REQUESTED 20 WORKING DOG CHICKEN AND TRIPE FROM COUNTER . SALES LADY REQUESTED FROM BACK ROOM AS NOT ENOUGH IN DISPLAY CABINET. BACK ROOM STAFF CAME OUT WITH TOTALLY WRONG ORDER. I DECIDED TO T... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Great product, quick delivery and excellent customer service from staff who I believe do genuinely use the products with their own pets and can offer solid advice. The 1 kilo pack is split into 2 x 50... See more
Company replied
Our dogs have thrived on Natural Instinct complete raw food since they were puppies, eating every morsel of every meal until their bowls are empty. The online ordering process is easy and any telepho... See more
Company replied
Just got a new puppy and wanted to continue same food as breeder was giving them to prevent upset stomach. Was give code by breeder and 5 kgs free. Goodness service , delivered frozen so could put s... See more
Company replied
Company details
- #116 of 156 best companies in Pet Care Store
- #78 of 93 best companies in Animal feed shop
- #63 of 87 best companies in Food Manufacturer
- #56 of 72 best companies in Food producer
- #10 of 15 best companies in Frozen food manufacturer
- #208 of 262 best companies in Pet shop
About Natural Instinct
Written by the company
At Natural Instinct, we are passionate about pets and believe that a healthy diet is just as important for them as it is for us. That’s why we provide complete and balanced raw dog food, made from the finest natural ingredients and packed with essential nutrients.
We believe in feeding as nature intended—a raw diet that supports optimal health, energy, and wellbeing. Our frozen raw dog food is made with high-quality, human-grade meats, fresh vegetables, and natural supplements, ensuring every meal is nutritionally balanced and free from artificial additives, colours, preservatives, and fillers.
We make raw feeding simple and stress-free. Our convenient frozen raw dog food is delivered straight to your door, ready for you to defrost, serve, and watch your pet enjoy. Whether you’re transitioning your dog to a raw diet for the first time or looking for high-quality, natural meals, we have a variety of recipes to suit all breeds, sizes, and dietary needs.
Shop here
Switching to a raw diet has never been easier. Whether you're new to raw feeding or a long-time advocate, we offer expert guidance and advice to help you make the best choice for your pet. Our website is filled with helpful resources, including transition guides, food calculators, and FAQs to ensure a smooth transition.
Give your furry friend the very best with Natural Instinct—pure, wholesome, and natural raw dog food that helps them thrive!
Visit our website and discover why so many pet owners trust us for premium raw dog food.
Contact info
Units 10‑12, Trade City Frimley, GU16 7AL, Camberley, United Kingdom
- 01276 608500
- hello@naturalinstinct.com
- www.naturalinstinct.com
4.5
Excellent
1K reviews
Replied to 98% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Big improvement on last order
Big improvement on last order
Arrived within two days with everything I requested
Happy to order again
30 January 2026
Reply from Natural Instinct
Hello Peter
Thank you so much for your feedback.
We’re really pleased to hear there was a big improvement compared to your last order and that everything arrived within two days as requested. That’s exactly the standard we aim for.
We truly appreciate you giving us another chance and are delighted to hear you’re happy to order again.
Kind regards
Megan
'Probably' the best value raw dog food…
'Probably' the best value raw dog food available. My Dobermann absolutely loves it and I like the fact that its both affordable and delivered to my door.
5 February 2026
Reply from Natural Instinct
Hello John
Thank you so much for your brilliant review!
We love the “‘probably’ the best value”, we’ll gladly take that! It’s fantastic to hear that your Dobermann absolutely loves the food, and that you’re enjoying the convenience of having it delivered straight to your door at an affordable price.
Your support and feedback truly mean a lot to us. Thank you for choosing us for your dog’s raw food.
Kind regards
Megan
Easy to order
Easy to order. Delivered next day in excellent packaging for frozen goods
29 January 2026
Reply from Natural Instinct
Hello Steve
Thank you so much for your 5-star review!
We’re delighted to hear that you found the ordering process easy and that your delivery arrived the next day in excellent condition. We take great care with our frozen packaging to ensure everything reaches you perfectly.
We really appreciate your feedback and look forward to serving you again soon!
Kind regards
Megan
Reply from Natural Instinct
Hello Lynne
Thank you so much for your 5-star review!
We’re thrilled to hear that your dogs love the food and that you were happy with the quick delivery. That’s exactly the experience we aim to provide.
We really appreciate your support and look forward to delivering for you again soon!
