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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many customers are satisfied with the staff, describing them as professional, knowledgeable, and helpful, especially during the moving process and with maintenance issues. People also appreciate the locations of the properties and the sense of community they foster. However, a significant number of people were dissatisfied with the pricing, specifically the substantial annual rent increases that many find unjustified and excessive. Some also reported issues with the facilities, including problems with repairs, pest infestations, and poorly maintained communal areas.

What people talk about most

Price

Customers consistently express strong dissatisfaction with pricing, particularly regarding rent increases.... See more

Staff

Users describe ambiguous interactions with staff. Many customers praise individual staff members like Dave,... See more

Service

Clients share ambiguous opinions on service. Many customers praise the excellent and personal service,... See more

Location

Reviewers highlight ambiguous aspects of location. While some customers praise specific properties for their... See more

Facilities

Reviewers express significant dissatisfaction with the facilities. Many report issues such as bug and mouse... See more

Based on these reviews

Rated 4 out of 5 stars

The staff at Place First (particularly Darren at Lunts Heath and Isabelle at the Lettings Team) have been brilliant to deal with - they are responsive and have made us feel really welcome. As a com... See more

Company replied

Rated 4 out of 5 stars

Dave is amazing, nice personality and all around good guy. He is very knowlegable when it comes to property management. I do think he needs a bit of help because he has alot on his plate which someti... See more

Rated 5 out of 5 stars

I met Mark from Placefirst today for a viewing at Lunt Heath, and he is honestly the best agent I’ve ever met. Mark is professional, knowledgeable, patient, and truly client-oriented. He took th... See more

Company replied

Rated 5 out of 5 stars

Amazing communication from the staff, Dave especially made everything very clear and easy to understand and follow, really nice and helpful. We felt really looked after during the whole process and ha... See more

Company replied


Company details

  1. Property Rental Agency

Written by the company

Placefirst is an award winning and experienced built-to-rent developer with a growing portfolio of over 1,500 homes throughout the UK. We are committed to building and developing neighbourhoods with high-quality, well-maintained homes, built specifically for rent. We have neighbourhoods across the UK that are created with the community in mind. At Placefirst, we design, develop, let and manage the neighbourhoods we create, and we have specialist in-house teams to handle every step of our residents’ journey. We stay for the long term. Our in-house teams stay on site to manage our neighbourhoods. Placefirst makes renting stress-free so you can get more joy from your homelife.


Contact info

3.7

Average

TrustScore 3.5 out of 5

213 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 1 week

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Rated 4 out of 5 stars

Dave is amazing

Dave is amazing, nice personality and all around good guy. He is very knowlegable when it comes to property management. I do think he needs a bit of help because he has alot on his plate which sometimes delays his response time. All and all Dave is spot on.

20 March 2026
Unprompted review
Rated 5 out of 5 stars

An exciting experience

My experience with placefirst has been an amazing one especially, Jonny, the resident manager. Jonny comes across as a competent, resilient and a patient leader. Though I delayed for my scheduled time on my move in date due to vehicular traffic, Jonny showed a master stroke of professionalism when I arrived. My moving process was very quick and supportive. Shout out to the whole team as they exhibited high competence.

4 March 2026
Unprompted review
Placefirst logo

Reply from Placefirst

Thank you so much for taking the time to leave such a wonderful review. We're so glad to hear you had a lovely experience and Jonny was accommodating throughout. We'll be sure to pass on your kind words to Jonny and the team. We hope you settle into your new home and enjoy living with us.

Rated 1 out of 5 stars

Won't respond unless it's to let a property

Asked a question via email as they had pictures of the same property, same layout and size for 3 different prices on their website . I asked for a response via email yet they tried to call me ( wrong number given ) to make an appointment to view , which I did not request. Then emailed me with the same proposal. I responded via email asking them to answer the query .. still waiting !

5 March 2026
Unprompted review
Placefirst logo

Reply from Placefirst

Hi Tracy,

Thank you for your feedback and we’re sorry for the frustration caused.

