Emma called politely and professionally apologised for the stress caused, admitted they should have done better. She has rectified the account, nothing owing and while systems can get in the way every... See more
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Review summary
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Reviews shaping this summary
After someone drove into my car contacted LV and once I got through, they were helpful, polite and understanding. The repair was organised and car picked up as not drivable. Repairers got car repaired... See more
Company replied
I chose to insure with LV for two reasons. First they are a very large and well respected company and second because their price on a comparative Web site was highly competitive. Indeed it was only ha... See more
Company replied
I have dealt with LV before when my elderly father had a car accident. They allowed me to deal with things and they were very easy to deal with. I have used them this year for my insurance and compare... See more
Company replied
Company details
- #152 of 226 best companies in Insurance agency
Written by the company
LV= General Insurance, part of the Allianz Group, help over 4.5 million customers to look after the things they love such as cars, homes and pets. LV= Life and Pensions help support over a million customers and members to protect futures, families and finances through products such as life insurance and retirement solutions. 💚
Contact info
County Gates, BH1 2NF, Bournemouth, United Kingdom
- lvgicares@lv.co.uk
- www.lv.com
4.5
Excellent
86k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
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Very easy to navigate the website
Very easy to navigate the website. The car insurance application was very quick and easy to complete.
10 June 2026
Reply from LV=
We loved reading this, it's good to hear we were competitive for you. ^Nic
Reply from LV=
That's great! Thanks for your comment Fatai, we want to do all we can to help our customers. ^Phil
Your help line did not identify the…
Your help line did not identify the best vehicle breakdown deal for my wife and I.
Your representative was also difficult to understand and the call was lost before completion of the task. I completed the task online at a better price.
The call also took some minutes to connect. Not a good experience overall!
8 June 2026
Reply from LV=
Thanks for getting in touch about your experience G Griffin. We're sorry you feel this way. We appreciate your feedback, and we’ll review our processes to see where improvements can be made. ^Phil
Reply from LV=
Thanks for taking the time to feed this back, we're pleased we could help! ^Phil
Lv failed to set up direct debit…
Lv failed to set up direct debit payment despite several enquiries .. Received Default notice which was very upsetting ., However this was fortunately put aside with a payment over the phone .. extremely indifferent administration !! We cancelled policy
10 June 2026
Unprompted review
Reply from LV=
Thanks for getting in touch about your experience Austin. We're sorry you feel this way. We appreciate your feedback, and we’ll review our processes to see where improvements can be made. Many thanks, David.
Great claim support
My recent car claim was handled with efficiency and helpfulness. LV's support was very good, which is important in those circumstances.
12 June 2026
Reply from LV=
That's great! Thanks for your comment Karen, glad to hear our team members are great! Many thanks, David.
Very competitive price
I chose to insure with LV for two reasons. First they are a very large and well respected company and second because their price on a comparative Web site was highly competitive. Indeed it was only half the renewal quotation I received from my current insurer. Signing up for the policy was quick and easy. The Web site was clear and straightforward. I now only hope that they won't increase my next year's fee by over thirty percent as my current insurer did. I prefer a fair and stable price, not stratospheric changes which continually forces the customer to find a new company. I live in hope.
10 June 2026
Reply from LV=
Thanks for getting in touch Martin, it's good to hear we were competitive for you and glad to hear the website was easy to use! Many thanks, David.
Decent cost for my insurance
Decent cost for my insurance hopefully I will never have to use it
The website was annoying as it cut out several times and I had to start again
16 June 2026
Reply from LV=
Thanks for taking the time to feed this back Laurence, it's good to hear we were competitive for you. We appreciate your feedback, and we’ll review our processes to see where improvements can be made. Many thanks, David.
Reply from LV=
That's great! Thanks for your comment Susan, glad it went smoothly for you :) Many thanks, David.
I was offered a much cheaper price for my car, and home insurance cover.
I was offered a much cheaper price for my car, and home insurance, and a good cover with LV compared with my previous insurance company, the website is easy to navigate etc, so far pleased. Thank you.
12 June 2026
Reply from LV=
That's great feedback Sonya, it's good to hear we were competitive for you and glad to hear the website was easy to use! Many thanks, David.
Very helpful through out the claims /…
Very helpful through out the claims / repair process.
19 June 2026
Reply from LV=
It's always nice to hear lovely feedback like this Gary, glad to hear our team members are great! Many thanks, David.
I've been with Lv for many yrs and now…
I've been with Lv for many yrs and now have introduced my son to them
9 April 2026
Reply from LV=
That's great! Thanks for your comment Robert, we want to do all we can to help our customers. Many thanks, David.
Reply from LV=
Thanks for leaving us a review, Carol, it's good to hear we were competitive for you.
As I have always found a great service…
As I have always found a great service and range of products.
12 June 2026
Reply from LV=
Thank you for your kind words, we want to do all we can to help our customers.
Service was straightforward.
12 June 2026
Reply from LV=
Thanks for getting in touch, we're glad it went smoothly!
Ever so helpful
12 June 2026
Reply from LV=
Thanks for getting in touch, Patrick, we're pleased we could help!
Happy with the quick quotation and the…
Happy with the quick quotation and the quick set up also really please with the quote too, would highly recommend others to get insurance this service
12 June 2026
Reply from LV=
That's great! Thanks for your comment, Martin, glad to hear you found our website easy to use.
Reply from LV=
Thanks for leaving us a review Michael, glad to hear you found our website easy to use. ^Lisa
A welcome reduction for a second policy with LV.
I renewed my car insurance with LV over the phone as the website was out of order.
When I added the need to cover my insurance they reduced the policy by I seem to remember at least £50.
15 June 2026
Reply from LV=
That's great feedback Paul, it's good to hear we were competitive for you. ^Lisa
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