Kind regards
Megan
Reply from Natural Instinct
Hello
Thank you so much for your 5-star review!
We’re delighted to hear you’re happy with both the quality of our food and the service you received.
We truly appreciate your support and look forward to serving you again soon.
Kind regards
Megan
Reply from Natural Instinct
Hello Peter
Thank you for your 5-star review!
We’re really pleased to hear that your order was placed and delivered smoothly with no hassle.
Thanks so much for your support, we really appreciate it.
Kind regards
Megan
Amazing product great timescale…
Amazing product great timescale delivery was on time and frozen
2 February 2026
Reply from Natural Instinct
Hello Emily
Thank you so much for your great review!
We’re really pleased to hear you’re happy with the product and that delivery was on time, with everything arriving frozen as it should.
Thanks for your support, it’s much appreciated.
Kind regards
Megan
Hassle free, great food
Been feeding Natural Instinct for 10 years, the dogs love it, their coats are shiny, teeth good and they always lick their bowls clean. It’s hassle free ordering and arrives next day. I’ve only ever had one issue with delivery and the customer service was excellent.
28 January 2026
Reply from Natural Instinct
Hello Victoria
Thank you so much for taking the time to leave such a wonderful review. We’re thrilled to hear you’ve been feeding Natural Instinct for 10 years and that your dogs are thriving on it, from shiny coats to clean bowls!
It’s great to know ordering and delivery have been hassle free, and that our customer service was able to help when needed.
We really appreciate your continued support.
Kind regards
Megan
Easy to order and received in time
27 January 2026
Reply from Natural Instinct
Hello Tracy
Thank you for your review! We’re pleased to hear your order was easy to place and arrived on time.
We really appreciate your support.
Kind regards
Megan
Great for poo!
We are using the puppy food as a follow on from the breeder. First time feeding raw and the puppy loves it, is growing well on it and the small, perfectly formed amounts of waste (poo!) are a bonus.
Great to spread on licky mats or in a licky bowl.
Guy I talked to for my first order was friendly, informative and asked all the right questions.
2 February 2026
Reply from Natural Instinct
Hello Kathryn
Thank you so much for your brilliant review!
We’re really pleased to hear your puppy is loving the food, growing well on it, and that you’re seeing the benefits already (including the “perfectly formed” poo!). It’s great to know you’re finding it versatile for licky mats and bowls too. We’re also glad the team member you spoke to was friendly and helpful, especially for your first raw-feeding experience.
Thanks again for choosing Natural Instinct and for taking the time to share your experience.
Kind regards
Megan
Absolutely brilliant company to deal…
Absolutely brilliant company to deal with from ordering to delivery.
27 January 2026
Reply from Natural Instinct
Hello Jan
Thank you so much for your lovely review! We’re really pleased to hear you had such a great experience from ordering through to delivery.
We truly appreciate your support.
Kind regards
Megan
Great product and fast delivery
Great product and fast delivery, will continue to use.
2 February 2026
Reply from Natural Instinct
Hello Andrew
Thank you for your great review! We’re really pleased to hear you’re happy with the product and the fast delivery.
We look forward to continuing to support you.
Kind regards
Megan
9.5 years of feeding Natural Instinct
I have two giant breed Russian Blacks (55kg) aged nine and a half years who have been fed on Natural Instinct for their entire lives. I am committed to raw feeding. They are pictures of health and have experienced few digestive upsets. I tend to buy the Working category as they are very muscular dogs and it seems to suit them. I have also been really pleased with the frozen sprats and lamb lites as a supplement/treat. Unfortunately, lamb lites have become too expensive recently for me to justify…I hope sprats don’t follow.
Positives:
The food is consistent in character, which helps with stomach health, with a good nutritional spec.
The most positive thing that has happened in all the time I have been buying has been the swap from polystyrene to cardboard insulation in delivery. The old polystyrene boxes were a NIGHTMARE: even though they worked well they invariably arrived broken and my house will never be free of the bits of polystyrene which managed to get everywhere. The new all cardboard system works really well and food remains frozen…plus everything can be recycled. Well done Natural Instinct.
Delivery by DPD is pretty good, although some plastic packs do get broken when boxes are moved around in transit.
Any issues are always dealt with efficiently and promptly by friendly office staff. Thank you.
Negatives: because of size of my dogs I spend thousand pounds a year with Natural Instinct : I really would like to see some sort of loyalty/ reward discount for higher volumes. The Rewards Trail began to address this but has been discontinued. This disappoints me and with rising costs all round I am looking at competitors to evaluate what they offer. This is the only reason I have only given a four star review.