You contacted us through our website and, as there was no indication that you preferred not to be contacted by phone, our team attempted to call you to assist more quickly. Unfortunately, the number provided was incorrect, so we left a voicemail and followed up by email.

We apologise that your specific question about the pricing was not answered clearly in our response. It appears you received a standard template reply instead, which should not have happened.

A member of our team will email you directly to address your query and provide the clarification you requested. Thank you for bringing this to our attention.

Please do let us know if there's anything else we can help with.

Thanks,
Holly, Team Placefirst

Rated 5 out of 5 stars

Amazing communication from the staff

Amazing communication from the staff, Dave especially made everything very clear and easy to understand and follow, really nice and helpful. We felt really looked after during the whole process and handing the keys today was very smooth and easy. Overall we are very happy 😊

24 February 2026
Unprompted review
Placefirst logo

Reply from Placefirst

We’re delighted to hear that you had such a positive experience and that Dave was able to make everything clear and easy to follow. We know how important good communication is during the moving process, so it’s fantastic to hear that you felt well looked after from start to finish.

We’ve passed your kind words on to Dave and the team.
Wishing you lots of happiness in your new home and if you ever need anything, we’re always here to help!

Rated 1 out of 5 stars

'Premium' living aka cheapest they can do and sell off as premium.

Placefirst are the epitome of modern day build for renters companies. They don’t care about their resident or the quality and just want their buildings filled. I suppose it is part of the parcel in this day and age but it is disappointing to live through it.

The thing is they’re not horrendous but they’re not great either. They are unashamedly average but with extreme double standards.

Having lived in two properties provided by them, we were punished for various small issues upon moving out. That’s fine, we accepted this but when moving into another one of their properties we were assured it would be “as new”.

Upon moving in the carpets weren’t fitted on the stairs, hallway and bedroom. This took over a week to fix. Additionally one of the other bedrooms had gum in the carpet and somehow was not replaced - when I complained about it, they said no it’s not gum it’s a burn and we won’t fix it. The carpets are also stained and they didn’t even try to fix it.

Not to mention there were no cupboard doors when we moved in either and they’re all missing stoppers which they said they would replace but have not yet.

Furthermore the dishwasher was fitted on the wonk and the glass hob is chipped and damaged.

Basically they don’t care once you’re in. The houses are fine but the finish is poor; as with most new builds the workmanship is sub par. But I guess this is fine, we’re all British and we will just get on with it.

At least our local housing manager is nice. But that’s about it.

They will increase rent every year and quote national statistics despite being a market maker (They have 23 housing neighbourhoods across England), skewing the national statistics up one neighbourhood at a time. Additionally they quote that it is to match similar houses, but they put the rent up of neighbours who move out so it's again fabricated by their own sly, dirty, below the belt actions.

They also claim premium services yet they buy the cheapest lock to the bin stores they can find which has broken 4 times in the past year and take weeks to replace or even attempt to fix it. Then blame residents for leaving trash out, get a grip.

12 February 2026
Unprompted review
Placefirst logo

Reply from Placefirst

Hi Antony,

Thank you for taking the time to share your feedback, and we're pleased to see your positive comments about your Resident Services Manager, which we will of course pass on.

When you first rented with us, you moved into a brand-new and never lived in home, so expectations are understandably high. Your current property you moved to was previously occupied, so while it did meet our rental standard, some minor wear and tear can be expected.

We do acknowledge that the carpets were not fitted in time for your move-in, which should have been completed beforehand. The other items you’ve mentioned, such as cupboard doors, door stoppers and appliance concerns, are matters we can of course review with you, through our maintenance process if they remain outstanding.

We take feedback on communal repairs seriously and will review the history of the bin store lock issues you’ve raised.

We're always happy to review any outstanding concerns you have directly to ensure they are properly addressed. Please email complaints@placefirst.co.uk or myhome@placefirst.co.uk.

