March 26

Ordered a wrap March 26. On the website they promise a 3-5 days international shipping within the EU and that they will send an email with tracking information after the order had been dispatched (dispatched within 24 h according to the website.
March 28 I contacted them to ask if the package has been dispatched. I was told it was dispatched but did not receive tracking information. Asked again two days later about the tracking information and finally received a link. And here we are, more than two weeks later and I am still waiting for my package.
Why promise 3-5 days shipping? Why promise to dispatch within 24 hours? Why promise to send tracking information when the package has been dispatched?
Only reason I give 2/5 is because Collin from customer service actually replied quickly and ensured me I will receive the package sooner or later.

26 March 2023
Unprompted review
Rated 2 out of 5 stars

My return took forever

My return took forever. They didn’t comply with the Cobsumrr Rights Act 2015. I had yo send several emails reminding them and ultimately threatening them to get my money back.

30 January 2023
Unprompted review
Rated 1 out of 5 stars

Please do not use this company!!

Please do not use this company!!! I emailed LTBN regarding a return. Sent it back signed for.

Sling was delivered back to the company 6 weeks ago!!!!!

I havent had an update or refund. I have emailed and just been palmed off completely. Scammers and just so disappointed to be losing a big chunk of money. Absolutely disgusting messing around with hard earned money that a family needs in order to feed themselves.

22 March 2023
Unprompted review
Rated 1 out of 5 stars

Very disappointing experience with this…

Very disappointing experience with this company.

Ordered a very expensive baby wearing coat on 14 January. Got an order confirmation, but no shipping notice.

On the 19 January I emailed to ask if the order had been shipped. The reply was that it was delayed en route to LTBN from Mamalila. I pointed out in my reply that the website should have stated that the coat was out of stock but LTBN didn't agree with this. I was told the coat would be due in the following week, then it would be shipped.

I heard nothing the following week so emailed again on the 26 January. I was told it had been delayed again and was told it would now be the following week. On the 29 January I requested the order cancelled and a refund sent because at this point two weeks had passed since I paid for the coat and it hadn't been shipped yet.

LTBN said no problem and sent me the cancelled notice shortly after. However I did not receive the refund in the 2 weeks following this. I disputed the transaction through my bank and received the money back from my bank almost immediately. So I never got the refund direct from LTBN and who knows when I would have got it.

Overall very disorganised company and poor customer service.

12 February 2023
Unprompted review

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