We have purchased at least 6 cars through Norman Motors over the years and our latest purchase reflects our previous positive experiences. The only car dealership we will deal with, as the cars are a... See more
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Norman Motors – Trusted by Dorset Drivers Since 1953 As Dorset’s oldest family-run used car dealership, Norman Motors has proudly served the community for over 70 years. Built on honesty, integrity, and genuine customer care, we’re committed to building long-term relationships through trust and outstanding service. High-Quality Used Cars, Expertly Prepared With nearly 200 hand-picked vehicles across our Bournemouth and Poole sites, we offer something for everyone — from family SUVs to sporty coupes. Every car undergoes a thorough inspection by our expert technicians and is immaculately prepared by our in-house valeting team. A Friendly, Pressure-Free Experience At Norman Motors, you’ll never face pushy sales tactics. Our team is here to offer honest advice, helping you find the right car at your pace — for a relaxed and enjoyable experience from start to finish. Support That Goes the Extra Mile Your experience doesn’t end at handover. We offer industry-leading warranty packages — Optimum and Optimum Plus — for complete peace of mind, with extended coverage options tailored to your needs. On-Site Service Centre Our modern Service Centre features the latest diagnostic equipment and skilled technicians to keep your car performing at its best — long after you drive away. Flexible Finance Solutions In partnership with MotoNovo Finance, we provide flexible finance options from just 9.9% APR. Apply online for quick approval or speak to our team for personalised guidance. Why Choose Norman Motors? ✅ Trusted, family-run business for over 70 years ✅ Nearly 200 premium used cars in stock ✅ Expertly prepared and fully inspected vehicles ✅ No-pressure, customer-first approach ✅ Market-leading warranties and aftercare ✅ Competitive finance options Whether you’re buying your first car or your next, discover the Norman Motors difference — where quality, trust, and genuine care come as standard.
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214-222 Wallisdown Road, BH10 4HZ, Bournemouth, United Kingdom
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Great purchasing experience, we live miles away and the whole purchasing journey from start to finish was great. Efficient and clear communication

Reply from Norman Motors
Brilliant service from start to finish from the Team at Normans. Especially Richard who professional and supportive throughout. Thank You

Reply from Norman Motors
I recently purchased a new car and had an amazing experience from start to finish. The service was fantastic, the turnaround was impressively quick, and the whole process felt smooth and enjoyable. The car itself is beautiful, perfect timing for summer with it being a convertible!
I would highly recommend to anyone looking for a hassle-free car buying experience.

Reply from Norman Motors
Had a wonderful experience buying a car from Ben at Norman motors. Really fast, reliable and efficient.
Thanks again Ben,
2 happy customers!!

Reply from Norman Motors
I was recommended Norman motors by 2 different people as a reputable dealership, when I was looking to buy a new car. I was on a limited budget but also spending the most id ever spent on a new car, I was extremely nervous. My knowledge of cars is extremely limited. I looked through lots of options on auto trader but ultimately choose to go and have a look at the forecourt to see what was available. Clyde was the first person I spoke to and instantly put me at ease, he helped me with a test drive of one vehicle and informed of another within my price range which I later test drove with Neil's help. I also in the process was looking at other options. I have to say that due to the kindness of Clyde, Neil and the other team members I met I decided I wanted to purchase a car from Norman motors. They answered all my questions and explained it in a way that made me feel respected. In a world where car salesmen dont always have the best reputation these guys couldn't of been further from that. The dealership have throughly checked the vehicle over and ensured they've fixed any know faults. Im sure most dealerships may offer what I have detailed above but ive also heard of so many garages who dont work to the level of standard above. If you are considering using Norman motors I would like to think this review helps you making that decision on wether they are trustworthy or not. Thank you Clyde and Neil im over the moon with my new car!

Reply from Norman Motors
I viewed and subsequently bought an Audi electric car from salesman Mr Stevens at all times he went over and above to help. He explained everything about the car with professionalism. He ensured that the car was 100% ready to collect.
I highly recommend this company.

Reply from Norman Motors
Very welcoming dealership, super helpful staff that kept me informed throughout my purchase and more importantly afterwards with a courtesy call to check all was well and to thank me for my custom. Car was beautifully presented and had a brand new mot and service. Jonathan and the other guys at the Bournemouth branch made my purchase from initial enquiry to driving away an absolute pleasure. Highly recommended.

Reply from Norman Motors
Recently bought a second hand car from Neil. He was very helpful and made sure the transaction went very smoothly and the car was immaculate when i collected it. Thank you, loving my new car!

Reply from Norman Motors
Goos service good knowledge on cars. Would recommend to anyone about using Norman motors

Reply from Norman Motors
I would like to share my positive experience following my recent purchase of a new car from Norman Motors.
From start to finish, the service I received was excellent. Neil, the sales representative who assisted me, was exceptionally polite, professional, and helpful throughout the entire process. He took the time to answer all of my questions clearly and made the experience smooth and enjoyable.
I truly appreciate the high level of customer care and would not hesitate to recommend Norman Motors to others. Thank you again for such a pleasant experience.

Reply from Norman Motors
Excellent service from Stuart, as I was based in Leicester, it would have been a long drive to Bournemouth (so purchased the vehicle online), and had it delivered. Took it out on road test with delivery driver, everything was fine with vehicle, fab service from Norman Motors, would definitely use again and recommend them to anyone looking to buy a car, very helpful and trustworthy 👍😊

Reply from Norman Motors
I recently traded in my car at Normanmotors and had a genuinely positive experience from start to finish. The staff were welcoming, knowledgeable, and never pushy, which made the whole process feel relaxed and straightforward.
They offered me a fair and transparent valuation for my old car, clearly explaining how they arrived at the figure. I appreciated that there was no pressure to accept immediately, and they were happy to answer all my questions.
The selection of newer vehicles was impressive, with a range of well-maintained options to suit different budgets. Once I chose my new car, everything was handled efficiently — from paperwork to arranging collection. The team kept me informed throughout, and there were no hidden surprises.
Overall, the customer service was excellent, and the entire trade-in process was smooth and hassle-free. I would definitely recommend this garage to anyone looking to upgrade their car with confidence.