Thanks,
Team Placefirst

Rated 5 out of 5 stars

Absolute first class and Exceptional Service

Absolute first class and personal service from all members within The Team always there to help at anytime with no fuss just total personal support regardless from initial viewing of my property all the way through with easy guidance in setting up my online application, all properties are of high standard modern and spacious and with great locations within my area.

Colin Duckworth

3 February 2026
Unprompted review
Placefirst logo

Reply from Placefirst

Thank you so much for taking the time to share such a fantastic review. We’re delighted to hear that you experienced such great personal service from the whole team, and that we could support you smoothly from your initial viewing right through to your online application.

We're really pleased that you’re happy with the standard, space, and locations of our properties as that’s exactly what we aim to deliver. Your kind words mean a lot to us, and we truly appreciate your recommendation.

Rated 5 out of 5 stars

I met Mark from Placefirst today for a…

I met Mark from Placefirst today for a viewing at Lunt Heath, and he is honestly the best agent I’ve ever met. Mark is professional, knowledgeable, patient, and truly client-oriented. He took the time to explain everything clearly and made the whole experience feel relaxed and stress-free.

What really stood out is his passion for his work — it’s obvious that he genuinely enjoys what he does and believes in the company he represents. He was friendly, approachable, and never pushy, which made a huge difference.

I’m very impressed and grateful for his service. Placefirst is very lucky to have such a fantastic employee.

Stella

29 January 2026
Unprompted review
Placefirst logo

Reply from Placefirst

Thank you so much for your lovely review. We’re really pleased to hear you had such a great experience with Mark at Lunts Heath.

Mark’s passion for what he does and his friendly, no-pressure approach are a big part of what makes him such a valued member of the Placefirst team, so it’s great to see that shine through. We’re glad he made everything feel clear, relaxed, and stress-free for you.

We’ll be sure to pass your kind words as we know he’ll really appreciate them. Thanks again for taking the time to share your experience 😊

Rated 5 out of 5 stars

Great customer experience

Can't speak highly enough about the team at Placefirst Liverpool, especially Mark and Darren in the Resident Services team, they've both made me feel extremely welcome and helped me out a lot when I was viewing and applying for the flat.
Everyone I've spoken to in the lettings team was also lovely.

2 January 2026
Unprompted review
Placefirst logo

Reply from Placefirst

Thank you so much for your kind words! 😊 We’re buzzing to hear that Mark, Darren, and the rest of the team made you feel so welcome and supported during your viewing and application. We’ll be sure to pass on your feedback to them and we hope you enjoy your new home!

Rated 4 out of 5 stars

Renting at Lunts Heath

The staff at Place First (particularly Darren at Lunts Heath and Isabelle at the Lettings Team) have been brilliant to deal with - they are responsive and have made us feel really welcome. As a company Place First have been really flexible in agreeing to a short term 6 month lease whilst we are between properties, and helped move things along at pace (despite it being the Christmas period!) to ensure we could move in to our new home asap. We were immediately put at ease when meeting Darren for the first time and he continues to be incredibly helpful. The Lunts Heath development is lovely with a great mix of properties available and great commuting links.

The 4 star rating doesn't reflect staff at Lunts Heath but instead sub contractors and build quality of a new build - we've reported a few snags (which I would expect for a new build) and whilst Place First have coordinated sub contractors to complete works they haven't attended for scheduled appointments. This is slightly frustrating as those sub contractors are on site regularly as Miller homes are continuing to build at Lunts Heath. The online maintenance portal means we can log these calls quickly so hoping things will be sorted soon and we find that any calls logged are responded to via email or calls from the Place First team to let us know they are trying to sort.

14 January 2026
Unprompted review
Placefirst logo

Reply from Placefirst

Thank you so much for taking the time to leave such a detailed and thoughtful review. We’re really pleased to hear that Darren at Lunts Heath and Isabelle in our Lettings Team have been so responsive and helpful, and that we were able to support you with a short-term lease and a smooth move-in, even over the Christmas period. It’s great to know you’re enjoying the new neighbourhood.

