Online Mortgage Advisor Reviews 

943
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 232 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the extremely knowledgeable staff and professional advisors for providing clear guidance, answering all questions thoroughly, and successfully securing great mortgage deals. People also mention that overall communication is consistently prompt and helpful, making the entire application process remarkably smooth and entirely stress-free. Some reviewers were not happy with communication, mentioning significant delays, unreturned messages, and a deeply frustrating lack of timely updates regarding their applications. A small portion of consumers felt completely ignored when dealing with challenging situations where advisors were ultimately unable to assist them further.

What people talk about most

Staff

People report positive experiences with staff, highlighting that agents are extremely helpful, professional,... See more

Service

Customers shared overwhelmingly positive experiences with the service, highlighting professional, prompt, and... See more

Customer service

Consumers find customer service to be exceptionally helpful and professional, consistently praising the clear... See more

Response time

Clients share positive opinions on response time, frequently praising the quick replies and around-the-clock... See more

User experience

Reviewers mention positive feedback about user experience, noting that the entire journey was exceptionally... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Sheridan and Jenna were so instrumental in helping us get our mortgage offer. I first began chatting to Sheridan nearly 1 year ago to test the waters on what we could expect with the mortgage process.... See more

Company replied

Rated 5 out of 5 stars

We contacted David Farrel about equity release having found him listed by the equity release council. He outlined everything clearly but with no pressure at all, giving us very sound advice and guidan... See more

Company replied

Rated 5 out of 5 stars

Amazing service from start to finish. Got decision in principle in less than 3 hours and mortgage offer in less than a month. Luke Naylor was very knowledgeable, friendly, polite and found me bet... See more

Company replied

Rated 5 out of 5 stars

 I lcannot recommend Natalie enough, owe to Self Employment and rather complex Financial structure. Natalie held our hand and guided us through the process. We’re both professionalism and support... See more

Company replied


Company details

  1. #43 of 87 best companies in Mortgage broker

Written by the company

We are an FCA-authorised and award-winning mortgage broker, serving customers nationwide since 2013. At Online Mortgage Advisor (OMA®), we connect you with specialist advisors from our team who focus on your exact type of mortgage situation, ensuring you get the best possible advice. We are on a mission to be the most-loved for mortgages, and our passion is understanding our customers and exceeding their expectations. Our website provides helpful tools, insightful guides, and informative content to empower borrowers to make the best possible decisions. We've proudly helped over 600,000 customers secure the right mortgage, often stepping in when other lenders or brokers have been unable to assist.


Contact info

4.9

Excellent

TrustScore 5 out of 5

943 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 83% of negative reviews

Typically replies within 24 hours

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4.9

All reviews

(943)

229 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I would like to say a huge thanks to…

I would like to say a huge thanks to the Online Mortgage Advisor, who offered a professional service with a personal approach. Richard was a highly experienced and skilled mortgage advisor who helped secure 100% ownership when staircasing from a housing association. If I needed any questions answering Richard was quick to respond to text messages. I would especially recommend for first time buyers, Richard was always willing to help explain everything along the way.

14 January 2026
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Fantastic support from the team (David…

Fantastic support from the team (David & Jenna) making this the most painless & worry free element of my home buying process. I would recommend to anyone

21 January 2026
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

JP my mortgage advisor has been…

JP my mortgage advisor has been absolutely brilliant every step of the way.

(He also secured me significantly more money than any other advisor I tried)

20 January 2026
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Amazing!!!

My fience and I needed to sort out some Home Insurance, it was our 1st time buying a home. Donna Ambler could not be more helpful, pleasant and easy to talk too, she made us feel very comfortable and went through everything in detail. Luke Naylor was a great Mortgage Advisor and really helped with anything we didn't know, which was a lot, and offered his time anytime. Chloe helped us getting the mortgage approved, with quite a few set backs on our end, she still made us feel great and helped us push it through. Perfect and thank you all.

16 January 2026
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good afternoon,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Super Experience

I had a super experience with this company and Shaun directed me towards a wonderful advisor called Jean Pierre. He was patient, listened and approached the whole process with a proactive attitude and good humour. He had a wealth of knowledge and offered invaluable advice on starting the whole mortgage process through my circumstances! Super!

15 January 2026
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good afternoon,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 1 out of 5 stars

Feeling disappointed.

I contacted OMA via their contact form. I had a call from Shaun, who took my details and confirmed with me, the mortgage service I was looking for. I was then passed to David, who was ‘an expert’ in the type of mortgage I was looking for. He was going to call my brother, but hasn’t. He sent an email requesting information, which I replied to, but I’ve heard nothing for 4 days, not even an acknowledgement of my email. I sincerely hope nothing bad has happened to the gentleman, but I can only express what my experience has been so far, as a review was requested today by OMA.