So, in summary:
Great service and product for 9.5 years.
The replacement of polystyrene insulation boxes by cardboard is a great move.
The high cost and lack of bulk/ long term customer rewards has become an issue for me.
26 January 2026
Reply from Natural Instinct
Hello Paul
Thank you so much for taking the time to leave such a detailed and balanced review, and for feeding Natural Instinct for the past 9.5 years. We’re absolutely delighted to hear that your Russian Blacks have thrived on our food and continue to be pictures of health.
It’s great to know the Working range suits them so well, and that you’ve been pleased with supplements like the frozen Sprats and Lamb Lites. We really appreciate your positive feedback on the consistency and nutritional quality of the food, as well as your kind words about our Customer Service team.
We’re especially pleased to hear your thoughts on the move from polystyrene to cardboard insulation. Sustainability is important to us, so it’s fantastic to know this change has made such a difference while still keeping food frozen in transit.
We completely understand your concerns around rising costs and the lack of a long-term or high-volume loyalty reward, and we appreciate you sharing this feedback so openly. This is something we’re always reviewing, and feedback like yours is invaluable.
Thank you again for your loyalty and honesty, it truly means a lot to us.
Kind regards
Megan
Just what it says on the tin
We were told about your food from another dog owner. Delivery was prompt and the food packed very well
2 February 2026
Reply from Natural Instinct
Hello Tony
Thank you for your review! We’re really pleased to hear you were recommended to us and that your delivery arrived promptly and well packaged.
Thanks for choosing us, we really appreciate your support.
Kind regards
Megan
Good quality food
Good quality food Easy to order and turned up promptly when it said it would.
31 January 2026
Reply from Natural Instinct
Hello Adrian
Thank you for your review! We’re pleased to hear you’re happy with the quality of the food, found it easy to order, and that your delivery arrived on time.
We really appreciate your support.
Kind regards
Megan
Said you received a discount of 20% and…
Said you received a discount of 20% and this was not the case, terrible customer service
26 January 2026
Reply from Natural Instinct
Hello Helen,
Thank you for taking the time to share your feedback. We’re sorry to hear about your dissatisfaction with the service you received.
We understand your frustration regarding the discount. I can see you had contacted us regarding the discount, and as mentionedbecause your first order had already been placed, we were unfortunately unable to issue a discount code.
We truly appreciate your interest in our products and hope you may consider giving us another opportunity in the future. If you need any further assistance, please don’t hesitate to contact us—we’re always happy to help.
Kind Regards
Ellie.
Just got a new puppy and wanted to…
Just got a new puppy and wanted to continue same food as breeder was giving them to prevent upset stomach.
Was give code by breeder and 5 kgs free.
Goodness service , delivered frozen so could put straight into freezer.Would recommend.
31 January 2026
Reply from Natural Instinct
Hello Pamela
Thank you for your lovely review!
We’re delighted to hear that your new puppy is enjoying the same food as from the breeder and that the 5kg freebie worked well for you. It’s great to know our service and frozen delivery made it easy for you to store.
Thank you for recommending us!
Kind regards
Megan
My dogs love this food
My dogs love this food, and have been on it all their lives, Ruby is 12 and Riggles is 9. With very speedy delivery. I am delighted not only with the food, but the service too
26 January 2026
Reply from Natural Instinct
Hello
Thank you so much for your lovely review!
We’re delighted to hear that Ruby and Riggles have been enjoying our food all their lives, and it’s wonderful to know they’re doing so well at 12 and 9 years old. We’re also pleased you’re happy with the speedy delivery and service.
Thank you for your continued support, it really means a lot to us.
Kind regards
Megan
Reply from Natural Instinct
Hello Tony
Thank you for your great review! We’re really pleased to hear you’re happy with the product and that it arrived promptly.
We really appreciate your support.
Kind regards
Megan
I have already given you feedback
I have already given you feedback. My puppy refused to eat the food and I had to buy an alternative from the pet shop. I may try your food again when she is a bit older and no longer needing puppy food.
23 January 2026
Reply from Natural Instinct
Hi Heather,
Thank you for your feedback.
We are sorry to hear that your puppy refused to eat the food. We would be happy to run you through some options moving forwards if you would like us to.
We would love the opportunity for you to give us another go.
If you could like to give us a call, then please do on 01276608500 and one of our team would be happy to help.
Kind regards,
Jamie
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