We also really appreciate your honest feedback regarding the snagging works. As you’ve highlighted, some initial snags can be expected with a new build, but we understand how frustrating it is when subcontractor appointments aren’t attended as scheduled. While these works are carried out by third parties, but we will pick this up with the contractors to try and prevent it from happening in future.

We’re glad the maintenance portal has been easy to use and that our team has been keeping in touch. Your feedback is genuinely helpful and allows us to improve how we manage this process going forward.

Thank you again for your kind words about the team and for choosing Placefirst – we’re really pleased to have you as part of the Lunts Heath community.

Rated 5 out of 5 stars

I moved from Sydney/Australia to the UK…

I moved from Sydney/Australia to the UK but had such a terrible experience with the letting company I had rented my first ever property with. After only a month, I needed to urgently move houses, and Place first helped me a lot. From the time I expressed my interest in the property to the signing of the lease agreement, everything went the most smoothly way I’ve ever experienced with any letting agent. All of this was facilitated by Mark Madden, my property manager and a gentleman that every desperate applicant will want to deal meet. Today, my family and I are finally very happy to have finally found a beautiful house. We all highly recommend both Place First and Mark Madden for their amazing work.

13 January 2026
Unprompted review
Placefirst logo

Reply from Placefirst

Thank you for taking the time to share your experience with us. We’re really pleased that Placefirst was able to support you at such an important time, and that the journey from your initial enquiry through to moving was smooth and straightforward.

Very much a team effort but we'll pass on the notes regarding professionalism, care, and commitment to residents which truly reflect our values.

We’re so pleased that you’ve found a beautiful home and are now happily settled.

Thank you for recommending Placefirst.
Team PF

Rated 5 out of 5 stars

PlaceFirst is highly recommended

Needed a place in Liverpool and the team at PlaceFirst sorted us out in a professional and friendly manner.

Mark Madden was nothing but exceptional throughout our stay in the property. Whenever we reported a maintenance issue, it was promptly sorted out and a follow up call to find out how the service was.

When we had to move, this was also handled in a smooth and professional manner.

A huge thank you to Mark and the team for taking good care of us.

Regards

12 January 2026
Unprompted review
Placefirst logo

Reply from Placefirst

Thank you very much for taking the time to leave such a thoughtful review.

We’re really pleased to hear that your experience with Placefirst was professional and friendly, and it’s especially great to know that Mark made such a positive impression throughout your stay. Providing prompt maintenance support, clear communication, and smooth move-in and move-out processes is exactly what we strive for, so your feedback means a lot to us.

We’ll be sure to pass your kind words on to Mark and the wider team. Thank you again for choosing Placefirst, and we wish you all the very best in your next home.

Thanks
Team PF

Rated 1 out of 5 stars

Avoid These Con Artists at All Costs

I wouldn’t recommend this company to my worst enemy. If you value your money, your sanity, and basic honesty, look elsewhere. Here is the reality of renting with them:

• The "Leper Colony" Treatment: We lived at the Cross Heath Grove estate, and the management treats it like an afterthought. They failed to mention that the property is completely inaccessible during frequent matches at Elland Road. You’ll see events and attention given to all their other locations to make their social media look good.

• The "Communal" Ghost Town: They love to mention "communal areas" in their feedback surveys to look good on paper, but in reality, they don’t exist they are just car parks and bin stores.

• Incompetent Maintenance: Getting anything fixed is a nightmare. When we moved in we raised an issue with a broken TV aerial, and their "solution" was to send a plumber to fix it. Unsurprisingly, it was never repaired during our entire tenancy. This issue was from move in not October as their response would suggest, just proof of their incompetence. The engineer sent in October did not fix the TV aerial he cut a piece off to stop the shoddily maintained aerial banging in the wind, he was not instructed to fix the broken wiring so didn’t.

• Greedy Rent Hikes: Expect a 10% rent increase every single year like clockwork. They treat tenants like nothing more than a "cash cow" and expect you to be grateful for the privilege of overpaying.

