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Review summary

Created with AI, based on recent reviews

Considering 1,065 reviews, most reviewers were let down by their experience overall. Many customers expressed significant dissatisfaction with the customer service, describing it as unhelpful and unresponsive. Issues with orders were frequently reported, including incorrect items, missing products, and problems with delivery services, often citing delays and a lack of communication. Furthermore, numerous people encountered difficulties with the refund process, with many stating that refunds were denied or significantly delayed, even after items were returned. Conversely, a small portion of people were satisfied with their purchases, praising the quality and durability of some products, and finding the shipping fast and reliable. However, some customers also mentioned receiving wrong sizes or experiencing product defects shortly after purchase, and others highlighted concerns about the availability of popular items for regular customers due to reselling practices.

What people talk about most

Product

Consumers find product quality and availability to be ambiguous. Many reviewers express disappointment with... See more

Customer service

Users describe negative interactions with customer service, citing horrible customer care, no real... See more

Order

Reviewers express significant dissatisfaction with their order experiences. Many customers report issues such... See more

Delivery service

Clients share negative opinions on delivery service. Many customers report issues such as parcels being... See more

Refund

Reviewers highlight negative aspects of refund. Many customers report significant delays, with some waiting... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Bought a pair of boots for my son. 60euro and they are pure crap. I would compare them to the feel of a plastic milk carton. Nikes quality has gone down big time. I buy all nike boots but going by the... See more

Rated 1 out of 5 stars

Incompetence. Either their warehouse workers responsible for securely packing parcels are to blame, or the courier DPD (specifically Dagenham depot) are to blame for stealing the items. The driver tur... See more

Rated 1 out of 5 stars

Bought from Nike despite other retailers having much better prices as I thou the experience would be better. Wrong! Product not delivered. Some random house photo as proof of delivery.... See more

Rated 1 out of 5 stars

Nike doesn't make wkde shoes for children and it's very damned frustrating! Sick of their poor selection. I aready started back wearing Reeboks and Sketchers. Switching the grandkids.


Company details

  1. Activewear shop
  2. Clothing Shop
  3. Shoe shop
  4. Sportswear Shop

Information provided by various external sources

Experience sports, training, shopping and everything else that's new at Nike.


Contact info

1.6

Bad

TrustScore 1.5 out of 5

13K reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Incompetence

Incompetence. Either their warehouse workers responsible for securely packing parcels are to blame, or the courier DPD (specifically Dagenham depot) are to blame for stealing the items. The driver turns up to my house saying “maybe they forgot to pack the item” handing us an empty box which has clearly been tampered with. Nike want 2 weeks to investigate before issuing a refund. I have video evidence from the ring doorbell camera. Nike customer service is pathetic. Im no doing a chargeback i dont care of you blacklist me im not purchasing from nike.com again

11 April 2026
Unprompted review
Rated 1 out of 5 stars

Nike reputation in the trash

This is a little unacceptable from a global giant like Nike, I order a tracksuit online, they only sent me the top half of it, when I complained directly to them, after making me take a ridiculous amount of pictures and send them, rather than just send me the trousers to solve the problem, they asked me to send back the top, process a refund and then reorder the tracksuit again when the only thing they had to do to rectify their mistake was send the trousers, not only that, but when I tried to search for the tracksuit again it said no longer available, like Nike was trying to scam me, very unhelpful agent dealing with the query also

29 January 2026
Unprompted review
Rated 1 out of 5 stars

Shocked that is hard returning a faulty item to Nike Store.

I was shocked in all honesty to see such Low rating here on Trustpilot but I can understand why from my experience today, I basically had a faulty pair of trainers where the heal had worn away on both shoes, I purchased them from the Bournemouth store on the 3rd Sept 2025, I went to the stall today whereby the manager explained they have a system where I phone a number the store gives me for online support and they are meant to send me a link so I can upload images of the faulty trainers so when I got home I took the pictures and made the call to London Nike, when on the phone they explained they only delt with online orders! and that the store should deal with it! I then had to make my second trip back to the Bournemouth store where they explained again I would need to do the same process, I then explained I had already tried to do it and was not going anywhere as I had already been through the process the store explained, anyway they did eventually give me a refund but this has been bittersweet for me so will not likley purchase Nike again... what a headache!

11 April 2026
Unprompted review
Rated 1 out of 5 stars

A new product went online today at 8am

A new product went online today at 8am, i signed in, verified myself and picked product but site kept crashing when putting card details in. Tried 3 times before being notified product sold out.
Contacted live messenger to be told try again when they come back into stock. I won’t be…

11 April 2026
Unprompted review
Rated 1 out of 5 stars

Very bad

Very bad, they haven’t refunded my money in 4 months, every time I call they say the same thing that they will follow it up, nothing happens

10 February 2026
Unprompted review
Rated 3 out of 5 stars

Downhill tendency

Solid player tennis here, and it may be just me, but I feel Nike tennis has gone downhill since they let go Roger Federer.

12 March 2026
Unprompted review
Rated 1 out of 5 stars

Order Online with caution / No Delivery, No Proof, No Resolution,

I rarely leave reviews, but this experience has been extremely frustrating.

It has now been nearly 6 weeks and I still have not received my item or a refund. There is no valid proof of delivery the image provided does not show my address, any identifiable location, or any person receiving the parcel.

The “proof of delivery” also does not clearly show the parcel at my address or any confirmed handover. There is therefore no reliable evidence that the item was delivered, yet this has still been used to deny my claim.

Throughout this process, I have also been given inconsistent and misleading information. I was initially told I would receive a refund within 24 hours, then later told I would not, followed by the matter being “internally investigated.” This was communicated over two weeks ago, and there has still been no update or resolution.