14 January 2026
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Hello,

We would like to apologise, we are investigating this matter for you.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Straight forward and easy

Sarah and Chloe were incredibly polite and helpful when assisting me with my mortgage application. They made the process straight forward and easy. My application was approved speedily.

13 January 2026
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good afternoon,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

I had a fantastic experience working…

I had a fantastic experience working with my independent mortgage adviser. From the very beginning, they were clear, patient, and incredibly knowledgeable. They took the time to understand my situation, explained every option in a way that made sense, and never made me feel rushed or pressured.

What really stood out was how proactive they were, always keeping me updated, answering questions quickly, and making the whole process feel smooth and stress‑free. Their advice was spot on and genuinely helped me secure a great mortgage deal.

I’d highly recommend them to anyone looking for expert guidance and a truly supportive service.

6 January 2026
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Equity Release / Life Time Mortgage / Mortgage in Retirement

I contacted OMA as I am going through a divorce and needed to get a mortgage on my own after 24 years. I also had some debts so it would be difficult to get an off the shelf mortgage at my age. And we had solicitors involved to transfer the deeds of the house and settle an equity release payment to my ex, so the whole process was very complicated.

David Farrell picked up my request, and was very helpful throughout, finding me the best mortgage for my situation at a good rate that was affordable. He also advised on the process and put me in touch with conveyancers. He kept in touch and put my mind at rest during a very difficult time. I would definitely recommend David Farrell and the OMA team, especially if you have difficult circumstances. Overall I have been very satisfied with services received.

18 December 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good afternoon,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Easy, efficient and pleasure to deal with

Haydn and Chole were super efficient and answered all our questions. We were happy knowing they had the reach of all the mortgage companies and gave us impartial, expert advice at every step. I'd highly recommend.

3 December 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good afternoon,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Sheridan has been an absolute gem as a…

Sheridan has been an absolute gem as a mortgage advisor dealing with my case. He has been prompt and very helpful, guiding me throughout and providing me advice that he would give himself. As a first time mortgage client I was clueless but I’m happy to say that I used online mortgages and found Sheridan as he has made the process extremely easy. RECCOMEND THEM TO ANYONE wanting to purchase a property. He has been quick at responding and always made sure I’m satisfied with the results.

16 December 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good afternoon,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

OMA was really quick to respond to my…

OMA was really quick to respond to my initial enquiry about their services , responsive to emails and they explain everything clearly. Thank you Victoria and Richard.

16 December 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good afternoon,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

After a rocky start

After a rocky start, Richard Davidson took over my case and was simply amazing: professional, very helpful and always available. With my house being a non standard building, he showed perseverance in finding a good mortgage for me and he succeeded! I cannot express enough my gratitude.

15 December 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good afternoon,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Farzin Fakouri was brilliant and very…

Farzin Fakouri was brilliant and very good in helping me get a large amount of mortgage- he was there at every step of the process- I tried other brokers but none of them could help

30 September 2025
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good afternoon,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 1 out of 5 stars

These knew about my situation and he…

These knew about my situation and he took advantage of me charging me 400+ for an agreement in principle which gave me next to No time to view houses

14 August 2025
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Hello,

We would like to apologise, we are investigating this matter for you.

A member of our team has tried to get in touch with you to understand more.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Quick communication and overall…

Quick communication and overall application was smooth.
Very friendly team that actually care.
No complaints at all. My personal case was tricky due to adverse credit/affordability issues so they made alterations were possible and it was a success. Thank you OMA - luke, chloe + donna.

10 December 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Very good company

Very good company. Guided me through the process well.

8 December 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Superb every step of the way

Superb, superb, superb. Sheridan and Jenna have been incredible and have supported us every step of the way. When we had issues with the solicitor, the way they (and Steve Emblem) stepped in was above and beyond - service of a quality we have rarely experienced. They honestly could not have done more for us. I would not consider going to another company for our subsequent remortgages. We really felt they invested in us like we were their top priority. So friendly, so efficient. We cannot thank them enough.

9 December 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Donna sorts it all out

Donna sorted out my Life Insurance and Building Insurance to cover what I actual needed!
Good deals were achieved
This was due to her great knowledge and practical know how. She was always on hand in an affable yet professional manner.
Thanks for your assistance

5 December 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 1 out of 5 stars

too many hidden costs once you get into…

too many hidden costs once you get into it, avoid

10 October 2025
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Hello,

We're sorry to hear that there was some confusion. A member of our team will be in touch shortly so that we can better understand this.

Many thanks,

Rachel
OMA Reviews Team

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