• The Deposit Trap: After checking out, it’s clear they have no intention of maintaining their own properties. They are trying to charge us for repainting and general upkeep just to prep the unit for the next victim. They want the tenants to fund their property renovations.

Summary: This is a greedy, disorganized company that operates like a group of con artists. They offer zero support, nonexistent amenities, and predatory financial practices. Avoid at all costs

31 December 2025
Unprompted review
Placefirst logo

Reply from Placefirst

We’re sorry to hear that you felt frustrated during your time with us. We take all feedback seriously and aim to provide clear communication and professional service.

Regarding the points you have raised in your review:

Maintenance: The issue with the TV aerial was first reported in October and we sent our general maintenance engineer to attended shortly afterwards in October. They were sadly unable to rectify the problem and recommended a specialist. An aerial engineer visited in early November and left the aerial fully functional and as such, we've received no further issues were reported during your tenancy.

Property Condition: After check-out, we always request the return of the property to its original condition including painting and cleaning. Our inspection noted cleaning and maintenance concerns, including changes that were not permitted under the tenancy agreement. Any necessary charges we note have yet to be issued but will be done in accordance with the Tenancy Deposit Scheme so it remains fair for both parties.

At Placefirstm we are committed to fair rental pricing, which is why our rents including any increases are benchmarked and reviewed by an independent third party every year, which keeps them in line with inflation and local/regional averages as they change.

Many of our neighbourhoods do feature shared communal spaces and green areas. Due to the unique location of Cross Heath Grove, there is limited ability to mitigate traffic and access disruptions during football matches at the nearby stadium.

We value all our tenants and aim to maintain safe, clean, and well-managed homes. While we understand that moving can be stressful, we always encourage open communication so any issues can be resolved promptly and fairly.

Rated 2 out of 5 stars

Awful at responding

Awful at responding, still currently waiting on a response from weeks ago and now can’t get through to anyone still discussing!!!

23 December 2025
Unprompted review
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Reply from Placefirst

Hi Niamh.

Please can you provide us with more details so we can look into this for you? Which neighbourhood do you live at?

thanks

Rated 5 out of 5 stars

Satisfied customers for over 4 years.

We had an excellent experience living at Scholars View for 4 years. Not only because of the beautiful, clean, and well-maintained place, but also because of our entire experience with the excellent service from Placefirst. Especially with the attention and care from Dave Bellenger, who was with us from our application until after we moved out. He always promptly answered our questions, provided maintenance, and more. We highly recommend Scholars View to anyone looking for a quality living environment at fair prices.

27 November 2025
Unprompted review
Placefirst logo

Reply from Placefirst

Thank you so much for taking the time to share your experience with us. We’re delighted to hear that your 4 years at Scholars View were enjoyable and that you felt supported throughout your time with us. Dave and the team take great pride in providing attentive service, and it’s wonderful to hear that his efforts made such a positive impact. Your recommendation means a lot, and we’re thrilled that Scholars View offered a well-maintained home at a fair price. We wish you all the best in your next chapter.

Thanks
Team Placefirst

Rated 5 out of 5 stars

During our stay at Scholars View

During our stay at Scholars View, we had a very good experience. Our manager, Dev, was incredibly supportive and always ready to help. We truly appreciate his assistance and highly recommend this place.

19 November 2025
Unprompted review
Placefirst logo

Reply from Placefirst

Thank you so much for taking the time to share your experience at Scholars View. We’re delighted to hear that you had such a positive stay and that Dave made a meaningful difference during your time with us.

We’ll be sure to pass along your kind words to him as feedback like this means a great deal to our team.