Reply from Norman Motors
First thing I would like to say is a very big thank you to Jonathan for making the whole experience fantastic from start to finish I couldn't have asked for better.
I visited the showroom in poole as I was in the market for a used car that was in good condition and had been looked after with service history. I am pleased as to be writing this review that I found such a thing. They have a wonderful selection of cars that all look wonderful and clean, unfortunately for me a lot of them were out of my price range but fair prices for what they are. The showroom is gorgeous very clean and kept well.
I would highly recommend anyone looking for a used car to look at Norman motors as the service and work is incredible, I will certainly be looking at purchasing another car from them in the future if I am able to afford it.

Reply from Norman Motors
We have purchased numerous vehicles from Stuart from Norman Motors in Bournemouth Road and can honestly say every time has been an absolute pleasure with no hassle or delays. I find Stuart to be very professional but also with a friendly demeanour. Highly recommend.

Reply from Norman Motors
The whole experience was really smooth and there was no issues with anything, Ben made sure to keep me updated along the whole process and made sure I was happy with all the decisions, very satisfied with the ease of the whole process 👍🏽

Reply from Norman Motors
We received absolutely fantastic customer service when we recently brought our Mercedes from Stuart at Norman Motors. He was friendly, knowledgeable and very professional and we would not hesitate to recommend him and Norman Motors. He kept us aware of the progress of the Mercedes at all times. Thank you Stuart for such a great experience.

Reply from Norman Motors
Great experience buying my car with Norman Motors, Louis was always helpful, with me coming all the way from Essex it was an was an easy transition making sure everything was ready for me to collect it and drive away happy! I love the car couldn't be more pleased thank you Louis

Reply from Norman Motors
10/04/26 quick update. I had a minor issue with a flat battery. I phoned Norman Motors on Good Friday and they immediately put me in touch with their recovery and home start provider who got someone out in only an hour. I then spoke to the Servicing Manager on the Tuesday and he straight away agreed I could take it to Halfords for a new battery under their warranty. I emailed the receipt and payment was in my bank account on the Wednesday. I even received a phone call on Tuesday afternoon apologising that their accounts manager was on holiday, otherwise I would have been reimbursed the same day. Amazing service from probably the best motor dealers I have ever dealt with.
The guys at Norman Motors are really friendly and easy to deal with. There's no pressured selling and they are happy to allow you time to view and test the cars at your own pace, while still being available should you have any questions. I personally had a very good experience and would be happy to recommend them. The car I purchased was well priced and exactly as described. Even though neither were due a fresh MOT and service were done before I collected the car, at no charge. I had no need to haggle over the part exchange value of my old car as they were happy to pay what I wanted (be realistic in your expectations) and so far the new car has fully lived up to expectations.

Reply from Norman Motors
Just recently bought a black M135i from Neil at Norman Motors.
The process from initial enquiry to sale of the car was as simple as could be. Unfortunately they wouldn't take the car I had at the time as PX but that was no worry, Neil suggested an idea and upon taking it I was able to part with it and move onto the M135i.
Applying for the finance on the car was easy as pie, can't fault the process by any means.
Collection of the car got a little messy but that's alright, handover of the vehicle and follow up by Neil has been amazing, if the team have anything for sale in the future would definitely be coming back.

Reply from Norman Motors
From seeing the car online (Mercedes E class night edition plus ) to contacting the Garage was daunting to say the least ,
This is where we first met Jonathan a car salesman with a wealth of knowledge (45 years in the trade) and a true gentleman,
I agreed on the price , but now for collection, we live in the north east of England and the car is on the south coast of England namely Bournmouth, a small chat with Jonathan and his Manager and they very kindly paid for my flight from Newcastle to Southampton, where we (my daughter and i ) jumped straight on a train to Bournmouth 40 minute pleasant train journey, we were met at Bournmouth Station by Jonathan dressed immaculately, driving a beautiful black BMW , the short journey to the showroom took 15 minutes to a very nice showroom indeed with photographs of the 73 years history of the family owned garage, with a fantastic assortment of vehicles to suit every member of the family,
Now we did the paperwork given a nice cup of coffee, Jonathan once again an expert in the art of communication where computer screens are involved, we were automatically given a 3 month warranty but extended it there and then up to 2 years as this is Norman’s Motors very own warranty,
Jonathan then took us to the side of the showroom where our car had been fully valeted and looked in showroom condition absolutely everything i wanted but very hard to see in a photo on your laptop ?
Jonathan went right through the car and explained everything in detail i couldn’t have been happier ,
looking at the fuel gauge we noticed it had a full tank of fuel , this was done by Jonathan as a small but sincere thank you for the distance we had travelled ( 381miles )
On leaving Jonathan even gave us directions to the Bournmouth Pier for fish and chips at lunchtime before we set off back up north ,
Honestly this was a fantastic day and night to remember for me and my
daughter and Normans Garage looked after us like we’ve never really been
looked after before, and we have both bought numerous Mercedes vehicles from dealers all over the UK 🇬🇧
Don’t let the distance put you off , these people will look after you no matter where you travel from,
Would i go back to Normans Garage again ? Hopefully this Mercedes lasts me well into retirement, but if i was in the market for another car 100% i would ,
Big thanks to Jonathan and all the staff for making our journey a very pleasant and memorable one on the 2nd of March 2026 ,
Steve & Sophie.

Reply from Norman Motors
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