Despite escalating the issue through PayPal, they have failed to respond there as well.

It is also concerning to see the current low Trustpilot rating, which reflects wider issues in how customer service and complaints are handled. When a company cannot provide clear delivery evidence yet continues to withhold a customer’s money, it raises serious concerns about trust and accountability.

Customer reference: C01569141694

For a company of this size, the lack of accountability, poor communication, and failure to resolve a straightforward non-delivery is unacceptable.

I would strongly advise others to be cautious when ordering, particularly if anything goes wrong resolving issues appears unnecessarily difficult and prolonged.
M Christopher

26 February 2026
Unprompted review
Rated 1 out of 5 stars

Nikes carrier dpd are thief’s

Companies an absolute shambles no communication fobbed off with emails paid 175 for these high in demand pink foam Nike 95s for my daughters birthday 27th march they were attempted once by dpd then went missing over a week now been returned to sender without actually trying to deliver my goods. Nike are helpless only willing to refund than to actually send these out to me! First and last time I buy directly from Nike

8 April 2026
Unprompted review
Rated 4 out of 5 stars

Good

Bought new shoes from JD sport I really like them. Very comfortable and look super nice.

1 April 2026
Unprompted review
Rated 1 out of 5 stars

Terrible customer service and have kept my money. Avoid!!

If I could give a 0 review I would. I purchased 3 T shirts from the Nike website, but they didn’t fit, so I sent them back, but I received a refund for only 1, I contacted them on their online
chat where I was told they had problems scanning all the returns, the customer service agent escalated this to the returns department, I received an email 5 days later stating my refund request cannot be processed, I contacted the page again who told me to respond to the email, but when I tried to respond to the email, I received a message stating it was an unmonitored mailbox, so I phoned customer service, who then told me to contact the help page again, which I did, only to be told to email the unmonitored mailbox and that they do not have an email address for customer services. The service has been appalling for such a big company and they have stolen my money.
My next step is a charge back with the bank, so I can get my money back.
I will not be shopping at Nike again, also I have seen other people have had the same issue.

AVOID!!

19 March 2026
Unprompted review
Rated 2 out of 5 stars

Frustration regarding Air Jordan 1 VAA Alaska releaseSubject


Dear Nike Team,
I am writing to express my deep frustration and disappointment regarding the release of the Air Jordan 1 VAA “Alaska”.
What should have been an exciting launch for loyal customers turned into a complete lack of fairness and transparency. It genuinely feels like customers who have supported your brand for years are being ignored, while most of the stock appears to be backdoored before it ever reaches the public.
I find it difficult to understand the logic behind a Tier 0 release when, in practice, there is no real opportunity for genuine customers to purchase the product. This creates a sense that the system is not only flawed, but also poorly controlled.
It is simply not normal to organize releases exclusively through Tier 0 stores when, in reality, a significant portion of the stock disappears before ever reaching the end consumer. This is not good publicity for a brand as iconic and respected as Nike.
I am someone who genuinely wants to wear the product and appreciate the beauty of the design. However, pairs consistently end up in the hands of resellers, which ultimately destroys the hype and the aura that made these releases special in the first place. At the very least, there should be better control over stock allocation and in-store distribution.
Looking ahead to upcoming releases such as the “Brick after Brick” drops and Travis Scott Air Jordan 1 Lows, it is becoming increasingly clear that regular customers barely stand a chance to purchase these products at retail. Losing a raffle because of high demand and low stock is completely understandable — that is part of the hype. However, not even having a fair chance due to bots or backdoor practices at store level, without any visible control from Nike, is simply unacceptable.
I want to be clear: I do not want Nike to lose its position in the sneaker market. I do not identify with other brands like New Balance, adidas, or designer sneakers. That is precisely why this situation is so frustrating — because it comes from a brand I have supported for years.
I am aware that this message may not reach decision-makers within your company. However, I also know I am far from the only one feeling this way. Many loyal customers are growing increasingly frustrated with these practices, and it is no surprise that competing brands are beginning to gain ground.
Personally, I have owned over 200 pairs of Nike sneakers over the years. While this may seem insignificant from a corporate perspective, it reflects a level of loyalty that is now being tested. Customers like myself are becoming tired of what feels like an unfair and opaque release system.
Finally, it is particularly disappointing to see a release associated with Virgil Abloh handled in this manner. His message was “You can do it too.” Unfortunately, what this release communicates instead is: “You can backdoor it too.”
This launch was, quite frankly, a disgrace, and a clear lack of respect toward the community that has supported your brand for so long.
I sincerely hope Nike takes this feedback into consideration and works toward a more transparent and fair system in the future.
Kind regards,
Jorge Silva e Castro

3 April 2026
Unprompted review
Rated 1 out of 5 stars

I returned a pair of trainers back in…

I returned a pair of trainers back in October 2024 in the original box using the barcode provided through In Post.
Nike advised no refund would be issued as the item received by them was ‘A non Nike product’. No further details have ever been given to me regarding what they did receive back just emails stating they would not refund me . I have been trying to get more information on this ever since and Nike have been absolutely APPALLING in responding and assisting with this . Avoid this company at all costs . I have never encountered such poor customer service . I even wrote a complaint letter and this was sent back to me as ‘return to sender’. I will not be paying for an item that I returned back, I fulfilled my obligation as a consumer. If the wrong label was put on the package by the courier ( In Post) that is not my responsibility. It is also defamation of my character that Nike have suggested that I posted anything back other than the original item purchased. This will now be taken to court .

3 April 2026
Unprompted review

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