Team PF

Rated 5 out of 5 stars

The best building manager Sarah

Giving 5 stars purely for the amazing service from the site manager, Sarah. I moved in to one of the elevate flats in 2022 and left this year, and she has been consistently helpful going above and beyond when I've had any questions or concerns. She made the initial move feel really welcoming as I was quite nervous moving to a place on my own for the first time, but she made me feel super welcome and at ease. She has been there whenever I've needed maintenence doing, always responding really quick and explains things in a way that is easy to understand. She has gone above and beyond during my entire time living there and I am so so grateful. Placefirst, please give Sarah a raise! I cannot thank her and praise her enough for the amazing work she has done. She has always been nice to see in the communal areas and will have a laugh with you. She really is the perfect person for the job.

30 September 2025
Unprompted review
Placefirst logo

Reply from Placefirst

Thank you so much for taking the time to leave such a thoughtful review. We’re absolutely delighted to hear how positive your experience at Elevate has been and that Sarah made such a meaningful difference during your time with us.

It’s wonderful to know she helped make your first move on your own feel welcoming and supported, and that her quick responses, clear communication, and friendly presence in the community stood out throughout your stay. We agreed that she’s fantastic, and we’ll make sure your kind words are passed on to her and the wider team.

We’re grateful you chose to make Elevate your home, and we wish you all the very best in your new chapter.

Team PF

Rated 1 out of 5 stars

Loved a property here and paid a…

Loved a property here and paid a holding fee. We were pressured to move in within two days of our credit checks passing and told this was something we had agreed to when we said on numerous occasions that we needed three weeks to give a notice. We were offered 50% off our first month to move immediately but did not get an answer as to why we were being pressured to move so quickly. After abrupt emails stating this was what we agreed to which we refused, we were told they would honour our original agreed move in timeline. After seeing terrible reviews online with similar experiences we decided to not go ahead with renting with them. Having had a bad experience so early on we decided it was not worth the on-going stress and miscommunication. After all of this unnecessary stress we were advised they would be keeping the holding deposit with no explanation of why we were being pressured to move in immediately. Having rented for many years this is the most bizarre and uncomfortable renting experience I have had.

15 October 2025
Unprompted review
Placefirst logo

Reply from Placefirst

Thank you for your feedback and we wanted to say we are genuinely sorry for the frustration and confusion caused during your application process.

Following an internal review, we acknowledge that there was a misunderstanding regarding the move-in date, and clearer communication should have taken place before the holding deposit was taken. We appreciate this fell short of the standard of transparency we aim for, and we apologise for this.

Once this was identified, our team did step in to resolve the issue and offered to honour a move-in timeframe in line with what had originally been discussed. We regret that this situation led to a breakdown in confidence.

Thank you again for raising this as feedback helps us improve.

Rated 5 out of 5 stars

Extraordinary service

Renting the property was a great experience! The agents were incredible friendly, efficient, and always happy to help. They made everything so easy from start to finish. They have redone the whole property before we moved and it’s absolutely amazing how clean and new everything is. Mark, Niamh, Mia have been absolutely incredible with everything that I required from the start of the renting process to the moment we have received the keys. Mark is absolutely 10/10 any time we have a requirement of any kind he responds promptly and takes proactive actions at all time. Very pleased with the service and the location is incredible as well.

6 October 2025
Unprompted review
Placefirst logo

Reply from Placefirst

Hi Gabriel

Thank you so much for taking the time to share your experience! We’re thrilled to hear that your renting journey with us was smooth from start to finish, and it’s fantastic to know you’re happy with your new home.

Mark, Niamh and Mia will be especially pleased to see your kind words – they take great pride in supporting our residents, so your feedback means a lot. We’re also delighted that the property refurbishment met your expectations and that you’re enjoying the location.

If there’s ever anything you need, please don’t hesitate to get in touch – we’re always here to help.

Team Placefirst

Rated 5 out of 5 stars

It was so smooth and swift all thanks…

It was so smooth and swift all thanks to Mark and Niamh. Great guys and job well done. Best regards

14 October 2025
Unprompted review
Placefirst logo

Reply from Placefirst

Hi Somtochukwu,

Thank you for taking the time to leave us a review! It's great to hear that your experience has been swift and smooth.

We hope you love your new home!

Team Placefirst,
Holly

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